What Scout Gaming Group does

Scout Gaming Group is a B2B fantasy sports engine provider founded in Stockholm in 2013 and now operating under Impact Win Group AB following the April 2026 acquisition. The company builds a plug-in fantasy layer — Drafts (season-long and weekly contests), Pick'em (low-friction player-prop predictions), Private Leagues (closed VIP and B2B2C competitions) — that drops onto existing sportsbook infrastructure via REST and WebSocket APIs, reusing the operator's wallet, KYC and back-office systems with a stated two-week go-live timeline and no player-facing migration. Underlying technology includes a real-time scoring engine spanning NFL, MLB, NBA, NHL, EPL, La Liga, F1, ATP and UFC with sub-minute update latency, an optional configurable Impact Rail that routes a portion of settled wager fees to grassroots sports clubs (312 verified clubs, €1.4M disbursed in Q1 2026), and ISO 27001-certified information security.

Scout operates exclusively on a B2B contract-licensing model with no public pricing: enterprise field-sales motion targeting sportsbook operators (22 live across EU and US, including bet365, Kaizen Gaming/Betano/Stoiximan, Paf, Pin-Up and Sunbet), plus a parallel go-to-market into media, telecom and publisher partners seeking branded fantasy experiences on the same engine. The operating footprint spans three offices (Stockholm HQ, Lviv engineering, Sliema regulatory and finance) and is anchored by a multi-jurisdictional licence stack: MGA B2B and B2C licences, UK Gambling Commission licence, Hellenic Gaming Commission manufacturer suitability, eCOGRA certification and US state registrations (NV, NJ active; MI pending).

The business sits at an inflection point. Following the 2026 change of control from a Nasdaq First North-listed public company to private ownership under Impact Win, a new leadership team is rebuilding the platform end-to-end as v3.0 (target GA Q3 2026), embedding AI-native operations, and pushing deeper into the US and the media/telecom channel while scaling the social-impact footprint.

Name

Scout Gaming Group

Legal name

Scout Gaming Group

Website

https://scoutgaminggroup.com

Company type

Private

Founded year

2013

Operating status

Acquired

Short description

Scout Gaming Group is a B2B fantasy sports engine that provides Drafts, Pick'em and Private Leagues as a plug-in layer for sportsbook operators across the EU, UK and US, with optional wager-routed funding to grassroots clubs.

Ownership category

akta.pro rank

Product category

Fantasy Sports Software

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fantasy Integrity, Compliance & Responsible Play Services (MPAEAHAJ)

Keywords

• B2B fantasy sports
• Fantasy sports engine
• Sportsbook integration
• Daily fantasy platform
• White-label fantasy

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Platform Licensing / Software Fees: Scout operates as a B2B platform provider, licensing its fantasy engine to sportsbook operators. Revenue is derived from platform fees charged to operators for access to the Drafts, Pick'em and Private Leagues modules. No consumer-facing pricing is disclosed publicly — operators contract commercially under NDA. The platform integrates into the operator's existing wallet and KYC, with Scout acting as the underlying fantasy engine.
2. Impact Rail (Wager Routing): An optional configurable rail routes a share of each settled wager to grassroots clubs. This is an operator-configured feature where a portion of wager revenue (or fees) flows through to clubs. The operator bears the cost; Scout facilitates and audits the flow.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Scout Gaming Group licenses a B2B fantasy sports engine that operators plug on top of their existing sportsbook platform. The platform ships as three modular game products — Drafts (season-long and weekly contests), Pick'em (player-prop over/under predictions), and Private Leagues (closed-group VIP competitions) — all powered by a shared real-time scoring engine and exposed through REST + WebSocket APIs. Integration is designed to take two weeks with no migration, reusing the operator's existing wallet, KYC and back-office.

Product overview

Scout Gaming Group is a B2B fantasy sports platform consisting of a core engine (Scout Gaming Platform) plus three modular game products: Drafts (season-long/weekly contests), Pick'em (player prop predictions), and Private Leagues (closed VIP groups). All modules share the same real-time scoring engine, single wallet, and single sign-on infrastructure. An optional Impact Rail routes a configurable portion of wager fees to grassroots clubs. The platform targets sportsbook operators as primary customers, with separate offerings for media, telecom and publishers who want branded fantasy experiences. Integration is via REST + WebSocket API with a two-week go-live timeline.

Differentiator

Problem solved

Functional benefit

Products and services

• Scout Gaming Platform (SGP) B2B fantasy sports engine that sits as a layer on top of existing sportsbooks, providing retention and ARPU lift through skill-based fantasy mechanics. Exposed to operators via REST + WebSocket APIs and designed for two-week go-live with no migration.
• Drafts Season-long and weekly draft contests with real-time scoring across NFL, MLB, NBA, NHL, EPL and La Liga. Supports salary-cap or snake draft formats, with multi-day contest entries averaging 7-day life.
• Pick'em Low-friction more/less (over/under) props on player statistics (goals, assists), serving as a casual entry point with the highest conversion from sportsbook-only users and a daily repeat-play format.
• Private Leagues Closed-group competition for VIP segments and B2B2C deployments. Operator-branded with configurable scoring and season payouts, invite-only with configurable prize pools.
• Real-time Scoring Engine Live scoring infrastructure supporting multiple sports (EPL, NBA, NFL, NHL, MLB, F1, ATP tennis, UFC) with sub-minute update latency and real-time settlement for Drafts, Pick'em and Private Leagues contests.
• Impact Rail Configurable rail that routes a portion of settled wager fees to grassroots sports clubs, with per-wager audit logs, quarterly disbursement reports, and MGA/UKGC-compliant operator configuration.
• Fantasy for Media, Telecom & Publishers White-label branded fantasy engagement product built on Scout's B2B engine for media groups, telecom operators, publishers and entertainment platforms, allowing partners to launch their own fantasy experiences without building the underlying infrastructure.

Quantifiable outcome

• +38% session length, week over week
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SportCaller: SportCaller is a B2B free-to-play and prediction-game supplier to sportsbook operators worldwide. It is the closest direct peer to Scout's fantasy/prediction engagement layer, competing for the same operator wallet with free-to-play and skill-based mechanics.
• Chalkline Sports: Chalkline Sports provides B2B sports gamification, fantasy and audience-engagement platforms for sportsbook and media operators. It competes head-to-head with Scout for the operator engagement layer, particularly around pick'em, free-to-play and retention mechanics.
• Simplebet: Simplebet is a B2B DFS and pick'em platform that integrates with sportsbook operators. Its micro-market pick'em APIs and operator-facing B2B motion make it a directly comparable technology peer in B2B fantasy for sportsbooks.
• Kiron Interactive: Kiron Interactive is a B2B supplier of virtual sports and fantasy-style games to sportsbook and lottery operators. It sits in the same B2B engagement-for-operators category as Scout, with overlapping product formats and similar operator profile.

Broad incumbents

• Kambi Group: Kambi is an established B2B sportsbook platform provider offering trading, risk, odds, and player-engagement tooling to regulated operators. While its centre of gravity is the core sportsbook stack rather than fantasy, it overlaps with Scout on operator engagement and is part of the same B2B tech supply ecosystem.
• SBTech (Endeavor / part of the OpenBet business): SBTech is a legacy B2B sportsbook and iGaming platform supplier to regulated operators. Now operating within Endeavor's OpenBet, it competes broadly for the same sportsbook-tech budget that funds add-on engagements like Scout's fantasy layer.
• BetConstruct: BetConstruct is a B2B platform provider offering sportsbook, casino, and engagement modules to regulated operators. It overlaps with Scout as a broad B2B incumbent whose product suite increasingly includes fantasy and gamification adjacent to the core sportsbook.
• Pragmatic Solutions: Pragmatic Solutions is a B2B iGaming and sportsbook platform/aggregator serving regulated operators. It competes for the same B2B platform-spend wallet as Scout and increasingly includes engagement and gamification modules that overlap with Scout's positioning.

Others

• Sportradar: Sportradar is the dominant B2B sports data and technology supplier to sportsbook operators worldwide. It does not directly compete with Scout on fantasy mechanics but powers much of the upstream data infrastructure Scout's scoring engine consumes.
• Genius Sports: Genius Sports is a B2B sports data, trading and technology provider to sportsbook operators and leagues. It is adjacent to Scout rather than a direct competitor, but it occupies overlapping conversations with operators about engagement, content and second-screen experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scout-gaming-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scout Gaming Group