Lyons Orthodontics

What Lyons Orthodontics does

Lyons Orthodontics is a privately held orthodontic practice headquartered in California and operated by founder Dr. Tim Lyons. It runs two clinical offices — the original location in El Dorado Hills (4420 Town Center Blvd., Suite 200) and a second in Fair Oaks (7806 Madison Ave., Suite 100) — and is staffed by three board-certified orthodontists (Dr. Lyons, Dr. Catherine Lowry, Dr. Kan Tsunoda) plus approximately twenty clinical and administrative personnel, with several team members having been with the practice for over a decade.

The core offering is orthodontic treatment services spanning traditional metal braces, ceramic braces, and Invisalign clear aligners, supported by a partner-supplied modern technology stack that includes Align Technology's Invisalign/iTero digital scanning, Dentsply Sirona orthodontic equipment, and Dental Monitoring (DentalMind) for remote progress tracking via smartphone scans and 3D imaging for digitally-driven treatment planning. An adjunct product line, Lyons Express Orthodontics (Just Smile Express), is positioned as an expedited treatment path, while complementary offerings include custom mouthguards, retainers, and patient experience programs (Ambassador's Club referral rewards, Braces Off Dance Party celebrations).

The business model is professional services revenue from direct patient payments for treatment, with pricing ranging from $3,000-$7,000 for metal braces, ~$4,000+ for ceramic, and $8,000-$10,000 for Invisalign. Payment plans and insurance participation are supported. Go-to-market blends direct-to-consumer channels (free consultations, online appointment booking, website-driven inquiries, social media on Facebook/Instagram/YouTube, and blog content) with B2B referral pipelines — primarily a general-dentist referral program plus community sponsorships across multiple Sacramento-area schools. The practice is not VC/PE-backed and has no disclosed subsidiaries or M&A activity.

Name

Lyons Orthodontics

Legal name

Lyons Orthodontics

Website

https://lyonsorthodontics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyons Orthodontics is a privately held, two-location orthodontic practice in El Dorado Hills and Fair Oaks, California, delivering braces and Invisalign treatment to families, adults, and children with board-certified specialists and remote monitoring technology.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAIAI

Orthodontic Imaging & Treatment Planning Centers

Healthcare & Life Sciences/Dental Care Services/Dental Radiology & Imaging Centers

Keywords

• Orthodontic treatment services
• Braces and aligners
• Clear aligner therapy
• Dental monitoring technology
• Orthodontic care practice

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Direct patient payments for orthodontic treatment including braces and Invisalign. Treatment costs vary based on complexity and type of braces selected. Payment plans and financing options available. Insurance may cover portion of treatment.
2. Free Custom Mouthguard Program: No-cost mouthguards offered to community athletes as a marketing/community service to build goodwill and generate referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Lyons Orthodontics is a private orthodontic practice that diagnoses and treats malocclusion and teeth misalignment through traditional metal and ceramic braces, Invisalign clear aligners, and complementary Dental Monitoring remote-tracking. Services include 3-D imaging treatment planning, custom retainers, and free custom mouthguards, delivered through two physical offices in El Dorado Hills and Fair Oaks, California, supported by an expedited treatment program called Just Smile Express.

Product overview

Lyons Orthodontics offers a comprehensive orthodontic care platform centered around two primary treatment modalities: traditional braces (metal and ceramic) and Invisalign clear aligners. The practice differentiates through advanced technology integration, including Dental Monitoring for remote progress tracking and 3D imaging for treatment visualization. Additional offerings include custom mouthguards, retainers, and patient experience programs such as the Ambassador's Club referral program and Braces Off Dance Party celebrations. The company positions itself as a family-focused practice with a 'people-first philosophy' serving El Dorado Hills and Fair Oaks, California.

Differentiator

Problem solved

Functional benefit

Brands

• Just Smile: The company's patient-focused brand and treatment philosophy emphasizing the journey to a confident smile.
• Just Smile Express
• Lyons Express Orthodontics
• Ambassador's Club

Products and services

• Invisalign Clear Aligners
• Traditional Braces (Metal and Ceramic)
• Dental Monitoring
• Free Custom Mouthguards
• Lyons Express Orthodontics (Just Smile Express)
• Retainers

Quantifiable outcome

• Reduce overall treatment times
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Align Technology (Invisalign)coreTechnology or IntegrationAuthorized provider of Invisalign clear aligners. Uses 3-D imaging technology from Align to create digitally-driven treatment plans. Patients can see tooth movement projections before treatment begins.
• iTero Digital PracticecoreTechnology or IntegrationUses iTero digital scanning technology for precise digital impressions and treatment planning.
• Dental Monitoring (DentalMind)coreTechnology or IntegrationOffers Dental Monitoring technology as a complimentary tool for remote progress tracking during treatment. Smart technology detects details that the human eye may miss and helps reduce treatment times.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners — both used by Lyons. Not a competitor for clinical services but a critical technology supplier and ecosystem partner whose pricing and product roadmap directly affect Lyons' economics.
• Dentsply Sirona: Major dental equipment and supplies manufacturer whose orthodontic product line Lyons uses. Not a service competitor but a key supplier; also parent of the at-home aligner brand Byte, making it a partial competitor in DTC channels.

Broad incumbents

• Western Dental & Orthodontics: Large California-based dental and orthodontic group practice with significant presence in Northern California markets where Lyons operates. Directly competitive for orthodontic patients in overlapping geographies.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of offices including specialty practices. Relevant as a scaled DSO competitor for talent, payor contracts, and supplier terms.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices including orthodontics. Comparable as a multi-specialty dental services platform, though broader in scope than Lyons' orthodontic-only focus.
• Aspen Dental: Multi-location branded dental practice chain offering general dentistry with some orthodontic services. Comparable as a scaled dental services brand competing for consumer mindshare and dentist referrals.

Direct peers

• Mortenson Orthodontics: Multi-location orthodontic group practice offering braces and Invisalign across multiple U.S. states. Comparable service mix and orthodontic-only focus, though at greater scale and broader geographic reach.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S. with hundreds of locations. Directly comparable to Lyons as an orthodontic specialty group practice, though at vastly greater scale and with a centralized support infrastructure.
• Image Orthodontics: Multi-location orthodontic practice serving the Bay Area and Northern California with traditional braces and Invisalign. Highly comparable on service mix, geography overlap, and independent private-practice positioning.

Emerging players

• Candid Co. Direct-to-consumer and hybrid clear aligner brand competing for adult mild-to-moderate cases. Comparable on treatment modality (clear aligners) and overlapping target customer (adult seeking discreet treatment), though operating via a different channel model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCStc4kCS1UJB8PUUtxcOpUw
• Facebookfacebook.com/LyonsOrthodontics
• Instagraminstagram.com/lyonsorthodontics
• Xx.com/lyonsortho
• LinkedInlinkedin.com/company/lyons-orthodontics-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyons Orthodontics