Red Hibbert Group

What Red Hibbert Group does

Red Hibbert Group is a privately held US-based Salesforce consultancy founded in 2016 and headquartered in San Ramon, California, with secondary presence in Watchung, New Jersey. The firm implements and manages Salesforce Marketing Cloud, Data Cloud, and AI/CRM solutions, with operating segments in Healthcare and Banking where it delivers HIPAA- and SOX-compliant marketing automation. Its customer base skews to Fortune 100 and large regulated enterprises, and the firm positions itself as a Salesforce Preferred Partner and original Marketing Cloud pioneer. Headcount is reported at 11-50 employees, with US-based remote delivery as the operating model.

The company's product and technology surface spans the Salesforce Marketing Cloud suite (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Interaction Studio, Content Builder) and the Salesforce Data Cloud module set (Data Integration, Identity Resolution, Audience Segmentation, Analytics & Insights, Data Activation, Privacy & Compliance). On top of these, Red Hibbert has built proprietary IP including an AI-powered MarTech Automation Platform, HubSpot-to-SFMC and SFMC-to-Braze migration tools (HubSpot Migration and DataBridge), a Sakari SMS Journey Builder integration, an SFMC Segment Publisher, and an Automation Health Monitor with predictive maintenance. AI features rely on Salesforce Einstein and Agentforce, supporting content generation, predictive customer scoring, next-best-action recommendations, anomaly detection in automations, and cross-channel journey optimization.

Red Hibbert earns revenue across three streams: (1) Salesforce implementation consulting for engagements typically priced at $75,000-$125,000 with hourly custom development at $150/hour, (2) ongoing managed services and 24/7 support on monthly retainers of $5,000-$8,000, and (3) subscription or usage-based licenses for its proprietary tools. Go-to-market is enterprise field sales supplemented by inside sales, with a 90-day no-invoice trial and a 40% cost-savings guarantee used to reduce adoption friction. Distribution is direct to US enterprises, with stated intent to expand globally; marketing channels are content-led (website, blog, ROI calculator, newsletters, free resources) targeting enterprise buyers in regulated industries.

Name

Red Hibbert Group

Legal name

Red Hibbert Group LLC

Website

https://redhibbert.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Hibbert Group is a US-based Salesforce consultancy that implements Marketing Cloud, Data Cloud, and AI/CRM solutions for healthcare and banking enterprises. The firm combines professional services, managed support, and proprietary marketing automation tools, specializing in HIPAA- and SOX-compliant implementations.

Ownership category

akta.pro rank

Headquarters

HQ city

Watchung

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Salesforce Implementation Consulting: Professional services for implementing Salesforce Marketing Cloud, Data Cloud, and related solutions. Includes discovery, configuration, integration, and training phases. Revenue derived from consulting engagements with enterprise clients in banking and healthcare sectors.
2. Managed Services & Support: Ongoing support and maintenance services for implemented Salesforce solutions. Includes 24/7 support offerings and continuous optimization services.
3. Software/Tool Subscriptions: Proprietary tools including MarTech Automation Platform, migration tools, and specialized solutions offered as subscription or usage-based services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Red Hibbert Group delivers Salesforce Marketing Cloud, Data Cloud, and AI/CRM implementation services to enterprise clients, supplemented by proprietary migration and automation tools and ongoing managed services. The firm sells its own proprietary products including the MarTech Automation Platform, HubSpot-to-SFMC and SFMC-to-Braze migration tools, Sakari SMS Journey Builder integration, and Automation Health Monitor, alongside instructor-led Data Cloud training. Revenue is generated through consulting engagements, managed services contracts, and subscription-based access to proprietary tools.

Product overview

Red Hibbert Group is a Salesforce consultancy offering a comprehensive suite of services built around Salesforce Marketing Cloud and Data Cloud platforms. The core offering consists of three main practice areas: Salesforce Marketing Cloud (with Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Interaction Studio, and Content Builder modules for cross-channel marketing automation), Salesforce Data Cloud (with Data Integration, Identity Resolution, Audience Segmentation, Analytics & Insights, Data Activation, and Privacy & Compliance modules for unified customer data), and AI & CRM Solutions powered by Salesforce Einstein. Supporting the core platforms are proprietary tools including the AI-powered MarTech Automation Platform, migration tools for HubSpot-to-SFMC and SFMC-to-Braze transitions, Sakari SMS integration for Journey Builder, SFMC Segment Publisher for cross-BU synchronization, Automation Health Monitor, ROI Calculator, and Migration Risk Analyzer. The company also provides Salesforce Data Cloud training and specializes in HIPAA and SOX-compliant implementations for healthcare and banking industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Marketing Cloud Implementation Services
• Salesforce Data Cloud Implementation Services
• AI and CRM Solutions
• Braze Implementation Services
• Managed Services and Support
• MarTech Automation Platform
• HubSpot to Salesforce Marketing Cloud Migration Tool
• DataBridge - Salesforce Marketing Cloud to Braze Migration
• Sakari SMS Journey Builder Integration
• Automation Health Monitor
• Salesforce Data Cloud Training

Quantifiable outcome

• 60% faster implementation (4-6 weeks vs 8-12 weeks industry standard)
• +9 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature6 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or Integration · 1 January 2020Salesforce Preferred Partner status achieved in 2020, specializing in Marketing Cloud and Data Cloud implementations for regulated industries. The company positions itself as among the original pioneers of Marketing Cloud with exclusive focus on Salesforce solutions. Partnership focuses on serving Banking and Healthcare industries with HIPAA and SOX compliance expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sercante: Sercante is a Salesforce Marketing Cloud-focused consultancy that designs and implements cross-channel marketing automation for enterprise clients. Like RHG, it positions around deep SFMC specialization, regulated-industry expertise, and proprietary accelerators that wrap around the marketing platform.
• DEG (Digital Enterprise Group): DEG is a digital consultancy tightly aligned to the Salesforce Marketing Cloud, Data Cloud, and Commerce Cloud ecosystems. It overlaps RHG on SFMC implementation, data integration, personalization, and managed services for mid-market and enterprise buyers.
• DemandGen: DemandGen is a long-standing Salesforce Marketing Cloud Elite Partner specializing in implementations, integrations, and managed services. It mirrors RHG's core SFMC implementation and lifecycle-services model for B2B and B2C enterprise clients.
• Caktus Group: Caktus Group is a Salesforce consultancy that delivers Marketing Cloud, Data Cloud, and Pardot engagements with proprietary accelerators. Comparable to RHG in platform specialization, tools-for-implementations approach, and enterprise mid-market focus.
• Magnetude Consulting: Magnetude is a boutique Salesforce Marketing Cloud and Pardot consultancy serving mid-market and enterprise clients. Its delivery model — specialized consultants, accelerators, and ongoing managed services — closely mirrors RHG's services-plus-tools mix.

Broad incumbents

• Simplus (an Infosys company): Simplus is a large Salesforce Summit-level consultancy covering Marketing Cloud, Sales Cloud, and beyond, with delivery across multiple regions. It competes for the same Marketing Cloud implementation RFPs as RHG but at greater scale and with offshore leverage.
• Slalom: Slalom is a broad management and technology consultancy with a sizable Salesforce Marketing Cloud practice. It targets regulated industries and Fortune-class buyers much like RHG, but with significantly larger delivery capacity and a wider portfolio of services.
• Persistent Systems: Persistent Systems operates a large Salesforce-focused digital engineering practice covering Marketing Cloud, Health Cloud, and Financial Services Cloud. It overlaps with RHG on regulated-industry Salesforce delivery but at much larger scale and with global delivery.
• Accenture Song / Accenture Salesforce Business Group: Accenture's Salesforce Business Group delivers enterprise-scale Marketing Cloud and Data Cloud programs to Fortune 100 buyers in healthcare and banking. It is the largest competitive incumbent to RHG's regulated-industry Salesforce positioning.

Others

• Braze (vendor-adjacent): Braze is a competing cross-channel marketing automation platform that RHG actively migrates clients to and from via its DataBridge tool. It is a peer in the customer engagement category rather than a direct delivery competitor, but increasingly relevant to RHG's product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Redhibbertgroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Hibbert Group