Hero Entertainment
- Company typePrivate
- Founded2015
- HeadquartersBeijing, China
- Headcount—
- GTM typeB2C
- OfferingSoftware
Hero Entertainment firmographics
Firmographics- Name
- Hero Entertainment
- Legal name
- HK HERO ENTERTAINMENT CO., LIMITED
- Website
- https://herogame.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Ownership category
- akta.pro rank
Hero Entertainment industry classification
Industry- Product category
- Mobile and PC Game Development
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Strategy/4X/Management Game Studios (MPAFAAAK)
- akta.pro secondary industries
- Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF), Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where Hero Entertainment is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Hero Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Game Sales and Virtual Goods: Players can purchase Virtual Goods including character skins, mounts, vehicles, digital cards, experience boosts, gear, and other in-game customization using legal currency or tokens. Virtual Goods have no monetary value and cannot be redeemed for cash.
- In-Game Currency (Tokens): Virtual currency issued within games that can be purchased with legal currency and used to buy value-added services. Subject to applicable foreign exchange control regulations.
- Value-Added Services: Premium services that enrich game resources and improve game efficiency, available for purchase within games.
- Game Publishing: Revenue generated from publishing games developed internally and through partnerships, including titles like Black Myth: Wukong co-produced with Game Science.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play games with in-game purchases |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
Hero Entertainment product offering
Product offeringCore offering
Hero Entertainment (Hero Games) is a global game development and publishing company that develops and publishes free-to-play video games across mobile (iOS/Android), PC (Steam, Epic Games Store, WeGame), and console (PlayStation 5) platforms. The company operates as both developer and publisher with a portfolio spanning action RPGs (Gray Raven: Punishing, Dynasty Legends 2), sandbox survival competitive games (Last Island of Survival), open-world action games (Wuthering Waves, Auroria), and mobile e-sports titles (Crisis Action, Art of War: Red Tides), and co-produced titles (Black Myth: Wukong). Revenue is generated primarily through in-game virtual goods, in-game tokens, and value-added services.
Product overview
Hero Games is a global gaming company founded in 2015 with over 1,800 employees across China, Europe, America, and Asia. The company operates as a developer and publisher with a diverse portfolio of games spanning multiple genres. Core products include action RPGs like Gray Raven: Punishing and Dynasty Legends 2, sandbox survival games like Last Island of Survival and Crisis X, open-world action games like Wuthering Waves and Auroria, and the co-produced Black Myth: Wukong. The company also offers HeroPub, a community app for gamers. Recent releases include Duet Night Abyss (scheduled for Q4 2025) and Crisis X. Notable achievements include Black Myth: Wukong's global launch with 10 million+ first-week sales and multiple industry awards.
Differentiator
Problem solved
Functional benefit
Brands
- HEROPUB: Community app for gamers featuring official game information, game tools, and social sharing features
- Last Island of Survival
Products and services
- Black Myth: Wukong An action role-playing game set against Chinese mythology, drawing from Journey to the West. Developed by Game Science and co-produced by Hero Games. Available on PS5, Steam, Epic Games Store, and WeGame. Won Best Visuals Award and Best Epic Game Award at Gamescom 2024.
- Wuthering Waves An open-world action game launched globally with simultaneous open beta testing on all platforms.
- Auroria Open-world game launched on all platforms and reached top of App Store free chart.
- Last Island of Survival First self-developed sandbox survival competitive game featuring wilderness survival, civilization development, and multiverse gameplay. Post-apocalyptic survival experience with resource scavenging, crafting, and building mechanics.
- Gray Raven: Punishing High-quality action RPG released in mainland China, Japan, and Korea. Won 'Most Innovative Game' award at Google Play Awards 2021 and listed as top 3 bestsellers on Korean App Store in first month. Won multiple awards including 'Most Attention-Grabbing Game Company' at Hardcore Alliance Blackstone Ceremony.
- Eternal Evolution Game launched on all platforms, reaching top of free charts in US and France, top 10 in Germany, UK, and Italy free charts. Entered bestseller lists in multiple overseas markets.
- Dynasty Legends 2 Successfully released in mainland China and entered App Store bestseller list TOP 7.
- Art of War: Red Tides Real-time strategy/mobile e-sports game available on iOS across 154 countries and regions globally. Won Apple's 2017 iPad Game of the Year.
- Three Kingdoms Game successfully promoted in Japan. Won 'Best Asian Overseas Case' at Google Play and 'Top 50 Leading Chinese Brands' on Facebook in 2018.
- Three Kingdom M Game successfully promoted in Japan as part of the Three Kingdoms franchise.
- Crisis Action Mobile e-sports game successfully promoted in Hong Kong, Macao, Taiwan, China and Southeast Asia regions.
- King of Warship: 10v10 Mobile competitive warship game released in 2016.
- Dark Blade 3 Action game successfully released in mainland China in 2021.
- Utopia: Origin Survival game released on all platforms in 2018, operating steadily for more than 4 years with game data maintaining growth.
- Clash of Panzer: Tank Battle Tank battle game released on all platforms in 2018.
- Shin Sangokushi (新三國志) New Romance of the Three Kingdoms game officially authorized by KOEI TECMO, released in 2018.
- HEROPUB Community app for gamers featuring faster official game information, efficient game tools, social sharing, and walkthrough sharing. Available on iOS and Android.
Quantifiable outcome
- 10 million+ copies sold in first week for Black Myth: Wukong
- +4 more outcomes
Companies that use Hero Entertainment
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Hero Entertainment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Hero Entertainment partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Game SciencecoreHero Games partnered with Game Science in 2017 based on shared values. Hero Games invested in and co-produced Black Myth: Wukong, which launched globally in August 2024 and achieved 10 million+ copies sold in first week.
- TencentcoreTencent will publish Project Stars, Hero Games' UE4 space sandbox exploration game. This is a key publishing partnership for their flagship title.
- PlayStation 5 (Sony)coreBlack Myth: Wukong launched on PS5 platform as one of the launch platforms alongside Steam, Epic Games Store, and WeGame.
- ApplecoreApple CEO Tim Cook visited Hero Games in December 2017, acknowledging Hero Games as an important member of the Apple developer community. Hero Games provides immersive experiences for iPhone and iPad users.
- Communication University of ChinaminorHero Games partnered with Communication University of China to open China's first e-sports major, advancing e-sports education.
- KOEI TECMOcoreHero Games released 新三國志 (New Romance of the Three Kingdoms), officially authorized by KOEI TECMO.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Hero Entertainment competitors and assessment
Company assessmentDirect peers
- miHoYo (HoYoverse): Chinese action RPG and open-world game developer (Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd) with global distribution. Most directly comparable to Hero on genre (action RPG/open-world), Chinese origin, global live-service monetization, and UE4/UE5-based production.
- Game Science: Developer of Black Myth: Wukong, in which Hero holds a minority investment and co-produced. Directly comparable on the action RPG genre, UE4/UE5 production quality, and Chinese mythology-themed content.
- Kuro Games: Developer of Punishing: Gray Raven, in which Hero holds a minority stake. Highly comparable on action RPG genre, mobile-first origin, and global distribution footprint across China, Japan, and Korea.
- Lilith Games: Chinese mobile game developer known for AFK Arena and Rise of Kingdoms with strong global mobile publishing. Comparable to Hero on Chinese origin, mobile-first game development, and international distribution via Apple/Google ecosystems.
- FunPlus: Chinese-founded game developer and publisher with global mobile hits (State of Survival, King of Avalon). Comparable to Hero on Chinese origin, global mobile distribution, and strategy/survival genre overlap with titles like Last Island of Survival.
- Papergames (Infold Games): Chinese game developer behind Love Nikki and the Shining Nikki series, with growing action RPG and open-world ambitions. Comparable to Hero on Chinese origin, mobile game development, and an expanding pipeline of globally distributed titles.
Broad incumbents
- NetEase Games: One of the two largest Chinese game developers and publishers, with a broad portfolio spanning PC, mobile, and console titles. Comparable to Hero on geographic origin, multi-genre publishing, and global ambitions, but materially larger scale and deeper IP catalog.
- Tencent Games: World's largest game publisher by revenue, with stakes in Riot, Epic, Supercell, and many others. Comparable to Hero as both a Chinese game publisher and a distribution partner (Tencent is publishing Hero's Project Stars), though with far greater scale and a more diversified portfolio.
- Perfect World Games: Long-standing Chinese game developer and publisher with titles across PC, mobile, and console, including action RPGs. Comparable to Hero on multi-platform publishing and Chinese origin, but with a more mature and broader catalog.
Regional players
- Yostar: Chinese-founded game publisher specializing in Japanese and global mobile game publishing (Azur Lane, Arknights). Comparable to Hero on Chinese origin, mobile publishing capability, and East Asian market focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hero Entertainment social profiles
Digital presenceHero Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero Entertainment leadership team
Management profileNumber of profiles
Profiles2 records
Hero Entertainment subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hero Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero Entertainment
What does Hero Entertainment do?
Hero Entertainment (Hero Games) is a global game development and publishing company that develops and publishes free-to-play video games across mobile (iOS/Android), PC (Steam, Epic Games Store, WeGame), and console (PlayStation 5) platforms. The company operates as both developer and publisher with a portfolio spanning action RPGs (Gray Raven: Punishing, Dynasty Legends 2), sandbox survival competitive games (Last Island of Survival), open-world action games (Wuthering Waves, Auroria), and mobile e-sports titles (Crisis Action, Art of War: Red Tides), and co-produced titles (Black Myth: Wukong). Revenue is generated primarily through in-game virtual goods, in-game tokens, and value-added services.
Is Hero Entertainment a public or private company?
Hero Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hero Entertainment founded?
Hero Entertainment was founded in 2015.
Where is Hero Entertainment based?
Hero Entertainment is headquartered in Beijing, China, in the Asia region.
How does Hero Entertainment make money?
Four revenue lines are on record. Game Sales and Virtual Goods are the primary driver. The others are in-Game Currency (Tokens), value-Added Services and game Publishing.
Who are Hero Entertainment's main competitors?
Direct peers on record are miHoYo (HoYoverse), Game Science, Kuro Games, Lilith Games, FunPlus and Papergames (Infold Games). Broad incumbents are NetEase Games, Tencent Games and Perfect World Games. Yostar is listed as a regional player.
Does Hero Entertainment have an API?
No public API is recorded for Hero Entertainment.
What industry is Hero Entertainment in?
Hero Entertainment's product category is Mobile and PC Game Development. Its primary akta.pro industry code is MPAFAAAK, Strategy/4X/Management Game Studios, with a secondary code of MPAFAJAF, Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC). Its NAICS code is 713 and its SIC code is 7900.