Salt Lake Magazine

Name

Salt Lake Magazine

Legal name

Utah Media Publishing LLC

Website

https://saltlakemagazine.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional lifestyle magazine
• Print magazine publishing
• Magazine subscriptions
• Advertising sales
• Editorial content media

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Salt Lake Magazine generates recurring subscription revenue through print subscriptions delivered six times per year. Subscriptions are offered in one-year (6 issues, $19.95), two-year (12 issues, $29.95), and three-year (18 issues, $39.95) terms. Subscriptions are managed through third-party service SimpleCirc with automatic renewal.
2. Advertising Sales: The magazine sells print, digital, and event sponsorship advertising opportunities to businesses seeking to reach Utah consumers. The sales team includes media advisors who develop custom marketing proposals for advertisers. The publication is part of Hour Media's Utah portfolio.
3. Newsstand Sales: Single-copy sales at newsstands and retail locations. The magazine hits newsstands on specific publication dates (e.g., July 1 for Best of the Beehive edition).
4. Custom Publishing: The magazine offers custom publishing services for businesses and organizations to create tailored magazine content for promotions, special events, new services, and locations.
5. Dining Awards Events: Annual Dining Awards events showcase Utah's restaurant scene, generating sponsorship and event-related revenue while building community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Salt Lake Magazine publishes a bi-monthly print magazine (six issues per year) and accompanying digital editorial content focused on Utah lifestyle, including dining, arts, culture, outdoor adventures, travel, and community news. Revenue is generated primarily from consumer subscriptions ($19.95 for one year/6 issues, with multi-year discounts), advertising sales to local and regional businesses, custom publishing services for organizations, and annual events such as the Dining Awards.

Product overview

Salt Lake Magazine operates as a traditional lifestyle media publication with multiple content formats. The core offering consists of a bi-monthly print magazine (6 issues annually, published since 1989) and a companion digital content platform accessible via the website. Related products include The Hive free email newsletter, the annual Dining Awards program, and sister publications Utah Style & Design and Utah Bride & Groom. Content coverage spans eat & drink, arts & culture, outdoor adventures, community, travel, music, film, theater, Sundance film festival, and lifestyle topics throughout Utah. The publication is published by Utah Media Publishing LLC and distributed to readers seeking to discover the best of life in Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Salt Lake Magazine (Print & Digital Lifestyle Magazine) Bi-monthly print magazine (six issues per year, published since 1989) plus accompanying digital content platform covering Utah dining, arts, culture, outdoor adventures, travel, community, and lifestyle topics for Utah residents and visitors.
• The Hive Newsletter Free bi-weekly email newsletter curating the best in food, nightlife, entertainment, and adventure from Salt Lake Magazine's editorial coverage, available to the general public via signup.
• Dining Awards Annual awards program and ceremony recognizing excellence in Utah's restaurant and dining scene across categories such as Most Outstanding Restaurant and Best Restaurant, with associated sponsorship and event revenue.
• Custom Publishing Services Custom magazine content creation service for businesses and organizations producing tailored editorial content for promotions, special events, new services, and new locations.
• Salt Lake Magazine Subscription (1-Year, 2-Year, 3-Year) Paid subscription product delivering six print issues per year to subscriber homes via USPS, managed through SimpleCirc with automatic renewal and multi-year discounts.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hour MediacoreOthersHour Media is the parent company and nation's largest publisher of city and regional magazines. Salt Lake Magazine is part of Hour Media's Utah portfolio, along with Utah Style & Design and Utah Bride & Groom. Hour Media handles publishing operations, sales, and distribution for the Utah magazine portfolio.
• Utah Media Publishing LLCcoreOthersUtah Media Publishing LLC is the legal entity owning Salt Lake Magazine, Utah Style & Design, and Utah Bride & Groom magazines. It is an affiliate of Hour Media handling local operations including editorial, subscriptions, and advertising for Utah-based publications.
• Utah Style & DesignminorOthersCompanion publication under Utah Media Publishing LLC/Hour Media covering local design trends and home tours. Cross-promotional opportunities exist between publications with shared newsletter audiences.
• Utah Bride & GroomminorOthersCompanion publication under Utah Media Publishing LLC/Hour Media covering bridal trends and luxury wedding content. Cross-promotional opportunities exist between publications with shared newsletter audiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salt Lake City Weekly: Salt Lake City's longstanding alternative weekly covering local news, arts, dining, and culture. Most direct local competitor to Salt Lake Magazine for Utah-based readership and local advertising dollars.
• Utah Valley Magazine: Regional lifestyle magazine covering Utah Valley (Provo/Orem area) with similar content verticals (dining, family, outdoors) and competing local advertising pool within Utah.
• Cincinnati Magazine: Sister publication under Hour Media offering the same city/regional lifestyle playbook (print + digital + events + advertising) in Cincinnati; closest internal benchmark for operating model.
• Nashville Lifestyles: Monthly regional lifestyle magazine covering dining, arts, and culture in Nashville with similar subscription + advertising model targeting local affluent readers and SMB advertisers.
• Indianapolis Monthly: City/regional lifestyle magazine published since 1977 with bimonthly cadence covering dining, culture, and travel; comparable scale and content mix to Salt Lake Magazine.
• Seattle Magazine: City lifestyle magazine covering dining, arts, and travel in the Seattle metro with bimonthly print issues and similar advertising-led revenue model in another regional U.S. market.

Broad incumbents

• Philadelphia Magazine: Established regional city magazine with broader content scope (news, lifestyle, dining) and significantly larger audience scale; comparable business model archetype at much bigger scale.
• Boston Magazine: Long-running regional city magazine with dining awards, lifestyle coverage, and event programming — same editorial pillars as Salt Lake Magazine but at multi-million-reader scale.
• Travel + Leisure: Nationally distributed travel magazine covering destinations, dining, and outdoor experiences; overlaps with Salt Lake Magazine's travel and outdoor verticals at much broader scale.
• Food & Wine: National food and dining publication with annual awards programs (e.g., Best New Chefs); parallels Salt Lake Magazine's Dining Awards and eat-and-drink coverage at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SaltLakemag
• Instagraminstagram.com/slmag
• Xx.com/SLmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Lake Magazine