Warshauer Electric Supply

Name

Warshauer Electric Supply

Legal name

Warshauer Electric Supply

Website

http://warshauer.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Medium-Voltage Distribution Components (MV breakers, disconnects, reclosers, MV terminations & joints) (IMAGAEAL)

Keywords

• Electrical wholesale distribution
• Commercial lighting supply
• Generator distribution
• Switchgear fabrication
• Contractor supply

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Products Wholesale Distribution: Wholesale distribution of electrical supplies including wiring devices, lighting, switchgear, generators, conduit, cable, tools, and related electrical products to licensed contractors and trades professionals. Revenue generated through product markups on manufacturer pricing with volume-based competitive positioning.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Warshauer Electric Supply is a B2B wholesale distributor of electrical products, supplying wiring devices, lighting, switchgear, generators, conduit, cable, tools, EV chargers, solar systems, and automated interior solutions to licensed contractors and trades professionals. The company also provides custom switchgear and power panel fabrication, a Lighting Design Center, and professional training programs (Warshauer Tech CEU classes and Warshauer Trade electrician training) through five New Jersey distribution branches.

Product overview

Warshauer Electric Supply is an independently owned electrical wholesaler (acquired by Rexel USA) offering a comprehensive portfolio of electrical products and related services. The core offering includes electrical supplies, generators (portable, standby, and industrial), custom switchgear/power panels, commercial and industrial lighting, EV charging equipment, solar energy systems, and automated interior solutions. The company complements its product distribution with value-added services including professional training programs (Warshauer Trade for aspiring electricians; Warshauer Tech for licensed contractors), a Lighting Design Center for design consultation, and custom panel fabrication services. With five distribution locations in New Jersey, the company serves as a one-stop partner for electrical contractors, designers, and facility managers.

Differentiator

Problem solved

Functional benefit

Brands

• WTECH: Professional development programs for licensed contractors, HVAC license holders and architects (AIA) offering CEU classes and continuing education credits.
• WTRADE
• Warshauer Tech
• Warshauer Trade
• The Lighting Design Center

Products and services

• Electrical Supplies Distribution

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and strategic.

• Rexel USAcoreChannel Partner/ Reseller/ DistributorRexel USA acquired Warshauer Electric Supply and now operates it as part of their distribution network. Warshauer serves as a regional brand under the Rexel umbrella, maintaining local identity while benefiting from Rexel's national scale, inventory systems, and e-commerce platform. Parent company headquartered in Dallas, Texas with over 450 warehouse storefront locations nationwide.
• SiemenscoreChannel Partner/ Reseller/ DistributorAuthorized Siemens electrical products distributor. Warshauer has received multiple Siemens awards including the Eagle Business Excellence Award and has been recognized for four consecutive years of outstanding Siemens partnership. Products include Siemens circuit breakers, switchgear, and electrical components.
• GeneraccoreChannel Partner/ Reseller/ DistributorAuthorized Generac generator distributor. Warshauer offers Generac residential standby generators, portable generators, transfer switches, and Generac PWRCell clean energy systems. Partnership includes Generac Aligned Contractor Program enrollment.
• LegrandmajorChannel Partner/ Reseller/ DistributorAuthorized Legrand distributor for wiring devices, lighting controls, and related electrical products. Warshauer was recognized as Legrand Marketeer of the Year in 2023.
• InfratechmajorChannel Partner/ Reseller/ DistributorAuthorized Infratech heaters distributor. Warshauer offers Infratech patio heaters and accessories through their additional websites and main catalog.
• Middlesex County Vocational School District (MCVSD)strategicStrategic or Co-development PartnerEducational partnership supporting vocational training for future electricians. Warshauer was recognized as MCVSD Partner of the Year for supporting workforce development and providing training opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Platt Electric Supply: Sister company under Rexel USA; full-line electrical wholesaler serving contractors across the Western U.S. Directly comparable in business model, product breadth, and value-added services to Warshauer.
• Border States Electric: Employee-owned electrical distributor with multi-state branch network; comparable business model serving utility, contractor, and industrial customers.
• Capital Electric Supply (Sonepar): Sonepar-owned electrical distributor serving contractors across the Mid-Atlantic with comparable product breadth, branch model, and contractor-services orientation.
• Gexpro Services: Rexel USA subsidiary focused on industrial electrical supply and project solutions; comparable as a regional/national electrical distributor under the same parent umbrella.
• Mayer Electric Supply: Rexel USA sister banner serving the Southeast; multi-branch electrical wholesaler with comparable product mix, contractor focus, and lighting/design center offerings.
• City Electric Supply: Privately held multi-branch electrical wholesaler with strong Northeast presence; competes with Warshauer for NJ contractor customers with similar product breadth and counter-sales model.
• Cooper Electric Supply (Sonepar): Sonepar subsidiary operating a multi-branch electrical wholesale network in the Northeast, directly competing with Warshauer for NJ contractor accounts.

Broad incumbents

• Wesco International: Fortune 500 electrical, communications, and utility distributor; competes at the upper end of Warshauer's commercial/industrial customer base but at much larger national scale.
• Graybar Electric Company: One of the largest North American electrical, communications, and data-networking distributors; overlaps with Warshauer but serves a much broader portfolio including utilities and large industrial accounts.

Others

• Eaton's Crouse-Hinds / ABB Direct: Major electrical OEMs with growing direct-channel and authorized-distributor programs; representative of the manufacturer-side competitive threat to traditional wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@warshauerelectric
• Xx.com/warshauer
• Facebookfacebook.com/warshauerelectricsupply
• LinkedInlinkedin.com/company/warshauer-electric-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warshauer Electric Supply