Velocity Logic
Velocity Logic provides a cloud-based, AI-powered loyalty platform for fuel retailers, convenience stores, and major oil brands, processing 700M+ transactions across 15,000+ active sites and enabling real-time bank points redemption through its Pay with Points network.
- Company typePrivate
- Founded2020
- HeadquartersBinghamton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Velocity Logic does
Velocity Logic Group is a private, founder-owned loyalty technology company founded in 2020 and headquartered in Binghamton, New York, with additional offices in the US, Canada, and India. The company operates a cloud-based, API-first loyalty and engagement platform purpose-built for fuel retailers, convenience store chains, and major oil brands, with secondary reach into credit card issuers, financial institutions, and CPG manufacturers. Its modular architecture centers on the patented Loyalty Cloud (multi-program orchestration with real-time reward stacking and SKU-level detail), augmented by Target All AI (behavioral segmentation and hyper-personalized offer generation), Pay with Points (real-time bank points redemption at the pump), Onsite Enrollment (frictionless acquisition at the pump or POS), Tobacco Rewards (age-verified manufacturer-funded promotions), Major Oil Loyalty (enterprise brand programs), and Credit Card Loyalty (PCI-compliant card-linked rewards across Visa, Mastercard, and Amex).
The platform processes 700M+ transactions annually, engages 20M+ households, and is deployed across 23,000+ contracted retail sites with 15,000+ sites actively running loyalty programs, at 99% uptime. Velocity Logic generates revenue through three streams: SaaS/platform subscriptions on multi-year enterprise contracts, transaction-based fees on $120M+ annual funded redemptions routed through the Pay with Points network, and licensing of proprietary technology to certified partners. Its flagship enterprise customer is BP/Amoco, with Pay with Points deployed across approximately 7,000 branded locations, complemented by certified integrations with Verifone, Dover Fueling Solutions, Fiserv, Engage People, Altria, LexisNexis, and Alida. The company holds granted U.S. Patent No. 10,715,636 for the Loyalty Switch portability technology and a filed-pending Loyalty Cloud patent application, and is led by founder/CEO Ray Stanton III, CTO Mirko Gojkovic, CFO Luke Stanton, and Head of Business Vik Mehta.
Velocity Logic firmographics
Firmographics- Name
- Velocity Logic
- Legal name
- Velocity Logic Group
- Website
- https://velocitylogicgroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velocity Logic provides a cloud-based, AI-powered loyalty platform for fuel retailers, convenience stores, and major oil brands, processing 700M+ transactions across 15,000+ active sites and enabling real-time bank points redemption through its Pay with Points network.
- Ownership category
- akta.pro rank
Velocity Logic industry classification
Industry- Product category
- Retail Loyalty Software
- NAICS
- Gasoline Stations and Fuel Dealers (457)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH)
- akta.pro secondary industries
- Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN)
Keywords
Where Velocity Logic is headquartered
LocationHeadquarters
- HQ city
- Binghamton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Velocity Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS/Platform Subscription: Velocity Logic generates primary revenue through software-as-a-service (SaaS) platform subscriptions, licensing its Loyalty Cloud, Target All AI, and associated modules to fuel retailers, convenience store chains, and major oil brands on an annual or multi-year contract basis.
- Transaction-Based Fees (Pay with Points): The Pay with Points platform generates transaction fees for each loyalty points redemption processed at fuel retailers. Velocity Logic routes funded redemptions through its network, earning a take rate on $120 Million+ in annual funded redemptions.
- Platform and Technology Licensing: Licensing of proprietary technologies including Loyalty Switch, Onsite Enrollment, and API integrations to channel partners and embedded deployment partners such as Verifone and Dover Fueling Solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on retail network scale and program complexity. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Velocity Logic product offering
Product offeringCore offering
Velocity Logic sells a patented, API-first cloud-based loyalty and engagement platform built specifically for fuel retailers, convenience store chains, and major oil brands. Its core offering, Loyalty Cloud, orchestrates multi-program rewards in real time, while modules such as Target All AI (personalization), Pay with Points (bank-funded pump discounts), Enrollment, Tobacco Rewards, and Credit Card Loyalty enable end-to-end customer acquisition, personalization, and redemption at the pump and in-store.
Product overview
Velocity Logic offers a modular, API-first loyalty platform for fuel and convenience retailers consisting of a core platform (Loyalty Cloud) with integrated modules. Loyalty Cloud is the patented central orchestration hub that enables reward stacking and multi-program management. Individual modules include: Target All AI (autonomous loyalty engine for segmentation and personalized offers), C-Store Loyalty (convenience store-specific loyalty), Enrollment (real-time customer acquisition), Tobacco Rewards (age-verified tobacco promotions), Pay with Points (bank points redemption at pump), Major Oil Loyalty (enterprise fuel brand solutions), and Credit Card Loyalty (card-linked rewards). The platform connects fuel programs and c-store offers under one roof with real-time processing at the pump and POS.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty Cloud Patented cloud-based loyalty platform that orchestrates and stacks rewards from multiple programs in real time, providing SKU-level detail and centralized loyalty management for fuel and convenience retailers.
- Target All AI AI-powered loyalty engine that uses real-time purchase behavior and external datasets to segment customers with precision and deliver automated, hyper-personalized campaigns across pump, in-store, and mobile channels.
- C-Store Loyalty Complete loyalty platform tailored for fuel and convenience retailers, connecting fuel programs and convenience store offers under one roof with segmentation, dynamic targeting, campaigns, clubs, frequency programs, multichannel communication, and analytics.
- Enrollment Onsite Enrollment platform that turns every transaction into a loyalty acquisition opportunity by using real-time identification to prompt non-loyalty customers to join loyalty programs at the pump or in-store, enrolling customers in seconds via card swipe, phone number, or pump prompt.
- Tobacco Rewards Tobacco loyalty solution enabling retailers to run brand-funded promotions with real-time age verification, SKU-level reporting, and funding reconciliation; Tier 4 certified with Altria.
- Pay with Points Platform enabling fuel retailers and financial institutions to provide cardholders with real-time fuel discounts by redeeming bank reward points directly at the pump via swipe or mobile app, connecting banks and card networks to fuel retailers with fully funded discounts.
- Major Oil Loyalty Flexible loyalty infrastructure for oil brands and operators to scale rewards across channels and partners, managing national, local, and brand-funded offers through a single integrated platform across mobile, POS, and CRM systems.
- Credit Card Loyalty Platform enabling banks and retailers to deliver PCI-compliant, real-time card-based loyalty rewards with tokenized payments, dynamic earn/burn rules, single-swipe redemption, and support for co-branded and open-loop loyalty cards across Visa, Mastercard, and Amex.
Quantifiable outcome
- 23,000+ contracted retail sites and 15,000+ active loyalty program sites globally
- +5 more outcomes
Companies that use Velocity Logic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Velocity Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Velocity Logic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- BP/AmocoflagshipBP/Amoco represents Velocity Logic's flagship enterprise partnership, with the company's Pay with Points platform deployed across approximately 7,000 BP and Amoco branded fuel retail locations. The partnership enables BP's loyalty program members to earn and redeem rewards at the pump and in convenience stores.
- FiservcoreFiserv serves as a core technology integration partner, connecting Velocity Logic's loyalty platform with financial transaction processing systems to enable seamless loyalty reward redemption and transaction data synchronization across the Pay with Points network.
- Engage PeoplecoreEngage People provides a partner platform integration with Velocity Logic's loyalty ecosystem, enabling cross-platform loyalty program connectivity and expanded redemption options within the Pay with Points network.
- Dover Fueling SolutionscoreDover Fueling Solutions is a certified integration partner providing the fuel dispensing technology infrastructure across which Velocity Logic's loyalty and Pay with Points capabilities are deployed, enabling loyalty at the pump without replacing existing hardware.
- VerifonecoreVerifone is a certified partner for the Loyalty Switch technology, with Velocity Logic's loyalty portability solution certified on Verifone's fuel dispenser and point-of-sale platforms, enabling loyalty program migration and switching across Verifone-enabled retail environments.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Velocity Logic competitors and assessment
Company assessmentDirect peers
- Paytronix: Paytronix is a direct peer offering a loyalty and engagement platform for restaurants and convenience stores. It competes with Velocity Logic in the c-store loyalty segment and addresses similar pain points around fragmented customer data, personalized offers, and multi-program management.
- P97 Networks: P97 Networks provides mobile commerce, payments, and loyalty solutions specifically for the fuel and convenience retail industry. It is one of Velocity Logic's closest direct competitors, sharing the same end customers (oil majors and c-store chains) and integrating with the same pump/POS ecosystem partners like Verifone.
- PayRange: PayRange offers mobile payment and loyalty solutions at the pump for fuel retailers. It overlaps with Velocity Logic's Pay with Points and Onsite Enrollment capabilities, targeting the same merchant base of small and mid-market fuel/c-store operators.
- Punchh: Punchh (now part of PAR Technology) provides a digital loyalty and engagement platform serving restaurants and convenience stores. It competes head-to-head with Velocity Logic's Loyalty Cloud and Target All AI in c-store customer engagement and AI-driven personalization.
- Thanx: Thanx is a digital loyalty and payments platform for restaurants and retail. It shares Velocity Logic's emphasis on card-linked offers, real-time transaction-based engagement, and integrating loyalty with payment rails, making it a comparable engagement-platform peer.
- Comarch Loyalty & Fuel: Comarch provides loyalty management and fuel retail software (including POS and back-office) for oil majors and large fuel retail networks. It is a direct competitor in the enterprise fuel-loyalty segment, particularly outside North America, and competes for similar large multi-country deployments.
Broad incumbents
- PDI Technologies: PDI Technologies offers a broad suite of fuel retail and convenience store software (ERP, POS, loyalty, payments) serving many of the same large oil brands and c-store chains as Velocity Logic. It represents a broad incumbent with overlapping loyalty capability, but bundled into a much wider portfolio.
- Annex Cloud (by Salesforce): Annex Cloud is a customer loyalty and engagement platform with broader applicability across retail, travel, and financial services. It competes with Velocity Logic in the loyalty/engagement layer for mid-market and enterprise retail, including c-store and adjacent verticals.
Emerging players
- Yotpo Loyalty: Yotpo's loyalty module provides a SaaS loyalty and referral platform for retail and consumer brands. While it lacks Velocity Logic's deep fuel/c-store vertical specialization, it competes for the same enterprise marketing-tech budget for digital loyalty programs.
- Como (Como Connect): Como provides a customer engagement and loyalty platform for multi-location retailers and restaurants. It overlaps with Velocity Logic's C-Store Loyalty and Target All AI capabilities at a more horizontal retail level, making it an adjacent emerging competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Velocity Logic social profiles
Digital presenceVelocity Logic compliance and trust
Trust signalCompliance2 records
Velocity Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocity Logic leadership team
Management profileNumber of profiles
Profiles4 records
Velocity Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocity Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocity Logic
What does Velocity Logic do?
Velocity Logic sells a patented, API-first cloud-based loyalty and engagement platform built specifically for fuel retailers, convenience store chains, and major oil brands. Its core offering, Loyalty Cloud, orchestrates multi-program rewards in real time, while modules such as Target All AI (personalization), Pay with Points (bank-funded pump discounts), Enrollment, Tobacco Rewards, and Credit Card Loyalty enable end-to-end customer acquisition, personalization, and redemption at the pump and in-store.
Is Velocity Logic a public or private company?
Velocity Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velocity Logic founded?
Velocity Logic was founded in 2020. It employs 11 to 50 people.
Where is Velocity Logic based?
Velocity Logic is headquartered in Binghamton, United States, in the North America region.
How does Velocity Logic make money?
Three revenue lines are on record. SaaS/Platform Subscription is the primary driver. The others are transaction-Based Fees (Pay with Points) and platform and Technology Licensing.
Who are Velocity Logic's main competitors?
Direct peers on record are Paytronix, P97 Networks, PayRange, Punchh, Thanx and Comarch Loyalty & Fuel. Broad incumbents are PDI Technologies and Annex Cloud (by Salesforce). Emerging players are Yotpo Loyalty and Como (Como Connect).
Does Velocity Logic have an API?
Yes. API-first platform with real-time capabilities. VLG's platforms offer plug-in integration with POS, pump, and payment systems; real-time at pump & POS; webhooks; tokenization & encryption; SSO (SAML/OIDC), RBAC, audit; privacy-safe matching, consent; cloud-native, HA, autoscale; exports to your data lake. Fully flexible APIs to integrate with brand or operator CRM systems.
What industry is Velocity Logic in?
Velocity Logic's product category is Retail Loyalty Software. Its primary akta.pro industry code is THABAKAH, Loyalty Technology Platforms (LMS, Wallets, APIs), with a secondary code of THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle). Its NAICS code is 457 and its SIC code is 7372.