SBTech
SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. Acquired by DraftKings (NASDAQ: DKNG) in 2020, it now operates as an integrated technology platform supporting DraftKings' US sportsbook across 25+ states.
- Company typePublic
- Founded2007
- HeadquartersDouglas
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What SBTech does
SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. The company built platform technology serving the regulated sports betting industry prior to its 2020 acquisition by DraftKings (NASDAQ: DKNG), which acquired SBTech to strengthen its technology infrastructure and platform capabilities. Post-acquisition, SBTech operates as an integrated component within DraftKings' broader technology stack rather than as an independent commercial entity.
SBTech's underlying technology underpins DraftKings' consumer-facing sportsbook product, which operates in 25+ US states and offers market-leading prop depth (220+ NFL SGP legs per game) and best-in-class PayPal withdrawal speed (median 4 hours 12 minutes). The platform supports DraftKings' range of products including Live In-Game, Rewards, Pools, Social, Stats Hub, and VIP offerings. The firm employs 501-1,000 people based on available headcount ranges.
From a business model perspective, SBTech no longer operates as a standalone revenue-generating business; its value is realized through DraftKings' parent-level operations. DraftKings reported $4.77 billion in FY2024 revenue and achieved its first full-year positive adjusted EBITDA of $181 million, operating within a US sports-betting duopoly with FanDuel that controls approximately 70% of total US regulated handle (DraftKings ~33%, FanDuel ~37%). SBTech's founder, Shalom Meckenzie, co-founded the company prior to its acquisition.
SBTech firmographics
Firmographics- Name
- SBTech
- Legal name
- DraftKings Sportsbook
- Website
- https://www.sbtech.com/
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SBTech is a provider of interactive sports betting and iGaming technology solutions, founded in 2007 and headquartered in Douglas. Acquired by DraftKings (NASDAQ: DKNG) in 2020, it now operates as an integrated technology platform supporting DraftKings' US sportsbook across 25+ states.
- Ownership category
- akta.pro rank
SBTech industry classification
Industry- Product category
- Sports Betting and iGaming Platform Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where SBTech is headquartered
LocationHeadquarters
- HQ city
- Douglas
Markets served
SBTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
SBTech product offering
Product offeringCore offering
SBTech develops and licenses an interactive sports betting and iGaming platform that enables operators to launch sportsbook and casino products under their own brands. The technology covers pre-match and live in-game wagering, risk and trading management, and compliance tooling across multiple regulated jurisdictions. Following its 2020 acquisition by DraftKings, the platform now underpins DraftKings Sportsbook in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- SBTech Sportsbook Platform An interactive sports betting and iGaming platform licensed to operators, providing pre-match and live in-game wagering, trading, risk management, player account management, and regulatory compliance tooling across regulated markets.
Companies that use SBTech
Customer profileIdeal customer profiles1 record
SBTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SBTech partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
SBTech competitors and assessment
Company assessmentDirect peers
- BetConstruct: BetConstruct provides a turnkey sportsbook and iGaming platform with white-label and API delivery, comparable to SBTech's platform model. It is a relevant direct competitor, particularly in emerging and regulated European markets.
- EveryMatrix: EveryMatrix delivers a modular B2B iGaming and sportsbook platform (odds feeds, PAM, casino aggregation). Its turnkey sportsbook offering places it in direct competition with SBTech for operator-level platform deals.
- Kambi Group: Kambi is a pure-play B2B sportsbook platform provider supplying trading, risk, and front-end technology to operators such as BetMGM and Caesars. It is the closest direct competitor to SBTech in turnkey sportsbook platform delivery.
- BetGenius (Sportradar): BetGenius is Sportradar's B2B sportsbook content, odds, and trading technology business. It overlaps with SBTech's odds feed, trading, and risk-management capabilities within sportsbook platforms.
- OpenBet (Light & Wonder): OpenBet is Light & Wonder's sportsbook technology platform, serving operators including FanDuel and many international brands. It competes head-to-head with SBTech in B2B sportsbook platform provisioning.
Broad incumbents
- Playtech: Playtech is a long-established gambling technology incumbent offering sportsbook, casino, and PAM software. Its sportsbook platform is a broader-portfolio competitor to SBTech's specialized offering.
- Light & Wonder: Light & Wonder owns OpenBet, SciPlay, and a broad gaming technology portfolio serving both B2B operators and B2C casino content. Its scale and breadth position it as a broad incumbent competing with SBTech on sportsbook technology.
Emerging players
- SoftSwiss: SoftSwiss provides an iGaming and sportsbook platform with turnkey and white-label solutions, focused heavily on crypto and international markets. It is an emerging competitor whose sportsbook stack overlaps with SBTech's turnkey capabilities.
- Pragmatic Solutions: Pragmatic Solutions offers a turnkey iGaming and sportsbook platform focused on emerging operators and emerging markets. It represents a smaller but increasingly relevant B2B platform alternative to SBTech.
- Pariplay (NeoGames): Pariplay, part of NeoGames, delivers iGaming aggregation, sports betting, and turnkey platform services. Its sportsbook and platform offering overlap meaningfully with SBTech's integrated product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SBTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBTech leadership team
Management profileNumber of profiles
Profiles1 record
SBTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBTech
What does SBTech do?
SBTech develops and licenses an interactive sports betting and iGaming platform that enables operators to launch sportsbook and casino products under their own brands. The technology covers pre-match and live in-game wagering, risk and trading management, and compliance tooling across multiple regulated jurisdictions. Following its 2020 acquisition by DraftKings, the platform now underpins DraftKings Sportsbook in the United States.
Is SBTech a public or private company?
SBTech is a public company. It is classified as corporate owned and is currently operating.
When was SBTech founded?
SBTech was founded in 2007. It employs 501 to 1,000 people.
Where is SBTech based?
SBTech is headquartered in Douglas.
Who are SBTech's main competitors?
Direct peers on record are BetConstruct, EveryMatrix, Kambi Group, BetGenius (Sportradar) and OpenBet (Light & Wonder). Broad incumbents are Playtech and Light & Wonder. Emerging players are SoftSwiss, Pragmatic Solutions and Pariplay (NeoGames).
Does SBTech have an API?
No public API is recorded for SBTech.
What industry is SBTech in?
SBTech's product category is Sports Betting and iGaming Platform Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132.