Wayne UNC Healthcare

What Wayne UNC Healthcare does

Wayne UNC Healthcare, operating as UNC Health Wayne, is a 316-bed nonprofit acute care community hospital headquartered at 2700 Wayne Memorial Drive in Goldsboro, North Carolina. Founded in 1920 and affiliated with the UNC Health Care system, the hospital serves as the primary inpatient and emergency provider for Wayne County and surrounding communities in eastern North Carolina, including Clinton, Goldsboro, Greenville, Kinston, LaGrange, Mount Olive, Princeton, Rocky Mount, Smithfield, and Wilson. It employs more than 1,700 patient care and support staff alongside 300+ medical staff, making it one of Wayne County's largest employers.

The hospital operates eight core clinical service lines: Cancer Care, Heart & Vascular, Neurology, Orthopedics, Primary Care, Rehabilitation & Therapy, Surgery, and Women's Health. Its technology stack centers on Epic@UNC electronic health records with the My UNC Chart patient portal, a da Vinci Xi robotic-assisted surgery system, a cardiovascular hybrid operating room, Integrated Digital Surgical Suites for HD video collaboration, and MEDI+SIGN digital whiteboards. Care delivery extends beyond the main campus through a network of outpatient and specialty clinics across Goldsboro, Pikeville, Mount Olive, and Rosewood, plus a new OB Emergency Department launched in 2025.

Revenue is generated primarily through patient care services reimbursed via commercial insurance, Medicare, and Medicaid, with self-pay patient financial assistance programs layered on top. A smaller Corporate Health Services line delivers occupational health, wellness screenings, and workers' compensation case management to local employers. The organization does not disclose pricing publicly; instead it offers tiered payment plans (up to 36 months for balances above $10,000) and an MDsave discount program providing up to 60% off upfront self-pay procedures. As a nonprofit affiliate within the UNC Health system, Wayne UNC reinvests capital into facility upgrades, clinical accreditations (Leapfrog 'A' safety grade, ACC Chest Pain Center, Joint Commission orthopedic certification), and workforce development through a strategic two-year nursing partnership with the University of Mount Olive.

Name

Wayne UNC Healthcare

Legal name

UNC Health Wayne

Website

https://wayneunc.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wayne UNC Healthcare is a 316-bed nonprofit community hospital in Goldsboro, NC, affiliated with UNC Health Care, serving Wayne County and eastern North Carolina with inpatient, emergency, and specialty care across eight clinical service lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Goldsboro

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services including emergency medicine, surgeries, diagnostic services, inpatient and outpatient care, and specialty services. Revenue generated through insurance reimbursements, Medicare/Medicaid, and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wayne UNC Healthcare is a nonprofit 316-bed community hospital in Goldsboro, NC, delivering inpatient acute care, emergency medicine, surgical services, and a broad range of specialty and primary care across more than 40 affiliated sites in eastern North Carolina. It is an affiliate of the UNC Health Care system and offers clinical service lines including Cancer Care, Heart & Vascular, Neurology, Orthopedics, Primary Care, Rehabilitation & Therapy, Surgery, and Women's Health. Supporting offerings include the Epic-powered My UNC Chart patient portal, corporate/occupational health programs, and a centralized appointment scheduling line.

Product overview

Wayne UNC Healthcare operates as a 316-bed community hospital (nonprofit affiliate of UNC Health Care) in Goldsboro, NC, offering a broad portfolio of inpatient and outpatient clinical services. The hospital's core clinical service lines include Cancer Care, Heart & Vascular, Neurology, Orthopedics, Primary Care, Rehabilitation & Therapy, Surgery, and Women's Health. Patient-facing technology includes My UNC Chart (Epic patient portal) for accessing records and scheduling, and a centralized Patient Appointment Scheduling Line for multi-department booking. The Surgery Center features advanced technology including da Vinci Xi robotic surgery and hybrid operating rooms. Services are delivered through the main hospital campus and 41+ affiliated locations across Wayne County and Eastern North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Care Comprehensive oncology services including chemotherapy, radiation therapy, immunotherapy, biotherapy, surgery, and infusion therapy with a dedicated cancer navigator.
• Heart & Vascular Care Cardiovascular services including cardiac catheterization, cardiac rehabilitation, vascular procedures, and care delivered in an ACC Chest Pain Center Accredited program with a high-tech hybrid operating room.
• Neurology Neurological care for brain, spine, and nervous system conditions, including EEG diagnostics, imaging tests, stroke care, and sleep disorder treatment.
• Orthopedics Bone, joint, and muscle care including joint replacement (knee, hip, shoulder), sports medicine, minimally invasive anterior hip replacement, and specialized rehabilitation with a dedicated orthopedic nurse navigator.
• Primary Care Long-term personalized healthcare including family medicine, internal medicine, preventive care, disease management, and virtual visits for all ages.
• Rehabilitation & Therapy Services Comprehensive rehabilitation including physical therapy, occupational therapy, speech therapy, specialized services (aquatic therapy, lymphedema therapy, vestibular rehabilitation), and sports rehabilitation.
• Surgery Center Advanced surgical facility with the da Vinci Xi robotic-assisted surgery system, a hybrid operating room, 13 operating rooms, 52 patient rooms, and Integrated Digital Surgical Suites for minimally invasive procedures.
• Women's Health Comprehensive women's services including breast health, mammography, maternal mental health, pregnancy and childbirth, gynecology, and plastic/reconstructive surgery.
• OB Emergency Department Specialized emergency care unit dedicated to obstetric patients, added to UNC Health Wayne's emergency services.
• Emergency Services Hospital-based emergency department providing acute and emergency care for Wayne County and surrounding communities, including stroke and chest pain response.
• Corporate Health Services Occupational health and wellness program for local employers and government entities, including on-site wellness programs, employee health screenings, workers compensation case management, and OSHA compliance support.
• Diabetes & Nutrition Services Specialty diabetes care and nutrition counseling services delivered through the UNC Health Wayne Diabetes & Nutrition Services location.
• My UNC Chart Epic-powered secure online patient portal enabling patients to view test results, schedule appointments, message providers, pay bills, refill prescriptions, and access medical records.
• Patient Appointment Scheduling Line Centralized telephone scheduling service allowing patients to book appointments across multiple departments including radiology, cardiology, therapy services, and specialty care with a single phone call.

Quantifiable outcome

• 4th consecutive year earning 2025 Platinum Performance Achievement Award from American College of Cardiology's Chest Pain—MI Registry
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• University of Mount Olive (UMO)coreStrategic or Co-development Partner · 9 May 2025Strategic two-year partnership establishing a pipeline for nursing education, clinical training, and workforce development. UMO provides BSN students with clinical rotation opportunities at UNC Health Wayne and offers continuing education resources. UNC Health Wayne invests more than $50,000 annually in scholarships for junior and senior nursing students. The partnership also leverages UMO's Simulation Lab for training and skills fairs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UNC Health Nash: Another UNC Health Care affiliate serving Rocky Mount, NC. Sister community hospital in the same UNC system with shared operating model, governance, and affiliation benefits.
• Cape Fear Valley Health: Regional health system based in Fayetteville, NC, serving nearby eastern and central NC communities. Provides a directly comparable mid-size community hospital referral competitor for Wayne County spillover cases.
• UNC Health Lenoir: Sister community hospital within the UNC Health Care system serving Kinston, NC. Comparable in scale, service mix, and affiliation-driven operating model, offering direct insights into how UNC Health affiliates operate in eastern North Carolina communities.
• UNC Health Johnston: UNC Health Care affiliate serving Smithfield/Clayton, NC. Similar mid-sized community hospital structure, service line breadth, and reliance on UNC system affiliations for specialty coverage and referrals.
• Sampson Regional Medical Center: Community hospital serving Clinton, NC, in eastern North Carolina. Highly comparable small-community service area, payer mix, and rural eastern NC market dynamics.
• CarolinaEast Health System: Mid-sized community hospital system serving New Bern and coastal eastern NC. Comparable bed scale, breadth of community hospital service lines, and independent/community nonprofit operating posture.

Broad incumbents

• ECU Health: Large regional health system (formerly Vidant) headquartered in eastern NC serving similar geographies. Comparable in mission to deliver community-based care across eastern North Carolina with academic medical center integration.
• WakeMed Health & Hospitals: North Carolina community-based nonprofit health system anchored in Raleigh. Operates comparable full-service community hospitals with similar service line breadth, physician practice networks, and quality recognition programs.
• Atrium Health (Advocate Health): One of the largest nonprofit health systems in North Carolina with statewide community hospital network. Competes indirectly for specialty referrals and physician talent from the eastern NC catchment Wayne UNC serves.
• Novant Health: Major NC-based nonprofit health system with broad community hospital footprint. Competitor for high-acuity referrals and benchmark for nonprofit community hospital operating performance in North Carolina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WayneHealthNC
• Facebookfacebook.com/waynehealth
• LinkedInlinkedin.com/company/wayneunc
• Instagraminstagram.com/wayneunchealthcare

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne UNC Healthcare