Summit Insurance Group
Summit Insurance Group is an independent insurance agency distributing business and personal P&C coverages through 40+ carriers to small businesses and individuals across the Carolinas and Virginia. Founded 1995 and acquired by ALKEME in July 2024, it operates with a small tenured team from Huntersville, NC.
- Company typePrivate
- Founded1995
- HeadquartersHuntersville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Summit Insurance Group does
Summit Insurance Group Inc. is an independent property-and-casualty insurance agency founded in 1995 by Rob and Lisa Squatriglia, headquartered at 14314 Statesville Road in Huntersville, North Carolina. The agency operates as a veteran and woman-owned business licensed primarily in North Carolina and South Carolina with additional licensing in Virginia and beyond, distributing business and personal insurance products through a multi-carrier platform that includes Erie Insurance (its primary carrier), AAA, Progressive, Nationwide, Hartford, CNA, Liberty Mutual, and Travelers, alongside 30+ other carriers. Its product portfolio spans commercial lines (Business Owners Insurance, General Liability, Workers' Compensation, Business Auto, Cyber Liability, D&O, EPLI, Fiduciary Liability, Commercial Umbrella, Environmental Insurance, and specialty programs for contractors, manufacturers, and financial institutions) and personal lines (Auto, Home, Renters, Watercraft, Umbrella, and Individual Life). Customer service is delivered through in-person office consultations, phone-based sales and service, and a 24/7 self-service digital client center, including the GloveBox mobile application for policy management and claims handling.
The agency earns revenue via commissions from carrier partners based on premium volume and policy persistency; pricing is quote-based and ultimately set by carriers and the NC Department of Insurance rather than the agency. Marketing and distribution combine a content-driven website, an active Facebook presence, BBB accreditation, community involvement with local charitable organizations, and a formal referral program offering gift card incentives. The company has earned Erie Insurance's F.W. Hirt Quality Agency Award, signifying sustained carrier-level performance recognition. On July 11, 2024, Summit was acquired by ALKEME, a strategic operating company expanding its benefit insurance offerings and Southeast U.S. footprint, transitioning Summit from an independent agency into a subsidiary within a larger insurance services platform.
The company operates with 1-10 employees and a tenured team, with multiple team members and customers reporting relationships exceeding 15-20 years, indicating meaningful institutional knowledge and client retention. As an acquired entity post-July 2024, Summit's standalone growth trajectory, headcount, and product roadmap are increasingly tied to the strategic priorities of its parent, ALKEME.
Summit Insurance Group firmographics
Firmographics- Name
- Summit Insurance Group
- Legal name
- Summit Insurance Group Inc.
- Website
- https://sumins.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Summit Insurance Group is an independent insurance agency distributing business and personal P&C coverages through 40+ carriers to small businesses and individuals across the Carolinas and Virginia. Founded 1995 and acquired by ALKEME in July 2024, it operates with a small tenured team from Huntersville, NC.
- Ownership category
- akta.pro rank
Summit Insurance Group industry classification
Industry- Product category
- Independent Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Umbrella Insurance (FSAJAMAK)
Keywords
Where Summit Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Huntersville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Summit Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Earns commissions from multiple insurance carriers (AAA, Erie Insurance, Progressive, Nationwide, Hartford, CNA, Liberty Mutual, Travelers, and 40+ others) for policies placed. Revenue based on premium volume and persistency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing with no publicly disclosed tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Summit Insurance Group product offering
Product offeringCore offering
Summit Insurance Group is an independent insurance agency that places business and personal insurance policies on behalf of customers through 40+ insurance carriers including Erie, AAA, Progressive, Nationwide, Hartford, CNA, Liberty Mutual, and Travelers. The agency sells commercial lines such as Business Owners Policies, General Liability, Workers' Compensation, Cyber Liability, and industry-specific programs, alongside personal lines including Auto, Home, Renters, Watercraft, Life, and Umbrella insurance, earning commissions on premium volume and persistency.
Product overview
Summit Insurance Group is an independent insurance agency offering a comprehensive portfolio of business and personal insurance products. The agency's core offerings are organized into two main categories: Business Insurance (including Business Owners Policies, liability coverages, workers' compensation, commercial property, and industry-specific programs like contractor and manufacturer insurance) and Personal Insurance (including auto, home, renters, life, and umbrella coverage). The agency operates through its GloveBox mobile app platform for client self-service and represents multiple insurance carriers to provide choice and competitive pricing. As a veteran and woman-owned independent agency established in 1995 and headquartered in Huntersville, NC, the company provides personalized insurance solutions with a focus on building trusted relationships with clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Owners Insurance (BOP) A Business Owners Policy combining business property and business liability insurance into one policy, protecting businesses from risks including fire, flooding, theft, accidental damage, and loss of income.
- General Liability Insurance Broad commercial coverage against claims arising from bodily injury, property damage, and personal injury, including legal defense costs.
- Directors and Officers Liability Insurance Coverage for directors and officers for claims made against them while serving on a board or as an officer, covering damages from poor business decisions.
- Employment Practice Liability Insurance (EPLI) Coverage for employers facing employment practices litigation alleging discrimination, sexual harassment, retaliation, and other employment-related issues.
- Fiduciary Liability Insurance Protection for individuals acting as ERISA fiduciaries against fiduciary-related claims of mismanagement of employee benefit plans.
- Cyber Liability Insurance Protection for businesses against expenses from data breaches, covering unauthorized access to electronic data, virus spreading, computer theft, extortion, and employee mistakes.
- Workers' Compensation Insurance Coverage for employees injured on the job or in auto accidents while on business, and work-related illnesses, covering medical bills, care costs, lost wages, and funeral costs.
- Business Auto Insurance Coverage for vehicles owned or leased by a commercial enterprise, providing bodily injury, property damage, comprehensive, and collision coverage.
- Commercial Umbrella Insurance Supplemental commercial liability policy providing an additional $2,000,000 to $10,000,000 layer of protection when a primary business policy reaches its payout limit.
- Environmental Insurance Custom solutions for managing pollution and environmental risks, covering mold, lead, asbestos remediation, on-site oil spills, and business interruption losses.
- Commercial Property Insurance Protection for business property including equipment, inventory, furniture, and fixtures whether owned or leased.
- Business Interruption Insurance Coverage compensating businesses for lost income when operations cannot continue due to covered damage such as fire or water damage, covering revenue and operating expenses.
- Contractor Insurance Specialized coverage for contractors including general liability, commercial property, contractors' equipment, builders risk, installation insurance, workers' compensation, business auto, and umbrella coverage.
- Manufacturer Insurance Protection for manufacturing businesses covering product recall, business auto, workers' compensation, errors and omissions, commercial property, motor truck cargo, ocean cargo, and business interruption.
- Financial Institution Insurance Specialized insurance for community banks, credit unions, regional banks, thrifts, investment advisors, private equity, hedge funds, and REITs addressing their unique financial and reputational risks.
- Auto Insurance Personal vehicle insurance covering bodily injury liability, property damage, medical payments, personal injury protection, uninsured/underinsured motorist coverage, and physical damage.
- Home Insurance Comprehensive personal coverage protecting homes including personal property, property damage, additional living expenses, jewelry and fine arts, medical expenses, personal liability, flood coverage, and collectibles.
- Renters Insurance Personal coverage for renters covering personal property damage, additional living expenses, liability claims, medical expenses to visitors, and improvements to rental units.
- Watercraft Insurance Coverage for boats and watercraft including physical damage, liability, uninsured/underinsured boater coverage, towing and assistance, personal property, pollution liability, and hurricane haul out.
- Personal Umbrella Insurance Extra personal liability policy providing additional protection beyond standard homeowners and auto policies, covering property damage, bodily injury, lawsuits, and watercraft liability.
- Individual Life Insurance Personal life insurance solutions including term life, whole life, and universal life to protect families with coverage for funeral costs, mortgage payments, income replacement, and retirement protection.
Quantifiable outcome
- Serving clients since 1995, with some customers remaining for nearly 20 years
Companies that use Summit Insurance Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Summit Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Summit Insurance Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Erie InsurancecorePrimary insurance carrier partner. Summit Insurance Group is an Erie Insurance agency that strives to uphold Erie Insurance's long-standing commitment to service. They have earned Erie's prestigious F.W. Hirt Quality Agency Award.
- AAAminorInsurance carrier partner offering auto, home, and life insurance products through Summit Insurance Group agency.
- Progressive InsuranceminorInsurance carrier partner available through Summit Insurance Group for auto and related coverage.
- Nationwide InsuranceminorInsurance carrier partner offering personal and business insurance products.
- Liberty MutualminorInsurance carrier partner available through Summit Insurance Group.
- Hartford InsuranceminorInsurance carrier partner offering business and personal insurance products.
- Travelers InsuranceminorInsurance carrier partner available through Summit Insurance Group.
- CNA InsuranceminorCommercial insurance carrier partner specializing in business coverage.
- ALKEMEcoreALKEME acquired Summit Insurance Group in July 2024 to expand its benefit insurance offerings and strengthen its presence in Southeast Florida. This acquisition represents a strategic expansion partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Summit Insurance Group competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Independent insurance agency operating a multi-carrier model across personal and commercial lines, with a tech-enabled client experience. Directly comparable to Summit in agency economics, multi-carrier shopping, and commission-based revenue, but operates at substantially greater scale and via a franchise/employee model.
- Brightway Insurance: Franchise-style independent insurance agency platform placing personal and commercial coverage through multiple carriers. Comparable to Summit's independent multi-carrier distribution model and SMB/consumer customer base, with similar GTM mix of phone, in-person, and digital service.
Broad incumbents
- Erie Insurance: Regional P&C insurance carrier that Summit represents as a captive-style agency partner and where Summit earned the F.W. Hirt Quality Agency Award. Comparable as the dominant single-carrier relationship underpinning Summit's book and as a benchmark for how Summit's commission revenue is generated.
- State Farm: Largest US personal lines carrier-agency hybrid with captive agent distribution. Comparable to Summit as a competing channel for the same personal auto/home/umbrella customers in NC/SC, though State Farm operates an exclusive-tie agency model rather than independent multi-carrier.
- Allstate: National P&C carrier-agency hybrid competing directly with independent agencies for personal auto/home customers in Summit's footprint. Comparable product mix and target customer, but with substantially larger scale, brand spend, and proprietary digital tools.
- Nationwide: National mutual insurer with both captive and independent distribution across personal and commercial lines. Directly comparable carrier in Summit's appointment shelf and a competing channel for the same SMB and consumer customers in the Carolinas.
- Liberty Mutual: National P&C carrier and one of Summit's named carrier partners. Comparable product overlap across personal auto/home and commercial lines, and a benchmark for the direct-vs-independent competitive dynamic in Summit's market.
- Progressive: National personal auto leader with strong direct-to-consumer motion as well as independent agent distribution. Comparable carrier relationship for Summit and a key competitive pressure on commission-based personal auto economics.
Others
- ALKEME: Parent company that acquired Summit Insurance Group in July 2024 to expand benefit insurance offerings into Southeast Florida. Comparable as the strategic owner shaping Summit's future product mix, capital allocation, and geographic expansion, rather than as a direct competitor.
Emerging players
- Lemonade: Insurtech direct carrier competing for personal lines customers with a mobile-first, AI-driven experience. Relevant emerging disruptor shaping the structural pressure on independent agencies like Summit to justify intermediation versus direct purchase.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Summit Insurance Group social profiles
Digital presenceSummit Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Summit Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
Summit Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Summit Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Summit Insurance Group
What does Summit Insurance Group do?
Summit Insurance Group is an independent insurance agency that places business and personal insurance policies on behalf of customers through 40+ insurance carriers including Erie, AAA, Progressive, Nationwide, Hartford, CNA, Liberty Mutual, and Travelers. The agency sells commercial lines such as Business Owners Policies, General Liability, Workers' Compensation, Cyber Liability, and industry-specific programs, alongside personal lines including Auto, Home, Renters, Watercraft, Life, and Umbrella insurance, earning commissions on premium volume and persistency.
Is Summit Insurance Group a public or private company?
Summit Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Summit Insurance Group founded?
Summit Insurance Group was founded in 1995. It employs 1 to 10 people.
Where is Summit Insurance Group based?
Summit Insurance Group is headquartered in Huntersville, United States, in the North America region.
How does Summit Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Summit Insurance Group's main competitors?
Direct peers on record are Goosehead Insurance and Brightway Insurance. Broad incumbents are Erie Insurance, State Farm, Allstate, Nationwide, Liberty Mutual and Progressive. ALKEME is listed as an others. Lemonade is listed as an emerging player.
Does Summit Insurance Group have an API?
No public API is recorded for Summit Insurance Group.
What industry is Summit Insurance Group in?
Summit Insurance Group's product category is Independent Insurance Agency Services. Its primary akta.pro industry code is FSAJAMAK, Umbrella Insurance. Its NAICS code is 524210 and its SIC code is 6411.