This Naked Mind
This Naked Mind is a founder-owned, Colorado-based wellness platform that helps 'gray area drinkers' change their relationship with alcohol via books, a year-long coaching program, and a 167+ certified coach network across 16+ countries.
- Company typePrivate
- Founded2015
- HeadquartersConifer, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What This Naked Mind does
This Naked Mind is a founder-owned, private LLC based in Conifer, Colorado, founded in 2015 by Annie Grace. It operates a science- and compassion-led alcohol-freedom platform targeting 'gray area drinkers' — individuals who drink more than they want to but do not identify as alcoholics. The core offering is the proprietary Grace First Methodology, an approach grounded in psychology and neuroscience that aims to remove subconscious desire for alcohol rather than rely on willpower, shame, or abstinence labels. The product surface spans six published books (This Naked Mind, The Alcohol Experiment, This Naked Life, This Naked Mind: Nicotine, Buzz to Buzzkill, Live Naked AF), the free 30-day Alcohol Experiment, a paid year-long cohort program called The Path (Year 1: Finding Freedom; Year 2: Live Naked), an add-on 100 Days of Lasting Change, and a companion mobile app delivered on the Mighty Networks platform.
Revenue is generated through a multi-stream model: one-time book sales (own storefront and third-party retail including Penguin Random House distribution), multi-year subscription revenue from The Path, monthly subscription coaching services delivered through a 167+ certified coach network spanning 16+ countries and 8 languages, and a coach certification program run through the This Naked Mind Institute. Distribution combines direct-to-consumer e-commerce, a content ecosystem (a 900+-episode podcast with 30.7M+ downloads, a 620,000+-subscriber weekly newsletter, and an extensive blog), free lead-generation assets (the 30-day Alcohol Experiment and a Free MasterClass), media appearances on outlets including GMA, WSJ, Forbes, NYT, BBC, NPR, and Red Table Talk, speaking engagements, and live events. Customer segments span gray-area drinkers (primary), corporate professionals seeking alcohol-culture change, family members and supporters, recovery community alumni, and nicotine users. Operations are remote-first with 1–10 core employees supplemented by the global certified coach network.
This Naked Mind firmographics
Firmographics- Name
- This Naked Mind
- Legal name
- This Naked Mind, LLC
- Website
- https://thisnakedmind.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- This Naked Mind is a founder-owned, Colorado-based wellness platform that helps 'gray area drinkers' change their relationship with alcohol via books, a year-long coaching program, and a 167+ certified coach network across 16+ countries.
- Ownership category
- akta.pro rank
Where This Naked Mind is headquartered
LocationHeadquarters
- HQ city
- Conifer
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
This Naked Mind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- Book Sales: Direct sales of published books including 'This Naked Mind', 'The Alcohol Experiment', 'This Naked Life', 'This Naked Mind: Nicotine', 'Buzz to Buzzkill', and 'Live Naked AF' through major retailers and affiliates.
- Coaching Services: One-on-one and group coaching sessions with 167+ certified coaches across multiple countries. Coaches offer free discovery sessions with paid coaching programs following.
- Paid Programs: The Path Year 1 (Finding Freedom) and Year 2 (Live Naked) structured programs with weekly cohort-based content, closed community access, and live coaching. 100 Days of Lasting Change program for sustained transformation.
- Free Programs & Community: Free 30-day Alcohol Experiment and MasterClass serve as lead generation. Newsletter, podcast, and blog content drive audience growth and product awareness.
- Coach Certification: This Naked Mind Institute certification program trains individuals to become certified coaches, creating a revenue stream while expanding the coach network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free 30-day program with daily content and community support |
| Subscription | Multi-year contract | The Path - Year-long structured program with coaching |
| Subscription | Monthly | 1:1 and group coaching with certified coaches |
| One time/ perpetual license | Others | 30-day action plan book |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
This Naked Mind product offering
Product offeringCore offering
This Naked Mind fundamentally sells a science-based, compassion-led alcohol-freedom methodology through a portfolio of self-published books, a structured subscription program (The Path), 1:1 and group coaching delivered by a global network of certified coaches, and a coach certification program. Offerings are targeted at individual consumers — primarily self-identified "gray area drinkers" — who want to change their relationship with alcohol without abstinence labels, willpower, or AA-style programs.
Product overview
This Naked Mind is a comprehensive alcohol freedom platform built around the methodology of science-based, compassion-led habit change pioneered by Annie Grace. The portfolio centers on published books (This Naked Mind, The Alcohol Experiment, This Naked Life, Live Naked AF, This Naked Mind: Nicotine, and Buzz to Buzzkill), supplemented by structured coaching programs (The Path year-long program, 100 Days of Lasting Change, and certified coach services). Digital content includes a podcast, blog, free MasterClass, and a companion mobile app. The company also offers a coach certification program through the This Naked Mind Institute. The approach removes psychological dependence on alcohol by addressing subconscious beliefs through neuroscience and positive psychology, rather than scare tactics or willpower.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90% of respondents have decreased drinking frequency or stopped drinking entirely after contact with This Naked Mind
- +4 more outcomes
Companies that use This Naked Mind
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
This Naked Mind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
This Naked Mind partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mighty Software, Inc. d/b/a Mighty NetworkscoreMighty Networks provides the technology platform for the This Naked Mind Companion App. Users must agree to Mighty Networks' Terms of Use and Privacy Policy when downloading the app. This is a critical infrastructure partnership for mobile delivery of programs and community features.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
This Naked Mind competitors and assessment
Company assessmentDirect peers
- Tempest: Tempest (formerly Hip Sobriety) is an online alcohol recovery platform offering courses, community, and coaching. Targets a similar sobriety-curious audience with content-led acquisition and paid programs.
- Sunnyside: Sunnyside is a mindful drinking app and coaching platform targeting the same 'gray area drinker' persona. Overlaps with This Naked Mind on customer segment, methodology philosophy, and direct-to-consumer subscription model.
- Monument: Monument is a telehealth alcohol treatment platform offering clinician-led treatment and community support for people looking to change their drinking. Comparable as a digital alcohol behavior change brand with paid program and community model.
- Reframe: Reframe is a venture-backed alcohol reduction app using neuroscience and habit change science to help users drink less. Directly comparable to This Naked Mind on audience (mindful drinkers), methodology (neuroscience-based habit change), and product (digital program with community).
Broad incumbents
- Workit Health: Workit Health is a digital addiction treatment provider offering telemedicine, therapy, and medication-assisted treatment for substance use. Comparable audience with broader clinical offering rather than wellness coaching.
- Hazelden Betty Ford Foundation: Hazelden Betty Ford is a leading nonprofit addiction treatment provider. Overlaps on substance abuse audience but offers clinical residential and outpatient treatment rather than a self-directed digital program.
- Pelago Health: Pelago Health (formerly Quit Genius) is a digital substance use management platform serving employers and health plans. Comparable on the alcohol behavior change category but targeting enterprise contracts and clinical care.
- Lionrock: Lionrock is a telehealth provider specializing in online alcohol use disorder treatment. Comparable on customer overlap (problem drinkers) but positioned as clinical care rather than wellness coaching.
Emerging players
- Sober Grid: Sober Grid is a sober social network connecting people in recovery. Comparable on community-led approach and audience, but focused on peer connection rather than structured behavior change methodology.
- Cutback Coach: Cutback Coach is a digital alcohol moderation program offering structured coaching and community experience. Comparable on audience and program structure but smaller in scale and reach than This Naked Mind.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
This Naked Mind social profiles
Digital presenceThis Naked Mind compliance and trust
Trust signalCompliance3 records
This Naked Mind financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Naked Mind leadership team
Management profileNumber of profiles
Profiles1 record
This Naked Mind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Naked Mind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Naked Mind
What does This Naked Mind do?
This Naked Mind fundamentally sells a science-based, compassion-led alcohol-freedom methodology through a portfolio of self-published books, a structured subscription program (The Path), 1:1 and group coaching delivered by a global network of certified coaches, and a coach certification program. Offerings are targeted at individual consumers — primarily self-identified "gray area drinkers" — who want to change their relationship with alcohol without abstinence labels, willpower, or AA-style programs.
Is This Naked Mind a public or private company?
This Naked Mind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This Naked Mind founded?
This Naked Mind was founded in 2015. It employs 1 to 10 people.
Where is This Naked Mind based?
This Naked Mind is headquartered in Conifer, United States, in the North America region.
How does This Naked Mind make money?
Five revenue lines are on record. Book Sales are the primary driver. The others are coaching Services, paid Programs, free Programs & Community and coach Certification.
Who are This Naked Mind's main competitors?
Direct peers on record are Tempest, Sunnyside, Monument and Reframe. Broad incumbents are Workit Health, Hazelden Betty Ford Foundation, Pelago Health and Lionrock. Emerging players are Sober Grid and Cutback Coach.
Does This Naked Mind have an API?
No public API is recorded for This Naked Mind.