New World

What New World does

New World Application Design & Development is a privately held, US-based software development firm headquartered in Milwaukee, Wisconsin, operating since 2007 with a small team of 11–50 employees. The company runs two complementary business lines. The first is a custom software development practice delivering web and mobile applications, UX/UI design, and technology consulting to clients across education, banking, insurance, healthcare, manufacturing, and marketing; engagements are quoted on a project basis and structured as multi-year contracts. The second is the Insight SaaS platform, a comprehensive Early Childhood Education data system combining professional development tracking, an integrated Learning Management System, a Quality Rating and Improvement Module with coaching tools, and a Consumer Education (R&R) system for parents and guardians; Insight serves thousands of nationwide users and is offered on a recurring subscription with demo-request-based sales.

Technically, New World builds on the Microsoft stack — .NET, SQL Server, Azure DevOps, and Azure Cloud — and targets commercial-grade quality for both custom builds and its product. Go-to-market is direct: the company relies on its own website (newworldnow.com) for lead capture via 'Get Started' and 'Insight Demo Request' forms, supplemented by a careers page that runs paid internship and full-time pipelines. Pricing is not publicly disclosed for either line; enterprise services are quote-based, and Insight is sold by demo with per-seat subscription economics implied.

The firm is bootstrapped with no disclosed venture funding, institutional investors, parent entity, or M&A activity, and no management team information is publicly available — a notable governance gap. Revenue, ARR, and ownership are not disclosed in the source material, making financial sizing inherently uncertain.

Name

New World

Legal name

New World

Website

https://newworldnow.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

New World is a Milwaukee-based custom software development firm (founded 2007) that builds web and mobile applications for cross-industry clients and sells Insight, a SaaS platform for Early Childhood Education professional development, learning management, and quality rating.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Custom software development
• UX and UI design
• Technology consulting services
• SaaS platform development
• Early childhood education software

Headquarters

HQ city

Hales Corners

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Provides end-to-end software development services including design, build, and launch of commercial grade software solutions. Services are tailored to client needs across various industries.
2. Software as a Service (Insight Platform): Offers Insight, a SaaS platform for Early Childhood Education professional development, learning management, and quality improvement serving thousands of nationwide users.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New World is a software development firm that designs, builds, and launches commercial-grade custom web and mobile applications, provides UX/UI design services, and offers experienced technology leadership and consulting. In addition to project-based services, it operates Insight, a proprietary SaaS data platform for the Early Childhood Education sector that combines professional development tracking, a Learning Management System, a Quality Rating and Improvement Module, and a Consumer Education (R&R) System for parents and guardians.

Product overview

New World Application Design & Development is a software development firm offering custom application development, UX/UI design, and consulting services. Their primary product is the Insight platform — a unified Early Childhood Education management system that combines professional development features, a Learning Management System, Quality Rating and Improvement Module, technical assistance and coaching tools, and a Consumer Education system for parents seeking care.

Differentiator

Problem solved

Functional benefit

Brands

• Insight: A comprehensive data system for Early Childhood Education professional development, learning management, and continuous quality improvement, including professional development features, integrated LMS, Quality Rating and Improvement Module, and Consumer Education system.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WillowTree: Custom mobile and web application development firm with enterprise UX/UI capabilities — closely comparable to New World's core services offering and similar mid-sized digital consultancy positioning.
• Rightpoint: Digital experience consultancy offering custom application development, UX/UI design, and product engineering across regulated industries — comparable to New World on services composition and enterprise .NET/Azure-style delivery.
• Coretek Services: Microsoft-focused Azure cloud and custom application development firm — comparable to New World on Microsoft-centric delivery, mid-market enterprise clients, and managed cloud services posture.
• Teaching Strategies: Larger Early Childhood Education software provider offering professional development, assessment, and family engagement tools — the most direct vertical competitor to New World's Insight platform.
• Bounteous: Mid-market digital agency specializing in custom web and mobile application development, UX/UI design, and cloud-based engineering — directly comparable to New World's services arm in size, delivery model, and Microsoft-aligned enterprise work.
• Procare Solutions: Provider of childcare and early learning management software including parent engagement, billing, and learning management — comparable to Insight's ECE management system functionality and customer base.

Broad incumbents

• Perficient: Global digital consultancy providing custom software, UX, and enterprise platform engineering across banking, healthcare, and insurance — overlaps with New World's services work and enterprise Microsoft-stack positioning, but at substantially larger scale.
• Slalom: Large-scale business and technology consultancy delivering custom application development and cloud engineering across multiple industries — comparable to New World's services arm but at significantly greater scale and geographic reach.

Emerging players

• ChildcareCRM: CRM and family engagement software for childcare providers — narrower overlap with Insight's parent-facing and provider management features in the same ECE vertical.
• HiMama: Early Childhood Education app platform focused on parent communication, daily reporting, and child development tracking — overlaps with Insight's Consumer Education (R&R) module and ECE professional use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New World