Struck

What Struck does

Struck is a privately held, full-service creative agency founded in Los Angeles in 1996 under the Axiom name and headquartered in Salt Lake City, Utah since 1999 (firmographics list 1993 as founding year, which conflicts with the company's own history; most specific/primary source places founding in 1996). The firm specializes in branding, design, advertising, and interactive services, anchored by a proprietary 'Experience Affinity' methodology and the 'Affinity Index' measurement framework that quantifies brand affinity in outcomes such as revenue, impressions, and love. Its work spans brand strategy, visual identity, website design, voice marketing, experiential marketing, and media + analytics, delivered through both project-based and retainer engagements. In 2023 Struck launched STRKTR, a dedicated sub-brand for physical experience and spatial design covering branded environments, retail spaces, and event installations, supported by an in-house Design Architect.

The agency serves enterprise clients across tourism and hospitality (Utah Office of Tourism as a 15-plus-year agency of record, Palisades Tahoe, Snowbird, Deer Valley, Biltmore), entertainment (Disney, Universal, DreamWorks, Nickelodeon), biotech and life sciences (Denali Therapeutics, Third Rock Ventures, Revolution Medicines, Dice Therapeutics, CapstanTX), financial services (Altabank, Mountain America Credit Union), and consumer brands (Chia Pet, McDonald's, ICON Fitness). Go-to-market is relationship-driven enterprise sales and inbound referrals from reputation and prior client logos, with no third-party marketplace distribution. Pricing is quote-based and not publicly disclosed, and Struck has no external private equity or venture capital ownership — the firm appears founder- and partner-owned under CEO Andrew Howlett, President Pauline Ploquin, and CCO/co-founder Brent Watts. The agency has accumulated extensive industry recognition including Emmy, Cannes Lion, Webby, AIGA, Clio, Effie, and AdAge Small Agency of the Year awards.

Name

Struck

Legal name

Struck

Website

https://struck.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Struck is a privately held, full-service creative agency founded in 1996 and headquartered in Salt Lake City, delivering branding, design, advertising, and interactive services — plus physical experience design via its STRKTR sub-brand — to enterprise clients in tourism, biotech, entertainment, and consumer sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service marketing, advertising and creative agency fees for brand strategy, visual identity, website design, experiential marketing, media and analytics services. Work is project-based and retainer-based for long-term clients.
2. STRKTR Spatial Design Services: Dedicated physical experience design services including branded environments, retail spaces, office designs, and event installations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Struck is a full-service marketing, advertising, and creative agency that partners with enterprise brands at key inflection points—rebranding, repositioning, and fundraising preparation—to deliver brand strategy, visual identity, website design, experiential marketing, and media and analytics services. Its work spans physical and digital experience design through its dedicated STRKTR service offering, applying a proprietary Experience Affinity methodology to build deep brand affinity.

Product overview

Struck is a full-service marketing, advertising and creative agency that operates primarily through two service arms: STRUCK (core agency services) and STRKTR (physical experience/spatial design). The core STRUCK offering provides brand strategy, visual identity, website design, voice marketing, experiential marketing, and media + analytics services. STRKTR is a dedicated sub-brand focused specifically on creating distinct physical spaces that turn brands into experiences. The agency's proprietary 'Experience Affinity' methodology integrates business transformation, digital transformation, and experience transformation to help clients build deep brand affinity. Services span destination marketing, outdoor recreation, biotech, entertainment, finance, and consumer sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• STRUCK Core Agency Services Full-service marketing, advertising and creative agency offering brand strategy, visual identity, website design, voice marketing, experiential marketing, and media and analytics. Works with companies at key inflection points to boost brand awareness, engagement, and growth, with particular expertise in rebranding, repositioning, and fundraising preparation.
• STRKTR Physical Experience Design Dedicated service offering for creating distinct physical spaces—including branded environments, retail spaces, office designs, and event installations—that turn brands into experiences. Brings together architectural design, spatial planning, and brand storytelling for clients in entertainment, hospitality, retail, and sports.
• Media + Analytics

Quantifiable outcome

• 33% reduction in recruiting and retention costs at Nickelodeon Animation Studios
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship/primary and project-level.

• Utah Office of Tourismflagship/primaryStrategic or Co-development Partner · 25 September 2020Five-year agency of record contract since 2005 (awarded in 2020). Manages precision marketing strategy for Utah tourism including 'Mighty Five' brand campaign and winter national parks marketing. Relationship spans 15+ years.
• ZAOproject-levelStrategic or Co-development PartnerCollaborated with ZAO on the new Chia.com website design and development project. ZAO contributed technical development expertise alongside STRUCK's design work.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• R/GA: Independent, brand-transformation and design-led creative agency with deep digital and experiential capabilities. Closely comparable to Struck on positioning (brand transformation, experience design, technology-enabled creative) and on serving enterprise clients at inflection points.
• 72andSunny: Independent, mid-sized creative agency with similar brand transformation and campaign work for major consumer and entertainment brands. Comparable to Struck on agency size class, independent ownership, and brand-led creative.
• Anomaly: Independent creative agency known for integrated brand and product work for enterprise clients. Comparable to Struck on independent structure, multi-disciplinary creative, and enterprise client base.
• Mekanism: Mid-sized independent creative agency combining advertising, content, and experiential work. Comparable to Struck on size, independent ownership, and blending of brand storytelling with measurable outcomes.
• Giant Spoon: Independent creative and media agency with a strong experiential and entertainment focus. Comparable to Struck on mid-size, independent positioning and entertainment/experiential client work.
• Tool of North America: Independent creative and production agency with strengths in branded content, design, and experience work. Comparable to Struck on independent structure, design-led creative, and entertainment/biotech-adjacent clients.
• Ueno: Independent design and creative agency focused on branding, web, and product experiences. Comparable to Struck on independent ownership, design-led culture, and serving enterprise clients with integrated brand and digital work.

Broad incumbents

• Droga5: Large, award-winning independent creative agency with much broader scale and global reach. Comparable as a creative-led brand transformation competitor for the same enterprise RFP pool, but materially larger and broader in service offering.
• Wieden+Kennedy: Large, independent creative agency with global offices and category-defining brand work. Comparable as a brand-transformation peer for enterprise clients, but operates at significantly greater scale and geographic breadth than Struck.

Regional players

• Signal Theory: Mid-sized, independently owned brand transformation and marketing agency headquartered in Kansas City. Comparable to Struck on independent ownership, mid-market size, vertical specialization (notably food/ag and consumer), and brand-led service offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/struck
• LinkedInlinkedin.com/company/struck
• Instagraminstagram.com/struck
• Facebookfacebook.com/StruckAxiom

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Struck