GrazeCart
GrazeCart is a cloud-based vertical SaaS platform that unifies e-commerce, point-of-sale, inventory management, delivery, and subscriptions for direct-to-consumer farms, butcher shops, and fresh food retailers, serving 600+ SMB customers in the United States since 2014.
- Company typePrivate
- Founded2014
- HeadquartersRoanoke, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GrazeCart does
GrazeCart, LLC is a privately held, founder-operated vertical SaaS company headquartered in Roanoke, Indiana, founded in 2014 by Blaine and Brooks Hitzfield — who also co-own and operate Seven Sons Farms, a regenerative farm that ships over 1,000 boxes of frozen meat per week. The company sells a cloud-based, all-in-one point-of-sale and e-commerce platform purpose-built for direct-to-consumer farms, butcher shops, and fresh food retailers. Its core product unifies a no-code Website Builder, integrated Express POS for farm stores and farmers markets, unified inventory and fulfillment management with weight-based product tracking, delivery and pickup zone coordination, and recurring subscription management into a single system. The platform's defining technical capabilities include Sell-by-Weight (catch-weight billing for hand-cut meats and produce), unified inventory syncing across online and in-person channels to prevent overselling, configurable perishable-shipping workflows, and native integrations with Stripe (payments), ShipFare/UPS/FedEx (shipping with claimed up-to-80% cost savings), Mailchimp/Drip (email and SMS marketing), Google Analytics, Facebook Pixel, and Zapier (Premium tier only).
GrazeCart monetizes primarily through a three-tier SaaS subscription model: a self-serve Starter plan at $89/month, and quote-based Growth and Premium tiers that add POS, subscriptions, advanced reporting, and multi-location fulfillment tooling. All plans include free onboarding and inventory import, 24/7 in-house support, and access to the GrazeCart Campfire private community. The company supplements subscription revenue with a $500-per-signup customer referral program and an educational Perishable Shipping Course add-on. Go-to-market is hybrid: a product-led 14-day free trial (no credit card required) drives SMB self-serve acquisition, while a sales-assisted phone and demo motion (1-877-314-1960) closes Growth and Premium accounts. A Certified Consultants Network (including Taste Profit Marketing, Kitchen Table Consultants, Grapevine Local Food Marketing, Marie Ideas, and others) extends implementation and marketing services reach beyond GrazeCart's 1–10 person in-house team. The Grazecast podcast and extensive blog content serve as top-of-funnel demand generation in a niche where peer credibility and founder-operator authority outweigh paid acquisition.
GrazeCart serves a customer base of over 600 SMB farms, butcher shops, and fresh food retailers across the United States, with named users including The Family Cow, Ramstead Ranch, Regeneration Farms, Tyner Pond Farm, Fed From The Farm, and Kraay's Market Garden. The company received peer-review recognition from Software Advice, GetApp, and Capterra in 2024. GrazeCart has not raised institutional funding, has no disclosed M&A activity, and operates as an independent, bootstrapped LLC under founder ownership and leadership, with Brent Moore serving as CEO.
GrazeCart firmographics
Firmographics- Name
- GrazeCart
- Legal name
- GrazeCart, LLC
- Website
- https://grazecart.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GrazeCart is a cloud-based vertical SaaS platform that unifies e-commerce, point-of-sale, inventory management, delivery, and subscriptions for direct-to-consumer farms, butcher shops, and fresh food retailers, serving 600+ SMB customers in the United States since 2014.
- Ownership category
- akta.pro rank
Where GrazeCart is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrazeCart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Starter Plan): Monthly subscription model at $89/month for small farms starting their online store. Includes core features: website builder, sell by weight, inventory tracking, scheduling, up to 3 delivery zones, pickup locations, ShipFare integration, product tags, custom domain, blog, email templates, Google Analytics, Mailchimp integration.
- SaaS Subscription (Growth Plan): Mid-tier plan for farms unifying online and in-person sales with POS. Includes everything in Starter plus: Express POS, unlimited delivery zones, coupons, gift cards, subscriptions, product upseller, preorders, Drip integration, Facebook Pixel, pricing groups. Custom pricing (quote-based).
- SaaS Subscription (Premium Plan): Enterprise tier for multi-location farms with advanced features: Advanced reporting, Zapier integration, Pick-Up Manager, Packing Manager, Lead Converter. Custom pricing (quote-based).
- Referral Program Revenue: Earn $500 per successful referral sign-up for GrazeCart, incentivizing existing customers to drive new business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $89/month for small farms getting started with e-commerce |
| Subscription | Monthly | Growth - For farms unifying online and in-person sales with built-in POS |
| Subscription | Monthly | Premium - For multi-location farms with advanced POS, subscriptions, routes, high-volume fulfillment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
GrazeCart product offering
Product offeringCore offering
GrazeCart provides an all-in-one point of sale and e-commerce platform that unifies online stores, farm store POS, inventory management, delivery and pickup scheduling, and recurring subscriptions for farmers, butcher shops, and fresh food retailers. It is purpose-built for perishable direct-to-consumer businesses, with variable-weight (catch-weight) pricing, perishable shipping integrations, and a no-code website builder offered across tiered monthly SaaS subscriptions.
Product overview
GrazeCart is an all-in-one farm store point of sale and e-commerce software platform built specifically for farmers, butchers, and fresh food retailers. The unified GrazeCart Platform combines a Website Builder, Point of Sale (POS), Inventory & Fulfillment, Delivery & Pickup, and Subscriptions modules into a single integrated system. Core capabilities include Sell by Weight for variable-weight products like meats and produce, unified inventory tracking across sales channels, local delivery zone management, and recurring subscription orders. The platform is offered across three pricing tiers (Starter at $89/month, Growth, and Premium) with progressively advanced features. Supporting offerings include a Perishable Shipping Course for frozen food logistics education, the Grazecast Podcast for farm e-commerce insights, and a network of Certified Consultants for implementation and marketing services. All plans include 24/7 in-house customer support from a team with farm industry expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Grazecast: A podcast hosted by GrazeCart founders Brooks and Blaine Hitzfield, sharing strategies and lessons learned from scaling their farm's direct-to-consumer online revenue to multi-seven figures.
Products and services
- GrazeCart Platform All-in-one cloud-based point of sale and e-commerce platform that unifies online store, farm store POS, inventory management, delivery and pickup, and subscriptions for farmers, butcher shops, and fresh food retailers. Sold as tiered monthly SaaS subscriptions (Starter at $89/month, plus quote-based Growth and Premium tiers).
- Perishable Shipping Course
Quantifiable outcome
- Save up to 80% on shipping costs through ShipFare integration
- +1 more outcomes
Companies that use GrazeCart
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
GrazeCart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
GrazeCart partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ShipFarecoreIntegration with ShipFare for automated UPS label generation and discounted shipping rates (up to 80% savings on shipping costs). Available on Starter plan and above.
- MailchimpcoreFree email marketing platform integration for newsletter campaigns and customer communication. Included in Starter plan.
- DripcoreAdvanced email and SMS marketing automation integration available on Growth plan. Supports sophisticated drip campaigns for e-commerce growth.
- FedExcorePreferred carrier for frozen meat shipping with cold-chain cross-dock facilities and weather delay rerouting capabilities. GrazeCart offers negotiated FedEx discount rates through their Perishable Shipping Course.
- UPScoreAlternative carrier option for perishable shipping. GrazeCart offers exclusive partnerships for discounted UPS shipping rates.
- StripecorePayment processing partner. Credit card information securely stored with Stripe.com. Available across all plans.
- Google AnalyticscoreWeb analytics integration for monitoring traffic and customer behavior. Included in Starter plan.
- Facebook PixelcoreAdvertising integration for tracking website and e-commerce data with Facebook to run targeted advertising campaigns. Available on Growth plan.
- Certified GrazeCart ConsultantscoreNetwork of certified implementation partners including: Taste Profit Marketing & Kitchen Table Consultants, Grapevine Local Food Marketing, Marie Ideas, C Graue Consulting, and others offering GrazeCart setup, design, email marketing, and consulting services.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
GrazeCart competitors and assessment
Company assessmentBroad incumbents
- WooCommerce: WooCommerce is the open-source WordPress e-commerce plugin widely used by small food and farm sellers as a low-cost alternative. It competes indirectly with GrazeCart on cost, customization, and hosted-versus-self-managed trade-offs.
- Shopify: Shopify is the dominant horizontal e-commerce platform used by many small food sellers and farm stores. It is named in GrazeCart's own materials as the generic alternative; GrazeCart positions on the basis that Shopify lacks native catch-weight and perishable features.
- BigCommerce: BigCommerce is a mid-market e-commerce platform adopted by farm-adjacent food sellers and specialty food merchants. It overlaps with GrazeCart as an alternative for the same SMB farm and fresh-food segment with broader horizontal features.
- Lightspeed Commerce: Lightspeed provides POS and e-commerce for specialty retail including fresh-food retailers and butcher shops. It overlaps with GrazeCart in the fresh-food retail and butcher shop segment, competing on POS and inventory capabilities.
- Square: Square provides integrated POS and online store functionality used broadly by small food retailers and farm stores. It overlaps with GrazeCart on POS and payments and competes for the same fresh-food SMB buyer with a much larger feature surface and brand.
Emerging players
- Market Wagon: Market Wagon operates online farmers-market platforms connecting local farms to consumers across multiple US regions. It is an adjacent player in the farm-DTC space that overlaps with GrazeCart's served market, though it operates consumer marketplaces rather than selling software to farms.
- CSAware: CSAware is subscription/CSA management software used by small farms for recurring produce boxes and member management. Its focus on subscription farm boxes overlaps with GrazeCart's Subscriptions module for CSA-style operations, though narrower in product scope.
Direct peers
- Barn2Door: Barn2Door provides farm-direct e-commerce and subscription software for ranchers and farmers selling direct to consumers. It is a direct competitor to GrazeCart in the farm-to-consumer segment, sharing buyer (independent farms), product modules (subscriptions, delivery), and target market.
- Local Line: Local Line is a vertical SaaS platform for farms and food producers to manage CSA boxes, online ordering, inventory, and wholesale. It directly competes with GrazeCart in the same farm-DTC segment with overlapping product modules (subscriptions, delivery, e-commerce).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GrazeCart social profiles
Digital presenceGrazeCart financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrazeCart leadership team
Management profileNumber of profiles
Profiles5 records
GrazeCart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrazeCart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrazeCart
What does GrazeCart do?
GrazeCart provides an all-in-one point of sale and e-commerce platform that unifies online stores, farm store POS, inventory management, delivery and pickup scheduling, and recurring subscriptions for farmers, butcher shops, and fresh food retailers. It is purpose-built for perishable direct-to-consumer businesses, with variable-weight (catch-weight) pricing, perishable shipping integrations, and a no-code website builder offered across tiered monthly SaaS subscriptions.
Is GrazeCart a public or private company?
GrazeCart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GrazeCart founded?
GrazeCart was founded in 2014. It employs 1 to 10 people.
Where is GrazeCart based?
GrazeCart is headquartered in Roanoke, United States, in the North America region.
How does GrazeCart make money?
Four revenue lines are on record. SaaS Subscription (Starter Plan) is the primary driver. The others are saaS Subscription (Growth Plan), saaS Subscription (Premium Plan) and referral Program Revenue.
Who are GrazeCart's main competitors?
Broad incumbents on record are WooCommerce, Shopify, BigCommerce, Lightspeed Commerce and Square. Emerging players are Market Wagon and CSAware. Direct peers are Barn2Door and Local Line.
Does GrazeCart have an API?
Yes. GrazeCart operates a public API that powers its Admin Portal, Storefront, and third-party integrations. The API status is monitored in real-time via the platform status page, which tracks Storefront, Admin Portal, and API availability.