Pacific Trellis Fruit
Pacific Trellis Fruit is a privately held importer and marketer of premium fresh produce, operating the Dulcinea Farms brand across melons, grapes, stone fruit, cherries, and citrus to retail grocery chains in the United States.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pacific Trellis Fruit does
Pacific Trellis Fruit is a privately held importer and marketer of premium fresh produce operating under the Dulcinea Farms brand. The company sources, packs, quality-assures, and distributes melons, grapes, stone fruit, cherries, and citrus to retail grocery chains across the United States. Its product portfolio centers on branded differentiated varieties, notably PureHeart (mini-seedless watermelon), Tuscan-Style (extra sweet cantaloupe), SunnyGold (yellow mini-seedless watermelon), along with seasonal cherries sourced from Chile and Argentina (November through February), year-round grape supply, and an expanding citrus line. The company operates three U.S. offices in Los Angeles (headquarters), Fresno, and Philadelphia, and combines an extensive global grower network with farms it operates directly, providing growers with capital, accounting, quality control, packaging, and logistics support.
Underpinning operations is the proprietary Grower Access System (GAS), an in-house online platform providing 24x7 grower transparency in English and Spanish across shipment information, product photos, inspections, packout detail, trouble reports, and financial statements. The company's food safety program operates under HACCP methodology and complies with Global Food Safety Initiative (GFSI) standards audited annually by third parties, and supply chain traceability meets Produce Traceability Initiative (PTI) guidelines with periodic mock recall capability. Sustainability alliances with Fair Trade USA, CCOF, and ECIP support responsible sourcing positioning for retailer ESG requirements.
The go-to-market is B2B retail grocery distribution only, with no direct-to-consumer channel. Pricing is negotiated contract-by-contract and not publicly disclosed. The company makes money by selling fresh produce at margins typical of branded grower-marketers, with revenue mechanics tied to volume and SKU mix across melons, grapes, stone fruit, cherries, and citrus. Customer segments are limited to retail grocery chains and the grower partner network; no specific retailer logos are publicly named in the source material.
Pacific Trellis Fruit firmographics
Firmographics- Name
- Pacific Trellis Fruit
- Legal name
- Dulcinea Farms, LLC
- Website
- https://pacifictrellisfruit.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Trellis Fruit is a privately held importer and marketer of premium fresh produce, operating the Dulcinea Farms brand across melons, grapes, stone fruit, cherries, and citrus to retail grocery chains in the United States.
- Ownership category
- akta.pro rank
Pacific Trellis Fruit industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Tree Nut Farming (1113)
- SIC
- Wholesale-Groceries, General Line (5141), Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Fresh Fruit Wholesale (AFAIACAA)
- akta.pro secondary industries
- Cucurbit & Melon Farming (Cucumbers, Squash, Pumpkins, Watermelon, Cantaloupe) (AFAGADAF), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
Keywords
Where Pacific Trellis Fruit is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pacific Trellis Fruit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Sales: Pacific Trellis Fruit generates revenue through the sale of fresh produce including melons (PureHeart mini-seedless watermelon, Tuscan-Style Extra Sweet Cantaloupe, SunnyGold yellow mini-seedless watermelon), grapes, stone fruit (plums, nectarines, peaches), cherries (from Chile and Argentina, November to February), and citrus (easy peelers and navel oranges). Revenue is derived from selling produce to retail grocery customers.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Pacific Trellis Fruit product offering
Product offeringCore offering
Pacific Trellis Fruit is an importer and marketer of premium fresh fruits sold under the Dulcinea Farms brand. The company sources, grows, packages, and distributes melons, grapes, stone fruit, cherries, and citrus — including proprietary varieties PureHeart mini-seedless watermelon, Tuscan-Style Extra Sweet Cantaloupe, and SunnyGold yellow mini-seedless watermelon — to retail grocery customers. It provides its grower partners with capital, accounting, quality control, packaging, and logistics services, and operates a proprietary Grower Access System (GAS) for real-time supply chain transparency.
Product overview
Pacific Trellis Fruit operates through its Dulcinea Farms brand, offering a portfolio of premium fresh produce including melons (PureHeart® Mini Seedless Watermelon, Tuscan-Style® Extra Sweet Cantaloupe, SunnyGold® Yellow Mini Seedless Watermelon), grapes (red, green, and black varieties available year-round), stone fruit (plums, nectarines, white and yellow peaches), cherries (from Chile and Argentina, November-February), and citrus (Easy Peelers and Navel Oranges). The company sources produce globally and operates its own farms alongside partnerships with growers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- PureHeart: Original mini-seedless watermelon brand
- Tuscan-Style
- SunnyGold
Products and services
- PureHeart® Mini Seedless Watermelon
- Tuscan-Style® Extra Sweet Cantaloupe Branded extra sweet cantaloupe variety sold to retail grocery customers, positioned by the company as a category-standard-setter.
- SunnyGold® Yellow Mini Seedless Watermelon Branded yellow mini-seedless watermelon variety sold to retail grocery customers as a differentiated alternative to traditional red watermelon.
- Dulcinea Grapes Branded line of red, green, and black grape varieties sourced domestically and globally, available 365 days a year for retail grocery customers.
- Dulcinea Stone Fruit Branded stone fruit assortment including plums, nectarines, white and yellow peaches, and special plum varieties, marketed as the 'best of crop' to retail grocery customers.
- Dulcinea Cherries Branded premium sweet cherries sourced from Chile and Argentina, available in limited supply from November to February for retail grocery customers.
- Dulcinea Citrus Branded citrus assortment including Easy Peelers and Navel Oranges, sourced and selected for quality for retail grocery customers.
Quantifiable outcome
- Food safety program compliant with Global Food Safety Initiative (GFSI) standards, audited annually by third-party and commodity-specific regulatory agents
- +2 more outcomes
Companies that use Pacific Trellis Fruit
Customer profileSegments2 records
Ideal customer profiles2 records
Pacific Trellis Fruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pacific Trellis Fruit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Fair Trade USAcorePacific Trellis Fruit has proactively sought alliances with Fair Trade USA as part of their dedication to environmental sustainability and human welfare. The partnership supports mindful growing methods that equally emphasize environmental sustainability and human welfare.
- CCOFcorePacific Trellis Fruit has established an alliance with CCOF (California Certified Organic Farmers) as part of their commitment to sustainability and responsible sourcing. The partnership supports mindful growing practices with equal emphasis on environmental sustainability and human welfare.
- ECIPcorePacific Trellis Fruit has established an alliance with ECIP as part of their proactive sustainability and responsible sourcing efforts. The partnership supports mindful growing methods with equal emphasis on environmental sustainability and human welfare.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pacific Trellis Fruit competitors and assessment
Company assessmentBroad incumbents
- Wonderful Company: Large diversified branded produce company (Wonderful Halos mandarins, POM Wonderful, Wonderful Pistachios). Comparable on premium branded citrus/melon-style marketing and retail grocery distribution; broader portfolio and much larger scale.
- Dole Food Company: Global produce major with melons, grapes, citrus, and bananas. Comparable across multiple fruit categories, retail grocery distribution, and global grower operations; far larger and more diversified.
- Driscoll's: Largest berry marketer globally with proprietary varieties and strong consumer brand. Comparable on branded premium produce marketing, grower-network model, and retail grocery channel concentration.
- Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh produce including melons, grapes, citrus, and stone fruit. Comparable on full-scope fruit marketing, global sourcing, and retail grocery relationships.
- Taylor Farms: Largest producer of fresh-cut vegetables and salads in North America, with broader fresh produce reach. Comparable on B2B fresh produce distribution to retail and foodservice; more focused on value-added/processed categories.
Direct peers
- Stemilt Growers: Family-owned grower-marketer of apples, pears, cherries, and stone fruit. Highly comparable: vertically integrated grower network, branded premium varieties (e.g., Lil Snappers), retail grocery distribution, and similar Pacific Northwest / global sourcing model.
- HMC Farms: California-based grower-marketer of stone fruit, grapes, and citrus. Highly comparable on California growing operations, stone fruit and table grape focus, and wholesale-to-retail model.
- Naturipe Farms: Grower-owned marketer of premium berries and avocados. Comparable on grower-network cooperative model, branded premium positioning, and retailer-focused distribution.
- Sun World International: Licenses proprietary grape and stone fruit varieties globally and markets branded produce. Direct comparable on grapes and stone fruit with proprietary variety development, branded positioning, and grower-marketer model.
Emerging players
- Crunch Pak: Sliced apple and produce snack company. Partial overlap as a value-added branded fresh produce marketer with retail grocery distribution; smaller scale and more processed-product focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific Trellis Fruit social profiles
Digital presencePacific Trellis Fruit compliance and trust
Trust signalCompliance6 records
Pacific Trellis Fruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Trellis Fruit leadership team
Management profileNumber of profiles
Profiles1 record
Pacific Trellis Fruit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Trellis Fruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Trellis Fruit
What does Pacific Trellis Fruit do?
Pacific Trellis Fruit is an importer and marketer of premium fresh fruits sold under the Dulcinea Farms brand. The company sources, grows, packages, and distributes melons, grapes, stone fruit, cherries, and citrus — including proprietary varieties PureHeart mini-seedless watermelon, Tuscan-Style Extra Sweet Cantaloupe, and SunnyGold yellow mini-seedless watermelon — to retail grocery customers. It provides its grower partners with capital, accounting, quality control, packaging, and logistics services, and operates a proprietary Grower Access System (GAS) for real-time supply chain transparency.
Is Pacific Trellis Fruit a public or private company?
Pacific Trellis Fruit is a private company. It is classified as unknown and is currently operating.
When was Pacific Trellis Fruit founded?
Pacific Trellis Fruit was founded in 1999. It employs 11 to 50 people.
Where is Pacific Trellis Fruit based?
Pacific Trellis Fruit is headquartered in Los Angeles, United States, in the North America region.
How does Pacific Trellis Fruit make money?
One revenue line is on record: fresh Produce Sales.
Who are Pacific Trellis Fruit's main competitors?
Broad incumbents on record are Wonderful Company, Dole Food Company, Driscoll's, Fresh Del Monte Produce and Taylor Farms. Direct peers are Stemilt Growers, HMC Farms, Naturipe Farms and Sun World International. Crunch Pak is listed as an emerging player.
Does Pacific Trellis Fruit have an API?
No public API is recorded for Pacific Trellis Fruit.
What industry is Pacific Trellis Fruit in?
Pacific Trellis Fruit's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAIACAA, Fresh Fruit Wholesale, with a secondary code of AFAGADAF, Cucurbit & Melon Farming (Cucumbers, Squash, Pumpkins, Watermelon, Cantaloupe). Its NAICS code is 42448 and its SIC code is 5141.