Troy's Garden Nurseries

What Troy's Garden Nurseries does

Troy's Garden Nurseries is a privately held, single-location garden center and landscape services business operating from a historic site at 97 Bedford-Banksville Rd in Bedford, New York. Founded in 1887 by John Troy as Mt. Hisarlik Nursery in New Rochelle, NY, rebranded to its current name in 1898, and consolidated at the Bedford location in 1943, the business has operated continuously for over 125 years across four generations of the founding Troy family and, since October 2017, under owner Ben Ceci, a Penn State-trained landscape architect. John Troy III and Matthew Troy continue to assist in operations alongside the current owner.

The company operates a bundled retail and services model. Retail revenue comes from a full-service garden center (annuals, perennials, trees, shrubs, herbs, vegetables), garden supplies (soil, mulch, compost, plant food, fertilizer, tools), a year-round gift shop housed in a historic post and beam barn, and seasonal verticals including a July-October farm stand with baked goods, a September pumpkin season, and a Christmas season offering trees up to 16 feet plus custom wreaths and a multi-floor Christmas gift shop. Services revenue comes from free 30-minute landscape consultations (booked online), landscape design, site work, masonry, grading and drainage, container design, in-home consultation, planting/installation, and holiday decorating services (lighting, garlands, wreaths, Christmas tree delivery and removal).

Go-to-market is sales-led and direct-to-consumer through physical retail only, with no e-commerce. Distribution is exclusively the Bedford storefront plus phone sales and an online consultation booking calendar. Marketing is organic social (Instagram, Facebook) and an email newsletter. Customers are residential homeowners in affluent Fairfield County, CT and Westchester County, NY trade areas. There is no proprietary technology platform, no AI capabilities, no public pricing tiers, no disclosed revenue, and no digital commerce channel. The underlying technology is traditional horticulture, with weekly to bi-weekly plant shipments and professional horticulturist staff supporting the retail and design/installation workflow.

Name

Troy's Garden Nurseries

Legal name

Troy's Garden Nurseries

Website

https://troysnurseries.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Troy's Garden Nurseries is a privately held, single-location garden center and landscape services business in Bedford, NY, serving residential homeowners in Westchester and Fairfield counties with plants, garden supplies, seasonal goods, and professional landscape design and installation since 1887.

Ownership category

akta.pro rank

Product category

Garden Center and Landscape Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIAFAB

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAFAN

Container Gardening Design, Planting & Maintenance

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYBPABADAL

Seasonal Color, Planting & Horticultural Services

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

Keywords

• Retail garden center
• Landscape design services
• Landscape installation
• Plant nursery
• Garden supplies

Headquarters

HQ city

Bedford Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Sales of annuals, perennials, trees, shrubs, herbs, vegetables, and seasonal plants through the garden center. Weekly/bi-weekly shipments keep inventory fresh.
2. Garden Supplies: Sales of soil, mulch, compost, plant food, fertilizer, tools, and gardening accessories from the garden center barn.
3. Landscaping Services: Professional landscaping services including site work, landscape design, landscape architecture, masonry, grading and drainage, and installation services. Services quoted and priced per project.
4. Farm Stand: Seasonal farm stand (July-October) selling fresh fruits, vegetables, fresh pies, tarts, bread, jams, and syrups. Operating Thursday-Sunday with 10-year history as a growing business.
5. Christmas Merchandise: Christmas trees (table-top to 16 feet), wreaths, garlands, swags, fresh winter greens, and the three-floor Christmas gift shop. Custom wreath orders also available.
6. Gift Shop: Year-round gift shop located in the historic post and beam barn, featuring merchandise for garden parties, weddings, and home decor. Seasonal merchandise updated throughout the year. Gift cards available for purchase.
7. Holiday Services: Holiday decorating services including indoor/outdoor lighting, decorating, custom garlands and wreaths, winter containers, Christmas tree delivery, set-up, and removal.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Troy's Garden Nurseries operates a physical retail garden center in Bedford, NY selling plants (annuals, perennials, trees, shrubs, herbs, vegetables), garden supplies (soil, mulch, compost, plant food, fertilizer), seasonal items (farm stand produce, pumpkins, Christmas trees and greenery), and a year-round gift shop. The company also provides professional landscape design, site work, masonry, grading and drainage, container design, and holiday decorating services booked via free 30-minute in-person or in-home consultations.

Product overview

Troy's Garden Nurseries is a traditional brick-and-mortar garden center and nursery offering a comprehensive portfolio of products and services. The core offering includes a full-service garden center with plants (annuals, perennials, trees, shrubs, herbs, vegetables), landscape design and installation services, and a seasonal gift shop. The business operates from a historic barn and offers related services including site work, home consultation, container design, holiday services, masonry, and grading/drainage. Products are sold alongside services (e.g., trees/shrubs are available for pickup, delivery, or delivery and installation). Seasonal offerings include a Farm Stand (July-October), pumpkins (September onward), and Christmas trees/greenery. The company also sells soil, mulch, compost, and plant food/fertilizer products under its Products category.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Center / Nursery

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sam Bridge Nursery & Greenhouses: Family-owned garden center and nursery in Greenwich, CT, serving the same affluent Fairfield County customer base as Troy's. Offers plants, landscaping services, and seasonal goods with comparable full-service positioning in an adjacent geography.
• White Flower Farm: Litchfield County, CT-based mail-order plant retailer founded in 1950, specializing in premium perennials, bulbs, and garden plants. Comparable in customer demographic (affluent Northeast gardeners) and premium positioning, though distributes nationally rather than from a single retail site.
• Gardener's Supply Company: Employee-owned Vermont-based garden products retailer selling plants, tools, and supplies online and through catalog. Comparable in selling similar gardening supplies and tools as Troy's garden center barn, though via direct-to-consumer shipping model.
• Longfield Gardens: Online-first retailer of flower bulbs, perennials, and gardening supplies based in Lakewood, NJ. Competes for the same Northeast gardener customer purchasing plants and bulbs online that Troy's serves through its in-person garden center.
• Jackson & Perkins: Historic American rose and plant retailer (founded 1872) selling plants and bulbs via online and catalog channels. Comparable long heritage and premium plant positioning, though operating at national mail-order scale versus Troy's local retail.

Broad incumbents

• Burpee: Long-established (1876) American seed and plant company headquartered in Warminster, PA. Competes with Troy's on the same plant and gardening product categories but at vastly greater scale and through national mail-order and retail distribution channels.
• Terrain: Upscale garden lifestyle brand (owned by Anthropologie/URBN) operating destination garden centers plus e-commerce. Directly comparable in aesthetic, premium pricing, and gift/decor category overlap with Troy's barn gift shop, though at national scale.
• Monrovia Nursery Company: Major wholesale nursery grower based in Dayton, OR, supplying independent garden centers and landscape professionals nationwide. Comparable as a plant supplier feeding the retail nursery category in which Troy's competes, though at the wholesale rather than retail level.

Emerging players

• Proven Winners: Plant brand cooperative marketing exclusive cultivars through independent garden centers. Competes with Troy's at the retail plant level by offering branded, branded-marketed alternatives that retailers must stock, shaping consumer demand in the category.

Regional players

• Mahoney's Garden Center: Multi-location family-owned garden center chain in eastern Massachusetts with full-service retail, landscape design, and seasonal offerings. Highly comparable business model and customer demographic to Troy's, though serving a New England rather than NY/CT market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/troysnurseries
• Instagraminstagram.com/troysnurseries
• LinkedInlinkedin.com/company/troys-garden-nurseries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troy's Garden Nurseries