What WHITNEY does

WHITNEY Advertising & Design, Inc. is a Park City, Utah-based, founder-owned full-service marketing, branding, advertising, and web design agency operating under legal entity WHITNEY Advertising & Design, Inc. since 2000. The firm provides a broad portfolio of professional services spanning strategic planning, brand identity development, graphic and package design, media planning and buying (print, digital, broadcast, billboards, Google/Bing search and display, social), website design and development (WordPress and custom PHP), social media marketing, event marketing, PR, copywriting, photography, listings and reputation management, and open-ended "Whatever It Takes" client support. A flagship offering called Creative Exploratory is positioned as the firm's "best seller," in which the agency produces multiple creative concepts for client ownership after a discovery meeting.

The firm serves a mix of SMB and mid-market accounts alongside a notable cluster of enterprise ski and snowboard brands (Volkl, Marker, Dalbello, Athletic Republic), with additional work in real estate, hospitality and restaurants, food and beverage, wellness, and consumer products. WHITNEY runs two related entities: The Swag Lounge, a promotional products and screenprinting/embroidery division with locations in Park City and St. George, Utah; and Brand Propulsion Lab, an innovation initiative offering accelerated marketing services at BPL.marketing. Revenue is generated through custom-quoted project work and implied retainer/ongoing engagements with monthly billing, with no publicly disclosed pricing. GTM is direct and sales-led via free consultations, proposals, and referral-driven acquisition, supported by memberships in local business organizations and promotional product industry bodies (ASI, PPAI, SAGE). The team is small and led by principals Robin Whitney and Jim Whitney, with no disclosed institutional funding, no parent company, and no subsidiaries.

Name

WHITNEY

Legal name

WHITNEY Advertising & Design, Inc.

Website

https://whitneyonline.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

WHITNEY Advertising & Design is a founder-owned, Park City, Utah-based full-service creative agency providing branding, advertising, web design, social media, PR, and event marketing to SMB, mid-market, and ski-industry enterprise clients across Utah.

Ownership category

akta.pro rank

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Project-Based: Advertising and marketing agency providing project-based services including strategic planning, branding, graphic design, web design, social media marketing, and event marketing. Projects range from logo design to full brand development to ongoing marketing campaigns.
2. Retainer/Monthly Engagements: Ongoing client relationships implied through testimonials referencing 'more than a decade' of partnership and 'hundreds of projects.' The agency operates as a business partner to many clients, suggesting retainer or ongoing engagement arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

WHITNEY is a full-service advertising and design agency providing strategic planning, branding, graphic design, web design and development, media advertising, social media marketing, event marketing, public relations, copywriting, and photography for businesses. The agency operates under the philosophy 'Hire Us for One Thing. Or Everything.' and runs two related divisions: The Swag Lounge (promotional products, screenprinting, embroidery) and Brand Propulsion Lab (an innovation marketing initiative).

Product overview

WHITNEY is an advertising and design agency offering a comprehensive suite of marketing services rather than a single software product. The agency provides core service pillars including Strategic Planning, Branding, Graphic Design & Identity, Media Advertising, Web Sites, and Social Marketing, alongside specialized offerings such as Creative Exploratory (their self-described 'Best Seller'), Listings & Reputation Management, Event Marketing, PR, Copywriting, Photography, and an open-ended 'Whatever It Takes' support service. The agency operates two related divisions: The Swag Lounge (promotional products and embroidery) and Brand Propulsion Lab (a separate innovation/marketing initiative). Work portfolio demonstrates capabilities across logos, identity systems, print advertising, packaging design, 3D signage, websites, digital campaigns, and mobile applications. The company is headquartered in Park City, Utah with a secondary location in St. George.

Differentiator

Problem solved

Functional benefit

Brands

• The Swag Lounge: Promotional products, screen printing, embroidery, logo apparel, awards, and corporate gifts. Two locations in Utah (Park City/Salt Lake City and St. George/Southern Utah).
• Brand Propulsion Lab

Quantifiable outcome

• Decade-long client relationships with hundreds of projects completed for key accounts

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, innovation and minor.

• The Swag LoungecoreOthersThe Swag Lounge is a related company under the WHITNEY umbrella offering promotional products, screenprinting, and embroidery services. It operates as a division at the same Park City location with a separate St. George location for Southern Utah clients. The partnership provides promotional products, logo apparel, awards, and corporate gifts.
• Brand Propulsion LabinnovationOthersBrand Propulsion Lab is described as WHITNEY's latest innovation - 'Pure adrenalin. Easy. Effective. Fast-Acting. Accepting Projects soon at BPL.marketing.' It appears to be a separate initiative or brand within the WHITNEY ecosystem focused on accelerated marketing services.
• Park City Chamber BureauminorGTM or Marketing PartnerMember of the Park City Chamber Bureau, supporting local business community networking and visibility.
• Kimball Junction Business AssociationminorGTM or Marketing PartnerAssociate member of the Kimball Junction Business Association, local business networking and advocacy group.
• Park City Area Homebuilders AssociationminorGTM or Marketing PartnerAssociate member, providing marketing services to the homebuilding industry in Park City area.
• Advertising Specialty InstituteminorChannel Partner/ Reseller/ DistributorMember of ASI, the largest membership organization for the promotional products industry, supporting The Swag Lounge operations.
• Promotional Products Association InternationalminorChannel Partner/ Reseller/ DistributorMember of PPAI, the international trade association for the promotional products industry.
• Local First UtahminorGTM or Marketing PartnerMember of Local First Utah, supporting local business community and economy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Struck: Salt Lake City-based full-service advertising, branding, and digital agency serving a similar mix of regional and national clients. Direct peer given comparable service breadth, geographic proximity, and mid-market client focus.
• Boncom: Salt Lake City-based advertising and marketing agency offering brand strategy, creative, digital, and media services. Comparable scope, similar Utah market, and analogous mid-market positioning to WHITNEY.
• Daake: Utah-based full-service branding, marketing, and advertising agency serving mid-market clients across industries. Similar service breadth, geographic market, and client size to WHITNEY.
• Disruptive Advertising: Utah-based digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable in serving performance marketing and full-funnel needs, though with heavier digital specialization.
• Hawke Media: Los Angeles-based full-service marketing agency offering branding, digital, content, and media services to mid-market and growth-stage clients. Comparable in offering a one-stop creative and marketing solution with similar team scale.
• Tombras: Knoxville-headquartered independent full-service agency offering creative, media, digital, and analytics services. Comparable in being an independent, founder-influenced agency with broad service offerings and mid-market clients across multiple industries.

Regional players

• Noble Studios: Reno/Tahoe-based digital agency with strong outdoor, recreation, and travel industry clients. Comparable in serving ski-adjacent and lifestyle brands in the Mountain West, though anchored in Nevada rather than Utah.
• Riester: Phoenix-based independent full-service advertising agency with offices across the western US. Comparable in serving mid-market clients with integrated creative, digital, and media services, though anchored in Arizona rather than Utah.

Broad incumbents

• R&R Partners: Las Vegas-headquartered full-service advertising, PR, and digital agency with national clients. Significantly larger but comparable in service breadth across advertising, branding, media, and PR; functions as a scaled alternative for clients outgrowing boutique shops.
• Integer Group: Denver-headquartered, Omnicom-owned shopper and brand marketing agency. Comparable in offering integrated brand, retail, and experiential marketing services, but with significantly greater scale and holding-company backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHITNEY