What Ventistal does

Ventistål AS is a Norwegian B2B wholesale distributor of ventilation products, sheet metal components, and professional tools, operating nationwide through multiple warehouse and distribution locations and headquartered in Sandvika. Founded in 1985 and operating as an Aksjeselskap (Norwegian private limited company) under organization number NO 876 859 122 MVA, the company self-describes as the leading ventilation and sheet metal wholesaler in Norway. Its primary customer segments are professional ventilation contractors, sheet metal workers (blikkenslagere), and construction industry buyers, all served through a registered e-commerce portal where customers log in to access pricing, place orders, manage shopping lists, and obtain technical support.

The company's core proprietary offering is VentiZone, an integrated ventilation management system launched in April 2023 and positioned for current and future building climate-control needs. The product platform is complemented by a suite of six online technical calculators covering pipe length offset, duct air velocity, duct area and circumference, insulation length, insulation quantity, and material estimation. Ventistål also distributes third-party branded power tools (notably Hikoki angle grinders and reinforcement cutters) and standard duct components such as pressed bends, and integrates its catalog with the NOBB (Norsk Områdebasert Bransjebase) industry database to standardize article numbering and pricing data across the Norwegian construction sector.

Ventistål operates a sales-led, direct wholesale distribution model with revenue generated primarily through one-time product sales, supplemented by fee-bearing services including an in-house project planning (prosjektering) department and advisory/consulting engagements. Pricing is gated behind a customer registration wall and is not publicly disclosed. The business is independently owned with no disclosed parent company, institutional investors, funding rounds, or M&A activity, indicating organic, internally-financed growth across its 40-year history in a stable Norwegian end market.

Name

Ventistal

Legal name

Ventistål AS

Website

https://ventistal.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Ventistål AS is a Norwegian B2B wholesale distributor serving ventilation contractors, sheet metal workers, and construction firms across Norway with ventilation components, sheet metal products, power tools, and proprietary offerings including the VentiZone system and online technical calculators.

Ownership category

akta.pro rank

Product category

Ventilation Wholesale Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

Keywords

• Ventilation wholesale
• Sheet metal supplies
• HVAC distribution
• Ductwork products
• Ventilation components

Headquarters

HQ city

Sandvika

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales (wholesale): Wholesale distribution of ventilation products, sheet metal components, and professional tools to ventilation and sheet metal contractors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ventistål is a Norwegian wholesale distributor of ventilation components, sheet metal products, and professional power tools, serving ventilation contractors and sheet metal workers nationwide. Its core offering is the VentiZone ventilation system, supported by an in-house project planning department, technical consulting, and online calculators for duct and insulation specifications. Products are sold wholesale through multiple regional warehouses and an e-commerce portal available to registered trade customers.

Product overview

Ventistål is a wholesale distributor of ventilation and sheet metal products in Norway, operating as a single unified platform. The core offering is VentiZone, a ventilation system for current and future building needs, supported by technical calculation tools and professional services including project planning and consulting. The company also distributes a wide range of ventilation components (ducts, bends) and power tools from brands like Hikoki. Services are accessible through their online platform where customers can browse products, access pricing lists, manage orders, and utilize technical calculators.

Differentiator

Problem solved

Functional benefit

Brands

• VentiZone: System for current and future ventilation needs, mentioned in company news and offerings

Products and services

• VentiZone A proprietary ventilation system designed for current and future building climate control needs, providing integrated management of ventilation products and systems for professional contractors and builders.
• Hikoki Vinkelsliper G3623DA KM Hikoki cordless angle grinder distributed to ventilation and sheet metal professionals for cutting and grinding applications in metalworking and installation tasks.
• Hikoki Armeringskutter DC16MV 36V/2.5Ah cordless reinforcement cutter (machine only) for cutting metal reinforcement bars, distributed to ventilation and sheet metal professionals.
• BDEB-15° Ø200 Bend presset Pressed duct bend component for ventilation systems with a 15-degree angle and 200mm diameter, used by ventilation contractors and sheet metal workers in ductwork installations.
• Prosjektering (Project Planning) In-house project planning service offering specialized expertise for ventilation projects, assisting contractors and builders with system design and project planning.
• Rådgivning (Consulting) Advisory services for customers on ventilation solutions, product selection, and technical specifications for projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NOBB (Norsk Områdebasert Bransjebase)coreTechnology or IntegrationIntegration with NOBB product database enabling standardized product information, article numbers, and pricing data across the Norwegian construction industry.
• HikokiminorChannel Partner/ Reseller/ DistributorDistributes Hikoki power tools including angle grinders and reinforcement cutters to ventilation and sheet metal professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ahlsell: Sweden-based leading Nordic technical wholesale distributor of HVAC, plumbing, electrical and MEP products to professional installers. Direct comparable to Ventistål's B2B wholesale model targeting ventilation and sheet metal professionals across the Nordic region.
• Brødrene Dahl: Norway-headquartered wholesaler of HVAC, plumbing, and industrial supplies serving contractors and installers. Directly comparable to Ventistål as a domestic Norwegian competitor in the same customer base of ventilation and sheet metal professionals.
• Solar A/S: Denmark-based technical wholesaler distributing HVAC, plumbing, electrical and climate-control products to professional installers across the Nordics. Closely comparable business model, customer base, and product mix to Ventistål.
• Onninen: Finland-headquartered (with Nordic operations) MEP and HVAC wholesale distributor serving installers and contractors. Comparable to Ventistål in target customer (HVAC contractors), product range (ventilation, plumbing, tools), and B2B wholesale distribution model.

Broad incumbents

• Lindab: Sweden-based manufacturer and distributor of ventilation components, duct systems, and building products. Overlaps with Ventistål's core ventilation catalog as both a potential supplier and competitor in Nordic ventilation distribution.
• Saint-Gobain Distribution Nordic: Division of Saint-Gobain distributing building materials and HVAC/plumbing products to Nordic construction professionals. Comparable broad-line wholesale offering across overlapping categories such as ventilation ductwork and insulation.
• Rexel: Global B2B distributor of electrical, HVAC, and energy-management products serving professional installers. Comparable wholesale distribution model at much larger scale, with overlap in HVAC equipment supply for ventilation professionals.
• Systemair: Sweden-based manufacturer and supplier of ventilation fans, air handling units, and HVAC products with Nordic distribution. Both a potential supplier to Ventistål and a competitor for ventilation specification projects in Norway.
• Carrier Global Commercial HVAC (Nordic): Global HVAC manufacturer and solutions provider with Nordic channel presence. Comparable in targeting the same end-customers (HVAC contractors and building owners) via equipment sales, services, and authorized distribution partnerships that overlap Ventistål's installer base.

Others

• TROX GmbH: German global manufacturer of ventilation grilles, dampers, and air-handling components. Comparable to Ventistål as a node in the ventilation component supply chain — primarily a supplier/brand that Ventistål may distribute to Norwegian installers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ventistal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventistal