UNC Health Southeastern

What UNC Health Southeastern does

UNC Health Southeastern is a 337-bed nonprofit regional health system headquartered in Lumberton, North Carolina, operating as the only hospital in Robeson County and a referral site for Bladen, Columbus, and Scotland counties. The organization traces its lineage to 1906 and was renamed UNC Health Southeastern in January 2021 after joining the UNC Health System. Its service portfolio spans acute and intensive inpatient care, emergency services (60,000+ visits annually), behavioral health, women's health (1,200 deliveries per year, supported by a $35M unit upgrade), cardiovascular care including open heart surgery, oncology at the Gibson Cancer Center (125,000+ patient encounters), orthopedics, general surgery using Da Vinci Xi robotic systems, wound healing, pharmacy, hospice, rehabilitation, and home medical equipment. It also runs one of the largest non-university-based graduate medical education programs in North Carolina, with 90+ residents and fellows and a cardiovascular disease fellowship launched in July 2025.

Underlying technology is conventional for a community health system: the My UNC Chart patient portal (transitioned from Southeastern MyChart in July 2022), a fixed PET/CT scanner, telehealth with Telehealth booths for limited-internet patients, the Da Vinci Xi robotic surgery platform, DNV accreditation integrating ISO 9001 with Medicare Conditions of Participation, and NAMSS PASS for credentialing. There is no proprietary AI or machine-learning layer described in the available data. Recent technology-adjacent moves include a direct-pay Cash Price Laboratory Testing service launched in January 2026 and a July 2026 partnership bringing military clinicians into rural roles.

Revenue is generated primarily through patient care services reimbursed by insurance (including Medicare and Medicaid), supplemented by foundation donations, charitable contributions through the Critical Needs Fund, and ancillary outpatient services. The system is governed by a local Board of Trustees (chaired by Dr. Ricky Johnson) with executive leadership under President & CEO Chris Ellington, and serves as the largest employer in Robeson County with 1,001-5,000 employees. Customer concentration is geographic rather than enterprise-based, and recent strategic emphasis has been on expanding specialty service depth, workforce (including through non-traditional pipelines), and behavioral health capacity funded in part by $16M in state and Trillium Health Resources allocations.

Name

UNC Health Southeastern

Legal name

UNC Health Southeastern

Website

https://unchealthsoutheastern.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UNC Health Southeastern is a 337-bed nonprofit regional health system in Lumberton, NC, and the only hospital in Robeson County. It serves Robeson, Bladen, Columbus, and Scotland counties with acute care, oncology, cardiovascular, women's health, behavioral health, and graduate medical education programs.

Ownership category

akta.pro rank

Product category

Hospital and Health System Services

NAICS

General Medical and Surgical Hospitals (622110), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Health Services (8000)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM), Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Acute care hospital services
• Rural community healthcare
• Cancer treatment center
• Cardiovascular care services
• Graduate medical education

Headquarters

HQ city

Lumberton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Acute care, intensive care, psychiatric services, emergency department, surgical services, and outpatient clinics generating revenue through insurance reimbursement and patient payments.
2. Donations and Foundation: UNC Health Southeastern Foundation accepts charitable contributions through the Critical Needs Fund and other designated funds to support hospital programs and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

UNC Health Southeastern is a 337-bed nonprofit acute care hospital and regional health system in Lumberton, NC, providing inpatient hospital care, intensive care, psychiatric, and 24/7 emergency services supported by a broad specialty care network (cancer, cardiology, women's health, orthopedics, general/robot-assisted surgery, wound healing, pharmacy, radiology, rehabilitation, hospice, home medical equipment) and 90+ resident/fellow graduate medical education program.

Product overview

UNC Health Southeastern is a 337-bed comprehensive healthcare system offering acute care, intensive care, and psychiatric services to more than 13,000 inpatients and 60,000 emergency patients annually. The organization provides an integrated portfolio of specialty care centers and clinical programs including Gibson Cancer Center for oncology services, Heart & Vascular Care for cardiovascular treatments, Women's Health Services (delivering approximately 1,200 babies per year), General Surgery with robotic capabilities (Da Vinci Xi), Orthopedics with joint replacement, Emergency Medicine with 60,000 annual visits, Wound Healing, Pharmacy, Radiology, and Rehabilitation services. The system also operates graduate medical education with residency programs and a Cardiovascular Disease Fellowship, serving as the largest community-based hospital residency program outside academic centers in North Carolina. Additional programs include hospice care, diabetes services, home medical equipment, and community wellness programs.

Differentiator

Problem solved

Functional benefit

Brands

• Gibson Cancer Center: Comprehensive cancer center providing radiation therapy, medical oncology, and support services for patients in Robeson County and the region
• UNC Health Southeastern Medical Education
• My UNC Chart
• Southeastern Wound Healing Center
• Southeastern Pharmacy Care

Products and services

• Gibson Cancer Center Comprehensive outpatient cancer center offering radiation therapy, medical therapy (chemotherapy, immunotherapy), clinical trials, financial/nutrition/transportation support, fixed PET/CT imaging, and Pluvicto targeted therapy for advanced prostate cancer; serves patients in Robeson County and surrounding region.
• Heart & Vascular Care Cardiovascular program providing diagnostic exams, heart treatments including cardiac rehabilitation, vascular treatments, thoracic surgery, and services by cardiologists, electrophysiologists, interventional cardiologists, and vascular surgeons; recipient of ACC NCDR Chest Pain MI Registry Platinum (2025), Gold (2022), and Silver (2021, 2024) Performance Achievement Awards.
• Women's Health Services Comprehensive women's healthcare including obstetrics, gynecology, midwifery, Level II Special Care Nursery, and neonatal services; delivers approximately 1,200 babies annually and recognized with U.S. News Best Hospitals for Maternity Care and Maternity Care Access designation.
• General Surgery Surgical services including breast surgery, colonoscopy, endoscopy, gastrointestinal surgery, thyroid surgery, trauma surgery, hernia repair, and vascular surgery using minimally invasive Da Vinci Xi robotic and laparoscopic techniques.
• Orthopedics Bone, joint, and muscle health services including sports medicine, spine care, joint replacement (hip, knee, shoulder), trauma care, Xiaflex injections for Dupuytren's Contracture, and meniscus transplant, with post-injury/surgery rehabilitation.
• Southeastern Wound Healing Center Wound care center providing treatment for chronic wounds, recognized as a Healogics Center of Distinction and Robert A. Warriner III, M.D., Center of Excellence (2017 and 2019).
• Southeastern Pharmacy Care Outpatient pharmacy services located at the Southeastern Health Mall providing prescription medications and pharmacy care.
• Southeastern Center for Fitness & Rehab Cardiopulmonary rehabilitation, fitness services, and general rehabilitation including physical therapy and cardiopulmonary services.
• Southeastern Radiology Associates Radiology and imaging services including diagnostic imaging, fixed PET/CT scanning, and other advanced imaging technologies.
• Medical Education Program (Graduate Medical Education) Graduate medical education including residency programs in Emergency Medicine, Family Medicine, and Internal Medicine plus a Cardiovascular Disease Fellowship, with over 90 residents and fellows—one of the largest community-based hospital residency programs outside academic centers in North Carolina.
• Southeastern Hospice House A 12-bed inpatient hospice facility providing end-of-life care services.
• Southeastern Express Lab Drive-thru laboratory testing services enabling patients to access diagnostic tests conveniently.
• Southeastern Sleep Center Sleep disorder diagnosis and treatment services.
• Cash Price Laboratory Testing Direct-access laboratory testing service allowing adults 18+ to order specific tests without a provider order and pay out of pocket; results delivered within 24 hours via MyChart—particularly useful for uninsured patients or those with high deductibles.
• My UNC Chart (Patient Portal) Patient portal enabling messaging with providers, appointment requests, access to test results, prescription refill requests, bill payment, and health tracking.
• Hospital Campus and Inpatient Services (337-bed Main Hospital) Main hospital campus at 300 W. 27th Street, Lumberton, licensed for 337 beds, providing acute care, intensive care, psychiatric services, and 24/7 emergency department (serving approximately 60,000 emergency patients and 13,000 inpatients annually).

Quantifiable outcome

• 13,000+ inpatients and 60,000+ emergency patients served annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Campbell University Jerry M. Wallace School of Osteopathic Medicine (CUSOM)coreStrategic or Co-development Partner · 19 February 2013Partnership for training opportunities for third- and fourth-year medical school students with additional residency programs provided post-graduation. The partnership was announced on February 19, 2013 in Lumberton. UNC Health Southeastern began as a clinical campus for Campbell University and later obtained its own sponsorship for graduate medical education.
• The Blood ConnectionminorStrategic or Co-development PartnerBlood drive partnership hosting regular blood drives at UNC Health Southeastern. The partnership provides blood donation opportunities for the community with donors receiving rewards.
• Jersey Mike's of LumbertonminorGTM or Marketing PartnerCommunity fundraiser partnership where Jersey Mike's dedicated a portion of sales to UNC Health Southeastern Foundation during Hospital Week. Generated $8,000 for the foundation's Critical Needs Fund.
• UNC Health SystemcoreStrategic or Co-development PartnerParent health system providing brand affiliation, administrative support, and connection to academic medicine. UNC Health Southeastern joined UNC Health System in January 2021.
• DNV GL HealthcarecoreStrategic or Co-development PartnerHospital accreditation body that integrates ISO 9001 Quality Management System with Medicare Conditions of Participation. UNC Health Southeastern is accredited by DNV.
• HealogicscoreStrategic or Co-development PartnerWound care services partner providing specialized wound healing services. Southeastern Wound Healing Center has earned Center of Distinction and Center of Excellence awards from Healogics.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Columbus Regional Healthcare System: Direct peer community hospital in adjacent Columbus County, with overlapping referral relationships for cancer, cardiac, and women's health services that UNC Health Southeastern currently captures from regional patients.
• Cape Fear Valley Health: Direct peer operating a regional community hospital in nearby southeastern North Carolina with overlapping service area, comparable bed scale and emergency department volumes, and similar community-hospital positioning.
• UNC Health Nash: Direct UNC Health affiliate hospital with a similar community-hospital profile. Both operate inpatient and outpatient services across rural counties, rely on UNC Health for back-office and brand, and pursue similar service-line expansions in oncology and cardiology.
• UNC Health Rex: Direct peer as a UNC Health-affiliated community/regional hospital system also operating in central North Carolina. Both share the UNC Health parent, similar geographic positioning outside the Research Triangle core, comparable acute-care service lines, and DNV/accreditation infrastructure.
• Scotland Health Care System: Direct peer community-hospital system operating in adjacent Scotland County, with overlapping patient populations and similar rural community-hospital service mix, including cancer and cardiac services.
• UNC Health Lenoir: Direct peer as a UNC Health-affiliated regional hospital in eastern North Carolina. Comparable size and scope, similar community-hospital service mix, and shared parent brand, GME relationships, and integrated IT systems.
• UNC Health Wayne: Direct peer as another UNC Health-affiliated community hospital in eastern North Carolina, with a comparable patient mix and service-line breadth including cancer, cardiac, and women's health.

Broad incumbents

• Atrium Health (Advocate Health): Broad incumbent providing large-scale acute, tertiary, and ambulatory services across the Carolinas. Comparable general inpatient/ED offerings, overlapping North Carolina footprint, and overlapping physician referral patterns.
• Novant Health: Broad incumbent multi-region North Carolina system with overlapping community-hospital service lines, similar investments in oncology, women's health, and primary care, and competing for talent in the Carolinas.
• ECU Health: Eastern North Carolina regional system that competes for rural referral patients from counties adjacent to UNC Health Southeastern's catchment, with similar focus on rural community care, graduate medical education, and oncology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SRMCLumberton
• Facebookfacebook.com/unchealthsoutheastern
• Xx.com/se_health
• LinkedInlinkedin.com/company/unc-health-southeastern

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNC Health Southeastern