What Surfside Kids Dental does

Surfside Kids Dental is a privately held pediatric dental and orthodontic group practice operating five clinical locations across Northern California, headquartered in Elk Grove. The practice delivers comprehensive pediatric dental services — preventive care (check-ups, cleanings, fluoride treatments, sealants), restorative work (white composite fillings, crowns), digital imaging, sedation dentistry, and emergency care — alongside a full orthodontic service line covering metal braces, clear braces, Invisalign, Twin-Force Bite Correctors, and maxillary expansion appliances for children, tweens, teens, and adults. Clinical teams are PALS (Pediatric Advanced Life Support) and CPR certified, and offices are intentionally designed with a beach/ocean theme featuring play castles, gaming lounges, massage chairs, and ocean murals to reduce pediatric patient anxiety.

The business model is fee-for-service clinical revenue. Patients pay at the time of service, with insurance verification against major PPO carriers (Delta Dental, MetLife, Cigna, Aetna, Guardian, Humana, United Healthcare, United Concordia, CCPOA, Cypress, GEHA Connection Dental), supplemented by FSA/HSA, CareCredit financing, and direct payment. Pediatric dental visits are typically one-time transactions per appointment, while orthodontic treatment produces 12–30 month recurring payment cycles. New patient acquisition pricing — a $25 infant exam (0–24 months), a $100 new patient special (25 months+), and a free orthodontic consultation including panoramic X-rays — functions as a loss-leader funnel into higher-value treatment plans. Go-to-market is sales-led and geographically anchored: appointments are booked by phone or per-location web forms, with patient referrals (DDS, personal, Yelp, Facebook, Google), community school partnerships, and local sponsorships serving as the primary acquisition channels.

The practice competes primarily on differentiated patient experience (themed environment, PALS-certified clinicians, open-door parental policy), co-location of pediatric dentistry and orthodontics for seamless care coordination, and a multi-site footprint that provides regional convenience. Adult orthodontics and Invisalign represent an explicit expansion beyond the pediatric core into a new customer segment within existing patient households. The company is independently owned with no disclosed institutional investors, parent company, or M&A activity, and operates as a regional specialty group rather than a scalable technology platform.

Name

Surfside Kids Dental

Legal name

Surfside Kids Dental

Website

https://surfsidekidsdental.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Surfside Kids Dental is a private pediatric dental and orthodontic group practice operating five Northern California locations, serving families with comprehensive children's dentistry and full-family orthodontic services including braces and Invisalign.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Orthodontics (HLABABAB)

Keywords

• Pediatric dental services
• Orthodontic treatment
• Children's dentistry
• Braces and invisalign
• Preventive dental care

Headquarters

HQ city

Elk Grove

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including check-ups, cleanings, digital imaging, fluoride treatments, white composite fillings, sealants, sedation dentistry, crowns, and emergency care. Revenue collected at time of service with insurance verification.
2. Orthodontic Treatment: Orthodontic services including metal braces, clear braces, and Invisalign for children, tweens, teens, and adults. Free initial consultation with Panoramic 2-D x-rays; treatment plans tailored and discussed with treatment coordinator. Payment plans offered.
3. New Patient Exams: New patient infant exams (0-24 months) at $25; new patient specials (25 months+) at $100. Includes comprehensive oral exam, cleaning, x-rays, and fluoride as needed.
4. Insurance and Financing: Accepts most major PPO dental insurance plans. Also accepts FSA, HSA, CareCredit, cash, personal checks, and major credit cards. Team members assist in maximizing dental benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Surfside Kids Dental is a multi-location pediatric dental and orthodontic practice operating across five Northern California offices, providing comprehensive dental care for children from infants through adolescents, as well as orthodontic treatment (metal braces, clear braces, and Invisalign) for children, tweens, teens, and adults. Services include routine check-ups, cleanings, digital imaging, fluoride treatments, sealants, white composite fillings, sedation dentistry, crowns, and emergency dental care, delivered in a distinctive beach/ocean-themed kid-friendly environment.

Product overview

Surfside Kids Dental is a pediatric dental and orthodontic practice offering comprehensive oral healthcare services for children, adolescents, and adults across multiple Northern California locations. The company provides two primary service lines: Pediatric Dentistry (including preventive care, restorative treatments, digital imaging, sedation dentistry, and emergency care) and Orthodontics (featuring metal braces, clear braces, and Invisalign aligners for teeth straightening and bite correction). The practice operates as a unified dental group with dentists and orthodontists working together in the same office locations to provide seamless care. Orthodontic services are available for the whole family including adults, with treatments including braces, Invisalign, Twin-Force Bite Correctors, maxillary expansion appliances, separators, and retainers. The practice emphasizes a kid-friendly, beach-themed environment with entertainment amenities to create a fun dental experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry
• Orthodontics
• Metal Braces
• Clear Braces
• Invisalign
• Sedation Dentistry
• Emergency Dental Care
• Digital Imaging and X-Rays
• Fluoride Treatments
• Dental Sealants
• White Composite Fillings
• Professional Dental Cleaning
• Pediatric Dental Crowns
• Custom Mouth Guards
• Adult Orthodontics

Quantifiable outcome

• First orthodontic screening recommended by age 7 per American Association of Orthodontists guidelines
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lyons OrthodonticscoreChannel Partner/ Reseller/ DistributorLyons Orthodontics is Surfside's partner orthodontic office at the Fair Oaks location. Orthodontic services at the Fair Oaks Surfside office (7806 Madison Ave #200) are provided through Lyons Orthodontics located at 7806 Madison Ave., Suite 100, adjacent to the Surfside office. This partnership extends orthodontic coverage (Invisalign and braces) to Fair Oaks patients.
• Local Schools (Consumnes, Sheldon, Crocker Riverside Elementary, Leonardo da Vinci)minorStrategic or Co-development PartnerSurfside partners and sponsors local schools including Consumnes, Sheldon, Crocker Riverside Elementary, and Leonardo da Vinci. Partnerships include community events, oral health education, and school sponsorships.
• Local Businesses and Community OrganizationsminorStrategic or Co-development PartnerSurfside partners with small and local businesses, athletic organizations (Kombat Soccer, Panthers, Fair Oaks Orange Little League), and community causes. Partnerships include event sponsorships and community engagement activities.
• Mended HealthminorStrategic or Co-development PartnerCommunity partnership with Mended Health organization in the Fair Oaks area.
• Brittany Davis / @thewillowcominorGTM or Marketing PartnerSurfside collaborated with Sacramento local mom-business owner Brittany Davis of @thewillowco on Valentine's Day recipe content, supporting small business owners and community engagement.
• Jacqleen Grace / @jacqleengraceminorGTM or Marketing PartnerSurfside partnered with Elk Grove native and mom-business owner Jacqleen on holiday recipe content for the Surfside YouTube channel.
• Lauren Edvalson / @laurenedvalsonminorGTM or Marketing PartnerSurfside partnered with Surfside Mom Lauren Edvalson and her children on St. Patrick's Day recipe content for the Surfside YouTube channel, promoting community engagement and small business support.
• Handcrafted Honey BeeminorStrategic or Co-development PartnerCommunity partnership with local business Handcrafted Honey Bee in Elk Grove area.
• Faces For FUTminorStrategic or Co-development PartnerCommunity partnership with Faces For FUT organization in the Fair Oaks area.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bright Now! Dental: Multi-state dental group practice network offering general dentistry, pediatric dentistry, and orthodontics across many locations. Comparable to Surfside as a scaled multi-site dental operator offering bundled pediatric and orthodontic services to families.
• Western Dental & Orthodontics: Large California-based dental and orthodontic group practice with extensive Northern and Southern California locations. Comparable to Surfside as a multi-site California dental operator offering bundled pediatric dentistry and orthodontics to families.
• Pacific Dental Services: One of the largest DSOs in the U.S., supporting hundreds of general and specialty dental offices including pediatric and orthodontic offerings. Comparable as a scaled multi-specialty dental group operator whose practices overlap with Surfside's service lines and target patients.
• Heartland Dental: Largest U.S. dental support organization supporting a national network of dental offices including orthodontic services. Comparable to Surfside as a multi-site dental group operator with overlapping general/orthodontic offerings serving families.

Direct peers

• Kids Dental Brands: Multi-location pediatric dental and orthodontic group practice serving children and families with a similar kid-centric, themed-clinic approach. Comparable to Surfside in customer base, service mix, and multi-site group operating model.
• Lone Peak Dental Group: Dental Service Organization focused exclusively on pediatric dentistry and orthodontics across multiple states. Comparable to Surfside as a scaled, multi-location pediatric dental operator pursuing similar acquisition and de novo growth strategies.
• Allington Dental & Braces: Multi-location pediatric and orthodontic dental group practice with a similar kid-friendly positioning and bundled pediatric dentistry + braces service line. Directly comparable to Surfside in customer segment (children and families), service mix, and multi-site operating model.
• Children's Choice Dental Care: Pediatric-focused dental group practice operating multiple California locations with a similar themed office environment and pediatric-only positioning. Comparable to Surfside as a multi-site pediatric dental brand serving the same family demographic in overlapping California markets.
• Specialty Dental Brands: DSO platform focused on pediatric dentistry and orthodontic specialty practices with partner offices across multiple U.S. markets. Comparable to Surfside in its pediatric-plus-orthodontics service model and group-practice operating structure.
• Lyons Orthodontics: Northern California orthodontic practice partnered with Surfside at the Fair Oaks location, providing Invisalign and braces to Surfside patients. Comparable as an orthodontic peer that shares patient flow and geographic market with Surfside.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6_bhdMfW7PgSqRt0ctRDlA
• Facebookfacebook.com/pg/SurfsideKidsDental
• Xx.com/surfside_kids
• LinkedInlinkedin.com/company/surfside-kids-dental-and-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfside Kids Dental