GoToData

What GoToData does

GoToData is a privately held data science and AI firm headquartered in Belo Horizonte, Brazil. It serves enterprises seeking to use data assets for digital transformation and also offers training programs for business professionals and aspiring data scientists. The disclosed sector coverage includes healthcare, transportation, real estate, banking, and telecom, while customer logos and revenue scale are not disclosed.

Core offerings include ExoData, AIEngine, EasyNLP, SeedData, SmartLeads, DataHub, AI Genius, and AI Studio. The technology stack is based on data science, machine learning, deep learning, natural language processing, statistical inference, computational mathematics, plugins, microservices, API access, and cloud-based data infrastructure such as data lakes, data hubs, and data warehouses. AIEngine places ML/deep-learning algorithms into business processes, EasyNLP handles unstructured text and audio analytics, DataHub addresses data integration, and AI Genius/AI Studio provide API-based access to AI capabilities.

The business model appears mixed but service-led. Enterprise data-science implementations and training programs are professional-services revenue streams, while AI Genius and AI Studio are positioned as API/software platforms with recurring subscription potential. Go-to-market combines direct enterprise sales, API/self-service developer access, content and media marketing, and event or bootcamp programs; pricing is not publicly disclosed and is described as quote-based for B2B offerings.

Name

GoToData

Legal name

GoToData

Website

https://gotodata.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GoToData is a Belo Horizonte-based data science and AI firm serving enterprises with applied machine learning, NLP, data integration, lead-generation analytics, API-based AI platforms, and data science training programs for business professionals and aspiring practitioners.

Ownership category

akta.pro rank

Product category

Data Science and AI Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Data science solutions
• Machine learning platforms
• Natural language processing
• Data integration services
• AI APIs

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Data Science Solutions: Customized Data Science consulting and solutions including ExoData, AIEngine, EasyNLP, SeedData, SmartLeads, and DataHub for enterprise clients seeking digital transformation.
2. AI Platform/API Licensing: AI Genius and AI Studio API platforms offered as software solutions for customers to integrate AI capabilities.
3. Data Science Bootcamp: Three-month intensive Data Science training program in New York or Belo Horizonte covering programming, web scraping, machine learning, deep learning, NLP, and data visualization.
4. Data Science Weekend for Business: Experiential Data Science programs where participants analyze impacts, learn trends, and develop solutions for their sector.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

GoToData develops and delivers Data Science and AI software products and solutions for enterprises. Its portfolio includes ExoData (Data Science-intensive business solutions), AIEngine (ML/DL algorithm plugins), EasyNLP (natural language processing), SeedData (data asset evaluation), SmartLeads (growth marketing optimization), and DataHub (cloud-based data integration platform), complemented by AI Genius and AI Studio API platforms for developer integration.

Product overview

GoToData is a Data Science and AI company offering a portfolio of products for businesses and individuals. The core business offerings include ExoData (enterprise Data Science solutions), AIEngine (machine learning algorithms for business processes), EasyNLP (natural language processing), SeedData (data asset evaluation), SmartLeads (growth marketing), and DataHub (data integration platforms). The company also provides AI access platforms through AI Genius and AI Studio APIs, enabling developers to integrate AI capabilities. Educational offerings include the Data Science Weekend for Business training program and the Data Science Bootcamp, a 3-month intensive program offered in partnership with New York academic institutions. The company operates from Belo Horizonte, Brazil, and emphasizes its Agile Data Science methodology focusing on plugins, microservices, sampling over big data, scientific methods, and experimentation.

Differentiator

Problem solved

Functional benefit

Products and services

• ExoData Minimally invasive, Data Science-intensive business solutions at the frontier of scientific knowledge, designed to accelerate digital transformation by leveraging data assets. Targeted at enterprises seeking AI/ML integration without disrupting legacy systems.
• AIEngine Machine learning or deep learning algorithms connected to strategic points of business processes, encapsulated in plugins that predict variables of interest, recommend actions, or make decisions. Designed for enterprise business process automation.
• EasyNLP Natural Language Processing solution for understanding what customers, competitors, and suppliers are saying through web data extraction, topic modeling, sentiment analysis, and synthesis of large volumes of text and audio data.
• SeedData Data assets evaluation service to understand what data exists and the value it can create for the business, serving as the fundamental first step in transforming data into business value.
• SmartLeads Growth marketing solution that uses data, tests, metrics, and statistical methods to find the right lead at the right moment with the right offer, driving sales results and ROI.
• DataHub Data integration platform for transposing challenges of integrating, qualifying, and activating data from a single location, including data lakes, data hubs, and data warehouses using cloud computing solutions.
• AI Genius AI platform offering API access and Swagger documentation for integrating AI capabilities into business processes. Targeted at developers and enterprises needing plug-and-play AI functionality.
• AI Studio API platform for AI development, deployment, and integration, providing programmatic access to GoToData's AI capabilities.
• Data Science Weekend for Business Immersive weekend program where business professionals experience Data Science solutions, analyze impacts, learn trends, and develop prototypes for sectors including healthcare, transportation, real estate, banking, and telecom.
• Data Science Bootcamp Three-month intensive Data Science training program in New York or Belo Horizonte covering Data Science, programming, web scraping, machine and deep learning with R and Python, data engineering, NLP, data visualization, and time series analysis.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• New York City (NYC)minorStrategic or Co-development PartnerPartnership for Data Science Bootcamp locations. Students can attend the 3-month intensive bootcamp in New York or Belo Horizonte. NYC partnership provides international training option for aspiring data scientists.

Scale indicators2 records

Recent moves4 records

Expansion highlights7 records

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company, offering ERP, CRM, and increasingly analytics/AI layers to mid-market and enterprise Brazilian firms. Represents a broad incumbent that overlaps with GoToData's enterprise data integration and analytics ambitions in the domestic market.
• Databricks: Unified data and AI platform combining data lakehouse, ML, and generative AI capabilities. Anchors the enterprise data + AI stack that GoToData's DataHub and AI Studio compete against as a smaller, regionally-focused alternative.
• Accenture: Global professional services giant with deep AI/Data practices and large-scale enterprise transformation engagements. Sets the enterprise buyer expectation bar against which GoToData's "minimally invasive" methodology must differentiate.

Direct peers

• Thoughtworks: Global technology consultancy that delivers custom software, data engineering, and AI/ML solutions for enterprise digital transformation. Shares GoToData's model of combining agile engineering with data science capabilities and emphasizes integrating with existing systems rather than wholesale replacement.
• Appen: Provider of data annotation, NLP data, and AI lifecycle services to enterprises building ML systems. Comparable to GoToData's EasyNLP and SeedData offerings in terms of helping enterprises evaluate and operationalize text/voice data assets.
• CI&T: Brazilian-headquartered global digital and IT services firm providing data, analytics, and AI services to enterprises. Direct competitor for GoToData's enterprise Data Science consulting work in the Brazilian market, particularly across banking, healthcare, and telecom verticals.

Others

• Apigee (Google Cloud): API management platform from Google Cloud enabling enterprises to expose and govern APIs at scale. Adjacent infrastructure relevant to GoToData's API-first distribution of AI Genius and AI Studio, representing a competitive ecosystem for enterprise API distribution.

Emerging players

• H2O.ai: Provider of open-source and enterprise AI/ML platforms for predictive modeling, NLP, and generative AI. Comparable technology stack to GoToData's AIEngine and AI Genius but with a stronger platform product orientation.
• DataRobot: Enterprise AI platform offering automated machine learning, MLOps, and model lifecycle management. Comparable to GoToData's AIEngine and EasyNLP capabilities but as a packaged SaaS platform rather than a consulting-led delivery model.

Regional players

• Alura: Leading Brazilian online technology education platform offering courses in data science, programming, and AI. Comparable to GoToData's Data Science Bootcamp and Data Science Weekend training programs but operating at a much larger consumer-education scale within Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gotodata
• Xx.com/gotodata1
• Facebookfacebook.com/gotodata

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoToData