What Edukey Education Ltd does

Edukey Education Ltd is a UK-based education technology company founded in 2010 by Duncan Wilson (a former Head of ICT with 13 years of teaching experience) and Gintas Sasnauskas (a Software Engineer with Machine Learning training from Edinburgh University). The company, headquartered in Fishguard, Pembrokeshire, became a wholly-owned subsidiary of Tes Global Limited in March 2016, and now operates as part of Tes's global education network of 8 million educators.

Edukey's product portfolio is anchored by Class Charts, a behavior management and seating-plan platform that uses proprietary AI algorithms to analyze how pupils influence each other in the classroom and generate optimized seating arrangements. Adjacent products target adjacent school personas: Provision Map for Special Educational Needs Coordinators (SENCOs), Safeguard my School for safeguarding leads, Literacy Assessment Online for literacy coordinators, School Robins for staff communication, and Pupil Premium as a Provision Map module. Products integrate with major school management information systems including SIMS in the UK and Powerschool and Infinite Campus (via Clever) in the US, and Class Charts is localized into 10 languages.

The business operates on a B2B subscription model, with annual recurring licenses sold directly to schools and distributed through the Tes platform. Customers span UK primary and secondary schools, multi-academy trusts, and local authority pilots in Greenwich, Kingston upon Hull, and Wolverhampton, with international expansion including a Malta Ministry of Education government contract (2017) and US schools reached via ISTE 2015. Edukey reports a global footprint of 250,000 teachers and 4 million students using its software, supported by a slim operational team under Tes ownership.

Name

Edukey Education Ltd

Legal name

Edukey Education Ltd

Website

https://www.edukey.co.uk/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Education Technology (School Management Software)

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Academic Integrity, Device Monitoring & Classroom Management Tools (EDAJAMAK)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Teacher Tools for Language & Literacy (Lesson Planning, Assignments, Feedback) (EDAFAOAN)

Keywords

• School management software
• Behaviour management software
• SEN administration software
• Literacy assessment software
• Classroom seating planning

Headquarters

HQ city

Fishguard

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. School Software Subscriptions: Edukey generates revenue through subscription-based software licenses sold to schools. Products include Class Charts, Provision Map, Literacy Assessment, Safeguarding, and School Robins. Schools pay recurring subscription fees for access to the software platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Edukey Education Ltd develops and sells a suite of cloud-based school management software products to schools and education authorities. Its flagship Class Charts product combines seating plans with behaviour management using AI algorithms that identify pupil influence patterns, while Provision Map, Safeguard my School, School Robins and Literacy Assessment Online address SEN administration, safeguarding, staff communication and literacy tracking respectively. All products are sold on an annual subscription basis.

Product overview

Edukey Education Ltd is an education technology company that developed a suite of software products for schools, now part of Tes following acquisition in March 2016. The product portfolio includes Class Charts (seating plan and behaviour management with AI), Provision Map (SEN management), Safeguard my School (pupil safeguarding), School Robins (staff communication), Literacy Assessment Online (reading/spelling/phonics assessment), and Pupil Premium (funding tracking). These products integrate with school information systems like SIMS, Powerschool, and Infinite Campus via Clever. The flagship product is Class Charts, which uses artificial intelligence to optimize seating arrangements and detect behaviour patterns.

Differentiator

Problem solved

Functional benefit

Brands

• Class Charts: BETT Award winning software combining seating plans with behaviour management and AI-driven analytics for classroom management.
• Provision Map
• Safeguard my School
• School Robins
• Literacy Assessment Online
• Pupil Premium

Products and services

• Class Charts BETT Award winning cloud software that combines seating plans with behaviour management for schools. Uses AI-driven algorithms to identify how pupils influence each other in the classroom and to optimise seating arrangements, providing teachers with real-time behaviour tracking and analytics.
• Provision Map A management information system specifically designed for SENCOs (Special Educational Needs Coordinators) to manage Special Educational Needs and Disabilities administration, provision mapping, IEP tracking and compliance reporting in schools.
• Safeguard my School A platform for pupil safeguarding designed to help schools meet safeguarding requirements. Enables staff to record safeguarding issues from anywhere on the school site and allows designated safeguarding leads to access reports at the touch of a button, supporting compliance with Ofsted requirements.
• School Robins A communication tool for gathering information from staff in schools, marketed as email but more organised. Designed to help school staff share information efficiently across the school.
• Literacy Assessment Online An online system for testing and tracking school-wide standards in reading, spelling and phonics. Helps schools identify and track pupils needing literacy support.
• Report Comment Bank The first product launched by Edukey in 2010, built to help busy teachers write their end of year school reports. Categorised as a discontinued product in Edukey's portfolio.

Quantifiable outcome

• Over 250,000 teachers and 4 million students use Edukey products globally
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered major and minor.

• Malta Ministry of Education and EmploymentmajorStrategic or Co-development Partner · 1 January 2017Edukey secured a government contract with Malta's Ministry of Education and Employment in 2017, marking significant international expansion through government partnership.
• PearsonminorStrategic or Co-development Partner · 1 January 2013Following Edukey's BETT pitch, Genevieve Shore (CIO at Pearson) invited Edukey to work with Pearson. Also received free access to Adobe Creative Suite software.
• Hwb (Welsh Government)minorStrategic or Co-development Partner · 1 January 2013Partnership with Hwb (Welsh Government digital learning platform) for translation into Welsh and publication of Class Charts.
• Kingston upon Hull CC Education DepartmentminorStrategic or Co-development Partner · 1 June 2012Pilot partnership agreement with Kingston upon Hull CC Education Department. All schools in Hull LA had access to full version of Literacy Assessment product during pilot.
• Wolverhampton CC Education DepartmentminorStrategic or Co-development Partner · 1 June 2012Pilot partnership with Wolverhampton CC Education Department for trials of LA user tool for Literacy Assessment.
• Greenwich Council Education DepartmentminorStrategic or Co-development Partner · 1 May 2012Partnership agreement with Greenwich Council Education department for piloting LA user tool for Literacy Assessment product.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Arbor Education: UK school MIS and student information system serving primary and secondary schools. Competes with Edukey for school-wide software budgets and overlaps in student data, communications, and reporting workflows.
• Bromcom: UK-based school management information system serving primary and secondary schools with a cloud MIS platform. Comparable to Edukey as a UK K-12 EdTech provider selling subscription software directly to schools, often competing in the same procurement cycles.
• ScholarPack: UK cloud-based school MIS for primary schools with parent communication, assessment, and reporting modules. Comparable subscription SaaS model and direct-to-school GTM motion targeting UK school administrators.
• 2Simple: UK-based EdTech company providing software for primary schools including behavior, assessment, and creative tools. Comparable UK primary school SaaS vendor with similar awards profile and direct-to-school distribution.
• Groupcall: UK EdTech provider of school communication, MIS data, and parental engagement tools. Comparable UK K-12 SaaS vendor with overlapping school buyer personas and complementary product set.
• CPOMS: UK safeguarding software for schools that directly overlaps with Edukey's Safeguard my School product. Targets the same school buyer personas (DSL, safeguarding leads, SLT) with comparable subscription pricing models.
• MyConcern (now Tes MyConcern): Safeguarding software for schools that is now part of the Tes portfolio alongside Edukey. Direct overlap with Edukey's Safeguard my School product and competitive within Tes's own product line.

Emerging players

• ManageBac: International schools platform (curriculum, assessment, reporting) used by IB and international schools globally. Comparable international K-12 EdTech footprint that overlaps with Edukey's classroom and assessment product areas in international school segments.

Broad incumbents

• ClassDojo: Larger, US-headquartered classroom management and behavior platform with significantly broader teacher adoption. Comparable to Class Charts in core classroom behavior and rewards use case, but operates at substantially greater scale globally.
• SIMS (Capita): Dominant UK school MIS platform and a key integration partner for Edukey's Class Charts. While Edukey complements SIMS via integration, SIMS could in principle bundle competing classroom management features at scale, making it both a partner and a competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edukey-education

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edukey Education Ltd