Welcome Home Alliance For Veterans

What Welcome Home Alliance For Veterans does

Welcome Home Alliance for Veterans (WHAFV) is a 501(c)(3) nonprofit organization founded in November 2011 and headquartered at 4 Hillcrest Plaza Way, Montrose, Colorado. The organization operates the Warrior Resource Center (WRC), a centralized physical hub providing free services to active-duty military, veterans, and their families in the Western Slope region of Colorado. Core service offerings include benefit assistance, housing assistance, mental health services (PTSD support, moral injury, MST support), food insecurity support, employment services, and peer-support programs such as Veteran Coffee, Spouse Luncheon, and the Wives of Warriors group. Approximately 80-90% of the veteran population served are low-to-moderate income individuals or families.

WHAFV's business model is donation-based and volunteer-staffed; there are no fees, dues, participation requirements, or insurance prerequisites for any service. Revenue is sourced from community donations and grants, with no public disclosure of financials. Go-to-market is grassroots and community-led, relying on word-of-mouth, social media, a monthly newsletter, local business partnerships (notably the Business Window Sticker Program with participating regional businesses), community presentations, pamphlets, and radio. The organization is governed by a volunteer board of directors comprising primarily veterans and community leaders, with day-to-day operations led by an Executive Director.

There is no proprietary technology platform underlying WHAFV's operations; service delivery is human-mediated through the physical WRC and partner organizations. Strategic partnerships augment capacity — notably with the VetCenter, which provides a professional counselor to lead the PTSD Support Group at no charge. WHAFV holds 501(c)(3) tax-exempt status (EIN 45-4103919) and has no parent company, subsidiaries, or equity funding; the sole recorded funding event is a 2024 grant from the Bob Woodruff Foundation.

Name

Welcome Home Alliance For Veterans

Legal name

Welcome Home Alliance for Veterans

Website

https://whafv.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Welcome Home Alliance for Veterans is a 501(c)(3) nonprofit operating the Warrior Resource Center in Montrose, Colorado, providing free benefit, housing, mental health, food, and employment assistance to veterans, active-duty military, and their families in the Western Slope region.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Community Housing Services (62422), Vocational Rehabilitation Services (62431)

SIC

Services-Health Services (8000)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Veteran support services
• Community resource center
• Mental health counseling
• Housing assistance
• Veteran benefits navigation

Headquarters

HQ city

Colorado

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Community Donations: The organization is primarily supported through community donations. As a 501(c)(3) nonprofit, they rely on charitable contributions from the local community to fund the Warrior Resource Center operations and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

WHAFV operates the Warrior Resource Center (WRC), a centralized physical hub in Montrose, Colorado, delivering free veteran support services including benefit assistance, housing assistance, mental health services (PTSD, moral injury, MST), food assistance, employment services, peer support gatherings, and connections to external service providers. All services are provided at no cost to active-duty military, veterans, and their families, with veteran-status documentation required for registration.

Product overview

Welcome Home Alliance for Veterans (WHAFV) is a nonprofit organization offering a comprehensive suite of veteran support services through its Warrior Resource Center (WRC). The organization operates as a volunteer-staffed, donation-based entity providing benefit assistance, housing assistance, mental health services (including PTSD support, moral injury support, and MST support), food assistance, and employment services. The portfolio includes peer support programs (Veteran Coffee, Spouse Luncheon, Wives of Warriors), therapeutic programs (Project Healing Waters, PTSD Support Group), community engagement initiatives (Business Window Sticker Program, Monthly Events), and informational resources (Newsletter, VA Resources, SWAG Store). All services are provided free of charge to veterans and their families without dues, agendas, or participation requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Warrior Resource Center (WRC): A centralized resource center providing programs and services to assist veterans from all branches of the US military, including benefit assistance, housing assistance, mental health services, moral injury support, MST, food insecurities, and other needs.

Products and services

• Warrior Resource Center (WRC) Centralized physical resource hub at 4 Hillcrest Plaza Way, Montrose, Colorado, providing veterans and their families free access to benefit assistance, housing assistance, mental health services, moral injury support, MST support, food assistance, employment services, and peer support programs. Donation-funded and volunteer-staffed.
• Veteran PTSD Support Group

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Glass Doctor of MontroseminorGTM or Marketing PartnerLocal business participating in the Business Window Sticker Program offering 10% discount to all veterans. Located at 2480 N Townsend Ave, Montrose, CO. Provides glass services including window repair, replacement, and commercial glass solutions.
• Prestige Roofing & Flooring LLCminorGTM or Marketing PartnerLocal business in Hotchkiss, CO participating in the Business Window Sticker Program offering 10% discount to veterans. Provides roofing, flooring, tile, decks, and framing services.
• VetCentercoreImplementation/ SI/ Consulting PartnerVetCenter counselor George Delahanty leads the PTSD Support Group at the Warrior Resource Center. Group has no charge or insurance requirement and is open to all veterans. Provides professional mental health support specifically for veterans.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soldier On: Nonprofit focused on ending veteran homelessness through transitional housing, permanent supportive housing, and supportive services - directly comparable to WHAFV's housing assistance mission for at-risk veterans.
• Hope For The Warriors: National nonprofit providing comprehensive support - clinical, financial, and community - to post-9/11 veterans, service members, and families. Directly comparable integrated services model to WHAFV's WRC hub approach.
• Team Rubicon: Veteran-led nonprofit combining veteran community with disaster response and recovery services; comparable grassroots, volunteer-driven, mission-driven ethos targeting the same veteran population seeking post-service purpose.

Broad incumbents

• Wounded Warrior Project: Large national nonprofit delivering mental health, career, and physical wellness programs to post-9/11 wounded veterans. Overlaps with WHAFV's mental health and transition services but at vastly larger scale and budget.
• Veterans of Foreign Wars (VFW): Long-established congressionally chartered veteran service organization with local posts nationwide offering benefit assistance, community, and advocacy - directly comparable mission to WHAFV's veteran-support hub.
• American Legion: Mass-membership veterans organization with local posts providing benefit claims assistance, community programming, and transition support - operating in the same grassroots community-led veteran services space as WHAFV.
• Disabled American Veterans (DAV): National nonprofit providing benefits navigation, transportation, and housing support to disabled veterans. DAV is a broad incumbent in the same veteran-services space WHAFV operates in, with significantly greater scale and federal recognition.
• Volunteers of America: Large national nonprofit providing housing, behavioral health, and community services including dedicated veteran programs (e.g., Supportive Services for Veteran Families). Comparable veteran-focused social services with broader geographic reach.

Emerging players

• Habitat for Humanity - Veterans Build: National nonprofit with a dedicated veteran housing program offering home-building and repair for veteran families. Comparable on the housing-assistance component of WHAFV's service suite but operates at much larger scale.
• Project Healing Waters Fly Fishing: Volunteer-driven nonprofit offering recreational therapy (fly fishing) for disabled veterans recovering from physical and emotional wounds. Already partners with WHAFV at the WRC and shares the volunteer-powered, mission-focused ethos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WHAFVeterans

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome Home Alliance For Veterans