HTX Material Handling

What HTX Material Handling does

HTX Material Handling (legal entity: HTX Forklifts, LLC) is a Texas-based, multi-brand material handling equipment dealer and integrated warehouse solutions provider founded in 2019 and headquartered in Houston. The company sells new, certified pre-owned, and rental forklifts and warehouse equipment from more than ten manufacturer partners, with Linde positioned as its flagship brand centered on Linde Hydrostatic Drive technology. Beyond equipment resale, HTX delivers multi-brand repair and maintenance services, OEM and aftermarket parts, warehouse automation solutions (AMRs, ASRS, conveyor systems, pallet shuttles), racking and storage design, loading dock equipment, rack repair, and the Linde Guardian proactive maintenance program. The business is structured as a recurring service and parts operation layered on top of capital equipment sales, with TM&R contracts, flexible leasing, and rental programs designed to extend customer lifetime value. HTX serves warehousing and distribution, manufacturing, construction, aerospace, recycling, and lumber and building materials customers across Texas through four full-service branches in Houston, Dallas (Carrollton), Tyler (Flint), and Waco, supported by mobile on-site technicians. GTM is enterprise field sales with consultative operational consultations and quote-based pricing; lead generation runs through an SEO-optimized website, an extensive educational blog library, and published case studies. Ownership is private and founder-influenced (co-founder and VP Marcello Lo Cicero is named), with no parent company, institutional investor, funding rounds, M&A activity, or patents disclosed.

Name

HTX Material Handling

Legal name

HTX Forklifts, LLC

Website

https://htxforklifts.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

HTX Material Handling is a Texas-based, multi-brand forklift and warehouse equipment dealer offering new, used, and rental equipment, repair and maintenance services, parts, and integrated warehouse automation solutions to warehousing, manufacturing, construction, and industrial customers across Texas.

Ownership category

akta.pro rank

Product category

Material Handling Equipment & Warehouse Solutions

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Material handling equipment
• Forklift sales
• Warehouse automation
• Equipment rental leasing
• Fleet maintenance services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new material handling equipment including forklifts, rough terrain forklifts, electric tugs, aerial lifts, terminal tractors, and sweepers & scrubbers from premium brands like Linde, Manitou, Hubtex, XCMG, McGuire, Handle It, MasterMover, Baoli, JLG.
2. Pre-Owned/Used Equipment Sales: Sale of certified pre-owned/refurbished equipment that delivers reliable quality at lower cost than new equipment.
3. Equipment Rentals: Flexible short-term and long-term rental programs for seasonal demand, special projects, or transitional periods. Customizable rental terms to fit specific workload requirements.
4. Forklift Repair and Maintenance Service: On-site repair services, preventative maintenance programs, and Total Maintenance and Repair (TM&R) contracts. Services available 24/7 with mobile technicians traveling to customer facilities.
5. Parts Sales: Sale of OEM and high-quality aftermarket parts for all equipment makes and models, including electrical issues, hydraulic fixes, fork replacements, and software updates.
6. Warehouse Solutions: Complete warehouse solutions including custom racking systems, automation implementation, loading dock equipment, rack repair services, and storage optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HTX Material Handling is a Texas-based multi-brand material handling equipment dealer and warehouse solutions provider. It sells, rents, and leases new and pre-owned forklifts, electric tugs, aerial lifts, terminal tractors, sweepers, and warehouse automation equipment from manufacturer partners including Linde, Manitou, Hubtex, MasterMover, McGuire, XCMG, Baoli, JLG, MOFFETT, and Handle It. The company also delivers 24/7 multi-brand repair and maintenance services, OEM/aftermarket parts, custom racking, loading dock equipment, and rack repair.

Product overview

HTX Material Handling is a Texas-based material handling equipment dealer and warehouse solutions provider offering a comprehensive portfolio of equipment and services. The company operates as a multi-brand dealer offering new, used, and rental equipment from manufacturer partners including Linde (their primary brand), Manitou, Hubtex, MasterMover, McGuire, XCMG, Baoli, JLG, MOFFETT, and Handle It. Their product lineup includes electric and internal combustion forklifts, rough terrain forklifts, electric tugs, aerial lifts, terminal tractors, sweepers/scrubbers, and warehouse automation solutions (AMR, ASRS, conveyors, pallet shuttles). The company also provides warehouse storage solutions, loading dock equipment, rack repair services, and Linde Guardian—a proprietary maintenance program. They serve industries including warehousing, manufacturing, construction, recycling, and building materials across Texas through locations in Houston (HQ), Dallas, and Tyler.

Differentiator

Problem solved

Functional benefit

Products and services

• Linde Electric Counterbalanced Trucks (E18/E20/E20C/E20P) Electric counterbalanced lift trucks designed for indoor warehousing operations with multiple load capacities for general material handling applications. Sold to Texas-based industrial and warehousing buyers.
• Linde Electric Narrow Aisle and Very Narrow Aisle Trucks (A, K, R Series) Electric narrow aisle and very narrow aisle trucks designed for high-density warehouse storage operations with space-optimizing maneuverability. Sold to warehousing and distribution customers needing dense storage.
• Linde Internal Combustion Counterbalanced Trucks (H Series) Internal combustion engine counterbalanced forklifts available in both pneumatic and cushion tire configurations for various industrial applications. Sold to Texas industrial customers needing outdoor or heavy-duty operation.
• Linde Electric Warehouse (Pallet) Trucks (ECR, EW, EWR, EWS, T Series) Electric warehouse pallet trucks for efficient horizontal transport and stacking of palletized goods in warehouse environments. Sold to warehousing and distribution operations in Texas.
• Linde Electric Reach Trucks (R15SX/R17SX/R22SX) Electric reach trucks for narrow aisle operations enabling high-level order picking and storage in space-constrained warehouses. Sold to Texas distribution and warehousing customers.
• Linde Electric Order Pickers (V Series) Electric order pickers enabling operators to retrieve individual items from warehouse shelving at various heights. Sold to warehousing and fulfillment operations.
• Linde Electric Tow Tractors and Burden Carriers (ETR 50) Electric tow tractors designed for moving multiple carts or heavy burdens throughout warehouse and manufacturing facilities. Sold to warehouse and manufacturing operations in Texas.
• Manitou Rough Terrain Forklifts All-terrain forklifts designed for outdoor industrial applications, delivering stable performance on uneven ground and demanding job sites. Sold to Texas construction and outdoor industrial operators.
• Hubtex Sideloader Forklifts Specialized sideloader forklifts for handling long loads in narrow aisles, commonly used in lumber, steel, and building materials operations. Sold to long-load and narrow-aisle Texas customers.
• MasterMover Electric Tugs Electric tugs that enable businesses to safely move heavy carts or trailers, minimizing manual strain in constrained areas. Sold to Texas industrial buyers needing assisted-load movement.
• McGuire Loading Dock Equipment Loading dock equipment including levelers, seals, and ramps to ensure safe and efficient loading for every shipment. Sold to Texas warehouses and distribution centers.
• XCMG Terminal Tractors Specialized vehicles for streamlining trailer transfers in shipping yards and warehouses, enabling quick coupling and maneuverability. Sold to Texas shipping yard and warehouse operators.
• JLG Aerial Lifts (Boom Lifts) Aerial work platforms for elevated access during maintenance, order picking, or building projects with stable platforms that support productivity. Sold to Texas industrial and construction buyers.
• MOFFETT Truck-Mounted Forklifts Truck-mounted forklifts designed for delivering materials to remote sites where conventional forklifts cannot reach. Sold to Texas logistics and delivery operators.
• Baoli Forklifts Cost-effective forklift solutions for businesses seeking reliable equipment at economical pricing. Sold to budget-conscious Texas buyers as a value-tier option.
• Handle It Pallet Jacks Manual and electric pallet jacks for efficient horizontal transport of palletized goods in warehouse and distribution settings. Sold to Texas warehousing and distribution buyers.
• Industrial Sweepers and Scrubbers Industrial sweepers and scrubbers to keep facilities clean, boost workplace safety, and extend equipment life. Sold to Texas warehouses and manufacturing facilities.
• Warehouse Automation Solutions (AMR, ASRS, Conveyors, Pallet Shuttles) Integrated warehouse automation solutions including Autonomous Mobile Robots (AMRs), Automated Storage and Retrieval Systems (ASRS), conveyor systems, and pallet shuttle systems for reducing manual labor and enhancing throughput. Sold to Texas warehousing and distribution operators.
• Linde Guardian Maintenance Program Comprehensive maintenance program combining expert service, real-time insights, and preventative care to minimize downtime and improve equipment safety. Sold as a contracted service to Texas equipment owners.
• MAC RAK Rack Repair Solutions Quick interventions to prevent structural issues, ensuring racks stay sturdy while safeguarding valuable inventory. Sold as a repair service to Texas warehouse operators.
• Warehouse Storage Solutions (Custom Racking and Shelving) Custom racking and shelving solutions designed to maximize vertical space and streamline product flow in warehouse facilities. Sold to Texas warehouse and distribution operators.
• New Equipment Sales Program Sale of new material handling equipment from premium brands including Linde, Manitou, Hubtex, XCMG, McGuire, Handle It, MasterMover, Baoli, and JLG. Available to Texas businesses with customizable purchasing programs.
• Pre-Owned and Certified Used Equipment Sales Sale of certified pre-owned and refurbished equipment delivering reliable quality at lower cost than new equipment. Sold to Texas buyers seeking cost-effective material handling assets.
• Forklift and Material Handling Equipment Rentals Flexible short-term and long-term rental programs for seasonal demand, special projects, or transitional periods, with customizable rental terms to fit specific workload requirements. Available to Texas businesses.
• Forklift Repair and Preventative Maintenance Services On-site repair services, preventative maintenance programs, and Total Maintenance and Repair (TM&R) contracts for material handling equipment of all brands. Available 24/7 to Texas customers with mobile technicians traveling to facilities.
• OEM and Aftermarket Parts Sales Sale of OEM and high-quality aftermarket parts for all equipment makes and models, covering electrical issues, hydraulic fixes, fork replacements, and software updates. Supplied to Texas equipment owners and service operations.

Quantifiable outcome

• Operator productivity increased by almost a third (33%)
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered primary, core and minor.

• LindeprimaryChannel Partner/ Reseller/ DistributorHTX is an authorized Linde distributor offering the complete Linde lineup of forklifts and material handling equipment. Linde is positioned as their flagship brand with unique Hydrostatic Drive technology featuring no brakes and superior tire longevity.
• ManitoucoreChannel Partner/ Reseller/ DistributorHTX is an authorized distributor for Manitou equipment including rough terrain forklifts and aerial lifts, offering rugged all-terrain capabilities for challenging outdoor conditions.
• XCMGcoreChannel Partner/ Reseller/ DistributorHTX is an authorized distributor for XCMG terminal tractors and material handling equipment, providing specialized vehicles for shipping yards and warehouses.
• HubtexcoreChannel Partner/ Reseller/ DistributorHTX distributes Hubtex sideloader forklifts designed for maximizing warehouse efficiency in narrow aisle applications.
• MasterMovercoreChannel Partner/ Reseller/ DistributorHTX offers MasterMover electric tugs that enable businesses to safely move heavy carts or trailers while minimizing manual strain in constrained areas.
• McGuirecoreChannel Partner/ Reseller/ DistributorHTX distributes McGuire loading dock equipment including levelers, seals, and ramps for safe and efficient loading operations.
• Handle ItminorChannel Partner/ Reseller/ DistributorHTX distributes Handle It material handling equipment as part of their comprehensive product lineup.
• BaoliminorChannel Partner/ Reseller/ DistributorHTX offers Baoli forklifts as an economic solution for cost-conscious businesses, positioned as a value-oriented brand in their portfolio.
• JLGcoreChannel Partner/ Reseller/ DistributorHTX distributes JLG aerial lifts including boom lifts, providing safe and efficient elevated workspace access for maintenance and building projects.
• MOFFETTminorChannel Partner/ Reseller/ DistributorHTX offers MOFFETT truck-mounted forklifts, expanding their product portfolio for mobile material handling applications.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Crown Equipment:

Direct peers

• MH Equipment: Large multi-brand material handling equipment dealer with full-service branches, parts, service, and warehouse solutions across the U.S. Midwest and South. Highly comparable multi-OEM distribution and recurring service model to HTX.
• Material Handling Systems (MHS): Material handling integrator offering equipment, automation, controls, and lifecycle services. Comparable to HTX's end-to-end warehouse solutions positioning beyond traditional equipment resale.
• Bastian Solutions: Material handling and supply chain integrator specializing in conveyors, ASRS, AMRs, and robotics. Overlaps with HTX's warehouse automation segment and end-to-end integration pitch.
• Raymond Handling Concepts: Multi-brand material handling dealer and integrator combining equipment, storage, automation, and service. Closely comparable hybrid dealer/integrator model to HTX.

Broad incumbents

• KION Group / Linde Material Handling: Parent of Linde Material Handling, HTX's flagship OEM. Controls dealer appointment, territory, and Hydrostatic Drive technology supply — the strategic supplier and indirect competitor.
• Toyota Material Handling: Largest forklift OEM in North America with an extensive authorized dealer network and direct enterprise sales. Sets pricing, service, and inventory benchmarks that HTX must compete against.
• Hyster-Yale Materials Handling: Major global forklift OEM (Hyster, Yale) with broad dealer networks and lift truck lines. Direct competitive overlap in core counterbalanced forklift categories.

Regional players

• LiftOne: Multi-brand material handling dealer and service provider in the U.S. Southeast and Midwest. Comparable multi-OEM dealership model with full-service branches and recurring service revenue.
• Abel Womack: Northeast U.S. material handling dealer offering forklifts, storage, automation, and services. Comparable dealer-plus-solutions positioning but geographically distinct from HTX's Texas focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HTXMH
• Facebookfacebook.com/HTX-Material-Handling-111492863829430
• LinkedInlinkedin.com/company/htx-material-handling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTX Material Handling