Troy's Garden Nurseries
Troy's Garden Nurseries is a privately held, single-location garden center and landscape services business in Bedford, NY, serving residential homeowners in Westchester and Fairfield counties with plants, garden supplies, seasonal goods, and professional landscape design and installation since 1887.
- Company typePrivate
- Founded1887
- HeadquartersBedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Troy's Garden Nurseries does
Troy's Garden Nurseries is a privately held, single-location garden center and landscape services business operating from a historic site at 97 Bedford-Banksville Rd in Bedford, New York. Founded in 1887 by John Troy as Mt. Hisarlik Nursery in New Rochelle, NY, rebranded to its current name in 1898, and consolidated at the Bedford location in 1943, the business has operated continuously for over 125 years across four generations of the founding Troy family and, since October 2017, under owner Ben Ceci, a Penn State-trained landscape architect. John Troy III and Matthew Troy continue to assist in operations alongside the current owner.
The company operates a bundled retail and services model. Retail revenue comes from a full-service garden center (annuals, perennials, trees, shrubs, herbs, vegetables), garden supplies (soil, mulch, compost, plant food, fertilizer, tools), a year-round gift shop housed in a historic post and beam barn, and seasonal verticals including a July-October farm stand with baked goods, a September pumpkin season, and a Christmas season offering trees up to 16 feet plus custom wreaths and a multi-floor Christmas gift shop. Services revenue comes from free 30-minute landscape consultations (booked online), landscape design, site work, masonry, grading and drainage, container design, in-home consultation, planting/installation, and holiday decorating services (lighting, garlands, wreaths, Christmas tree delivery and removal).
Go-to-market is sales-led and direct-to-consumer through physical retail only, with no e-commerce. Distribution is exclusively the Bedford storefront plus phone sales and an online consultation booking calendar. Marketing is organic social (Instagram, Facebook) and an email newsletter. Customers are residential homeowners in affluent Fairfield County, CT and Westchester County, NY trade areas. There is no proprietary technology platform, no AI capabilities, no public pricing tiers, no disclosed revenue, and no digital commerce channel. The underlying technology is traditional horticulture, with weekly to bi-weekly plant shipments and professional horticulturist staff supporting the retail and design/installation workflow.
Troy's Garden Nurseries firmographics
Firmographics- Name
- Troy's Garden Nurseries
- Legal name
- Troy's Garden Nurseries
- Website
- https://troysnurseries.com
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Troy's Garden Nurseries is a privately held, single-location garden center and landscape services business in Bedford, NY, serving residential homeowners in Westchester and Fairfield counties with plants, garden supplies, seasonal goods, and professional landscape design and installation since 1887.
- Ownership category
- akta.pro rank
Troy's Garden Nurseries industry classification
Industry- Product category
- Garden Center and Landscape Services
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Container Gardening Design, Planting & Maintenance (HSAIAFAN), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Troy's Garden Nurseries is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Troy's Garden Nurseries business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Plant Sales: Sales of annuals, perennials, trees, shrubs, herbs, vegetables, and seasonal plants through the garden center. Weekly/bi-weekly shipments keep inventory fresh.
- Garden Supplies: Sales of soil, mulch, compost, plant food, fertilizer, tools, and gardening accessories from the garden center barn.
- Landscaping Services: Professional landscaping services including site work, landscape design, landscape architecture, masonry, grading and drainage, and installation services. Services quoted and priced per project.
- Farm Stand: Seasonal farm stand (July-October) selling fresh fruits, vegetables, fresh pies, tarts, bread, jams, and syrups. Operating Thursday-Sunday with 10-year history as a growing business.
- Christmas Merchandise: Christmas trees (table-top to 16 feet), wreaths, garlands, swags, fresh winter greens, and the three-floor Christmas gift shop. Custom wreath orders also available.
- Gift Shop: Year-round gift shop located in the historic post and beam barn, featuring merchandise for garden parties, weddings, and home decor. Seasonal merchandise updated throughout the year. Gift cards available for purchase.
- Holiday Services: Holiday decorating services including indoor/outdoor lighting, decorating, custom garlands and wreaths, winter containers, Christmas tree delivery, set-up, and removal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Landscape Consultation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Troy's Garden Nurseries product offering
Product offeringCore offering
Troy's Garden Nurseries operates a physical retail garden center in Bedford, NY selling plants (annuals, perennials, trees, shrubs, herbs, vegetables), garden supplies (soil, mulch, compost, plant food, fertilizer), seasonal items (farm stand produce, pumpkins, Christmas trees and greenery), and a year-round gift shop. The company also provides professional landscape design, site work, masonry, grading and drainage, container design, and holiday decorating services booked via free 30-minute in-person or in-home consultations.
Product overview
Troy's Garden Nurseries is a traditional brick-and-mortar garden center and nursery offering a comprehensive portfolio of products and services. The core offering includes a full-service garden center with plants (annuals, perennials, trees, shrubs, herbs, vegetables), landscape design and installation services, and a seasonal gift shop. The business operates from a historic barn and offers related services including site work, home consultation, container design, holiday services, masonry, and grading/drainage. Products are sold alongside services (e.g., trees/shrubs are available for pickup, delivery, or delivery and installation). Seasonal offerings include a Farm Stand (July-October), pumpkins (September onward), and Christmas trees/greenery. The company also sells soil, mulch, compost, and plant food/fertilizer products under its Products category.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden Center / Nursery
Companies that use Troy's Garden Nurseries
Customer profileSegments2 records
Ideal customer profiles2 records
Troy's Garden Nurseries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Troy's Garden Nurseries partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Troy's Garden Nurseries competitors and assessment
Company assessmentDirect peers
- Sam Bridge Nursery & Greenhouses: Family-owned garden center and nursery in Greenwich, CT, serving the same affluent Fairfield County customer base as Troy's. Offers plants, landscaping services, and seasonal goods with comparable full-service positioning in an adjacent geography.
- White Flower Farm: Litchfield County, CT-based mail-order plant retailer founded in 1950, specializing in premium perennials, bulbs, and garden plants. Comparable in customer demographic (affluent Northeast gardeners) and premium positioning, though distributes nationally rather than from a single retail site.
- Gardener's Supply Company: Employee-owned Vermont-based garden products retailer selling plants, tools, and supplies online and through catalog. Comparable in selling similar gardening supplies and tools as Troy's garden center barn, though via direct-to-consumer shipping model.
- Longfield Gardens: Online-first retailer of flower bulbs, perennials, and gardening supplies based in Lakewood, NJ. Competes for the same Northeast gardener customer purchasing plants and bulbs online that Troy's serves through its in-person garden center.
- Jackson & Perkins: Historic American rose and plant retailer (founded 1872) selling plants and bulbs via online and catalog channels. Comparable long heritage and premium plant positioning, though operating at national mail-order scale versus Troy's local retail.
Broad incumbents
- Burpee: Long-established (1876) American seed and plant company headquartered in Warminster, PA. Competes with Troy's on the same plant and gardening product categories but at vastly greater scale and through national mail-order and retail distribution channels.
- Terrain: Upscale garden lifestyle brand (owned by Anthropologie/URBN) operating destination garden centers plus e-commerce. Directly comparable in aesthetic, premium pricing, and gift/decor category overlap with Troy's barn gift shop, though at national scale.
- Monrovia Nursery Company: Major wholesale nursery grower based in Dayton, OR, supplying independent garden centers and landscape professionals nationwide. Comparable as a plant supplier feeding the retail nursery category in which Troy's competes, though at the wholesale rather than retail level.
Emerging players
- Proven Winners: Plant brand cooperative marketing exclusive cultivars through independent garden centers. Competes with Troy's at the retail plant level by offering branded, branded-marketed alternatives that retailers must stock, shaping consumer demand in the category.
Regional players
- Mahoney's Garden Center: Multi-location family-owned garden center chain in eastern Massachusetts with full-service retail, landscape design, and seasonal offerings. Highly comparable business model and customer demographic to Troy's, though serving a New England rather than NY/CT market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Troy's Garden Nurseries social profiles
Digital presenceTroy's Garden Nurseries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troy's Garden Nurseries leadership team
Management profileNumber of profiles
Profiles3 records
Troy's Garden Nurseries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troy's Garden Nurseries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troy's Garden Nurseries
What does Troy's Garden Nurseries do?
Troy's Garden Nurseries operates a physical retail garden center in Bedford, NY selling plants (annuals, perennials, trees, shrubs, herbs, vegetables), garden supplies (soil, mulch, compost, plant food, fertilizer), seasonal items (farm stand produce, pumpkins, Christmas trees and greenery), and a year-round gift shop. The company also provides professional landscape design, site work, masonry, grading and drainage, container design, and holiday decorating services booked via free 30-minute in-person or in-home consultations.
Is Troy's Garden Nurseries a public or private company?
Troy's Garden Nurseries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Troy's Garden Nurseries founded?
Troy's Garden Nurseries was founded in 1887. It employs 11 to 50 people.
Where is Troy's Garden Nurseries based?
Troy's Garden Nurseries is headquartered in Bedford, United States, in the North America region.
How does Troy's Garden Nurseries make money?
Seven revenue lines are on record. Retail Plant Sales are the primary driver. The others are garden Supplies, landscaping Services, farm Stand, christmas Merchandise, gift Shop and holiday Services.
Who are Troy's Garden Nurseries's main competitors?
Direct peers on record are Sam Bridge Nursery & Greenhouses, White Flower Farm, Gardener's Supply Company, Longfield Gardens and Jackson & Perkins. Broad incumbents are Burpee, Terrain and Monrovia Nursery Company. Proven Winners is listed as an emerging player. Mahoney's Garden Center is listed as a regional player.
Does Troy's Garden Nurseries have an API?
No public API is recorded for Troy's Garden Nurseries.
What industry is Troy's Garden Nurseries in?
Troy's Garden Nurseries's product category is Garden Center and Landscape Services. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 444240 and its SIC code is 5200.