What V&O Group does

V+O Group, operating commercially as V+O Greece | SEC Newgate, is a strategic communications, corporate affairs and advocacy consultancy headquartered in Athens, Greece. The firm was founded in 2001 (as V+O Communication) and now operates through seven country entities covering Greece, Bulgaria, Romania, Serbia, Cyprus, Albania and North Macedonia, supported by approximately 225 multidisciplinary consultants and serving over 350 organizations. Its proposition centers on helping business leaders navigate complexity and manage reputational risk across reputation strategy, corporate and financial communications, public affairs, crisis management, ESG and sustainability communications, media relations, executive positioning and stakeholder engagement.

The group's service architecture is organized around four integrated centers of excellence: V+O Group itself (strategic communications), Unlimited Creativity (creative and branding, founded 2007), Curious Ahead (digital and AI-enabled communications, rebranded from Bakers in 2019), and MINDHAUS (tourism marketing strategy, founded 2017). The unifying methodology is the proprietary R+ Algorithm, which combines SEC Newgate capabilities and modular circuits of skill to embed a 'permacrisis mindset' into every mandate and to operationalize reputation management for clients across regulated sectors.

Revenue is generated through professional-services engagements on a project and retainer basis. Pricing is not publicly disclosed and is structured via custom proposals; customers are predominantly large enterprises across financial services, FMCG, technology, pharmaceuticals, energy, real estate, aviation and government. Direct strategic advisory and SEC Newgate global network referrals are the two principal distribution channels. Since 2024, V+O Group has been part of the SEC Newgate global communications and advocacy group (60+ offices, 1,300+ consultants across five continents).

Name

V&O Group

Legal name

V+O Greece | SEC Newgate

Website

https://vando.gr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

V+O Group is a strategic communications and advocacy consultancy headquartered in Athens, operating across seven Southeast European countries with 225 consultants serving 350+ enterprises. It delivers reputation management, crisis, public affairs and brand communications through its proprietary R+ Algorithm and is part of the SEC Newgate global network.

Ownership category

akta.pro rank

Product category

Strategic Communications & Public Affairs Consultancy

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Strategic communications consultancy
• Corporate affairs advisory
• Public affairs services
• Crisis communications management
• Reputation management consulting

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Consulting: Professional advisory services for strategic communications, corporate affairs, and advocacy. Services are provided across multiple disciplines including financial communications, crisis management, public affairs, stakeholder engagement, and brand communications. Revenue is generated through project-based engagements and retainer arrangements with corporate clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

V+O Group is a strategic communications, corporate affairs and advocacy consultancy that advises business leaders and organizations on protecting and strengthening their reputation. Services span financial communications, corporate communications, crisis and issues management, brand and marketing communications, public affairs, stakeholder engagement, media relations, executive positioning, internal communications, ESG/sustainability communications, events, and influencer marketing. Engagements are delivered through the proprietary R+ Algorithm methodology and supported by three sister agencies covering creative services, digital/AI services, and tourism marketing strategy.

Product overview

V+O Group | SEC Newgate is a multi-disciplinary strategic communications and advocacy consultancy operating as a unified platform with modular service architecture. The company offers 21 distinct consulting services organized across Communications (strategy, corporate comms, financial comms, brand marketing, crisis, sustainability, media relations, executive positioning, trainings, internal comms, creative design, influencer marketing, events), Advocacy (public affairs, community relations, stakeholder engagement, regulatory affairs), and Insights (market intelligence, reputation assessment, communications research, stakeholder mapping). These services are delivered through the company's proprietary R+ Algorithm methodology. The group also includes four centers of excellence: V+O Group | SEC Newgate (strategic comms), Unlimited Creativity (creative services), Curious Ahead (digital/AI services), and MINDHAUS (tourism marketing). The company operates across 7 countries in Southeast Europe with a team of 225 consultants serving 350+ clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Corporate Branding Reputation strategy, positioning, narrative development, and brand architecture services that help organizations protect, build and leverage their reputation.
• Corporate Communications Shaping how organizations are understood through coherent, consistent narratives that hold up under scrutiny and travel across audiences.
• Financial Communications Capital markets communications helping leadership teams speak to financial audiences with authority, navigate results cycles, capital raises, mergers, and market volatility.
• Brand & Marketing Communication Brand narrative, campaign strategy, content and creative direction services that build coherent communications across channels.
• Crisis, Issues & Mitigation Crisis preparedness, rapid response, and ongoing issues management to protect organizational standing during high-stakes situations.
• Impact & Sustainability Sustainability communications that help organizations demonstrate impact with rigour, turning genuine progress into credible stories.
• Media Relations & Press Office Earned media strategy and journalist relationship management including press releases, interview coordination, and media landscape navigation.
• Executive Positioning Executive profile building, public presence development, and leadership communications coaching for senior executives.
• Communications Trainings Practical training programs for public speaking, spokesperson preparation, leadership communication, and social media skills development.
• Internal Communications Internal messaging, frameworks, channels and campaigns that help employees understand, align and act upon organizational strategy.
• Branding, Creative Strategies & Design Brand identity development and creative campaign execution through sister agency Unlimited Creativity.
• Influencer Marketing Strategic influencer identification, briefing, and campaign management aligned with broader communications objectives.
• Events & Experiences Event design and delivery for leadership forums, stakeholder summits, brand moments and internal milestones with reputational objectives.
• Public Affairs & Institutional Relations Policy engagement, government relations, regulatory navigation, and institutional advocacy services.
• Community Relations Building genuine, sustained engagement with communities, local institutions and civil society through listening and consistency.
• Stakeholder Engagement Stakeholder mapping, prioritization, and engagement strategy to build coalitions that make organizational ambitions achievable.
• Regulatory Affairs Regulatory engagement communications and policy translation services for organizations in regulated sectors.
• Market & Sector Intelligence Sector mapping, competitor positioning analysis, stakeholder perception research and media landscape monitoring.
• Reputation Assessment Evidence-based reputational standing evaluation through structured research, media analysis, and stakeholder intelligence.
• Communications Research Audience insight, message testing, landscape analysis and competitive intelligence for communications decision-making.
• Stakeholder Mapping Identifying relevant actors, their interests and influence levels, and how they connect to the organization.
• Unlimited Creativity Creative services sister agency providing brand identity, creative strategies and design through the group's integrated partner network.
• Curious Ahead Digital communication and AI services sister agency providing strategy, digital execution, data analytics and content architecture.
• MINDHAUS Tourism marketing strategy specialist agency partnering with institutional and commercial actors in the tourism ecosystem.

Quantifiable outcome

• Athens International Airport IPO: offering book oversubscribed by 12 times, valued at 2.46 billion euros, stock rose 16% on first day
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, major and core.

• SEC NewgateflagshipStrategic or Co-development Partner · 1 January 2024Since 2024, V+O Group has been an integral part of SEC Newgate's global strategic communications and advocacy group. SEC Newgate works at the nexus of business, politics, communities, markets and media with 1,300 consultants in 60+ offices across five continents speaking more than 35 languages. This partnership extends V+O's reach globally across EMEA, Americas and Asia-Pacific.
• BAT Hellas (British American Tobacco)majorGTM or Marketing PartnerV+O provides Strategic Advisory, Corporate Communications and Public Relations services to BAT Hellas, supporting the company as it navigates a significant period of transformation centred on innovation, technology and reduced-risk products.
• Curious AheadcoreStrategic or Co-development PartnerIntegrated sister agency providing AI-services and digital communication capabilities. Part of the four centers of excellence within V+O Group, enabling integrated digital and AI service delivery alongside strategic communications.
• Unlimited CreativitycoreStrategic or Co-development PartnerIntegrated sister agency for creative services and corporate branding. A team of creative polymaths providing empathy-driven creativity for branding, creative strategies and design.
• MindhauscoreStrategic or Co-development PartnerIntegrated sister agency specializing in tourism marketing strategy. Partners with institutional and commercial actors within the tourism ecosystem, committed to creating long-term value for clients.

Scale indicators8 records

Recent moves20 records

Expansion highlights5 records

Broad incumbents

• APCO Worldwide: Independent global advisory and communications firm with strong public affairs and government relations practice. Direct competitor on public affairs and stakeholder engagement mandates across SEE.
• FleishmanHillard: Global PR and integrated communications agency (Omnicom). Competes for the same multinational client mandates across SEE, particularly on financial comms, public affairs, and crisis work.
• Edelman: World's largest PR firm with deep corporate affairs and brand communications practices. Direct competitor for tier-one enterprise and public affairs mandates that V+O serves in SEE.
• Ogilvy Public Relations: WPP-owned creative communications network with public relations and public affairs practices. Competes on integrated brand communications and corporate positioning mandates.
• MSL Group: Publicis global PR and public affairs network. Competes on corporate communications, public affairs, and influencer marketing mandates in the EMEA region.
• Ketchum: Omnicom global PR network offering corporate communications, brand strategy, and public affairs. Comparable positioning as a full-service strategic consultancy competing on enterprise accounts.
• BCW (Burson Cohn & Wolfe): Global communications agency (WPP) offering corporate affairs, public affairs, and crisis communications. Competes head-to-head with V+O on multinational mandates across the region.
• Weber Shandwick: Interpublic global PR firm with strong public affairs and corporate communications practices. Overlaps with V+O on enterprise strategic communications and advocacy work.
• Hill+Knowlton: Global public affairs and corporate communications agency. Direct competitor for public affairs, public sector, and crisis mandates where V+O operates.

Direct peers

• SEC Newgate: Global strategic communications and advocacy network that acquired V+O Group in 2024. Direct parent and operating peer — V+O now serves as SEC Newgate's SEE hub, so strategy, methods, and client referrals are tightly linked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/v-o-group
• Instagraminstagram.com/vandocomms
• Facebookfacebook.com/vandogroupofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V&O Group