What Eastern Fish Company does

Eastern Fish Company is a privately held seafood importer and marketer headquartered in Teaneck, New Jersey, founded in 1974 as a fish and crab trading company. The company imports over 90 million pounds of seafood annually from more than 14 global sourcing points, operating quality control offices in Thailand, Ecuador, China, and Mexico, and sales offices in California, Florida, and Massachusetts. Its portfolio spans five proprietary brands (SAIL, Golden Harvest, Storm Seafood, JustFish, and ENCORE) covering commodity shrimp, scallops, crab, lobster, salmon, tilapia, squid, value-added prepared products, dim sum, and an all-natural sustainable line.

The company serves two primary customer segments: retail chains and supermarkets (including Lowes Foods, Target, Save Mart, Food Lion, and Kings Food Markets) via branded and private label products, and foodservice operators (restaurants, hotels, caterers, and institutional providers) via direct sales of value-added products. Distribution is enabled by EDI integration supporting AS2, EDIFACT, and VAN protocols for purchase orders, invoices, and acknowledgments, plus a managed inventory and vendor-managed inventory (VMI) service that warehouses product in the U.S. for pipeline access. Revenue is generated through one-time product sales across both owned brands and private label manufacturing arrangements, with pricing conducted via direct sales consultation rather than public disclosure.

In February 2026, Eastern Fish was acquired by Highwood Harbor, a seafood holding company led by Jordan Mazzetta, from Marubeni Corporation (which had been a financial partner since April 2014). President and COO Eric Bloom was promoted to CEO and partner as part of the transaction, with all employees retained. Eric Bloom and his father, founder Bill Bloom, have each served as Chairman of the National Fisheries Institute (NFI), and Eric currently sits on the Global Seafood Alliance (GSA) board.

Name

Eastern Fish Company

Legal name

Eastern Fish Company

Website

https://easternfish.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastern Fish Company is a 50-year-old, Teaneck-based seafood importer and marketer that brings over 90 million pounds of frozen and value-added seafood annually from 14-plus global sourcing points to U.S. retail chains, foodservice operators, and distributors under five proprietary brands.

Ownership category

akta.pro rank

Product category

Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC)

Keywords

• Seafood import
• Frozen seafood distribution
• Private label seafood
• Value-added seafood
• Seafood supply chain

Headquarters

HQ city

Teaneck

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seafood Product Sales: Eastern Fish generates revenue through the import and sale of frozen seafood products including shrimp, scallops, crab, lobster, salmon, tilapia, and squid. Products are sold under owned brands (SAIL, Golden Harvest, Storm Seafood, JustFish, ENCORE) as well as private label arrangements.
2. Private Label: Eastern Fish manufactures and sells seafood products under clients' private label brands, following client product specifications and quality control guidelines, with inspectors in overseas offices ensuring compliance.
3. Managed Inventory & Vendor Managed Inventory (VMI): Eastern Fish manages inventory for clients, warehousing product in the U.S. for quick pipeline access, and provides market knowledge to guide clients on what and when to buy. This creates recurring service revenue and strengthens customer ties.
4. Foodservice Value-Added Products: Eastern Fish provides value-added seafood products to foodservice providers including peeled and deveined shrimp, pre-cooked and butterflied varieties, and prepared seafood entrees. Products are sold directly to foodservice operators.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Eastern Fish Company imports and markets over 90 million pounds of frozen and value-added seafood annually into the U.S. under proprietary brands (SAIL, Golden Harvest, Storm Seafood, JustFish, ENCORE) and private label programs. The company supplies retail chains, foodservice operators, and distributors with shrimp, scallops, crab, lobster, salmon, tilapia, squid, dim sum, and ready-to-cook seafood products sourced from 14+ countries worldwide, supported by managed inventory, EDI ordering, and global supply chain management services.

Product overview

Eastern Fish Company operates a multi-brand portfolio of seafood products and services. The core offering includes SAIL Premium Quality Seafood (commodity and value-added shrimp, scallops, crab, lobster, fish), supported by Golden Harvest (premium hand-prepared frozen seafood and dim sum), Storm Seafood (Norwegian salmon), JustFish (wild sustainable seafood), and ENCORE Seafood (retail-prepared products). Services include private label manufacturing, foodservice supply, managed inventory programs, EDI capabilities, and global supply chain management.

Differentiator

Problem solved

Functional benefit

Brands

• SAIL Premium Quality Seafood: Premium seafood brand known for consistency, full weights, and proper counts. Offers shrimp, scallops, crab, lobster, tilapia, and squid from more than 14 locations globally.
• Golden Harvest
• Storm Seafood
• ENCORE Seafood
• JustFish

Products and services

• SAIL Premium Quality Seafood Premium seafood brand offering consistent quality shrimp, scallops, crab, lobster, tilapia, and squid products sourced from over 14 locations globally, known for full weights, proper counts, and unwavering consistency. Targeted at foodservice professionals and retail customers.
• Golden Harvest Premium hand-prepared value-added frozen seafood products including breaded shrimp, stuffed fish fillets, salmon burgers, and dim sum offerings designed for foodservice professionals and retail stores.
• Storm Seafood Norwegian Atlantic salmon brand offering frozen portions, fillets, smoked salmon, sashimi-grade products, and sushi salmon to the U.S. foodservice industry, sourced from sustainable farms in Norway.
• JustFish All-natural sustainable seafood division offering wild-caught Alaskan sockeye salmon, Alaska pollock, Pacific cod, and Keta salmon, certified by the Marine Stewardship Council.
• ENCORE Seafood Retail-focused prepared seafood products including Atlantic Salmon Pacifica, Atlantic Salmon Pinwheel Florentine, Sockeye Salmon Burgers (Bacon & Cheddar, Florentine, Teriyaki flavors), Grill Seasoned Salmon Burgers, Grill Seasoned Shrimp Burgers, and Stuffed Cod with Broccoli & Cheddar Cheese, available at retail chains such as Lowes Foods, Target, Save Mart, Food Lion, and Kings Food Markets.
• Seafood Starters & Asian Appetizers (Dim Sum) Asian-inspired appetizers and dim sum line including shrimp dumplings (Haukau), shrimp gyoza potstickers, shrimp wontons, shrimp and ginger dumplings, shrimp and chive dumplings, edamame spring rolls, shrimp spring rolls, fish and shrimp toast, and shrimp shumai.
• Private Label Manufacturing Custom private label program allowing retailers and foodservice operators to brand seafood products with their own specifications, supported by quality control inspectors in overseas offices.
• Foodservice Supply Value-added seafood supply for foodservice providers including peeled and deveined shrimp, shell-on pre-cooked options, butterflied varieties, and products made from farmed and wild Mexican shrimp.
• Managed Inventory & Replenishment Purchasing (VMI) Vendor Managed Inventory (VMI) and market guidance services that help clients capitalize on opportunistic market circumstances, with U.S.-based warehousing capabilities for quick access and pipeline feeding.
• EDI Capabilities (B2B Integration Service) Electronic Data Interchange (EDI) capabilities using AS2, EDIFACT, and VAN connections supporting documents including 810 Invoice, 850 Purchase Order, 852 Product Activity, 855 Purchase Order Acknowledgment, and other EDI documents, offered to B2B clients for seamless ordering.
• Supply Chain Management Global seafood sourcing from over 14 sourcing points worldwide enabling 52 weeks per year availability, with single-point-of-contact procurement team ensuring uninterrupted product flow and minimal out-of-stock situations.

Quantifiable outcome

• Import over 90 million pounds of seafood into the US every year
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Storm SeafoodcoreStrategic or Co-development PartnerEastern Fish Company is the exclusive marketing representative for Storm Seafood Norwegian Salmon. Storm, founded in 1997, is a leading provider of frozen Norwegian Atlantic Salmon. Eastern Fish leverages this exclusive relationship to market and distribute Storm's salmon products to U.S. foodservice operators.
• Sustainable Fisheries Partnership (SFP)minorStrategic or Co-development PartnerEastern Fish participates in the Sustainable Fisheries Partnership Mexican Shrimp and Asian Farmed Shrimp Supply Chain Roundtable to support environmental improvement in fisheries and farms, supporting MSC certification efforts.
• Seafood TaskforceminorStrategic or Co-development PartnerEastern Fish participates in the Seafood Taskforce pilot in Vietnam to support environmental improvement in fisheries and farms as part of its sustainability commitment.
• Global Processing and Packing FacilitiescoreStrategic or Co-development PartnerEastern Fish maintains enduring relationships with production, processing, and packing facilities from Honduras to Thailand, Mexico to Peru, Ecuador to Indonesia, and many other countries best situated to meet the demands of a global marketplace.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pacific Seafood: Family-owned U.S. seafood harvester, processor, and distributor with a multi-species portfolio across retail, foodservice, and wholesale. Comparable to Eastern Fish in brand breadth, vertical integration of supply, and B2B go-to-market.
• Trident Seafoods: Large privately held U.S. seafood company harvesting, processing, and marketing a broad portfolio of seafood (including shrimp and salmon). Directly comparable to Eastern Fish as a multi-species, vertically oriented U.S. seafood marketer serving retail and foodservice.
• High Liner Foods: Public North American processor and marketer of frozen seafood sold through retail and foodservice channels under owned and private-label brands. Closely comparable in branded + private-label frozen seafood strategy.
• Stavis Seafoods: Boston-based seafood importer, processor, and distributor serving retail, foodservice, and wholesale with a multi-species portfolio. Direct overlap with Eastern Fish in shrimp, salmon, and value-added frozen SKUs.
• Seattle Fish Company: Sustainable-focused U.S. seafood wholesaler and distributor serving restaurants and retailers with responsibly sourced product. Directly comparable sourcing-and-distribution model and foodservice orientation.
• Fortune Fish & Gourmet: U.S. specialty seafood and gourmet foods distributor supplying retail, foodservice, and wholesale customers. Comparable to Eastern Fish as a multi-species specialty importer-distributor with branded and private-label offerings.

Broad incumbents

• Thai Union Group: One of the world's largest seafood processors and canned/frozen seafood marketers (Chicken of the Sea, Bumble Bee parent). Comparable as a global multi-species seafood marketer, though at materially larger scale and with consumer-brand focus.
• Clearwater Seafoods: Premium shellfish-focused seafood harvester and marketer with global distribution. Overlaps with Eastern Fish in shellfish (lobster, crab, scallops) and premium retail/foodservice channels.
• Maruha Nichiro: Japanese global seafood conglomerate covering fishing, aquaculture, processing, and trading. Highly relevant peer — Eastern Fish's former owner Marubeni operates in adjacent global seafood trading — and Maruha Nichiro represents the largest fully-integrated seafood model Eastern Fish competes against in sourcing.
• Sysco: Largest U.S. broadline foodservice distributor with a meaningful seafood category that competes for the same foodservice operator spend. Overlaps with Eastern Fish in foodservice channel go-to-market and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EasternFishCo
• Facebookfacebook.com/EasternFishCompany
• LinkedInlinkedin.com/company/easternfishcompany
• Instagraminstagram.com/easternfishcompany
• TikToktiktok.com/@easternfishco

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Fish Company