America's Home Place

What America's Home Place does

America's Home Place, Inc. is a privately held U.S. on-your-lot custom home builder founded in 1972 and headquartered in Gainesville, Georgia. The company constructs single-family custom homes on land owned or being purchased by the homebuyer, operating a direct sales-led model through a network of 52 building centers across at least 11 Eastern U.S. states (Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, South Carolina, Tennessee, Texas, Virginia). Customers select from a catalog of customizable floor plans spanning roughly 900 to 4,200 heated square feet in styles including craftsman, modern farmhouse, ranch, luxury, and cabin/mountain designs, then work through a structured 7-step build process managed by local Sales Managers. Supporting services include in-house design and customization, model home tours at select centers, and a 2-10 new home warranty on every home.

Revenue is generated one-time per build as general contractor, with pricing quote-based by location and design selections (no publicly disclosed price list). The go-to-market relies on website content (photo, video, and virtual-tour galleries), a free downloadable or mailed Floor Plan Book, community events and construction open houses, a Refer-a-Friend program, real-estate-agent land referrals, and an online 'My Home Portal' customer account. Customer segments are horizontally defined and span land-owning primary-residence buyers, vacation/cabin buyers in mountain markets (e.g., Blue Ridge areas of Georgia and North Carolina), and entry-level through executive buyers across the full square-footage range. Supplier relationships at national scale are cited as the source of secured materials pricing passed to customers, alongside a 'principle over profit' brand positioning. The company employs 251-500 staff; no parent company, external funding, management team bios (beyond founder/CEO Barry Conner), or financials are disclosed.

Name

America's Home Place

Legal name

America's Home Place, Inc.

Website

https://americashomeplace.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

America's Home Place is a privately held U.S. on-your-lot custom home builder founded in 1972, operating 52 building centers across 11+ Eastern states to design and construct customized single-family homes for individual land-owning homebuyers.

Ownership category

akta.pro rank

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• On-your-lot construction
• Residential home builders
• Home design services
• Floor plan customization

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

Revenue model

1. Custom Home Construction and Sales: The company generates revenue through the construction and sale of custom homes built on customer-owned lots. Homebuyers select from customizable floor plans, make design selections, and pay for the completed home. This is a one-time transaction model where the company acts as the general contractor building custom homes to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

America's Home Place is a custom home builder that designs and constructs single-family homes on customer-owned lots. The company offers a catalog of customizable floor plans ranging from 900 to 4,200 square feet, in-house design services, and backs each build with a 2-10 New Home Warranty. Homes are sold and built through 52 company-owned building centers across the Eastern United States.

Product overview

America's Home Place is a custom home builder operating since 1972, offering on-your-lot home construction across 52+ locations in 10 states (Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, South Carolina, Tennessee, Texas, and Virginia). The core offering is custom home building with hundreds of customizable house plans (ranging from 900 to 4,200 heated sq. ft.) in styles including craftsman, modern farmhouse, ranch, luxury, and cabin designs. Supporting services include model home tours, design and customization selections, free floor plan books, and a 2-10 new home warranty. The company operates building centers where customers can meet with sales managers, view floor plans, and manage their home building journey from lot selection through closing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Build homes in half the time of other home builders at a fraction of the price

Named customers3 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Real Estate AgentsminorChannel Partner/ Reseller/ DistributorThe company works with real estate agents to assist customers who need help locating land. When customers submit land request forms, their information is shared with partnered real estate agents who may contact them to assist with land location.
• Digital Advertising NetworksminorGTM or Marketing PartnerThe company partners with ad networks and third-party advertising companies that serve advertisements on behalf of the company across the Internet, including for interest-based advertising.
• 2-10 Home Buyers WarrantycoreStrategic or Co-development PartnerThe company backs every new custom home with a 2-10 new home warranty, providing customers with warranty protection and confidence in their home purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICI Homes: Florida-based custom homebuilder offering on-your-lot construction with a wide range of floor plans and personalization, comparable in product breadth and target buyer to America's Home Place's Florida locations.
• Drees Homes: Family-owned on-your-lot custom homebuilder operating across multiple U.S. states with a building-center/showroom model and customizable floor plans, directly comparable to America's Home Place's core offering and GTM approach.
• Stylecraft Builders: Texas-based homebuilder with on-your-lot custom and inventory home programs; closely comparable to America's Home Place's Texas building centers in Katy, Conroe, and Alvin.
• John Wieland Homes: Southeast-focused custom homebuilder offering build-on-your-lot programs with model home tours and design studios, overlapping directly with America's Home Place's Carolinas/Georgia footprint.
• Adams Homes: Southeast U.S. homebuilder offering on-your-lot and community-built homes with customizable floor plans across similar geographies (NC, SC, GA, FL, VA, TX) to America's Home Place.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder with broad production and custom product lines (including D.R. Horton Express, Freedom, and Emerald) serving overlapping geographies; competes for the same land-owning buyer pool with greater scale and pricing power.
• PulteGroup: Top-3 U.S. homebuilder (Centex, Pulte, Del Webb, John Wieland brands) competing across the same move-up and custom segments; relevant as a broad incumbent comparator for land-owning buyers.
• Toll Brothers: National luxury homebuilder offering extensive customization and build-on-your-lot options; overlaps with the executive/upper-end of America's Home Place's 900–4,200 sq ft plan range.
• Lennar Corporation: National production homebuilder with extensive design-studio personalization; serves similar entry-level to move-up buyer segments across many of the same Eastern U.S. states as America's Home Place.

Emerging players

• CastleRock Communities: Texas-based on-your-lot custom homebuilder operating in similar Texas exurban markets (Houston, Conroe, San Antonio/Austin corridor) to America's Home Place's Texas building centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehomeplace
• Facebookfacebook.com/americashomeplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Home Place