911 Driving Schools
- Company typePrivate
- Founded2005
- HeadquartersKent, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
911 Driving Schools firmographics
Firmographics- Name
- 911 Driving Schools
- Legal name
- USDS Franchising Corporation
- Website
- https://911drivingschool.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
911 Driving Schools industry classification
Industry- Product category
- Driver Education Services
- NAICS
- Automobile Driving Schools (611692), Other Technical and Trade Schools (611519)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Driver Staffing, Training & Compliance (CDL, Background Checks) (EDAEADAE)
Keywords
Where 911 Driving Schools is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Offices28 records
Markets served
911 Driving Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: Initial franchise fees ranging from $17,500 to $40,000 for first franchise, with discounts for multiple units. Continuing royalty of 6% of gross sales (excluding sales tax). Advertising fee of 1% of gross sales for national marketing.
- Teen Driver Education Courses: Package courses ranging from $490 to $695 depending on location. Includes 30 hours classroom training, 5 hours behind-the-wheel driving, 1 hour observation, and 4 hours drive simulation. Tiered options include Basic, Conventional, and Advanced courses.
- Adult Private Driving Lessons: Individual hourly lessons ($69.95-$115) and multi-lesson packages (5-pack for $330-$485, 10-pack for $640-$900) with optional road test inclusion and pickup/dropoff service.
- Knowledge and Road Testing Services: State knowledge tests ($19.95-$40 per attempt) and road tests ($39.95-$130 depending on vehicle and warm-up options) administered as DOL-authorized testing centers.
- Online Practice Tests: Online practice tests with 250+ question bank for minor fee, valid for passing driving tests in all 50 states. Available through igottadrive.com partnership.
- Defensive Driving Courses: Level I and Level II defensive driving courses for ticket dismissal, point reduction, insurance discounts, and court diversion programs. Also includes Certified Examiner Training Course ($400) and Check Ride ($120).
- Corporate Fleet Training: Fleet training programs for employers mentioned as part of product offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Teen Course - $490-$695 depending on location |
| One time/ perpetual license | Pay-as-you-go | Conventional/Advanced Teen Course - $650+ |
| Unit Pricing | Pay-as-you-go | Adult Single Lesson - $69.95-$115 |
| Unit Pricing | Pay-as-you-go | Adult 5-Lesson Package - $330-$485 |
| Unit Pricing | Pay-as-you-go | Adult 10-Lesson Package with Road Test - $640-$900 |
| Unit Pricing | Pay-as-you-go | Knowledge Test - $19.95-$40 |
| Unit Pricing | Pay-as-you-go | Road Test - $39.95-$130 |
| One time/ perpetual license | Pay-as-you-go | Defensive Driving Level I/II - varies by location |
| One time/ perpetual license | Multi-year contract | Franchise Initial Fee - $17,500-$40,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
911 Driving Schools product offering
Product offeringCore offering
911 Driving Schools is a franchise-based driver education network providing state-approved driver's education and behind-the-wheel training services taught exclusively by current or retired police officers, firefighters, and EMS personnel. The company offers teen driver education, adult driving lessons, mature driver courses, defensive driving for ticket dismissal and insurance discounts, and DOL-authorized knowledge and road testing, supported by online scheduling, Zoom-based classroom instruction, and AAA drive simulation training.
Product overview
911 Driving Schools operates a franchise-based driver's education network offering courses for teens, adults, and mature drivers across six states (Washington, Colorado, Ohio, Florida, South Carolina) with a 50-state online presence. The core product portfolio includes Teen Drivers Education (Basic, Conventional, and Advanced tiers), Adult Driver's Education, Mature Drivers Course (55+), and Defensive Driving Courses (Level I and II). Supporting products include online practice tests, state knowledge and road testing services, private coaching sessions, corporate fleet training, and specialized law enforcement driver training. The company also offers a franchise program for entrepreneurs to open new locations. All courses are taught by current or retired police officers, firefighters, and EMS personnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Teen Drivers Education (Basic, Conventional, and Advanced Courses) State-required teen driver's education courses for students aged 15-18, combining classroom instruction, behind-the-wheel training, drive observation, and AAA drive simulation. Basic, Conventional, and Advanced tiers offer progressively more behind-the-wheel hours to match student needs.
- Adult Driver's Education
Quantifiable outcome
- Over 100,000 students successfully trained nationwide
- +1 more outcomes
Companies that use 911 Driving Schools
Customer profileSegments5 records
Ideal customer profiles6 records
911 Driving Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
911 Driving Schools partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
911 Driving Schools competitors and assessment
Company assessmentDirect peers
- Roadmaster Drivers School: National commercial driving school focused on CDL training, with adjacent passenger-vehicle refresher offerings. Overlaps with 911's driver-staffing/training and compliance orientation and serves a similar regulatory-licensed customer base.
- All Star Driver Education: One of the largest private driver-education franchise networks in the U.S., operating across multiple states with teen and adult courses. Directly comparable to 911 in franchise model, product mix (teen/adult behind-the-wheel and classroom), and DOL testing-center positioning.
- Safeway Driving School: Regional driver education franchise operating across the Midwest and other states with teen and adult programs. Comparable in franchise structure, behind-the-wheel and classroom offerings, and DOL testing-center partnerships.
- 123 Driving School: Multi-state driver education franchise offering teen, adult, and refresher courses with similar tiered packages and DOL testing services. Closely comparable in franchise-driven geographic expansion model and product structure.
Emerging players
- Aceable: Tech-enabled online driver education provider approved in multiple states, offering mobile-first coursework and practice tests. Comparable as a competing channel for the same teen and adult learners 911 serves in-person, particularly in states like Texas and Florida.
- DriversEd.com: Long-standing online driver education provider offering state-approved coursework and permit/test prep across all 50 states. Directly competes with 911's online practice test offering and Ohio online driver's ed through igottadrive.com.
- B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe): Non-profit teen defensive driving school taught by professional instructors including law enforcement, using controlled-environment training. Comparable positioning on first-responder expertise and teen defensive driving, although free and donation-funded rather than fee-based.
- DriveTeam: Tech-enabled marketplace connecting learners with certified driving instructors for in-car lessons. Comparable on adult private-lesson pricing models and online scheduling, though operates without owned physical schools.
Others
- igottadrive.com: Online driver's ed provider currently in partnership with 911 for Ohio online courses and nationwide practice tests. Relevant as a partner/competitor overlap in the digital channel where 911 has outsourced rather than built proprietary capability.
Broad incumbents
- AAA (American Automobile Association): National automotive club offering driver education programs, AAA-approved drive simulation content (which 911 already uses), and traffic-school partnerships. An incumbent with overlapping capability across most of 911's markets, but not specializing in driver ed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
911 Driving Schools social profiles
Digital presence911 Driving Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
911 Driving Schools leadership team
Management profileNumber of profiles
Profiles2 records
911 Driving Schools subsidiaries and ownership
Company hierarchySubsidiaries1 record
911 Driving Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
911 Driving Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 911 Driving Schools
What does 911 Driving Schools do?
911 Driving Schools is a franchise-based driver education network providing state-approved driver's education and behind-the-wheel training services taught exclusively by current or retired police officers, firefighters, and EMS personnel. The company offers teen driver education, adult driving lessons, mature driver courses, defensive driving for ticket dismissal and insurance discounts, and DOL-authorized knowledge and road testing, supported by online scheduling, Zoom-based classroom instruction, and AAA drive simulation training.
Is 911 Driving Schools a public or private company?
911 Driving Schools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 911 Driving Schools founded?
911 Driving Schools was founded in 2005. It employs 11 to 50 people.
Where is 911 Driving Schools based?
911 Driving Schools is headquartered in Kent, United States, in the North America region.
How does 911 Driving Schools make money?
Seven revenue lines are on record. Franchise Fees are the primary driver. The others are teen Driver Education Courses, adult Private Driving Lessons, knowledge and Road Testing Services, online Practice Tests, defensive Driving Courses and corporate Fleet Training.
Who are 911 Driving Schools's main competitors?
Direct peers on record are Roadmaster Drivers School, All Star Driver Education, Safeway Driving School and 123 Driving School. Emerging players are Aceable, DriversEd.com, B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) and DriveTeam. igottadrive.com is listed as an others. AAA (American Automobile Association) is listed as a broad incumbent.
Does 911 Driving Schools have an API?
No public API is recorded for 911 Driving Schools.
What industry is 911 Driving Schools in?
911 Driving Schools's product category is Driver Education Services. Its primary akta.pro industry code is EDAEADAE, Driver Staffing, Training & Compliance (CDL, Background Checks). Its NAICS code is 611692 and its SIC code is 8200.