White Hag Irish Brewing
White Hag Irish Brewing is an independent Irish craft brewery founded in 2013 in Ballymote, Co. Sligo, producing IPAs, lagers, sours, stouts, and a crowdfunded barrel-aged program, sold via D2C e-commerce, Irish retail chains, export to 7+ countries, taproom, and subscription.
- Company typePrivate
- Founded2013
- HeadquartersBallymote, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What White Hag Irish Brewing does
White Hag Irish Brewing is an independent craft brewery founded in 2013 in Ballymote, Co. Sligo, by three Sligo natives (Bob Coggins, Paul Mullin, Brian Mc Ternan), making it the county's first brewery in over 100 years. The company produces a portfolio spanning IPAs (hazy, West Coast, New England, session, micro, double), lagers, sour ales, stouts, and a signature Púca wild yeast sour range, alongside a crowdfunded barrel-aging program launched in 2016 that now houses nearly 300 oak barrels (Bourbon, Scotch, Irish spirit, European wine, sherry) and has produced over 40 styles with aging cycles of up to 7 years.
Revenue is generated through five parallel streams: direct-to-consumer sales via a Shopify online store (next-day delivery in Ireland, free over €60), wholesale distribution through Ireland's three largest supermarket chains (Dunnes, SuperValu, Tesco) and convenience groups (Spar, EUROSPAR, Centra), international export to 7+ countries, the on-site Barrel House taproom (food, cocktails, events for up to 80 guests), and a monthly beer subscription service (Clann) at three price tiers with 12-month commitments. A newer revenue line is Irish whiskey produced in partnership with Great Northern Distillery, finishing spirits in barrels used for the brewery's aging program.
The business is bootstrapped, private, and operates with 1-10 employees under The White Hag Brewing Company Limited. Brand identity is built on Irish mythology (Modern Myth Making content series) and the brewery runs an annual Hagstravaganza festival featuring 80+ craft beers. Multiple award-winning products (notably Little Fawn Session IPA) and recent certifications (gluten-free) support premium positioning within the Irish craft segment.
White Hag Irish Brewing firmographics
Firmographics- Name
- White Hag Irish Brewing
- Legal name
- The White Hag Brewing Company Limited
- Website
- https://thewhitehag.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- White Hag Irish Brewing is an independent Irish craft brewery founded in 2013 in Ballymote, Co. Sligo, producing IPAs, lagers, sours, stouts, and a crowdfunded barrel-aged program, sold via D2C e-commerce, Irish retail chains, export to 7+ countries, taproom, and subscription.
- Ownership category
- akta.pro rank
White Hag Irish Brewing industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where White Hag Irish Brewing is headquartered
LocationHeadquarters
- HQ city
- Ballymote
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
White Hag Irish Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Beer Sales: Online store sales of packaged beer (cans, bottles) in various sizes (330ml, 440ml) and pack configurations. Prices range from €15 for gift packs to €140 for premium barrel-aged stouts.
- Retail Distribution: Wholesale distribution to national supermarket chains (Dunnes, SuperValu, Tesco) and convenience stores (Spar, EUROSPAR, Centra) across Ireland.
- Taproom & Events: Barrel House taproom generates revenue from beer poured on-site, food sales (Tavern Style pizza), cocktails, and venue hire. Brewery tour tickets (€15-€45) and event bookings.
- Beer Subscription (Clann): Monthly subscription boxes: Clann Core (€33), Clann More (€38), Clann Massive (€62). Delivers fresh craft beer to door with 12-month minimum commitment.
- Merchandise: Branded merchandise including T-shirts (€20-€25), sweaters (€65), tote bags (€10), pint glasses (€30), snifter glasses (€6), and gift cards.
- Keg Rentals: Keg rental service for events, providing beer and bar equipment for private gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard canned/bottled beer 6-24 pack |
| Subscription | Monthly | Clann Core Subscription |
| Subscription | Monthly | Clann More Subscription |
| Subscription | Monthly | Clann Massive Subscription |
| Unit Pricing | Pay-as-you-go | Brewery Tour & Tasting Experiences |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
White Hag Irish Brewing product offering
Product offeringCore offering
The White Hag is a craft beer brewery producing a diverse range of IPAs, lagers, stouts, sours, and specialty barrel-aged beers. The company operates a D2C online store, a taproom (Barrel House) in Ballymote, runs brewery tours and events, and offers a monthly beer subscription service (Clann). It also collaborates with Great Northern Distillery on whiskey products using former beer-aging barrels.
Product overview
The White Hag is a modern independent craft brewery based in Ballymote, Co. Sligo, Ireland, founded in 2013. The company offers a diverse portfolio of craft beers led by award-winning stouts and a strong lineup of IPAs (including Hazy IPAs, West Coast IPAs, New England IPAs, Session IPAs, and Micro IPAs), along with lagers, fruit lagers, and sour ales. The product range includes core offerings like Little Fawn Session IPA, Phantom Hazy IPA, Atlantean New England IPA, Cloudless Ice Cold Lager, and Dagda Extra Pale Ale; specialty barrel-aged beers from their crowdfunded aging program (Black Boar, Festa Nuda, Maccan, Silver Branch, Benandonner); and premium whiskey products (Black Boar and Puca Barrel Aged Single Malts) created in partnership with Great Northern Distillery. Beyond beer, they offer subscription services (The White Hag Clann), brewery experiences and tours, the Barrel House taproom venue, and annual events including Hagstravaganza festival.
Differentiator
Problem solved
Functional benefit
Brands
- Barrel House: Purpose-built taproom and social space at the brewery serving fresh beers, cocktails, wine, and pizza
- Hagstravaganza
- The White Hag Clann
- Spirit of The White Hag
Products and services
- Phantom | Hazy IPA
Quantifiable outcome
- Nearly 300 oak barrels in dedicated aging facility
- +3 more outcomes
Companies that use White Hag Irish Brewing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
White Hag Irish Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
White Hag Irish Brewing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Brasserie NautilecoreCollaboration with French brewery Brasserie Nautile (Nantes) to produce Salt & Stone West Coast IPA. Joint product development combining Irish and French brewing expertise. Limited release collaboration showcasing cross-border craft beer culture.
- John Nolan / Johnny's Off LicensecoreCollaboration with John Nolan, owner of Rome's legendary Johnny's Off License beer shops, to create Malafemmenna Double IPA. Tribute to fresh, bold, hop-forward beers designed for long summer evenings.
- Great Northern DistillerycoreBarrels from The White Hag's aging programme are transferred to Great Northern Distillery for whiskey finishing. Joint Spirit of The White Hag project creates distinctive Irish whiskeys aged in former beer barrels. First batch of 2 styles now available.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
White Hag Irish Brewing competitors and assessment
Company assessmentEmerging players
- Beavertown Brewery: UK craft brewery (London) with a strong IPA/hazy portfolio, bold branding, and growing international distribution. Comparable as a European craft peer competing in similar styles and on similar UK/EU retail shelves where White Hag also exports.
Broad incumbents
- BrewDog: Global craft beer incumbent with significant Irish operations (brewpubs, brewery, retail). Competes for the same craft beer consumer but at much greater scale and with institutional backing; relevant as the dominant branded craft competitor in Ireland and export markets.
- Diageo (Guinness): Global beverage giant and the dominant Irish beer brand (Guinness) with unmatched on-premise and export distribution. Relevant as the incumbent setting retail standards, pricing benchmarks, and export regulatory frameworks that any Irish craft brewery must compete against.
Direct peers
- Kinnegar Brewing: Independent craft brewery founded in 2011 in Donegal, Ireland, producing a similar range of IPAs, lagers, and seasonal beers with national and limited international distribution. Closest like-for-like Irish craft peer in scale, age, and channel mix.
- Third Barrel Brewing: Irish craft brewery producing modern IPAs, sours, and barrel-aged beers for the Irish and UK markets. Comparable in product mix (sours, barrel-aged, hazy IPAs) and indie craft positioning.
- Porterhouse Brewing Company: Long-established Irish craft brewery operating brewpubs and packaged retail distribution nationwide, with a similar broad portfolio of styles. Comparable as an Irish craft peer with both on-site hospitality and packaged beer distribution.
- Eight Degrees Brewing: Independent Irish craft brewery based in Cork, founded in 2011, with a wide IPA/stout/lager range, national supermarket distribution, and select exports. Closely comparable to White Hag in vintage, scale, and route-to-market.
- O'Hara's / Carlow Brewing Company: One of Ireland's longest-running independent craft breweries, with national and export distribution of stouts, lagers, and IPAs. Comparable as an established Irish craft peer with strong off-trade presence and broader geographic reach.
- Hope Beer: Irish craft brewery (Clonmel, Co. Tipperary) producing hop-forward beers, stouts, and limited editions with national off-trade presence. Comparable in size, product style (IPAs, barrel-aged specialties), and direct-to-consumer focus.
- Whiplash Beer: Dublin-based craft brewery known for hop-forward, hazy, and pastry-style beers with strong brand identity and limited international releases. Comparable in style portfolio, target consumer (craft beer enthusiasts), and indie brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
White Hag Irish Brewing social profiles
Digital presenceWhite Hag Irish Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Hag Irish Brewing leadership team
Management profileNumber of profiles
Profiles6 records
White Hag Irish Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Hag Irish Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Hag Irish Brewing
What does White Hag Irish Brewing do?
The White Hag is a craft beer brewery producing a diverse range of IPAs, lagers, stouts, sours, and specialty barrel-aged beers. The company operates a D2C online store, a taproom (Barrel House) in Ballymote, runs brewery tours and events, and offers a monthly beer subscription service (Clann). It also collaborates with Great Northern Distillery on whiskey products using former beer-aging barrels.
Is White Hag Irish Brewing a public or private company?
White Hag Irish Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Hag Irish Brewing founded?
White Hag Irish Brewing was founded in 2013. It employs 1 to 10 people.
Where is White Hag Irish Brewing based?
White Hag Irish Brewing is headquartered in Ballymote, Ireland, in the Europe region.
How does White Hag Irish Brewing make money?
Six revenue lines are on record. Direct Beer Sales are the primary driver. The others are retail Distribution, taproom & Events, beer Subscription (Clann), merchandise and keg Rentals.
Who are White Hag Irish Brewing's main competitors?
Beavertown Brewery is listed as an emerging player. Broad incumbents are BrewDog and Diageo (Guinness). Direct peers are Kinnegar Brewing, Third Barrel Brewing, Porterhouse Brewing Company, Eight Degrees Brewing, O'Hara's / Carlow Brewing Company, Hope Beer and Whiplash Beer.
Does White Hag Irish Brewing have an API?
No public API is recorded for White Hag Irish Brewing.
What industry is White Hag Irish Brewing in?
White Hag Irish Brewing's product category is Craft Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 5180.