The Filter Shop
The Filter Shop is a Midwest Master Distributor of HVAC filtration products — pleated, HEPA, activated carbon, liquid, and specialty filters — serving commercial, industrial, healthcare, data center, and agricultural customers across Nebraska, Iowa, and South Dakota via field sales and the FilterTrack online ordering platform.
- Company typePrivate
- Founded2004
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Filter Shop does
The Filter Shop is a Midwest Master Distributor of HVAC filtration products headquartered in Omaha, Nebraska, founded in 2004 and acquired by Rensa Filtration in September 2024. It stocks and distributes a comprehensive range of air filtration products including pleated (MERV 8–16), bag, HEPA, activated carbon, liquid, spray booth/paint booth, and cottonwood intake filters; the company also carries industrial V-belts and custom-size filters. Source manufacturers include Rensa Filtration, Parker Hannifin, AAF Flanders, Koch Filter, 3M, Filtration Group, Permatron, Smith Filter, Viskon-Aire, and Columbus Industries. The proprietary FilterTrack platform provides online filter list management, scheduling, and ordering for HVAC contractors, building engineers, and property managers.
The company's revenue mechanics span product resale (the dominant stream as a Master Distributor buying at best cost), professional services (turn-key filter installation, HEPA install and testing, equipment surveys, unit retrofits performed by NAFA Certified Technicians), and a free-tier FilterTrack ordering platform that funnels repeat product purchases. GTM is hybrid: a field sales force covers commercial and industrial accounts in Nebraska, Iowa, and South Dakota, inside sales supports each branch, and FilterTrack serves SMB self-serve orders. Customer segments span commercial buildings, industrial/manufacturing, data centers, healthcare (HEPA, negative air), schools, gun ranges, agriculture/ethanol, and residential; pricing is non-public and quote-based, with no binding contracts required.
Operations run out of three locations — Omaha (HQ), Des Moines, and a newest 8,000 sq. ft. Lincoln, NE stocking warehouse opened in 2025 — enabling same-day fulfillment across the Midwest. Distributorship agreements with multiple tier-one manufacturers plus NAFA and ASHRAE memberships reinforce technical credibility. The company has earned regional recognition including the 2010 BBB Integrity Award (Bronze), 2015 Greater Omaha Business Excellence Award, and 2020 Sarpy County Chambers Small Business of the Year. President/owner is Ryan Dahlgaard.
The Filter Shop firmographics
Firmographics- Name
- The Filter Shop
- Legal name
- The Filter Shop, Inc.
- Website
- https://thefiltershopinc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Filter Shop is a Midwest Master Distributor of HVAC filtration products — pleated, HEPA, activated carbon, liquid, and specialty filters — serving commercial, industrial, healthcare, data center, and agricultural customers across Nebraska, Iowa, and South Dakota via field sales and the FilterTrack online ordering platform.
- Ownership category
- akta.pro rank
The Filter Shop industry classification
Industry- Product category
- HVAC Filtration Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF), HVAC Filter Replacement & Vent Register Checks (HSAGAOAB), Replacement Filter Cartridges & Consumables (CRAJAJAH)
Keywords
Where The Filter Shop is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Filter Shop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: High volume sales of filtration products including HVAC filters, bag filters, HEPA filters, water filters, industrial filters, and related accessories. The company operates as a Master Distributor buying at best costs from manufacturers and passing savings to customers.
- Installation Services: Turn-key filter installation, HEPA installation and testing, cottonwood screen installation, equipment/filter surveys, and liquid filter installation services provided by NAFA Certified Technicians.
- FilterTrack Platform: Free online ordering and list management service for contractors and property managers, driving product sales through the platform.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Filter Shop product offering
Product offeringCore offering
The Filter Shop is a Master Distributor of HVAC, industrial, paint/spray booth, water, and specialty filtration products, stocking inventory from leading manufacturers and reselling at competitive prices to commercial, industrial, and residential customers across the Midwest. The company complements product distribution with the FilterTrack online filter list management and ordering platform, plus turn-key installation, HEPA testing, custom filter converting, equipment surveys, and just-in-time delivery services executed by NAFA Certified Technicians.
Product overview
The Filter Shop is a Midwest Master Distributor of HVAC filtration products and services. The core offering includes FilterTrack (a filter list management system and online ordering platform) combined with a comprehensive portfolio of filtration products: pleated filters (MERV 8-16), bag filters, HEPA filters, activated carbon filters, spray booth filters, liquid filters, cottonwood/intake screens, V-belts, and custom size filters. Services include air filter installation, just-in-time delivery, HEPA install & testing, equipment surveys, and unit retrofit. The company distributes products from Rensa Filtration, Parker Hannifin, 3M, Permatron, AAF/Flanders, Koch Filter, Columbus Industries, and other manufacturers. The company was acquired by Rensa Filtration in September 2024 and operates locations in Omaha, Des Moines, and Lincoln, NE.
Differentiator
Problem solved
Functional benefit
Products and services
- FilterTrack Free online filter list management and ordering platform that enables HVAC and mechanical contractors, building engineers, and property managers to organize, update, and maintain filter and belt lists; place orders; schedule preventative maintenance; and review order history in real time.
- Rensa Filtration HVAC Products Stocking distribution of Rensa Filtration's HVAC Filtration Division products, including pleated filters, bag filters, HEPA filters, and activated carbon filters.
- Parker Hannifin Filtration Products Stocking distribution of Parker Hannifin filtration products, including XtremePlus XPH self-supported pleated air filters and other HVAC filtration products.
- Custom Size Air Filters Specialized custom and special size filters with no minimum quantities and 1-2 day turnaround, including pleated filters, throwaways, and self-supported pleats in 1", 2", and 4" thicknesses, available in MERV 8, 11, or 13.
- Pleated Filters MERV 8 through MERV 13 pleated filters available in 1", 2", and 4" depths with moisture-resistant beverage board frame, in standard, high-capacity, and self-support models.
- HEPA Filters High-efficiency particulate air filters including SuperFlo Deep Pleat HEPA (RHP/RHP-X) and SuperFlo HEPA V-Bank (RHV/RHV-XL) for medical, industrial, and commercial applications.
- Activated Carbon Filters CarbonWeb carbon pleat and V-Bank mini-pleat filters for neutralizing odors and gaseous pollutants, available in MERV 7 through MERV 15 configurations.
- Spray Booth / Paint Booth Filters NESHAP-compliant filters for automotive and industrial finishing environments, including Final Diffusion Media/Panels, Overspray Exhaust Filters, and multi-stage filtration systems.
- Liquid Filters Industrial, commercial food, life science, and refining liquid filtration products distributed as an authorized 3M dealer.
- Cottonwood / Air Intake Screens Air intake screens that stop cottonwood seed, lint, insects, leaves, pollen, and construction debris on the outside of mechanical equipment, including Permatron PreVent Air Intake Screens.
- V-Belts and Industrial Belts Complete V-belt line including Classical (A, B, C), Cogged (AX, BX, CX), Narrow (3VX, 5VX, 8VX), and FHP (2L, 3L, 4L, 5L) varieties, plus Poly-Flex, PoweRated, and Truflex belts distributed as an authorized Gates V-belt distributor.
- Negative Air Machines Stocking distribution of Negative Air Machines and all parts, including filters, with documented cleaning services for healthcare facilities.
- Air Filter Installation Services Turn-key filter installation at customer facilities with multiple solutions for every application, providing the best filters and savings customized for specific facilities.
- HEPA Install & Testing Installation and testing services for HEPA filters in air handlers or ceiling grid applications.
- Unit Retrofit Services to strengthen current filter banks, convert from one style to another, upgrade standard filters to HEPA filters, and clean and repair units.
- Just-In-Time Delivery Delivery service leveraging the largest inventory in the Midwest to provide filters immediately from stock, with on-time delivery ready for installation.
Quantifiable outcome
- Most orders ship immediately from stock
- +2 more outcomes
Companies that use The Filter Shop
Customer profileSegments8 records
Ideal customer profiles4 records
The Filter Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Filter Shop partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Rensa FiltrationcoreRensa Filtration acquired The Filter Shop in 2024, expanding Rensa's presence in the Midwest. The Filter Shop serves as a stocking distributor of Rensa Filtration's HVAC Filtration Division products, including pleated filters, bag filters, HEPA filters, and activated carbon filters.
- Parker HannifincoreStocking distributor of Parker Hannifin filtration products including XtremePlus XPH self-supported pleated air filters and other HVAC filtration products.
- D-Mark Inc.minorAuthorized distributor of D-Mark activated carbon filters and products.
- PermatronminorDistributor of Permatron PreVent Air Intake Screens for cottonwood and debris protection.
- Smith FilterminorAuthorized stocking distributor of Smith Filter products.
- Viskon-AireminorAuthorized distributor of Viskon-Aire filtration products as part of Rensa Filtration family.
- AAF | FlandersminorAuthorized distributor of AAF Flanders commercial filtration products.
- Koch FilterminorAuthorized distributor of Koch Filter industrial and commercial filtration products.
- Columbus IndustriesminorAuthorized distributor of Columbus Industries filtration products.
- Filtration GroupminorAuthorized distributor of Filtration Group products.
- AirFlow (Finishing Brands)minorDistributor of AirFlow products for industrial finishing and spray booth filtration.
- Nucalgon (including FiberBond and CFM-2C)minorAuthorized distributor of Nucalgon products including FiberBond and CFM-2C filtration products.
- Gates CorporationminorAuthorized V-belt distributor stocking complete line of Gates industrial power transmission products including Poly-Flex, PoweRated, and Truflex belts.
- 3MminorAuthorized 3M dealer for liquid filtration products.
- NAFA (National Air Filtration Association)coreActive member conforming to NAFA Code of Ethics. Employees hold NAFA Certified Technician (NCT) and Certified Air Filtration Specialist (CAFS) credentials.
- ASHRAEcoreActive member of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers).
- Nebraska HVAC CoalitionminorActive member of the Nebraska HVAC Coalition.
- Iowa HVAC CoalitionminorActive member of the Iowa HVAC Coalition.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Filter Shop competitors and assessment
Company assessmentDirect peers
- Filterbuy: National direct-to-customer HVAC filter distributor selling pleated, HEPA, and custom filters online with subscription-style reorder — directly competes with The Filter Shop in commercial/contractor HVAC filter delivery via a different channel (e-commerce vs. field sales).
- CORE Filtration: Midwest-based HVAC filtration distributor and custom converting specialist; closely comparable Master-Distributor-style operations with field sales, installation services, and inventory model matching The Filter Shop's go-to-market.
Broad incumbents
- AAF Flanders: Major global air filtration manufacturer and supplier (and a named partner of The Filter Shop); competes indirectly as both manufacturer and broad-line distributor of HEPA, bag, and panel filters to commercial and industrial customers.
- Koch Filter: Industrial and commercial filtration manufacturer with broad distribution; also a The Filter Shop distribution partner. Comparable in product range to what The Filter Shop distributes, but operates at manufacturer scale across larger geographies.
- Rensa Filtration: Parent company of The Filter Shop since 2024 and HVAC Filtration Division operator offering pleated, bag, HEPA, and activated carbon products; provides the strategic distribution platform of which The Filter Shop is the Midwest stocking arm.
- Parker Hannifin (Filtration Division): Global filtration manufacturer — both a The Filter Shop stocking partner and a competing channel that can bypass regional distributors for large accounts; comparable in product breadth but not in regional distribution model.
- Grainger: Industrial MRO distributor offering HVAC filters among thousands of SKUs to facility and contractor customers nationwide; competes with The Filter Shop on price, breadth, and one-day delivery rather than on depth of filtration expertise.
- Fastenal: National industrial supply distributor with HVAC/MRO filter offerings and on-site vending; not a filtration specialist but a relevant incumbent competitor for facility and contractor spend.
- MSC Industrial Direct: Large industrial MRO distributor with metalworking and HVAC filtration lines sold to plant maintenance and contractor customers; comparable as a broad-line incumbent rather than as a filtration specialist.
Others
- Permatron: Manufacturer of PreVent air intake/cottonwood screens — a named The Filter Shop distribution partner; included as an adjacent supplier whose products flow through The Filter Shop distribution channel into the same end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Filter Shop social profiles
Digital presenceThe Filter Shop compliance and trust
Trust signalCompliance2 records
The Filter Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Filter Shop leadership team
Management profileNumber of profiles
Profiles9 records
The Filter Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Filter Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Filter Shop
What does The Filter Shop do?
The Filter Shop is a Master Distributor of HVAC, industrial, paint/spray booth, water, and specialty filtration products, stocking inventory from leading manufacturers and reselling at competitive prices to commercial, industrial, and residential customers across the Midwest. The company complements product distribution with the FilterTrack online filter list management and ordering platform, plus turn-key installation, HEPA testing, custom filter converting, equipment surveys, and just-in-time delivery services executed by NAFA Certified Technicians.
Is The Filter Shop a public or private company?
The Filter Shop is a private company. It is classified as corporate owned and is currently operating.
When was The Filter Shop founded?
The Filter Shop was founded in 2004. It employs 11 to 50 people.
Where is The Filter Shop based?
The Filter Shop is headquartered in Omaha, United States, in the North America region.
How does The Filter Shop make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and filterTrack Platform.
Who are The Filter Shop's main competitors?
Direct peers on record are Filterbuy and CORE Filtration. Broad incumbents are AAF Flanders, Koch Filter, Rensa Filtration, Parker Hannifin (Filtration Division), Grainger, Fastenal and MSC Industrial Direct. Permatron is listed as an others.
Does The Filter Shop have an API?
No public API is recorded for The Filter Shop.
What industry is The Filter Shop in?
The Filter Shop's product category is HVAC Filtration Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of IMAHALAF, Dust Collection & Air Filtration Equipment (Industrial). Its NAICS code is 423740 and its SIC code is 5070.