What Serverless Guru does

Serverless Guru (rebranding to SLS GURU as of 2026) is a privately held, founder-led cloud consulting and professional services firm founded in 2017/2018 by Ryan Jones and headquartered in Wilmington, United States. The company specializes in AWS serverless architecture, providing end-to-end cloud strategy, software delivery, cloud audits, and tailored training to enterprises, startups, and non-profits. It serves clients across aviation, healthcare, financial services, retail, telecommunications, media, and manufacturing, with named customers including Air Canada, Hyatt, Twenty Over Ten, SalesGraph, and American Bible Society.

Technically, the firm builds serverless-first architectures on AWS using Lambda, API Gateway, DynamoDB, SQS, SNS, Kafka/MSK, S3, and RDS, with infrastructure-as-code via the Serverless Framework, Terraform, AWS SAM, and CloudFormation. Beyond bespoke delivery, it has developed reusable assets and platforms, including the CloudGTO platform (dynamic IaC template generation for Serverless Framework projects), the SalesGraph sales/email automation system, a Cloud GAP Analysis assessment methodology, and free downloadable templates (Serverless CI/CD, API Gateway Service Proxy, Kafka with Amazon MSK).

The business model is project-based professional services sold via a direct, enterprise-focused, sales-led motion ('Let's talk' / 'Book a Meeting' CTAs), supplemented by training and workshop fees. Pricing is custom-quoted per engagement with no publicly disclosed tiers; the firm offers a free Cloud GAP Analysis on a 'we won't bill unless you save money' basis. Demand generation runs through thought-leadership content (the weekly Talking Serverless podcast with 70+ episodes, a technical blog, a Discord community, an Academy, and free templates). The company reports a '$4m+' figure and '100+' engagement outcomes on its homepage, and is a registered AWS Partner.

Name

Serverless Guru

Legal name

Serverless Guru

Website

https://serverlessguru.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Serverless Guru (now SLS GURU) is an AWS serverless-focused cloud consulting firm offering cloud strategy, software delivery, audits, and training to enterprises, startups, and non-profits across aviation, healthcare, financial services, retail, telecom, media, and manufacturing.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services & Consulting: End-to-end cloud strategy and software delivery consulting engagements. Includes cloud design (accounts, environments, security, architecture, implementation planning, legacy migrations), cloud audits (AWS Well-Architected Framework Review, cost optimization, security reviews), and full software delivery (program management, product design, project management, architecture, development, operations, cybersecurity, FinOps). Sold via direct enterprise sales with project-based or retainer arrangements.
2. Training & Workshops: Tailored cloud training programs and workshops covering entry to cloud, advanced architecture design, complex event processing, event-driven architectures, data modeling at scale, REST APIs, GraphQL APIs on AWS, ETL workloads, state machines, protecting AWS systems, and building data lakes. Revenue generated through workshop fees and training engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Serverless Guru (SLS GURU) is a cloud consulting and professional services firm that helps enterprises migrate to AWS serverless, build serverless applications, and upskill internal teams through end-to-end cloud strategy, E2E software delivery, cloud audits, and tailored training workshops. The firm also develops and publishes reusable Serverless Framework templates (CI/CD, API Gateway Service Proxy, Kafka with Amazon MSK) and operates the proprietary CloudGTO platform that generates dynamic Infrastructure-as-Code templates from user inputs.

Product overview

Serverless Guru is a cloud consulting and professional services company that rebranded from Serverless Guru to SLS.guru. The company offers a portfolio of services including E2E Cloud Strategy, E2E Software Delivery, Cloud Audits, and Tailored Training & Workshops. They provide reusable Serverless Framework templates (Serverless CI/CD, Serverless API Gateway Service Proxy, Kafka with Amazon MSK) that accelerate AWS deployments. Additionally, they developed the CloudGTO platform for generating Infrastructure-as-Code templates. The company focuses on AWS serverless technologies and serves clients across aviation, healthcare, financial services, retail, telecommunications, media, and manufacturing industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud & AI Engineering Services End-to-end cloud strategy and engineering services including cloud design (accounts, environments, security, compliance, architecture, implementation planning), legacy migrations, and re-architecting of core systems for AWS environments.
• E2E Software Delivery Full-lifecycle software delivery service covering program management, product design, project management, software architecture, development, operations and maintenance, cyber security, and FinOps for AWS-based applications.
• Tailored Training & Workshops Customized training programs and workshops covering cloud entry, advanced architecture design, complex event processing, event-driven architectures, data modeling at scale, REST and GraphQL APIs on AWS, ETL workloads, state machines in production, protecting AWS systems, and building data lakes.
• Cloud Audits Assessment engagements covering AWS Well-Architected Framework Review (WAFR), cost and performance optimization, organization and environment reviews, and security reviews of customer AWS environments.

Quantifiable outcome

• 20-40% cloud spend savings achievable
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AWS Partner NetworkcoreTechnology or IntegrationServerless Guru is a registered AWS Partner with dedicated partner page (partners.amazonaws.com/partners/0010h00001ZYARSAA5/). Logo displayed on website footer confirming active partnership status. Specialization in AWS serverless technologies including Lambda, API Gateway, DynamoDB, SQS, SNS, MSK/Kafka, and related services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trek10: Trek10 is an AWS-native consultancy specializing in serverless, cloud architecture and Well-Architected reviews — directly comparable to SLS GURU on serverless-first AWS delivery, training, and managed services.
• Serverless, Inc. Serverless, Inc. maintains the open-source Serverless Framework that SLS GURU's templates and methodology are built on. It is the closest peer on tooling, framework ecosystem, and developer community.
• Mactores: Mactores is an AWS Select Tier partner focused on cloud migration, serverless, and data engineering with professional services and managed delivery — overlapping with SLS GURU on serverless transformation engagements.
• Onica (a Rackspace Technology company): Onica is an AWS Premier Tier consulting partner acquired by Rackspace, specializing in cloud-native development, serverless, and managed services on AWS. Directly comparable on AWS serverless delivery and migration engagements.
• 2nd Watch (an NTT Data company): 2nd Watch is an AWS Premier Tier consultancy focused on cloud strategy, migration, and application modernization on AWS. Comparable to SLS GURU on AWS-led transformation projects and managed DevOps.
• IO Connect Services: IO Connect Services is a serverless and Node.js-focused consultancy with deep AWS experience delivering backend applications and event-driven architectures. Comparable to SLS GURU on AWS serverless engineering and integration work.

Broad incumbents

• Cloudreach (Atos): Cloudreach (now part of Atos) is a large AWS-focused cloud transformation consultancy serving enterprise customers across multiple industries. Overlaps with SLS GURU on enterprise migrations and FinOps but operates at greater scale and breadth.
• Slalom: Slalom is a large, broad-based management and technology consulting firm with a dedicated AWS practice. Overlaps with SLS GURU on enterprise cloud strategy and digital transformation but at much broader scale.
• Devoteam (AWS Business Unit): Devoteam is an AWS Premier Tier partner with a dedicated AWS-first consulting business across Europe. Comparable to SLS GURU on AWS cloud strategy, migration, and serverless delivery, with a regional (mainly EMEA) focus.
• Capgemini Invent / AWS Practice: Capgemini's AWS Business Group delivers enterprise cloud transformation at global scale. Overlaps with SLS GURU on application modernization and migration, but operates with broader service portfolio and larger delivery teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serverlessgurux
• LinkedInlinkedin.com/company/serverlessguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serverless Guru