Green Filter USA
Green Filter USA is a privately held Pennsylvania manufacturer of washable, reusable high-flow performance air filters for cars, trucks, and motorcycles. Products are sold direct-to-consumer via greenfilter.com, through aftermarket distributors, and via a private-label program for brands and specialty builders.
- Company typePrivate
- Founded2001
- HeadquartersMount Braddock, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Green Filter USA does
Green Filter USA is a privately held performance air filter manufacturer founded in 2001 by Mark German and operated out of a single manufacturing facility in Mount Braddock (near Uniontown), Pennsylvania. The company's core offering is washable, reusable, high-flow air filters built around double-layer woven cotton media with deep pleats, steel mesh support, and a proprietary filter oil that creates an ionic bond with the steel mesh to capture particles down to 5 microns. Filters are assembled by hand in the USA, with a product range that spans vehicle-specific drop-in replacements (years 1959–2026), universal cone/cylinder/round/panel filters, Harley-Davidson motorcycle filters, complete air cleaner assemblies, a Bluetooth-controlled throttle controller bundle called the Pedal Power Kit, and consumable cleaner/oil maintenance kits.
Green Filter USA firmographics
Firmographics- Name
- Green Filter USA
- Legal name
- Green Filter USA
- Website
- https://greenfilter.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Filter USA is a privately held Pennsylvania manufacturer of washable, reusable high-flow performance air filters for cars, trucks, and motorcycles. Products are sold direct-to-consumer via greenfilter.com, through aftermarket distributors, and via a private-label program for brands and specialty builders.
- Ownership category
- akta.pro rank
Green Filter USA industry classification
Industry- Product category
- Performance Air Filters
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)
Keywords
Where Green Filter USA is headquartered
LocationHeadquarters
- HQ city
- Mount Braddock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Green Filter USA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct e-commerce sales of air filters and accessories: Green Filter USA sells washable, reusable high-flow performance air filters directly to customers through its online store. Products include vehicle-specific filters, universal cone/cylinder filters, round filters, panel filters, air cleaner assemblies, Harley-Davidson filters, throttle controllers, and cleaner/oil maintenance kits. Revenue is generated on a per-unit, one-time purchase basis with lifetime reusability for the customer.
- Private label and custom filter manufacturing: Green Filter USA manufactures custom and private-label air filters for brands, aftermarket companies, performance shops, distributors, and specialty vehicle builders. This B2B revenue stream involves custom shapes, inlet designs, branded end caps, custom colors, heavy-duty mesh, and dry flow oil-free filters based on client specifications.
- Throttle Controller (Pedal Power Kit): The company also sells throttle controller devices bundled with high-performance air filters as a 'Pedal Power Kit' performance bundle, featuring custom programming per vehicle and four driving modes (ECO, CITY, SPORT, SPORT+) controlled via Bluetooth and a mobile app.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Green Filter USA product offering
Product offeringCore offering
Green Filter USA designs, manufactures, and sells washable, reusable high-flow performance air filters for automotive and motorcycle applications. The portfolio includes vehicle-specific drop-in filters, universal cone/cylinder/round/panel filters, air cleaner assemblies, Harley-Davidson motorcycle filters, a Bluetooth-controlled throttle controller (Pedal Power Kit), and biodegradable cleaner and recharge oil kits, with a separate custom and private-label manufacturing program for brands and performance shops.
Product overview
Green Filter USA is a performance air filter manufacturer offering a portfolio of washable, reusable, high-flow air filters for cars, trucks, and motorcycles. The core product line consists of High Performance Reusable Air Filters available through multiple channels: Shop by Vehicle (vehicle-specific drop-in replacements), Harley-Davidson Air Filters (motorcycle-specific), Universal Cone/Cylinder Filters, Universal Round Filters, Universal Panel Filters, and Air Cleaner Assemblies. The product ecosystem is supported by the Cleaner & Oil Kit for filter maintenance, the Pedal Power Kit (throttle controller bundle with Bluetooth-controlled driving modes), and Custom & Private Label Filter manufacturing services. Fitment discovery is enabled through Cross Reference Filter and Air Filter Cross Reference tools, while the Air Filter Measurement Guide provides sizing guidance. All products are made in the USA and backed by a Limited Lifetime Warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- High Performance Reusable Air Filters Washable, high-flow performance air filters for cars, trucks, and motorcycles, designed for better airflow, reliable filtration down to 5 microns, and lifetime reusability as an alternative to disposable paper filters.
- Shop by Vehicle Filters Vehicle-specific drop-in replacement air filters matched by year, make, model, and engine for cars, trucks, and SUVs, supported by an online vehicle selector covering model years from 1959 to 2026.
- Harley-Davidson Air Filters Washable, reusable motorcycle air filters designed specifically for Harley-Davidson motorcycles, featuring high-flow performance and model-specific fitment.
- Universal Cone/Cylinder Air Filters Universal air filters available in cone and cylinder shapes for custom air intake projects, including 3-inch and 4-inch inlet sizes and dual cone configurations.
- Universal Round Air Filters Round-shaped universal air filters designed for performance applications, available in various outside diameter, inside diameter, and height configurations.
- Universal Panel Air Filters Washable, reusable panel-style air filters for high-performance air filtration applications, designed as universal fit options.
- Air Cleaner Assemblies Complete air cleaner and air cleaner assembly products featuring housing and filter elements designed for maximum airflow in performance applications.
- Pedal Power Kit A performance bundle that combines a Green Filter Throttle Controller with a High Performance Air Filter, featuring custom per-vehicle programming and four Bluetooth app-controlled driving modes (ECO, CITY, SPORT, SPORT+).
- Cleaner & Oil Kit A maintenance kit including a 12 oz biodegradable air filter cleaner spray and 8 oz synthetic recharge oil designed for cleaning and re-oiling Green Filter reusable performance air filters.
- Custom & Private Label Filters A B2B custom and private-label air filter manufacturing service offering custom shapes, unique inlet designs, branded end caps, custom colors, heavy-duty mesh, and dry flow oil-free filter options for automotive brands, aftermarket companies, performance shops, distributors, and specialty vehicle builders.
Quantifiable outcome
- Traps particles down to 5 microns in size (meeting most OEM filtration standards)
- +3 more outcomes
Companies that use Green Filter USA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Green Filter USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Green Filter USA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Green Filter USA competitors and assessment
Company assessmentDirect peers
- K&N Engineering: The dominant performance air filter manufacturer with washable/reusable cotton-gauze filters. Competes head-to-head with Green Filter across cars, trucks, and motorcycles, and is the benchmark competitor for technology, marketing, and distribution.
- aFe Power: Aftermarket performance intakes, air filters, and exhaust systems for cars and trucks. Overlaps directly with Green Filter on high-flow air filters and intake assemblies for the same enthusiast and performance-shop customer segments.
- S&B Filters: Manufacturer of reusable cotton and dry-filter performance air intakes and filters for cars and trucks. Directly comparable product set, materials, and positioning, serving similar performance-driver and B2B/white-label channels.
- Spectre Performance: Aftermarket air filters, intake components, and accessories for cars and trucks. Comparable catalog, customer base (DIY enthusiasts and performance shops), and channel mix in universal and vehicle-specific filters.
- AEM Induction: Cold-air intakes, performance air filters, and electronic accessories for late-model cars and trucks. Competes with Green Filter's DTC and private-label channels on intake-filtration systems and bundled electronics.
- Injen Technology: Cold-air intakes and performance filtration products serving the same enthusiast aftermarket. Offers comparable universal and vehicle-specific filter/intake systems with similar GTM through distributors and online.
- Airaid: Intake systems and performance air filters focused on trucks, SUVs, and muscle cars. Overlaps with Green Filter on washable filtration and direct-to-consumer vehicle-specific SKUs.
- Volant Performance: Cold-air intake systems and high-flow air filters for trucks, SUVs, and off-road vehicles. Comparable washable/reusable filter technology and performance-driver target customer.
Broad incumbents
- FRAM: Broad-line automotive filtration brand (oil, air, cabin, fuel filters) sold through mass retail and auto channels. A much larger incumbent whose air-filter line and cross-reference presence directly shapes competitor dynamics for Green Filter.
- WIX Filters: Large incumbent manufacturer of automotive and heavy-duty filtration (oil, air, fuel) sold through aftermarket distributors. Establishes the cross-reference compatibility backbone that Green Filter's online cross-reference tool is built against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Filter USA social profiles
Digital presenceGreen Filter USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Filter USA leadership team
Management profileNumber of profiles
Profiles1 record
Green Filter USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Filter USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Filter USA
What does Green Filter USA do?
Green Filter USA designs, manufactures, and sells washable, reusable high-flow performance air filters for automotive and motorcycle applications. The portfolio includes vehicle-specific drop-in filters, universal cone/cylinder/round/panel filters, air cleaner assemblies, Harley-Davidson motorcycle filters, a Bluetooth-controlled throttle controller (Pedal Power Kit), and biodegradable cleaner and recharge oil kits, with a separate custom and private-label manufacturing program for brands and performance shops.
Is Green Filter USA a public or private company?
Green Filter USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Filter USA founded?
Green Filter USA was founded in 2001. It employs 11 to 50 people.
Where is Green Filter USA based?
Green Filter USA is headquartered in Mount Braddock, United States, in the North America region.
How does Green Filter USA make money?
Three revenue lines are on record. Direct e-commerce sales of air filters and accessories are the primary driver. The others are private label and custom filter manufacturing and throttle Controller (Pedal Power Kit).
Who are Green Filter USA's main competitors?
Direct peers on record are K&N Engineering, aFe Power, S&B Filters, Spectre Performance, AEM Induction, Injen Technology, Airaid and Volant Performance. Broad incumbents are FRAM and WIX Filters.
Does Green Filter USA have an API?
No public API is recorded for Green Filter USA.
What industry is Green Filter USA in?
Green Filter USA's product category is Performance Air Filters. Its primary akta.pro industry code is IMACALAF, Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters). Its NAICS code is 336991 and its SIC code is 3564.