What Yellow Images does

Yellow Images Inc., founded in 2015 and headquartered in Vancouver, BC, operates a global digital marketplace for design assets used by graphic designers, e-commerce sellers, branding agencies, sports teams, gaming companies, and custom apparel printers. Its core catalog contains 92,841+ PSD mockups organized in an industry-standard layered structure, complemented by graphics, fonts, design templates, and PNG images, with new content added daily. The platform ships dedicated desktop and browser-based tools including ProVisual, a browser-based 3D Mockup Visualizer that allows rendering without Adobe Photoshop, and a suite of AI features comprising an Image Generator, Image Upscaler, and Background Remover. Assets are compatible with Adobe Photoshop, Figma, Sketch, and Affinity Designer, integrating Yellow Images into mainstream designer toolchains.

The business operates a hybrid revenue model combining subscription membership (the Yellow Ticket program with Student, Premium, Team, and Enterprise tiers priced at $29 to $83.25 per month on annual terms), individual asset and pack purchases ($14.99 standard mockup), a Custom Mockups Jobs services channel, and tiered AI credit allocations bundled into subscriptions. Distribution is primarily self-serve and SEO-driven, supplemented by content marketing, social media, and affiliate channels, with Stripe handling payment processing and target integrations aimed at Amazon, Shopify, and Etsy seller workflows. An Author Academy and contributor program supports supply-side scaling.

Operationally, Yellow Images is a private, for-profit company with 11-50 employees, co-founded and led by CEO Anton Volynskiy. No external funding rounds or M&A activity are disclosed in available sources. The combination of an established content library, multi-tool integrations, recurring subscription revenue, and ongoing product expansion (AI tools, browser-based visualizer, custom services) points to a mature, organically grown marketplace business extending into adjacent tooling and services.

Name

Yellow Images

Legal name

Yellow Images Inc.

Website

https://yellowimages.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Images operates a global digital marketplace selling PSD mockups, graphics, fonts, and design templates to graphic designers, e-commerce sellers, agencies, and apparel printers, monetizing through tiered subscriptions, individual asset sales, custom services, and bundled AI image tools.

Ownership category

akta.pro rank

Product category

Digital Design Asset Marketplace

NAICS

Art Dealers (459920), Hobby, Toy, and Game Retailers (459120)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Stock Motion Graphics Assets & Templates (MPAHACAO)

Keywords

• PSD mockup marketplace
• Product mockup templates
• Graphic design assets
• Stock mockup library
• Creative asset subscription

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Membership (Yellow Ticket): Monthly, quarterly, and annual subscription plans offering 90% discounts on mockups, free monthly downloads, and additional perks like AI credits and priority support
2. On-Demand Pack Purchases: One-time purchases of mockup packs (3, 5, 10, or 25 items) at discounted rates. No subscription required.
3. Individual Mockup Purchases: Single mockup downloads at regular price points ($14.99 standard)
4. Custom Mockup Services: Bespoke mockup creation services with 30% discount for Team/Enterprise members
5. Store Credits & Bonuses: Credit system allowing users to purchase store credits with up to 150 bonus credits

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yellow Images is an online marketplace that sells premium PSD mockups and digital creative assets (mockups, graphics, fonts, templates, PNG images) for designers and e-commerce sellers. Its primary offering is a catalog of more than 92,841 layered Photoshop mockup files using Smart Object technology, supplemented by AI-powered image tools (upscaler, generator, background remover) and a browser-based 3D mockup visualizer (ProVisual.app).

Product overview

Yellow Images is a creative asset marketplace operating on a platform model where independent designers contribute digital products. The core offering is PSD Mockups—layered Photoshop files with Smart Object technology for product visualization—supplemented by Graphics (vectors, illustrations, textures), Fonts, Design Templates, and PNG Images. AI-powered tools include Image Generator, Image Upscaler, and Background Remover. Additional services include ProVisual (browser-based mockup editor), Custom Mockups Jobs service, Yellow Ticket subscription memberships (Student, Premium, Team, Enterprise), and On-Demand flexible pack purchases. The platform serves e-commerce sellers, graphic designers, and branding professionals.

Differentiator

Problem solved

Functional benefit

Brands

• ProVisual: 3D Mockup Visualizer tool for browser-based mockup customization without requiring design software.

Products and services

• PSD Mockups Layered Photoshop files with Smart Object technology that let designers showcase designs on real-world products such as t-shirts, packaging, and devices. Primary product offering with more than 92,000 items.
• Graphics Digital design assets including PSD files, vectors, illustrations, patterns, textures, icons, backgrounds, actions, brushes, and layer styles for various design projects.
• Fonts Collection of fonts including Serif, Sans Serif, Slab Serif, Script, Handwriting, Display, PNG Fonts, Lettering, Vector Fonts, Handmade Fonts, and Creative Fonts.
• Design Templates Ready-to-use templates for brochures, business cards, cards and invitations, corporate identity, email, flyers, logos, magazines, posters, presentations, resumes, social media, and UX/UI kits, available for Google Slides, PowerPoint, Canva, Adobe InDesign, Figma, and Keynote.
• PNG Images Stock photo collection organized into categories such as Weapons, Abstracts, Characters, Fashion/Beauty, Business, Food/Drink, Industrial/Tech, Interior, Nature/Animals, Music, Science/Medical, Sport/Games, Transportation, Architecture, Objects, Art/FX, and Letters/Fonts.
• AI Image Generator AI-powered tool that creates unique visuals in diverse styles using simple text prompts as part of the AI Tools suite.
• AI Image Upscaler AI-powered tool that enhances images to ultra-high resolution for print and digital use.
• AI Background Remover AI-powered tool that instantly removes image backgrounds from photos.
• ProVisual 3D Mockup Visualizer Online browser-based mockup generator that allows users to customize mockups without requiring Adobe Photoshop or design software.
• Custom Mockups (Jobs Service) Bespoke mockup creation service where designers produce unique custom mockups tailored to specific brand needs, with 3D versions, multiple angles, and custom finishes.
• Yellow Ticket Membership Subscription-based discount program offering tiered plans (Student, Premium, Team, Enterprise) with up to 90% discounts on mockups, free monthly downloads, AI credits, and multi-user access.
• On-Demand Packs Pay-per-mockup packs allowing purchase of 3, 5, 10, or 25 mockups at discounted rates without requiring a subscription.

Quantifiable outcome

• New mockups released daily
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• StripeminorOthersPayment processing partner providing secure transaction handling. Stripe's AES encryption protects all purchases. Supports multiple payment methods including Visa, Mastercard, PayPal, Amex, and others.
• AdobecoreTechnology or IntegrationCore technology integration partner. Yellow Images mockups are designed as layered PSD files specifically for Adobe Photoshop, utilizing Smart Object technology for design application. Also provides Figma templates, Sketch files, and Affinity Designer compatibility.
• FigmacoreTechnology or IntegrationDesign tool compatibility. Yellow Images provides templates compatible with Figma alongside PSD files, supporting broader designer workflow integration.
• AmazonminorOthersPrimary use case platform. Mockups are specifically designed for e-commerce sellers on Amazon, Etsy, and Shopify with optimized formatting for marketplace listings and A+ content.
• ShopifyminorOthersPrimary use case platform. Mockups designed for Shopify storefronts with optimized formats for product listings and branding.
• EtsyminorOthersPrimary use case platform. Mockups specifically designed for Etsy sellers creating product listings and branding materials.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Vexels: Merchandise-focused design asset marketplace (T-shirt mockups, vectors, templates) with strong positioning in the print-on-demand segment that overlaps with Yellow Images' Custom Apparel Printers and e-commerce seller customer base.

Broad incumbents

• Canva: Mass-market design platform with its own template marketplace and AI design tools; competes for the same SMB/e-commerce seller persona and increasingly bundles mockup-style functionality into Canva Pro.
• Adobe Express: Adobe's streamlined design tool bundling templates, mockups, and AI features; directly threatens the Smart Object / Photoshop ecosystem that Yellow Images' catalog is built around.
• Freepik: Large-scale stock graphics, vectors, photos, and PSD assets marketplace with freemium and subscription access — overlapping with Yellow Images' Graphics, Templates, and PNG Images product lines.
• Envato Elements: Subscription-based unlimited downloads of digital creative assets including mockups, graphics, fonts, and templates — a broader, well-funded incumbent competing head-on with Yellow Ticket subscriptions.

Emerging players

• Mockup World: Curated free mockup aggregator — not a paid marketplace, but it indexes and distributes free PSD mockups that compete directly with Yellow Images' paid catalog on price.
• Kittl: AI-enabled design platform with templates and merchandise mockup generation, targeting the same e-commerce seller and SMB designer audience through a browser-based, AI-native workflow.

Direct peers

• Creative Market: Marketplace for design assets (fonts, graphics, templates, mockups) sold by independent creators, directly overlapping Yellow Images' Graphics, Fonts, Templates, and Mockups catalog.
• Smartmockups: Closest direct competitor focused on product mockups and online design tools, including a browser-based mockup generator analogous to Yellow Images' ProVisual.app offering.
• Placeit (by Envato): Direct competitor offering an online mockup and design template generator, with a similar subscription-based model targeting the same e-commerce sellers, designers, and agency segments that Yellow Images serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yellowimages
• YouTubeyoutube.com/yellowimages
• Facebookfacebook.com/yellowimages
• Instagraminstagram.com/yellow.images
• Pinterestpinterest.com/yellowimage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Images