Supershine
Supershine is a privately held India-based commercial laundry and kitchen equipment solutions provider, founded in 1990, distributing global OEM brands and proprietary equipment to enterprise hospitality, healthcare, government, and industrial clients across India.
- Company typePrivate
- Founded1990
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Supershine does
Supershine is a privately held India-based commercial laundry and kitchen equipment solutions provider, headquartered in Gurgaon and operating through two legal entities — Supershine Laundry Systems Pvt. Ltd. and Supershine Hospitality Solutions Pvt. Ltd. Founded in 1990, the company has executed more than 2,200 installations for over 1,700 cumulative clients across India, supported by regional offices in Mumbai, Bangalore, Chennai, Hyderabad, and Kolkata. The company employs approximately 410 staff across engineering, service, and operations functions.
The core product portfolio spans the full commercial laundry value chain: wetwork technology (washer extractors from 9 kg to 2,000 kg capacity), drywork technology (drying tumblers up to 350 kg), flatwork technology (chest-heated ironers with 1–3 rolls at 380–1,300 mm diameters, plus feeders and folders), drycleaning systems (perc, hydrocarbon, and multisolvent, 10–45 kg), finishing systems (utility, mushroom, collar-and-cuff presses, vacuum/blowing/spotting boards, form finishers, buck presses), auxiliary equipment (stack washer/dryers, uniform conveyors, marking machines), and plant room equipment (vacuum systems, air compressors, boilers). Supershine is the authorized Indian distributor for globally recognized OEMs — MILNOR, ADC, ITALCLEAN, BMM WESTON, HJ WEIR, PONY, FORENTA, SPEEDQUEEN, REMA, INGERSOLL RAND, THERMAX — and also sells proprietary Supershine-branded equipment. Commercial kitchen equipment is delivered through the Hospitality Solutions subsidiary.
The business model combines one-time equipment sales with multi-year project engineering engagements (assessment, design, supply, installation, commissioning, training) and recurring service/maintenance contracts executed through a distributed service engineer network. Customers are enterprise buyers in hospitality (Marriott, Taj, Oberoi, Hyatt, Four Seasons, IHG, Hilton, Accor, ITC, Leela, Radisson, Shangri-La), healthcare (Medanta, Fortis, AIIMS, P.D. Hinduja, Bombay Hospital, Sardar Vallabhbhai Patel Institute), government (Indian Railways), industrial (Reliance, ONGC), F&B (Nestle), pharma (Jubilant LifeSciences, IPCA), conglomerate (Adani), and education (Manipal University). Pricing is quote-based, customized per project scope, and not publicly disclosed.
Supershine firmographics
Firmographics- Name
- Supershine
- Legal name
- Supershine Laundry Systems Pvt. Ltd.
- Website
- https://supershine.in
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supershine is a privately held India-based commercial laundry and kitchen equipment solutions provider, founded in 1990, distributing global OEM brands and proprietary equipment to enterprise hospitality, healthcare, government, and industrial clients across India.
- Ownership category
- akta.pro rank
Where Supershine is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Supershine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of commercial laundry and kitchen equipment including washer extractors, dryers, flatwork ironers, drycleaning machines, finishing presses, and auxiliary equipment from globally renowned brands
- Project Engineering Services: Complete project solutions including professional survey, design, supply, installation and commissioning of commercial laundry and kitchen systems
- Maintenance and Service: Ongoing service and maintenance support through a wide network of strategically located service engineers
- Staff Training: Training services for client staff to operate equipment efficiently
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized enterprise solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Supershine product offering
Product offeringCore offering
Supershine supplies, installs, and services commercial laundry equipment (washer extractors, drying tumblers, flatwork ironers, feeders/folders, drycleaning machines, finishing presses, auxiliary and plant room equipment) and commercial kitchen equipment from globally renowned brands, primarily to enterprise hospitality, healthcare, industrial, and institutional customers in India. The company delivers end-to-end project engineering — professional survey, design, supply, installation, commissioning, staff training, and ongoing maintenance — backed by 30+ years of experience, 1,700+ clients, and 2,200+ installations.
Product overview
Supershine is a commercial laundry and kitchen equipment solutions provider established in 1990 in India. The company offers a comprehensive portfolio of equipment across two main categories: Commercial Laundry Equipment (including washer extractors, drying tumblers, flatwork ironers/feeders/folders, drycleaning machines, and finishing presses) and Commercial Kitchen Equipment. The product portfolio includes both internationally branded equipment (MILNOR, ADC, ITALCLEAN, PONY, IMAGE, BMM WESTON, HJ WEIR, FORENTA) and proprietary Supershine-branded products. The company provides solutions across the entire value-chain including project engineering, design, supply, installation, and maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Laundry Equipment — Wetwork Technology (Washer Extractors) Industrial washer extractors including tunnel washers and stand-alone units (open pocket, split pocket, barrier) with capacities from 9 kg to 2000 kg, sourced from globally renowned brands (MILNOR, IMAGE) and proprietary Supershine lines, designed for hotel, hospital, industrial, and institutional laundry operations.
- Commercial Laundry Equipment — Drywork Technology (Drying Tumblers) Industrial drying tumblers with capacities ranging from 11 kg to 350 kg, sourced from ADC, IMAGE, and proprietary Supershine brands, used by commercial laundry operations in hotels, hospitals, and industrial facilities.
- Commercial Laundry Equipment — Flatwork Technology (Ironers, Feeders & Folders) Chest heated and roll heated flat work ironers (1–3 rolls, 380 mm to 1300 mm roll diameter) plus feeders and folders, sourced from BMM WESTON, HJ WEIR, IMAGE, and proprietary Supershine brands, for processing high-volume linen and uniform flatwork in commercial laundry operations.
- Commercial Laundry Equipment — Drycleaning Systems Perc, hydrocarbon, and multisolvent drycleaning machines with capacities ranging from 10 kg to 45 kg, sourced from ITALCLEAN and proprietary Supershine brands, used by commercial drycleaning operations serving hospitality and garment care customers.
- Commercial Laundry Equipment — Finishing Systems Finishing equipment including utility/mushroom/collar and cuff presses, vacuum/blowing/spotting boards, form finishers, single/double buck presses (including hot head variants), sourced from PONY, FORENTA, and proprietary Supershine brands, for drycleaning and laundry finishing operations.
- Commercial Laundry Equipment — Auxiliary Equipment Stack washer/dryer units, uniform conveyors, marking machines, packing machines, and transportation trolleys, sourced from SPEEDQUEEN, FORENTA, THERMOPACH, HAWO, and proprietary Supershine brands, supporting commercial laundry operations.
- Commercial Laundry Equipment — Plant Room Equipment Plant room equipment including vacuum systems, air compressors, boilers and accessories, sourced from REMA, INGERSOLL RAND, and THERMAX, used to support commercial laundry plant operations.
- Commercial Kitchen Equipment Commercial kitchen equipment solutions for the hospitality industry, delivered through the company's wholly-owned subsidiary Supershine Hospitality Solutions Pvt. Ltd., targeting hotels, resorts, and hospitality establishments requiring tailored kitchen setups within given budget and space constraints.
- Assessment & Project Planning Services Professional survey and project planning services that produce customized solutions resulting in improved productivity and substantial savings in labor, water, steam, electricity, and wash materials, provided to enterprise customers as the first stage of Supershine's turnkey project model.
- Supply Services Equipment supply services backed by state-of-the-art technology and timely delivery, providing enterprise customers with globally renowned commercial laundry and kitchen equipment from Supershine's brand partners.
- Installation & Commissioning Services Full project startup and machinery installation with commissioning, delivered by Supershine's dedicated execution team with minimum interruption to the customer's production schedule, for enterprise laundry and kitchen projects.
- Training Services Technical training delivered by Supershine's skilled technical team to customer staff to enable efficient operation of commercial laundry and kitchen equipment.
- Service & Maintenance Ongoing service and maintenance support delivered through Supershine's wide network of strategically located service engineers, providing rapid response should a problem arise with installed equipment.
Quantifiable outcome
- Improved productivity with substantial savings in labor, water, steam, electricity and wash materials
- +1 more outcomes
Companies that use Supershine
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles3 records
Supershine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Supershine partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- MILNORcoreMILNOR is a globally renowned manufacturer of industrial laundry equipment including tunnel washers and stand-alone washer extractors with capacities ranging from 11kg to 2000kg. Supershine represents MILNOR as their authorized partner in India.
- ADC (American Drycleaner Corporation)coreADC is a manufacturer of industrial drying tumblers with capacities from 11kg to 350kg. Supershine distributes ADC products in the Indian market.
- IMAGEcoreIMAGE manufactures flat work ironers, dryers, and washer extractors. Products include flat work ironers with 1-3 rolls and roll diameters from 380mm to 1200mm, and drying tumblers from 15kg to 120kg capacity.
- ITALCLEANcoreITALCLEAN manufactures drycleaning machines including perc, hydrocarbon, and multisolvent systems with capacities from 10kg to 45kg. Supershine represents ITALCLEAN in India.
- BMM WESTONcoreBMM WESTON specializes in flat work ironers with 1-3 rolls and roll diameters from 600mm to 1300mm. Supershine distributes BMM WESTON products in India.
- HJ WEIRcoreHJ WEIR manufactures feeders and folders for flatwork processing. Supershine represents HJ WEIR for the Indian market.
- PONYcorePONY is an Italian manufacturer of finishing presses including utility/mushroom/collar and cuff presses, vacuum/blowing/spotting boards, form finishers, and single/double buck presses for drycleaning and laundry applications.
- FORENTAcoreFORENTA manufactures finishing presses for commercial laundry operations. Supershine distributes FORENTA products in India.
- SPEEDQUEENsupportingSPEEDQUEEN manufactures stack washer/dryer units and uniform conveyors. Supershine distributes SPEEDQUEEN products as part of their auxiliary equipment portfolio.
- REMAsupportingREMA manufactures plant room equipment including vacuum systems for commercial laundry operations.
- INGERSOLL RANDsupportingINGERSOLL RAND supplies air compressors for plant room equipment in commercial laundry systems.
- THERMAXsupportingTHERMAX manufactures boilers and accessories for plant room equipment in commercial laundry operations.
- E-Waste Recyclers IndiasupportingE-Waste Recyclers India is Supershine's partner for collection and disposal of e-waste on PAN India basis. They process e-waste at their plant in Nuh, Haryana. This partnership ensures environmental compliance and proper e-waste management as per Indian regulations.
- OM Logistics Ltd.supportingOM Logistics Ltd. provides logistics services for e-waste collection across India through their network of collection centers in multiple states. This partnership enables Supershine to offer convenient e-waste disposal options to customers.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Supershine competitors and assessment
Company assessmentBroad incumbents
- Kannegiesser: German industrial laundry machinery manufacturer producing tunnel systems, ironers, and automated laundry lines. Overlaps with Supershine's central laundry and institutional (railways, hospitals) offerings, particularly for large-volume customers.
- Jensen Group: Belgian global leader in industrial laundry equipment (tunnel washers, ironers, automation). Larger and more globally entrenched than Supershine, offering overlapping capabilities to large hotel, healthcare, and industrial laundries, though without Supershine's India-specific distribution density.
- Girbau: Spanish commercial laundry equipment manufacturer with global distribution across washers, dryers, ironers, and finishing systems. Broadly comparable product range to Supershine's MILNOR/ADC-supplied portfolio for hospitality and healthcare segments.
- Alliance Laundry Systems: US-based global commercial laundry group whose Speed Queen brand is one of the OEMs Supershine already distributes. As the parent manufacturer, Alliance represents both a partner (Speed Queen) and a larger competitor whose India strategy Supershine is exposed to.
- Schulthess Maschinen: Swiss commercial laundry equipment manufacturer with broad product range across washers, dryers, and finishing systems. Comparable in category coverage and customer segment to Supershine, primarily operating outside India.
- Hobart: Global commercial foodservice and warewashing equipment manufacturer (part of ITW). Comparable to Supershine's commercial kitchen equipment subsidiary (Supershine Hospitality Solutions) for the hospitality segment on the kitchen side of the business.
Direct peers
- Renzacci: Italian industrial laundry and drycleaning equipment manufacturer with global reach. Closely comparable to Supershine's ITALCLEAN-supplied drycleaning and finishing portfolio for hospitality and drycleaning customers.
- Electrolux Professional: Global commercial laundry and foodservice equipment manufacturer with an established India presence selling washer extractors, dryers, ironers, and finishing systems to the same hotel and hospital customers Supershine serves. Most direct head-to-head competitor in the Indian premium commercial laundry segment.
- Miele Professional: German premium commercial laundry equipment manufacturer (washers, dryers, ironers, wet cleaning systems) with India operations. Directly comparable in product range, customer segment (luxury hotels, hospitals, drycleaners), and quality positioning to Supershine's branded portfolio.
Emerging players
- IFB Industries: Indian appliance manufacturer with a growing commercial laundry and front-loading washer presence in India. Regional competitor targeting overlapping Indian hospitality and institutional customers, though with a less specialised industrial laundry focus than Supershine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Supershine social profiles
Digital presenceSupershine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supershine leadership team
Management profileNumber of profiles
Profiles2 records
Supershine subsidiaries and ownership
Company hierarchySubsidiaries1 record
Supershine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supershine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supershine
What does Supershine do?
Supershine supplies, installs, and services commercial laundry equipment (washer extractors, drying tumblers, flatwork ironers, feeders/folders, drycleaning machines, finishing presses, auxiliary and plant room equipment) and commercial kitchen equipment from globally renowned brands, primarily to enterprise hospitality, healthcare, industrial, and institutional customers in India. The company delivers end-to-end project engineering — professional survey, design, supply, installation, commissioning, staff training, and ongoing maintenance — backed by 30+ years of experience, 1,700+ clients, and 2,200+ installations.
Is Supershine a public or private company?
Supershine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supershine founded?
Supershine was founded in 1990. It employs 101 to 250 people.
Where is Supershine based?
Supershine is headquartered in Gurugram, India, in the Asia region.
How does Supershine make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are project Engineering Services, maintenance and Service and staff Training.
Who are Supershine's main competitors?
Broad incumbents on record are Kannegiesser, Jensen Group, Girbau, Alliance Laundry Systems, Schulthess Maschinen and Hobart. Direct peers are Renzacci, Electrolux Professional and Miele Professional. IFB Industries is listed as an emerging player.
Does Supershine have an API?
No public API is recorded for Supershine.