What Sunnyside does

Sunnyside (legal entity: Cutback Coach, Inc.) is a San Francisco-based digital health company founded in 2020 by Nick Allen (CEO) and Ian Andersen (CGO). The company operates a mindful drinking platform that combines an adaptive, SMS-based tracking app with real human coaching, a peer community, and — through its wholly-owned subsidiary Sunnyside Med — telehealth-prescribed naltrexone for users who want medication-assisted support. The platform targets adults seeking to moderate rather than abstain from alcohol, with the largest demographic being midlife women aged 46-55 (26.1% of members). Sunnyside has served 600,000+ users since launch and reports a 4.8 App Store rating; an August 2024 study published in Alcohol: Clinical & Experimental Research showed a 33% average reduction in weekly alcohol consumption over 12 weeks across 46,000 users.

The product surface spans four layers: a Basic subscription at $99/year for core tracking and weekly planning, a Cutback Coach tier at $298/year adding human coaching, the Sunnyside Med telehealth service for compounded naltrexone starting at $99/month, and category-specific tracker products (wine, beer, "stop drinking beer"). Underlying technology is a text-message-driven intervention platform that sends personalized nudges, weekly Sunday planning prompts, and analytics dashboards. Distribution is primarily direct-to-consumer via mobile app with a 15-day free trial and 30-day money-back guarantee, complemented by content marketing, influencer/affiliate programs, and an emerging B2B channel (partnership with ABC Fitness in December 2024 and a stated employee-benefits motion).

The business model is subscription-recurring across all three primary tiers, supplemented by affiliate/partner referral revenue. The company is private, venture-backed (approximately $14.6M raised across four rounds since 2020, including an $11.5M Series A led by Motley Fool Ventures in November 2023), and reports 11-50 employees. Customer mix is overwhelmingly individual consumer (B2C) with negligible enterprise concentration, and the company is exploring B2B2C channels via fitness, wellness, and employer-benefit partners. Geographic footprint is USA-based with global app store availability.

Name

Sunnyside

Legal name

Cutback Coach, Inc.

Website

https://sunnyside.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunnyside (Cutback Coach, Inc.) is a San Francisco digital health company that operates a mindful drinking platform combining an SMS-based tracking app, human coaching, community support, and — via its Sunnyside Med subsidiary — telehealth-prescribed naltrexone, targeting adults seeking to moderate rather than abstain from alcohol.

Ownership category

akta.pro rank

Product category

Digital Behavioral Health

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industries

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ)

Keywords

• Mindful drinking platform
• Alcohol moderation app
• Behavioral health coaching
• Telehealth addiction treatment
• Habit change support

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. App Subscription - Basic: Core drink tracking app with weekly planning, analytics dashboard, personalized recommendations, supportive community, and focus on moderation. Billed annually at $99/year or $8.25/month.
2. App Subscription - Cutback Coach: Enhanced tier with more personalized experience and hands-on coaching. Billed annually at $298/year or $24.83/month. Includes all Basic features plus dedicated human coaching.
3. Sunnyside Med Telehealth: Telehealth platform providing naltrexone prescriptions (starting at $99/month) with integrated app support, doctor-prescribed medication, and ongoing medical support.
4. Affiliate/Partner Revenue: Affiliate marketing program where partners and influencers promote Sunnyside in exchange for referral commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sunnyside operates a mindful drinking mobile platform that combines adaptive SMS-based drink tracking, weekly personalized planning, behavior-change coaching, a judgment-free member community, and an integrated telehealth service (Sunnyside Med) that prescribes compounded naltrexone to reduce alcohol cravings. The offering is sold as tiered subscriptions (Basic and Cutback Coach) targeting adults who want to moderate or quit drinking, with optional medication-assisted support for users seeking stronger craving control.

Product overview

Sunnyside is a comprehensive mindful drinking platform offering alcohol moderation through a multi-layered approach. The core product is the Sunnyside App, which combines behavior-change techniques, community support, real human coaching, and analytics. The platform operates on a tiered subscription model with a Basic Plan ($8.25/month) for essential tracking and recommendations, and a Cutback Coach Plan ($24.83/month) for enhanced personalized coaching. Sunnyside Med provides an integrated telehealth service for naltrexone prescriptions, connecting licensed providers with members who need medication-assisted support. Additional specialized features include wine and beer calorie trackers, along with targeted programs for various drinking goals such as Dry(ish) January, Sober October, and mindful drinking challenges. The platform serves users seeking moderation without requiring complete abstinence.

Differentiator

Problem solved

Functional benefit

Brands

• Sunnyside Med: Telehealth service providing naltrexone prescriptions and medical support for alcohol moderation, integrated with the main Sunnyside app.

Quantifiable outcome

• 96.7% of members successfully drink less
• +9 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ABC FitnesscoreStrategic or Co-development Partner · 20 December 2024ABC Fitness and Sunnyside partnered to support coaches in Dry-ish January programs, promoting alcohol moderation for better health outcomes. The partnership integrates Sunnyside's mindful drinking program with ABC Fitness's coach network.
• Moderation ManagementcoreStrategic or Co-development PartnerNon-profit organization dedicated to reducing the harm caused by the misuse of alcohol. Sunnyside is a proud partner, aligning with the organization's mission of moderation-focused alcohol health.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pelago (formerly Quit Genius): Pelago is a digital therapeutics platform focused on substance use management (alcohol, tobacco, opioids) delivered to employers and health plans. Like Sunnyside, it combines app-based coaching with telehealth medication support, but operates at much larger scale and is more enterprise-led.
• Workit Health: Workit Health provides online substance use disorder treatment, including medication-assisted treatment (naltrexone, buprenorphine) and therapy via telehealth. It directly overlaps with Sunnyside Med on naltrexone prescribing and shares the SUD/telehealth behavioral health positioning.
• Ria Health: Ria Health is a telehealth alcohol use disorder treatment provider offering naltrexone and other medication-assisted treatment combined with coaching. It targets a similar demographic and overlaps with Sunnyside on the medication-plus-coaching moderation thesis.
• Reframe App: Reframe is a science-backed mindful drinking app using habit-change psychology, daily lessons, and community to help users reduce alcohol consumption. It is the closest direct competitor to Sunnyside's core subscription app business.
• Tempest (formerly Hip Sobriety): Tempest is a digital recovery platform for alcohol that combines online coaching, therapy, and community. While more abstinence-oriented than Sunnyside, it serves the same mindful-drinking/sobriety-curious demographic and competes for similar cultural mindshare.
• Monument: Monument is an online alcohol treatment platform offering clinician-led care, medication (naltrexone, disulfiram), therapist support, and an anonymous community. It competes with Sunnyside Med on the medication-assisted treatment side and with Sunnyside's community-led model.
• Alavida: Alavida is a science-based app helping people change their relationship with alcohol through coaching, therapy, and habit tracking. It directly mirrors Sunnyside's consumer-facing mindful-drinking offering with similar coaching and tracking tools.

Broad incumbents

• Hims & Hers Health: Hims & Hers is a large consumer telehealth platform offering prescriptions for weight loss, mental health, and wellness. It represents a broader incumbent that could expand into alcohol moderation with greater capital and brand recognition than Sunnyside.

Emerging players

• Lionrock Recovery: Lionrock offers online counseling and support for alcohol and drug use, including group sessions and telehealth. It overlaps with Sunnyside on telehealth delivery of alcohol-related care but is more focused on traditional treatment rather than moderation.
• Sober Grid: Sober Grid is a social network and recovery support app for people in recovery from alcohol and other substances. It is adjacent to Sunnyside's community feature but more abstinence-focused and serves as a complementary peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinsunnyside
• Facebookfacebook.com/joinsunnyside
• LinkedInlinkedin.com/company/join-sunnyside
• Instagraminstagram.com/joinsunnyside

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnyside