At-Sunrice GlobalChef Academy
At-Sunrice GlobalChef Academy is a Singapore-based, EduTrust-certified private culinary and F&B education institution offering diploma, specialist, and degree pathway programmes alongside WSQ short courses, serving aspiring professional chefs, working adults, corporate clients, and hobbyist learners across Singapore and eight Asian markets.
- Company typePrivate
- Founded2001
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What At-Sunrice GlobalChef Academy does
At-Sunrice GlobalChef Academy, founded in 2001 and headquartered at 28 Tai Seng Street, Singapore, is a private education institution specializing in culinary arts, pastry and bakery, and food and beverage (F&B) management education. The Academy delivers a portfolio spanning certificate-level WSQ courses through Career Diplomas (SCTP), Online Diplomas (ODip), Accelerated Diplomas (ADip), Specialist Diplomas, and degree pathway articulation to bachelor's programmes with Johnson & Wales University (US) and University of West London (UK). It is EduTrust-certified (registration valid 20/05/2026 – 19/05/2028), WSQ-accredited, and an approved Worldchefs culinary school, and has been recognized by SkillsFuture Singapore as a CET Institute since 2007. Its core technology combines on-campus specialized kitchen laboratories — including an Electrolux CookChill Lab, Miele Innovation Lab, and the first Nespresso Coffee/Tea Academy in Asia — with digital learning platforms (DigiChef Academy launched 2021 in partnership with Worldchefs) that extend curriculum reach beyond Singapore. Proprietary programs include SpiceOdyssey™ (a 10-kingdom spice-themed capstone journey), WellSpent™ Upcycling (food-waste sustainability R&D), and TalentMatch© (annual career fair).
The Academy monetizes through tuition fees across professional diploma programmes (subsidized up to 90% for Singapore Citizens/PRs via SkillsFuture), continuing-education modular courses (WSQ Food Safety Levels 1–4, Gelato, Traditional Hawker Fare), hobbyist offerings under the EasyChef Lab brand (Private Chef, Young Chef, Team Chef, Family Chef, Travel Chef), Saturday Luxe premium dining events, and corporate training. Distribution combines direct website enrollment, an on-campus recruitment team in Singapore, and 31+ international representative offices across eight Asian countries (Cambodia, China, India, Indonesia, Malaysia, Myanmar, Taiwan). Student placement is supported by 100+ industry partners including Les Amis (3 Michelin stars), Odette, Marina Bay Sands, Conrad Centennial, and The Ritz-Carlton, providing paid apprenticeships and graduate hiring. The Academy is owned by At-Sunrice (Holdings) Pte Ltd under founder Tan Kwan Siu with co-directors Liew Kwok Leong and Phyllis Ong Meng Eng; no external institutional investment is disclosed. Operating geographies span Singapore as the primary market, with international student recruitment focused on Southeast Asia, Greater China, and South Asia.
Customer segments split between aspiring professional chefs (primary, SCTP diploma pathway), working professionals and career changers (primary, WSQ modular and accelerated diplomas), corporate/enterprise clients (secondary, staff training), and hobbyists (secondary, EasyChef Lab and Saturday Luxe). The pricing architecture is subsidy-mediated for domestic students and quote-based/inquiry-driven for international enrollees, with the ITE Progression Award providing up to $15,000 per eligible ITE graduate aged 30 and below. Revenue is not publicly disclosed.
At-Sunrice GlobalChef Academy firmographics
Firmographics- Name
- At-Sunrice GlobalChef Academy
- Legal name
- At-Sunrice (Holdings) Pte Ltd
- Website
- https://at-sunrice.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- At-Sunrice GlobalChef Academy is a Singapore-based, EduTrust-certified private culinary and F&B education institution offering diploma, specialist, and degree pathway programmes alongside WSQ short courses, serving aspiring professional chefs, working adults, corporate clients, and hobbyist learners across Singapore and eight Asian markets.
- Ownership category
- akta.pro rank
At-Sunrice GlobalChef Academy industry classification
Industry- Product category
- Culinary Education
- NAICS
- Technical and Trade Schools (61151), Other Technical and Trade Schools (611519), Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional Culinary Arts (Chef Training) (EDAOAKAA)
- akta.pro secondary industries
- Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG), Catering & Banquet Operations (EDAOAKAF), Hospitality, Tourism & Culinary (EDAGABAM), Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL)
Keywords
Where At-Sunrice GlobalChef Academy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
At-Sunrice GlobalChef Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Diploma Programmes: Full-time career diplomas in Culinary Arts, Pastry & Baking, and Food & Beverage Management. Programs include SCTP Career Diploma, Accelerated Diploma (ADip), and Online Diploma (ODip) formats.
- Degree Pathway Programmes: Top-up degree programmes in partnership with University of West London (BA Business Studies with Entrepreneurship) and Johnson & Wales University (BS in Restaurant/Food and Beverage Management).
- Specialist Diploma Programmes: Specialist Diploma in Food Entrepreneurship and Culinary Wellness (e-learning), and Abundance Education pathway.
- WSQ Continuing Education Modular: Short courses including Food Safety Courses (Level 1-4), Gelato Programme, Traditional Hawker Fare courses, and various baking/cooking modules.
- Private Chef & Specialty Programmes: EasyChef Lab programmes including Private Chef, Young Chef, Team Chef, Family Chef, and Travel Chef offerings. Saturday Luxe series events.
- Corporate Training: Customized training programmes for hospitality and F&B industry partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ITE Progression Award (IPA) - Up to $15,000 support for diploma journey |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
At-Sunrice GlobalChef Academy product offering
Product offeringCore offering
At-Sunrice GlobalChef Academy is a Singapore-based, EduTrust-certified private education institution delivering culinary, pastry and bakery, and food and beverage management programmes from certificate to bachelor's degree level. Programmes are delivered through Skills Career Pathway (SCTP), Workforce Skills Qualifications (WSQ), Accelerated Diplomas, Online Diplomas (E-Learning), and Degree Pathway articulations with the University of West London and Johnson & Wales University, with integrated apprenticeship rotations at 100+ hospitality industry partners. The academy also offers WSQ Food Safety Courses, the Gelato Programme, Traditional Hawker Fare modules, SpiceOdyssey™, EasyChef Lab lifestyle courses, and Saturday Luxe dining experiences.
Product overview
At-Sunrice GlobalChef Academy is an EduTrust-certified culinary and F&B education institution offering a comprehensive portfolio of programmes spanning certificate to degree levels. The product portfolio includes Professional Programmes (Career Diplomas via SCTP in Culinary Arts, Pastry & Bakery, and Food & Beverage Management; Online/Accelerated Diplomas; Specialist Diplomas in Food Entrepreneurship and Culinary Wellness; Degree Pathway articulations to Johnson & Wales University and University of West London), SkillsFuture Singapore (WSQ) Full Qualifications and Food Safety Courses, and lifestyle programmes under EasyChef Lab (Private Chef, Young Chef, Team Chef). Signature experiences include SpiceOdyssey™ (a capstone culinary journey through 10 spice-themed kingdoms), WellSpent™ Upcycling (food waste sustainability initiative), TalentMatch© (annual culinary career fair), and GlobalChef Awards (industry recognition programme). The Academy operates from a WSQ-integrated campus at 28 Tai Seng Street featuring industry-standard kitchens and laboratories.
Differentiator
Problem solved
Functional benefit
Products and services
- Career Diploma in Culinary Arts (SCTP) Skills Career Pathway programme training students in culinary arts with a blend of classroom instruction and industry apprenticeships, leading to the Career Diploma in Culinary Arts.
- Career Diploma in Pastry and Bakery (SCTP) Skills Career Pathway programme focusing on pastry and bakery techniques with industry apprenticeship components, leading to the Career Diploma in Pastry and Bakery.
- Diploma in Food and Beverage Management (SCTP) Skills Career Pathway programme covering F&B operations, management, and service skills with apprenticeship training, leading to the Diploma in Food and Beverage Management.
- Online Diploma in Culinary Arts (E-Learning) Fully online culinary arts diploma enabling remote learning with industry-recognised certification.
- Online Diploma in Pastry & Bakery (E-Learning) Fully online pastry and baking diploma delivered through the digital learning platform with industry-recognised certification.
- Online Diploma in Food & Beverage Management (E-Learning) Fully online F&B management diploma for remote learners seeking career advancement with industry-recognised certification.
- Specialist Diploma in Food Entrepreneurship (E-Learning) Advanced diploma focusing on food business development, entrepreneurship skills, and F&B venture creation delivered online.
- Specialist Diploma in Culinary Wellness (E-Learning) Specialised programme integrating nutrition, dietetics, and culinary arts for health-conscious food preparation delivered online.
- WSQ Full Qualifications - Culinary Arts (Accelerated Diploma ADip) WSQ-accredited accelerated diploma in Culinary Arts delivered as a high-intensity five-hour five-day study week at the academy, with employer scholarship and part-time employment tie-ins.
- WSQ Full Qualifications - Pastry and Baking (Accelerated Diploma ADip) WSQ-accredited accelerated diploma in Pastry and Baking delivered as a high-intensity five-hour five-day study week at the academy.
- BA (Hons) Business Studies with Entrepreneurship (Top-up) Top-up bachelor's degree pathway articulated with the University of West London, offered as Singapore's first and only Bachelor of Business Entrepreneurship programme.
- Bachelor of Science (Hons) in Culinary Arts Management Bachelor's degree pathway articulated with the University of West London for diploma graduates progressing to UK qualifications.
- Bachelor of Science in Food & Beverage Entrepreneurship Two-year Advanced Culinary Placement Diploma (ACP) and BS degree pathway articulated with Johnson & Wales University, grooming students to be Chef de Partie with guaranteed professional experience in top Singapore hotel kitchens.
- Certificate (Project POP) Foundational certificate-level programme under Project POP preparing entry-level F&B and culinary learners.
- WSQ Food Safety Courses (Levels 1-4) SkillsFuture Singapore approved food safety certification courses at Levels 1-4, delivered in English and Mandarin, compliant with Singapore Food Agency standards.
- Gelato Programme Continuing education programme in gelato-making offered in partnership with Carpigiani Gelato University, the first Asia-Pacific hub of the institution.
- Traditional Chinese Hawker Fare Continuing education modular course preserving and teaching traditional Chinese hawker cuisine techniques and recipes.
- Traditional Malay Hawker Fare Continuing education modular course in traditional Malay hawker cuisine preparation and techniques.
- Continuing Education Modular (WSQ) - Make Tarts & Short-Crust Pastries Modular WSQ continuing education short courses such as Make Tarts & Short-Crust Pastries for individual upskilling.
- EasyChef Lab Lifestyle Programmes Lifestyle culinary programmes for recreational and hobby learners, offering Private Chef, Young Chef, Team Chef, Family Chef, and Travel Chef experiences.
- Saturday Luxe Series Premium weekend culinary experiences featuring renowned guest chefs and curated dining events open to the public.
- SpiceOdyssey™ Signature culinary experience exploring natural spices used in global cuisines through 10 themed kingdoms (Aromatics, Culinary, Health & Beauty, Spiritual, Sex & Sensuality, Intoxicants, Rainbow, Survival & Preservation, History & Commerce, Craft), traditionally a capstone for graduating students and now offered publicly.
Quantifiable outcome
- Graduates prepared for careers as global chefs and F&B professionals
- +2 more outcomes
Companies that use At-Sunrice GlobalChef Academy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
At-Sunrice GlobalChef Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
At-Sunrice GlobalChef Academy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic, major and minor.
- Carpigiani Gelato UniversitycoreFirst Asia-Pacific hub for Carpigiani Gelato University, offering Basic Gelato Course using Carpigiani's professional ice cream machines.
- Johnson & Wales UniversitycoreDegree articulation partner since 2004, offering the two-year Advanced Culinary Placement Diploma (ACP) that grooms students to be Chef de Partie with guaranteed professional experience in top hotel kitchens in Singapore.
- University of West LondoncoreDegree pathway partner offering BA (Hons) Business Studies with Entrepreneurship (Top-up) and BS in Culinary Arts Management. Singapore's first and only Bachelor of Business Entrepreneurship programme.
- SkillsFuture Singapore (SSG)coreRecognized as CET Institute since 2007, WSQ accreditation body for culinary and F&B management programmes.
- Indian School of Hospitality (ISH)strategicEducation partnership agreement signed in 2019 for cross-institutional collaboration in culinary education.
- ElectroluxcoreElectrolux CookChill Kitchen Lab equipped with commercial kitchen equipment for cook-chill food preparation training.
- MielecoreMiele Innovation Lab equipped with industry-standard Miele appliances for Culinary, Pastry, and Bakery courses.
- NespressocoreFirst in Asia Coffee/Tea Academy Lab by Nespresso providing comprehensive education on tea and coffee from value chain to espresso and latte preparation.
- Conrad Centennial SingaporemajorLuxury business hotel providing apprenticeship opportunities for culinary and F&B students.
- Marina Bay Sands SingaporemajorIntegrated resort providing apprenticeship and employment opportunities for graduates.
- The Ritz-Carlton Millenia SingaporemajorLuxury hotel providing apprenticeship opportunities.
- Les Amis Restaurantmajor3 Michelin Star restaurant providing high-level apprenticeship and graduate hiring opportunities.
- OdettemajorMichelin-starred modern French cuisine restaurant providing apprenticeship and graduate opportunities.
- Adamance Fruit PuréeminorPremium fruit purée supplier known for natural products with eco-responsible practices.
- ValrhonaminorFrench luxury chocolate manufacturer and gastronomic chocolate producer for pastry education.
- WorldchefscoreApproved culinary school member of World Association of Chefs' Societies. Co-developed DigiChef Academy, a 100% online learning platform launched in 2021.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
At-Sunrice GlobalChef Academy competitors and assessment
Company assessmentDirect peers
- Culinary Institute of America (CIA): US-based premier culinary vocational school conferring associate/bachelor's degrees in culinary arts and pastry; competes in the same premium-credentialed chef-training category as At-Sunrice.
- Institute of Culinary Education (ICE): New York-based culinary and pastry school offering diploma, degree, and continuing education programs - directly overlaps At-Sunrice's diploma-plus-short-courses model.
- SHATEC (Singapore Hotel & Tourism Education Centre): Singapore-based hospitality and culinary training institution serving the same domestic market for WSQ certifications, diplomas, and continuing education - direct local competitor to At-Sunrice.
- Le Cordon Bleu: Global culinary arts and hospitality school network offering diplomas in cuisine, patisserie, and management across ~20 countries. Closest comparable to At-Sunrice's mix of professional diplomas, short courses, and worldwide brand recognition.
- Ecole Ducasse: French culinary school operating Paris and satellite campuses with bachelor's degrees and short courses - directly comparable in offering French/European culinary curriculum and industry partnerships.
- Stratford Chefs School: Independent Canadian culinary school focused on professional chef training with intimate cohort sizes - similar boutique, outcomes-focused positioning to At-Sunrice.
Regional players
- International Centre for Culinary Arts (ICCA) Dubai: Dubai-based culinary academy offering professional diplomas and City & Guilds certifications across the Middle East/Asia corridor - similar premium culinary education model targeting international students in Asia-adjacent markets.
- Sunway University School of Hospitality: Malaysian university offering culinary arts and hospitality programs; competing for the same Southeast Asian student pool while operating in a different national regulatory framework.
- Taylor's University (School of Hospitality, Tourism & Culinary Arts): Malaysian private university offering culinary arts degrees including a Bachelor of Culinary Arts and Food Service Management - competing regionally for international culinary students in the same Asian corridor.
Broad incumbents
- Johnson & Wales University (College of Culinary Arts): US university with a large culinary college offering degrees in culinary arts and F&B management; simultaneously an articulation partner of At-Sunrice and a broader-scoped incumbent operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
At-Sunrice GlobalChef Academy social profiles
Digital presenceAt-Sunrice GlobalChef Academy compliance and trust
Trust signalCompliance4 records
At-Sunrice GlobalChef Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
At-Sunrice GlobalChef Academy leadership team
Management profileNumber of profiles
Profiles11 records
At-Sunrice GlobalChef Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
At-Sunrice GlobalChef Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about At-Sunrice GlobalChef Academy
What does At-Sunrice GlobalChef Academy do?
At-Sunrice GlobalChef Academy is a Singapore-based, EduTrust-certified private education institution delivering culinary, pastry and bakery, and food and beverage management programmes from certificate to bachelor's degree level. Programmes are delivered through Skills Career Pathway (SCTP), Workforce Skills Qualifications (WSQ), Accelerated Diplomas, Online Diplomas (E-Learning), and Degree Pathway articulations with the University of West London and Johnson & Wales University, with integrated apprenticeship rotations at 100+ hospitality industry partners. The academy also offers WSQ Food Safety Courses, the Gelato Programme, Traditional Hawker Fare modules, SpiceOdyssey™, EasyChef Lab lifestyle courses, and Saturday Luxe dining experiences.
Is At-Sunrice GlobalChef Academy a public or private company?
At-Sunrice GlobalChef Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was At-Sunrice GlobalChef Academy founded?
At-Sunrice GlobalChef Academy was founded in 2001. It employs 11 to 50 people.
Where is At-Sunrice GlobalChef Academy based?
At-Sunrice GlobalChef Academy is headquartered in Singapore, Singapore, in the Asia region.
How does At-Sunrice GlobalChef Academy make money?
Six revenue lines are on record. Diploma Programmes are the primary driver. The others are degree Pathway Programmes, specialist Diploma Programmes, WSQ Continuing Education Modular, private Chef & Specialty Programmes and corporate Training.
Who are At-Sunrice GlobalChef Academy's main competitors?
Direct peers on record are Culinary Institute of America (CIA), Institute of Culinary Education (ICE), SHATEC (Singapore Hotel & Tourism Education Centre), Le Cordon Bleu, Ecole Ducasse and Stratford Chefs School. Regional players are International Centre for Culinary Arts (ICCA) Dubai, Sunway University School of Hospitality and Taylor's University (School of Hospitality, Tourism & Culinary Arts). Johnson & Wales University (College of Culinary Arts) is listed as a broad incumbent.
Does At-Sunrice GlobalChef Academy have an API?
No public API is recorded for At-Sunrice GlobalChef Academy.
What industry is At-Sunrice GlobalChef Academy in?
At-Sunrice GlobalChef Academy's product category is Culinary Education. Its primary akta.pro industry code is EDAOAKAA, Professional Culinary Arts (Chef Training), with a secondary code of EDAAAGAG, Culinary Arts & Cooking (Baking, Pastry, Global Cuisines). Its NAICS code is 61151 and its SIC code is 8200.