Elegant

What Elegant does

Elegant BV is a Belgian private limited energy supplier headquartered in Mechelen, founded in 2012 and operating exclusively in the Flanders region (excluding Brussels and Wallonia). The company supplies 100% green electricity sourced from Belgian wind and solar generation, alongside natural gas imported independently via the Netherlands and the Zeebrugge terminal. It is part of the Nuts Groep conglomerate, which also includes sister brand Budget Thuis, and serves residential customers and small businesses (KMO) with annual consumption under 100 MWh for electricity or gas.

The product portfolio spans three tariff plans — Zeker & Vast (fixed 1-year price with €100 residential cashback), Flex (variable monthly wholesale-linked pricing), and ComfortFlex (variable with hybrid features) — plus add-on modules such as the Forfait Zonnepanelen solar flat rate and plug-in zonnepanelen kits. Underlying technology integrates with Fluvius digital metering infrastructure and includes a Dynamic Injection Tariff System for solar prosumers, plus the Mijn Elegant self-service portal for contract, invoice, and consumption management.

Revenue is generated through fixed subscription fees combined with variable consumption-based charges for electricity and gas, with business pricing quoted exclusive of VAT and residential pricing inclusive of VAT. Distribution is fully digital via elegant.be, using a price calculator as the top-of-funnel acquisition tool and a product-led growth model with no physical retail or telephone sales. The company differentiates on lean cost structure, transparent pricing, personal dossierbeheerder (account manager) service, and a VREG 5-star customer service rating.

Name

Elegant

Legal name

Elegant BV

Website

https://elegant.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Elegant is a Belgian private energy supplier, part of the Nuts Groep conglomerate, providing 100% green electricity and natural gas to residential and small business customers in Flanders via a fully digital, product-led model with three tariff plans and solar add-ons.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

akta.pro primary industry

Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)

akta.pro secondary industries

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ), Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK), Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections) (EUAAADAH)

Keywords

• Green electricity supply
• Natural gas utility
• Residential energy supplier
• Small business energy
• Solar panel tariffs

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electricity Supply: Supply of 100% green electricity to residential and business customers in Flanders. Revenue is generated through fixed subscription fees plus variable consumption-based charges. Prices follow wholesale market rates for flexible products and can be fixed for contract periods.
2. Natural Gas Supply: Supply of natural gas imported independently via Netherlands and Zeebrugge terminal. Gas prices follow wholesale market rates closely.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Elegant supplies 100% green electricity (sourced from Belgian wind and solar) and natural gas (imported independently via the Netherlands and the Zeebrugge terminal) to residential households and small businesses in Flanders, Belgium. Customers sign up and manage their accounts online through the elegant.be price calculator and the Mijn Elegant self-service portal, with a dedicated personal account manager (dossierbeheerder) handling the transition and ongoing service.

Product overview

Elegant is an energy supplier in Flanders, Belgium offering 100% green electricity and natural gas through a portfolio of tariff plans. The core products consist of green electricity sourced from Belgian wind and solar energy, and natural gas imported via the Netherlands and Zeebrugge terminal. The company offers three main tariff plans: Zeker & Vast (fixed price for 1 year), Flex (variable monthly pricing), and ComfortFlex (variable pricing with additional benefits). Add-on modules include solar panel flat rates for customers with reversing meters and plug-in solar panels. Customers manage their accounts through the Mijn Elegant online portal. Tariff plans are available for both residential and business customers, with options for digital meters and energy sharing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Groene Stroom (Green Electricity) 100% green electricity supplied to residential and business customers in Flanders, sourced from natural sources such as Belgian wind and solar energy, with no additional cost versus standard electricity.
• Aardgas (Natural Gas) Natural gas supplied to residential and business customers in Flanders, imported independently via the Netherlands and the Zeebrugge terminal, with prices following wholesale market rates closely.
• Forfait Zonnepanelen (Solar Panel Flat Rate) Monthly flat-fee add-on for customers with solar panels and a reversing (digital) meter, calculated based on inverter capacity (kVA) to simplify prosumer billing under Belgium's digital meter regime.
• Plug-in Zonnepanelen (Plug-in Solar Panels) Compact solar panel sets with a micro-inverter that plug directly into a grounded outlet, offered as a lower-cost, easier-to-install alternative to full rooftop solar installations, officially permitted in Belgium from April 2025.

Quantifiable outcome

• VREG 5-star rating for customer service quality and low complaint rates

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered parent company and core.

• Nuts Groepparent companyOthersElegant is part of the Nuts Groep concern, which also includes Budget Thuis. This is the parent company structure.
• Energy Global B.V.coreTechnology or IntegrationEnergy Global B.V. provides balance responsibility (evenwichtsverantwoordelijkheid) services for both electricity supply and injection for Elegant.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mega (Colruyt Group): Mega is the Colruyt Group's retail energy brand offering low-cost fixed and variable electricity and gas to Belgian households — a price-led, online-friendly direct competitor to Elegant.
• Budget Thuis: Budget Thuis is the sister brand of Elegant within the Nuts Groep concern, supplying retail energy in the Netherlands under a similar lean, online-driven model — a structural and operational peer.
• Aspiravi: Aspiravi is a Belgian cooperative energy supplier specializing in green electricity from wind and solar in Flanders, with both retail and cooperative offerings — a green-pure-play competitor comparable to Elegant.
• OCTA+: OCTA+ is a Belgian retail energy supplier offering 100% green electricity and gas to households with online sign-up and transparent tariffs — closely comparable to Elegant's product and GTM model.
• Eneco Belgium: Eneco is a Dutch-origin competitive retail energy supplier active across Belgium with green electricity products and online onboarding — directly comparable business model to Elegant in the Flemish market.
• Luminus: Luminus (Engie subsidiary) is one of Belgium's largest retail electricity and gas suppliers serving residential and SMB customers in all Belgian regions, making it the most direct large-scale competitor to Elegant.

Broad incumbents

• Engie Electrabel: Engie Electrabel is the historical Belgian retail energy incumbent with the largest installed customer base; a broad incumbent against which Elegant competes on price and service differentiation.
• TotalEnergies Belgium: TotalEnergies supplies electricity and gas to Belgian households and SMEs under multi-brand offerings with fixed and variable tariffs; a broad incumbent with overlapping products but wider portfolio than Elegant.

Emerging players

• Bolt Energie: Bolt is a small Flemish challenger energy supplier focused on digital, transparent pricing for residential customers — closely aligned with Elegant's digital-first, low-overhead positioning.

Others

• Energy Global B.V. Energy Global B.V. provides balance responsibility services to Elegant and is an ecosystem participant enabling competitive retail supply; relevant as a critical infrastructure partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elegant.energie
• Instagraminstagram.com/elegantenergie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elegant