Fairways

What Fairways does

Fairways (legally Fairways Contracting Limited) is a UK outdoor facilities management contractor founded in 1993 and headquartered in Hockley Heath, West Midlands. The company delivers a comprehensive suite of grounds maintenance, arboriculture, natural and artificial sports surface installation and maintenance, soft and hard landscaping, line marking, fencing, land drainage, specialist cleaning, winter services, equipment servicing, and equipment hire services. It serves more than 300 organisations across the Midlands region, with established verticals in education (over 100 schools and colleges, including a continuous relationship with Solihull Sixth Form College since 2002), local authorities (Solihull Council, Warwickshire County Council, Blaby District Council, West Midlands Police), commercial and enterprise clients (Jaguar Land Rover, National Trust, Tally Ho Conference and Banqueting Centre), construction firms (BAM, Bouygues), and property developers (Taylor Wimpey, Elegant Homes). The business holds seven industry accreditations — BALI, GMA, Achilles, Constructionline, ISO, SafeContractor, and DBS Check — that pre-qualify it for UK public sector and enterprise procurement.

The business model is fundamentally service-based and contracted. The dominant revenue stream is recurring grounds maintenance on multi-year contracts with public and private organisations; this is complemented by project-based work in landscaping, sports surface installation, fencing, drainage, cleaning and heritage projects (such as the 2020 Blaby Ice House restoration). Pricing for contracted services is quote-based and not publicly disclosed, while the equipment hire stream publishes transparent daily rates ranging from £20 to £800. The go-to-market is direct sales targeting local authorities, educational institutions, sports clubs, commercial premises, business parks, and property developers, with a deliberately regional Midlands focus rather than national coverage. In 2023 Fairways extended its sports surface capability through a partnership with Turf Tank, integrating robotic GPS-based line marking technology into its offering. The company operates as a privately held, founder-led firm with 51–100 employees and no disclosed outside capital.

Name

Fairways

Legal name

Fairways Contracting Limited

Website

https://fairwayslimited.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Fairways is a Midlands-based outdoor facilities management contractor serving 300+ public and private organisations with grounds maintenance, arboriculture, sports surfaces, landscaping, fencing, drainage, cleaning, winter services, and equipment hire. Founded in 1993 and operating with 51–100 employees across education, government and enterprise accounts.

Ownership category

akta.pro rank

Product category

Outdoor Facilities Management

NAICS

Landscaping Services (561730)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Lot Clearing, Land Clearing & Brush Removal (HSAIADAH), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Yard Waste & Outdoor Debris Hauling (HSAKALAH)

Keywords

• Grounds maintenance services
• Arboriculture services
• Sports surface installation
• Landscaping services
• Outdoor facilities management

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grounds Maintenance Services: Recurring contracted grounds maintenance services for public and private sector organisations. Services include grass cutting, hedge cutting, shrub bed maintenance, leaf collection, and specialist care such as fertilisation, scarifying, weed control, and aeration. Long-term partnerships with 300+ organisations.
2. Landscaping Services: Soft and hard landscaping project work including design, installation, and maintenance. Projects for house builders, schools, hospitals, and residential properties.
3. Sports Surface Installation and Maintenance: Installation and maintenance of natural and artificial sports surfaces including cricket pitches, bowling greens, golf courses, football and rugby pitches. Includes pitch markings using robotic GPS technology.
4. Arboriculture Services: Professional tree care and management services including tree removal, crown reduction, stump grinding, tree planting, and safety surveys.
5. Fencing Services: Design, construction, and maintenance of fencing for residential, commercial, industrial, and agricultural properties.
6. Equipment Hire: Equipment rental including excavators, telehandlers, dumpers, compaction equipment, tractors, chippers, aeration equipment, and artificial sports surface maintenance machinery. Daily rental rates from £20/day to £800/day.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fairways is an outdoor facilities management contractor delivering grounds maintenance, arboriculture, sports surface installation and maintenance, hard and soft landscaping, fencing, line marking, land drainage, specialist cleaning, winter services, equipment servicing, and equipment hire. The company serves public sector bodies (local authorities, schools, colleges) and private sector clients (commercial premises, sports clubs, property developers) under long-term contracted service agreements throughout the Midlands region of the United Kingdom.

Product overview

Fairways is a professional outdoor facilities management company established in 1993, offering a comprehensive suite of services to both public and private sectors throughout the Midlands. The company operates as a unified service portfolio rather than a software platform — all offerings are service-based. The core service offering includes Grounds Maintenance (lawn care, mowing, hedge cutting, shrub maintenance), Arboriculture (tree care and surveys), and Natural and Artificial Sports Surfaces (installation and maintenance for cricket, football, rugby, golf, and other sports). These foundational services are complemented by Soft Landscaping (turf laying, planting, irrigation) and Hard Landscaping (paving, driveways, decking, fencing). Supporting services include Line Marking (including robotic pitch marking via Turf Tank partnership), Land Drainage, Specialist Cleaning, Winter Services (gritting and snow clearance), Servicing (machinery repairs), and Equipment Hire (excavators, telehandlers, tractors, and specialised equipment). The company serves over 300 organisations including schools, colleges, Jaguar Land Rover, and the National Trust.

Differentiator

Problem solved

Functional benefit

Products and services

• Grounds Maintenance Comprehensive grounds maintenance services including gang mowing, box mowing, hedge cutting, shrub bed maintenance, leaf collection, fertilisation, scarifying, weed control, moss removal, aeration, and drainage solutions. Targeted at schools, councils, commercial premises, sports clubs, and property developers in the Midlands.
• Arboriculture Professional tree care and management services including tree removal, crown reduction and thinning, ivy severing, tree planting, stump grinding, tree safety surveys, and consultancy, all conducted under BS 3998-2020 Tree Works guidelines. Serves commercial premises, councils, schools, and conservation organisations.
• Natural Sports Surfaces Installation and maintenance of fine sports turf including cricket pitches, bowling greens, golf courses, and football, rugby, and polo pitches. Includes site clearance, ground re-grading, laser levelling, turf laying, drainage systems, flood-lighting, and fencing. Targeted at sports clubs, schools, and leisure venues.
• Artificial Sports Surfaces Complete package for artificial sports surfaces including installation, maintenance, repairs, deep cleaning, renovations, drag brushing, re-sanding, drainage upkeep, and expertise in drainage systems, fencing, and lighting. Targeted at sports clubs, schools, and leisure venues.
• Soft Landscaping Soft landscaping services including lawn installation (turf laying), planting and gardens, tree installation, mulching, sodding and seeding, flower bed design, irrigation systems, soil amendment, and sinkhole repairs. Serves property developers, schools, hospitals, and residential customers.
• Hard Landscaping Hard landscaping solutions including paving (concrete, brick, stone), driveways, patios, retaining walls, decking, fencing, pathways, and outdoor lighting using non-living materials to create durable outdoor spaces. Serves property developers, commercial clients, and residential customers.
• Line Marking Professional line marking services including laser paint spraying, aerosol spray markings, oil-based markings, and thermoplastic markings for roads, car parks, and sports halls. Includes sports pitch marking and robotic GPS pitch marking via the Turf Tank partnership. Targeted at sports clubs, schools, and commercial premises.
• Fencing Comprehensive fencing services for residential, commercial, and industrial properties including design, construction, and maintenance. Styles include timber, palisades, welded mesh, post and rail, stock proof, and Heras fencing, with galvanised or powder-coated finishing.
• Land Drainage Specialist land drainage design and installation for sports turf and pitches. Services include primary drainage using perforated land drainage pipes and secondary drainage techniques such as sand slitting, gravel banding, and verti-draining.
• Specialist Cleaning Specialised cleaning services for outdoor locations including canopy and gullies cleaning, fly-tipping and litter collection, graffiti removal, jet washing, sandblasting, and pest control. Targeted at commercial premises, business parks, and public sector clients.
• Winter Services Winter safety services including snow clearance, gritting, and salting to maintain car parks, access roads, and footpaths. Operates 24/7 using MetOffice Open Road weather forecasts to ensure sites remain accessible and safe. Targeted at commercial premises, business parks, and public sector clients.
• Servicing Equipment servicing and repair services for garden machinery including pedestrian lawnmowers, ride-on mowers, garden handtools, vacuums, blowers, chainsaws, hedgecutters, scarifiers, lawn edgers, tillers, rotovators, and brushcutters. Includes collection and delivery. Targeted at grounds maintenance companies.
• Equipment Hire Equipment hire services for grounds maintenance companies including excavators (from £80/day), telehandlers (from £120/day), dumpers, compaction equipment, access equipment (from £150/day), aeration equipment (from £90/day), tractors (from £165/day), chippers and grinders (from £75/day), artificial surface maintenance equipment (from £20/day), and eco-shredding (from £800/day). Includes delivery and collection.

Quantifiable outcome

• Serving 300+ organisations across public and private sectors
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Turf TankcoreTechnology or Integration · 1 April 2023In Spring 2023, Fairways partnered with Turf Tank – the global leader in robotic line marking. The partnership utilizes GPS intelligence to provide elite-sport level markings for both initial markings and over-markings on pitches. All sports and age-related pitch sizes are available as well as custom designs upon request. This technology partnership enhances Fairways' sports surface line marking capabilities with precision robotic technology.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sodexo: Global facilities management and services company with significant UK grounds maintenance and landscaping capabilities, particularly for education and corporate clients. Competes in adjacent space but as part of a much wider FM offering.
• Mitie: Large UK facilities management provider that includes grounds maintenance, landscaping, and winter gritting within a broader FM portfolio. Competes for many of the same public sector and commercial contracts but operates at much greater scale and scope.

Direct peers

• Nurture Landscapes: UK commercial landscaping and grounds maintenance group operating across multiple regions. Provides soft/hard landscaping, grounds maintenance, and tree surgery to commercial property portfolios — directly comparable services to Fairways.
• TCL Group (Total Landscape Care): UK-based landscape services group offering grounds maintenance, soft/hard landscaping, and arboriculture to commercial and public sector clients. Directly comparable in service portfolio and Midlands/UK-wide operating profile.
• The Landscape Group: UK-wide landscaping and grounds maintenance contractor serving public and private sectors. Similar recurring contract model, service mix, and customer segments to Fairways.
• Gavin Jones: UK commercial landscaping and grounds maintenance company serving corporate, public sector, and private clients. Comparable in scale, service mix, and customer profile to Fairways, particularly in grounds maintenance and landscape construction.
• Quadron Services: UK grounds maintenance and landscape services provider focused on public sector and commercial clients. Comparable service portfolio and contract model to Fairways, with similar geographic presence in UK regions.
• Ground Control: UK-based grounds maintenance and landscaping services provider serving commercial, public sector, and education clients. Directly comparable in service mix (grounds maintenance, winter services, tree care) and target customer segments.
• idverde: UK's largest landscaping and grounds maintenance contractor, operating nationally with similar service lines including grounds maintenance, arboriculture, landscaping, and sports surface work. The most direct scale competitor to Fairways in the same product category.

Emerging players

• RGS Group: UK sports turf and grounds maintenance specialist serving sports clubs, schools, and stadia. Comparable niche overlap with Fairways' sports surface and grounds maintenance business, though more specialised in playing surface technical work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FairwaysContracting
• LinkedInlinkedin.com/company/fairways-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairways