Sonneveld
- Company typePrivate
- Founded1956
- HeadquartersPapendrecht, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Sonneveld firmographics
Firmographics- Name
- Sonneveld
- Legal name
- Sonneveld Group B.V.
- Website
- https://sonneveld.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Sonneveld industry classification
Industry- Product category
- Bakery Ingredients
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
- akta.pro secondary industries
- Leavening, Baking & Dough Conditioners (Baking Powder, Improvers) (CRADAOAN), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)
Keywords
Where Sonneveld is headquartered
LocationHeadquarters
- HQ city
- Papendrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Sonneveld business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bakery Ingredient Products: Sonneveld generates revenue through the sale of bakery ingredients including bread improvers (powdered, liquid, paste, block forms), bread mixes, pastry mixes, release agents, and related bakery solutions to industrial and artisanal bakeries, foodservice operators, and distributors across Europe and select global markets.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sonneveld product offering
Product offeringCore offering
Sonneveld develops, manufactures, and sells bakery ingredients and solutions including bread improvers (powder, liquid, paste, block formats), bread mixes, pastry mixes (cake, cookie, choux, custard, marzipan), release agents, and glazes for industrial and artisanal bakeries, foodservice operators, and distributors worldwide. As a subsidiary of Orkla, the company also offers baking equipment such as the Easy Go Keg and Easy Go Pro spraying systems for professional bakers.
Product overview
Sonneveld is a bakery ingredients company offering a comprehensive portfolio of bread improvers, bread mixes, pastry ingredients, and release agents. The product portfolio is organized into several key sub-brands and product lines: FermenSon (clean label liquid bread improvers including Prestige and Booster), SonPlus (powdered bread improvers including Clean Label, Soft Silk, Toast Export, Ciabatta), ProSon (block bread improvers), VitaSon (bread mixes including Zonnepit, Multi, Danish Rye, Spelt, Maïs, Austria, Ciabatta Rye, Dark Multigrain, Korenmout, Dinkelbröt), CreationS (concentrated premixes without salt for flexible dosing including Maize, Sunflower, Pumpkin, Mediterranean, Malted Wheat), Credi (confectionery mixes for cakes, cookies, choux, sponge cakes, custards, marzipan), Sonnet (specialty mixes for donuts, brioche, churros), Sonextra (character influencers including Natural Preserve, Sourdough, Spray), QS (extra-fortified bread improvers), and a comprehensive range of release agents including Goldwax, Gold, Pancoating, Divison, and E-series emulsions. Equipment includes Easy Go Pro and Easy Go Keg spraying systems. The products serve artisanal bakeries, industrial bakeries, foodservice, and distributors worldwide, with the company being part of Orkla.
Differentiator
Problem solved
Functional benefit
Brands
- FermenSon: Multi-purpose clean label liquid bread improvers range for bread and laminated products.
- Goldwax
- Credi
- Sonplus
- VitaSon
- CreationS
- Sonfit
- Sonnet
- Easy Go
Products and services
- Bread Improvers
- Bread Mixes
- Pastry Mixes
- Release Agents
- Glazes
- Credi Bakery Solutions
- Clean Label Solutions
- Easy Go Spraying Equipment
Quantifiable outcome
- FermenSon Booster enables up to 30% volume boost for laminated products while maximising product margin and production efficiency.
- +1 more outcomes
Companies that use Sonneveld
Customer profileSegments4 records
Ideal customer profiles4 records
Sonneveld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sonneveld partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CredincoreCredin is an OFI (Orkla Food Ingredients) sister company with over 50 years of pastry expertise across several European countries. Sonneveld maintains close cooperation with Credin to offer a broad portfolio in pastry solutions, combining Credin's pastry expertise with Sonneveld's market knowledge. The companies co-develop and cross-sell products in the confectionery and pastry space, with Credin products (e.g., Credin Gluten Free Softkerne) available through Sonneveld's platform.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sonneveld competitors and assessment
Company assessmentDirect peers
- Lallemand Baking: Canadian-based yeast and bakery solutions unit of Lallemand, offering sourdough and clean-label functional ingredients that overlap with Sonneveld's FermenSon pre-ferment technology and Sonextra sourdough powder range.
- AB Mauri: Global bakery ingredients business of Associated British Foods, manufacturing yeast, bakery mixes, bread improvers, and cake/patisserie products with overlapping portfolios to Sonneveld across industrial and artisanal bakery channels.
- Puratos: Belgian-headquartered global bakery, patisserie, and chocolate ingredients manufacturer offering bread improvers, mixes, sourdough, and release agents comparable to Sonneveld's FermenSon, SonPlus, and Goldwax ranges, serving industrial and artisanal bakeries worldwide.
- Zeelandia: Dutch family-owned bakery ingredients manufacturer producing bread improvers, mixes, and specialty bakery products directly comparable to Sonneveld's Nether roots and FermenSon/SonPlus ranges; competes in BeNeLux industrial and artisanal segments.
- Dawn Foods: US-headquartered global manufacturer of bakery ingredients including bread and cake mixes, glazes, fillings, and icings; overlaps Sonneveld's SonShine RTU, Real Easy Shine, and Credi confectionery mix portfolios.
- CSM Ingredients (now part of Novonesis/AAK): Global bakery ingredients supplier offering bread improvers, cake and pastry mixes, fillings, and release agents with a comparable industrial-bakery focus to Sonneveld, particularly in Western Europe.
- Credin: Orkla Food Ingredients sister company specializing in pastry mixes and bakery ingredients across Europe; co-develops and cross-sells products with Sonneveld through the shared Orkla/OFI distribution platform.
- Bakels (ABF): Swiss-headquartered bakery ingredient manufacturer producing bread mixes, cake mixes, improvers, and fillings for artisan and industrial bakeries; directly overlaps Sonneveld's VitaSon, CreationS, and Credi ranges.
- Lesaffre (Ireks): French yeast and bakery ingredients group with its Ireks subsidiary in Germany producing bread improvers, mixes, and sourdough products that directly compete with Sonneveld's FermenSon, SonPlus, and VitaSon ranges in European bakery markets.
Regional players
- Harry-Brot / Ditsch Group: Germany-focused bakery producer with proprietary ingredient capabilities, primarily serving DACH retail bakeries; competes with Sonneveld's VitaSon and Specialties in German-speaking bakery markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sonneveld social profiles
Digital presenceSonneveld compliance and trust
Trust signalCompliance7 records
Sonneveld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonneveld leadership team
Management profileNumber of profiles
Profiles8 records
Sonneveld subsidiaries and ownership
Company hierarchySubsidiaries4 records
Sonneveld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonneveld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonneveld
What does Sonneveld do?
Sonneveld develops, manufactures, and sells bakery ingredients and solutions including bread improvers (powder, liquid, paste, block formats), bread mixes, pastry mixes (cake, cookie, choux, custard, marzipan), release agents, and glazes for industrial and artisanal bakeries, foodservice operators, and distributors worldwide. As a subsidiary of Orkla, the company also offers baking equipment such as the Easy Go Keg and Easy Go Pro spraying systems for professional bakers.
Is Sonneveld a public or private company?
Sonneveld is a private company. It is classified as corporate owned and is currently operating.
When was Sonneveld founded?
Sonneveld was founded in 1956. It employs 251 to 500 people.
Where is Sonneveld based?
Sonneveld is headquartered in Papendrecht, Netherlands, in the Europe region.
How does Sonneveld make money?
One revenue line is on record: bakery Ingredient Products.
Who are Sonneveld's main competitors?
Direct peers on record are Lallemand Baking, AB Mauri, Puratos, Zeelandia, Dawn Foods, CSM Ingredients (now part of Novonesis/AAK), Credin, Bakels (ABF) and Lesaffre (Ireks). Harry-Brot / Ditsch Group is listed as a regional player.
Does Sonneveld have an API?
No public API is recorded for Sonneveld.
What industry is Sonneveld in?
Sonneveld's product category is Bakery Ingredients. Its primary akta.pro industry code is AFAKAAAE, Baking Mixes, Doughs & Batters Manufacturing, with a secondary code of CRADAOAN, Leavening, Baking & Dough Conditioners (Baking Powder, Improvers). Its NAICS code is 311824 and its SIC code is 2050.