What 2Simple does

2Simple is a UK-headquartered educational technology company founded in 1999 that develops a portfolio of subscription software products for schools, centered on its flagship platform Purple Mash. The company serves primary schools as its primary customer segment, with additional segments spanning secondary schools, Multi-Academy Trusts and federations, independent tutors, early years settings, and home educators. According to company-reported scale figures, 2Simple's products are used by 9,500+ schools and 2,000,000+ users across 70+ countries, with dedicated regional portals for the UK, USA, Australia, South Africa, and International Schools. The product portfolio covers the full primary curriculum (Purple Mash), early years (Mini Mash), reading and comprehension (Purple Mash Library), secondary coding (Python in Pieces), PE and wellbeing (Striver), early years assessment (Evidence Me), school improvement for MATs (Know my School), and PSHE/safeguarding (Dot Com Digital), plus the Mai-Z MouseBot physical computing hardware.

The underlying platform is cloud-based, delivered via web browsers (Chrome, Edge, Safari) and a dedicated Purple Mash Browser app for iOS and Android, with servers hosted on AWS in Ireland and data replicated across multiple availability zones. Security architecture includes TLS 1.3, AES 256 GCM encryption, Argon2 password hashing, VPN-restricted server access, full audit logging, Cyber Essentials Plus certification, and GDPR-compliant data processing agreements. Key technical differentiators are the MIS Sync Wizard that automates staff and pupil data integration via partnerships with Groupcall and Wonde, Single Sign-On with both Google Workspace and Microsoft Office 365, native apps within Microsoft Teams and Google Classroom, and the recently launched Purple Mash AI feature for generative bespoke resource creation.

The business model is predominantly subscription-based, with annual site licenses sold directly to schools and MATs as the primary commercial unit, supplemented by tutor licenses (capped at 20 pupil accounts), home educator subscriptions (1 adult and up to 4 children), a standalone Mini Mash subscription for early years settings, and minor revenue from physical merchandise through the 2Simple Shop. Pricing is quote-based and not publicly disclosed. Go-to-market combines community-led growth through teacher networks and word-of-mouth, event-driven presence at UK education conferences such as Bett and the Education Show, and direct sales to school administrators. The company is bootstrapped, privately held, and headquartered in the United Kingdom, with a headcount in the 11-50 range and consecutive industry awards including Bett 2025 and Teacher Tapp Gold in 2024 and 2026.

Name

2Simple

Legal name

2Simple Ltd

Website

https://2simple.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

2Simple is a UK-headquartered educational technology company that develops the Purple Mash platform and related products for primary schools, secondary schools, MATs, tutors, and home educators across 70+ countries, serving 9,500+ schools and 2,000,000+ users.

Ownership category

akta.pro rank

Product category

Educational Technology Software

NAICS

Software Publishers (5132), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Library/Media Center & Digital Resource Management Systems (EDAJAMAN)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)

Keywords

• Educational software
• Primary school technology
• Curriculum learning platform
• School management software
• Edtech content library

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. School Site Licenses: Primary revenue stream from annual site licenses sold to individual schools, multi-academy trusts (MATs), and federations. Pricing is per-school and includes all products within the 2Simple portfolio under a unified subscription.
2. Tutor Licenses: Subscription licenses for independent tutors who use Purple Mash with small groups of students. Tutor accounts are limited to 20 pupil accounts.
3. Home Educator Licenses: Individual or family home educator subscriptions for parents and carers using Purple Mash for their children's at-home learning. Home user accounts allow 1 staff and 4 pupil accounts.
4. Mini Mash Standalone Subscription: Separate standalone subscription option for Mini Mash (for learners aged 2-5) without full Purple Mash access, available for early years settings and standalone home use.
5. 2Simple Shop (Physical Products): Sale of physical educational resources including wall planners and workbooks through the 2Simple Shop (2simpleshop.com) and Little Brother Books (educational workbooks).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels15 records

Core offering

2Simple develops and sells a portfolio of cloud-based educational software platforms for schools, headlined by Purple Mash, an award-winning all-in-one platform for primary education covering the full curriculum across multiple subjects and age groups. The portfolio also includes specialized tools for early years (Mini Mash, Evidence Me), coding (Python in Pieces, Mai-Z MouseBot), physical education and wellbeing (Striver), safeguarding and PSHE (Dot Com Digital), school improvement (Know my School), and a reading library with a digital journal (Purple Mash Library). Products are sold primarily via annual school site licenses, with separate subscriptions available for tutors, home educators, and parents.

Product overview

2Simple is a UK-based educational software company founded in 1999, creating digital resources for schools. The company offers a portfolio of educational technology products centered around the flagship Purple Mash platform. Purple Mash serves as the core product, providing a comprehensive primary educational platform with extensive learning tools and resources. The product ecosystem includes specialized modules like Purple Mash Library (online reading platform), Mini Mash (early years ages 2-5), and Purple Mash AI (generative AI feature). Additional standalone products address specific educational needs: Python in Pieces for secondary coding education, Striver for PE and wellbeing, Evidence Me for early years assessment, Know my School for school improvement, and Dot Com Digital for PSHE/safeguarding curriculum. The Mai-Z MouseBot provides physical computing hardware integration. All products support MIS (Management Information System) synchronization via Groupcall Xporter or Wonde, and Single Sign-On via Google Workspace or Microsoft Office 365.

Differentiator

Problem solved

Functional benefit

Brands

• Purple Mash: Award-winning educational software platform for primary years with endless possibilities
• Purple Mash Library
• Mini Mash
• Purple Mash AI
• Mai-Z the MouseBot
• Python in Pieces
• Striver
• Evidence Me
• Know my School
• Dot Com Digital

Products and services

• Purple Mash Award-winning educational software platform for primary years that runs on tablets, laptops, and desktop computers, providing a single platform for learning, creativity, and curriculum delivery across multiple subjects and age groups. Sold via annual school site licenses and home/tutor subscriptions.
• Purple Mash Library Online library and reading platform with a digital journal built in, featuring serial books, e-reader functionality, reading time tracking, and a journal area for teachers and parents to monitor reading progress. Formerly known as Serial Mash.
• Mini Mash Visual EdTech experience designed for younger learners aged 2-5 years, mirroring early years classroom settings with indoor and outdoor areas linked to key areas of learning and development. Available as a standalone subscription or as part of Purple Mash.
• Mai-Z the MouseBot Physical computing hardware companion for Purple Mash classrooms, enabling hands-on robotics and coding education that bridges digital and physical learning environments.
• Python in Pieces Educational coding tool to help secondary students transition from block-based coding to Python, featuring guided lessons and open-ended activities across multiple levels.
• Striver Physical education and wellbeing platform combining a full PE scheme of work with mental health tracking, including assessment tools, skill development scoring, progress reports, and MIS sync capabilities.
• Evidence Me Learning stories platform and app for busy practitioners that logs children's achievements against the Early Years and Primary curriculum. Formerly known as 2Build-a-Profile.
• Know my School School improvement platform that brings balance to school improvement processes through data analysis and reporting tools, providing MAT-level visibility across member schools.
• Dot Com Digital Complete PSHE (Personal, Social, Health and Economic) curriculum platform that empowers children to make safe choices, including safeguarding features, Dot Minutes for teacher-student check-ins, and E-Journals for recording feelings and activities.

Quantifiable outcome

• 9,500+ schools globally use 2Simple products
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, major, supporting and minor.

• GroupcallcoreTechnology or Integration2Simple has partnered with Groupcall (Xporter-on-Demand / XoD) to enable automated MIS synchronization across all 2Simple products (Purple Mash, DotCom, Striver, Python in Pieces). Schools authorize data sharing via Groupcall, which pulls staff and pupil data from their MIS (SIMS or other) directly into 2Simple platforms, eliminating manual CSV imports. This is a free service for schools and a core part of the product offering.
• WondecoreTechnology or Integration2Simple has partnered with Wonde as an alternative MIS integration partner, providing the same automated synchronization of school data from MIS into 2Simple products. Wonde serves schools that prefer this platform for their MIS data sharing, offering schools a choice of integration partner.
• Google (GSuite / Google Workspace)majorTechnology or Integration2Simple supports Google Single Sign-On (SSO) for both staff and pupils, allowing schools using Google Workspace to authenticate Purple Mash users using their existing Google email credentials. Also integrates with Google Classroom.
• Microsoft (Office 365 / Teams)majorTechnology or Integration2Simple supports Microsoft Office 365 Single Sign-On for Purple Mash. Additionally, Purple Mash is available as a Teams App that school administrators can deploy across their organization, enabling pupils and teachers to access Purple Mash directly within Microsoft Teams.
• Amazon Web Services (AWS)coreOthersPurple Mash servers are hosted in Ireland using state-of-the-art cloud technology provided by Amazon Web Services. All servers and AWS infrastructure are regularly patched with the latest security updates. Customer data is replicated across multiple availability zones for resilience.
• Cyber Essentials PlussupportingOthers2Simple holds Cyber Essentials Plus certification, demonstrating compliance with UK government-backed cybersecurity standards. This certification is a requirement for many UK school procurement processes.
• BESA (British Educational Suppliers Association)supportingOthers2Simple is a member of BESA (British Educational Suppliers Association), the trade association for UK educational suppliers, signaling compliance with industry standards and codes of practice.
• FOBISIA (Federation of British International Schools in Asia)minorOthers2Simple holds FOBISIA Affiliate status, providing visibility and credibility among international British international schools in Asia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kahoot!: Kahoot! is a game-based learning platform used widely in K-12 and corporate education. Comparable to 2Simple as both serve primary education with engagement-focused digital learning tools, though Kahoot is more quiz/game-based while 2Simple covers full curriculum.
• Oak National Academy: Oak National Academy is a UK government-backed free online classroom providing curriculum-linked video lessons and resources. Comparable to 2Simple as both deliver UK curriculum-aligned content to primary schools, with Oak being a free publicly-funded alternative.
• BBC Bitesize: BBC Bitesize is a free educational platform aligned with the UK curriculum, widely used by primary and secondary school students. Comparable to 2Simple as both deliver UK curriculum-aligned educational content to schools, though Bitesize is free and publicly funded, creating pricing pressure on paid alternatives.

Direct peers

• Twinkl: Twinkl is a UK-based educational publishing platform offering teaching resources, lesson plans, and activities for primary and secondary schools globally. Directly comparable to 2Simple as both provide curriculum-aligned digital resources to schools with subscription models.
• Discovery Education (formerly Espresso Education): Discovery Education provides digital curriculum resources, professional development, and educational content for K-12 schools. Directly comparable to 2Simple as both deliver curated educational content platforms to schools with subscription licensing.
• Seesaw: Seesaw is a digital portfolio and parent communication platform used by primary schools globally. Comparable to 2Simple as both serve primary education with student engagement and family communication tools, though Seesaw focuses more on portfolios while 2Simple covers full curriculum.
• ClassDojo: ClassDojo is a classroom management and communication platform widely adopted in primary schools. Comparable to 2Simple as both target primary school teachers and families with engagement and learning tools, with overlapping K-12 market presence.

Broad incumbents

• Renaissance Learning: Renaissance Learning provides assessment, practice, and reading solutions for K-12 schools globally, including Accelerated Reader and Star Assessments. Comparable to 2Simple as both serve primary/secondary schools with learning platforms, though Renaissance is more assessment-focused.
• RM Education: RM Education is a long-established UK education technology company providing IT services, software, and resources to schools. Directly comparable to 2Simple as both serve UK primary and secondary schools with educational software, though RM has broader IT infrastructure offerings.
• Purple Mash (formerly 2Simple) competitors: TTS Group: TTS Group is a UK educational supplier providing curriculum resources, ICT equipment, and learning materials to schools. Comparable to 2Simple as both serve UK primary schools with educational resources, though TTS has stronger physical product focus.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/2simpleuk
• YouTubeyoutube.com/channel/UCbb6_NFaicpc4ef8CXlSoGw
• Facebookfacebook.com/2Simpleuk
• LinkedInlinkedin.com/company/2simple
• Instagraminstagram.com/2simplesoftware
• TikToktiktok.com/@2simpleuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Simple