Pure Labs
Pure Labs is a US-based FDA-registered contract manufacturer and brand owner producing nicotine E-liquid and CBD products from a 110,000 sq. ft. ISO 7 cleanroom facility in Gainesville, FL, serving brand owners and white-label clients globally through wholly-owned brands Halo, Nicopure, HempPure, and SPIRO.
- Company typePrivate
- Founded2009
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pure Labs does
Pure Labs is a US-based contract manufacturer and brand owner specializing in regulated nicotine (E-liquid/vape) and CBD consumer products. Founded in 2009 as Nicopure Labs in Gainesville, Florida, the company rebranded to Pure Laboratories in 2020 as a parent entity overseeing Nicopure (nicotine manufacturing including the Halo brand), HempPure (CBD manufacturing), and SPIRO (broad-spectrum CBD consumer products). Pure Labs manufactures all products at a 110,000 sq. ft. facility featuring a custom-built 10,000 sq. ft. ISO 7 cleanroom co-designed with a pharmaceutical cleanroom installation firm, supported by integrated manufacturing resource planning systems, audio-visual closed-circuit monitoring, and in-house plus third-party GC/MS testing capabilities. Regulatory credentials include FDA facility registration (FEI# 3011318489), Registered Hemp Food Manufacturer status (Permit#: 328533), EPA registration (EPA# FLD0540610149), and final-stage FDA authorization for Halo ENDS products.
The company's revenue model is diversified across three streams: (1) B2B contract manufacturing and white label services for external brand owners seeking FDA-compliant production at scale, (2) formula development services including custom nicotine bases, nicotine salts, and CBD formulations across isolate, full, broad, and partial spectrum variants, and (3) own-brand product sales through master distributors Syndicate Global Distribution and Halo Wholesale Direct, which hold USPS approval for nationwide ENDS shipping under a PACT Act exception. Pure Labs serves E-liquid/vape brand owners and CBD product companies as primary customer segments, with secondary segments in new market entrants needing turnkey solutions and international businesses requiring cross-jurisdiction regulatory support. Pricing is quote-based and not publicly disclosed, with worldwide distribution and fulfillment capabilities spanning North America, Europe, and Asia via partner operations in Europe and China. The company is veteran-owned, employs 11–50 people, and operates a corporate headquarters in Tampa, FL alongside its manufacturing operations in Gainesville, FL.
Pure Labs firmographics
Firmographics- Name
- Pure Labs
- Legal name
- Pure Laboratories LLC
- Website
- https://purelabs.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Labs is a US-based FDA-registered contract manufacturer and brand owner producing nicotine E-liquid and CBD products from a 110,000 sq. ft. ISO 7 cleanroom facility in Gainesville, FL, serving brand owners and white-label clients globally through wholly-owned brands Halo, Nicopure, HempPure, and SPIRO.
- Ownership category
- akta.pro rank
Pure Labs industry classification
Industry- Product category
- Contract Manufacturing (Nicotine E-liquid and CBD Products)
- NAICS
- Tobacco Manufacturing (312230), Chemical Manufacturing (325), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Tobacco Products (2100), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)
- akta.pro secondary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
Keywords
Where Pure Labs is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Pure Labs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Contract Manufacturing Services: Provides complete contract manufacturing services to outside business and brand owners. Produces custom branded products in quantities from hundreds of thousands to millions of units.
- White Label Manufacturing: Offers white label and private label products for companies wanting to own their own line of custom branded products without manufacturing capability.
- Own Brand Product Sales: Produces and sells several award-winning in-house E-liquid brands (Halo, Nicopure) and CBD brands (HempPure, SPIRO) through distribution partners.
- Formula Development Services: Provides formula development services including domestic or international formulas, custom tincture carrier/base, flavor refinement, and formulation for isolate, full spectrum, broad spectrum, and partial spectrum products.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Pure Labs product offering
Product offeringCore offering
Pure Labs is a US-based contract manufacturer that produces premium nicotine E-liquid and CBD products at scale from its 110,000 sq. ft. ISO 7 cleanroom facility in Gainesville, Florida. The company manufactures its own award-winning brands (Halo, Nicopure, HempPure, SPIRO) and provides turnkey white label and contract manufacturing services to brand owners, including custom formulation, regulatory compliance support, and worldwide distribution.
Product overview
Pure Labs operates as a diversified contract manufacturing and white label solutions provider in the nicotine and CBD industries. The company functions as a parent entity with three primary brand divisions: Nicopure (premium nicotine/E-liquid products, including the award-winning Halo brand), HempPure (CBD product manufacturing), and SPIRO (broad spectrum CBD consumer products). Pure Labs offers comprehensive contract manufacturing services to external brand owners, including product development, custom formulation, small and large-scale production, white label solutions, branding, compliance support, and worldwide distribution. The company manufactures all products at its 110,000 sq. ft. state-of-the-art facility in Gainesville, Florida, featuring a 10,000 sq. ft. ISO 7 cleanroom, and maintains operations in Europe and China for global supply chain support.
Differentiator
Problem solved
Functional benefit
Brands
- Halo: Award-winning tobacco and menthol e-liquid brand, globally recognized for premium American-made vaping products and state-of-the-art vaping hardware. Products include IECIE and Spinfuel Choice Award-winning flavors like Tribeca Tobacco and SubZero Menthol.
- HempPure
- SPIRO
- Nicopure
Products and services
- Halo E-liquid Brand Award-winning globally recognized E-liquid brand offering premium tobacco and menthol flavored e-liquids and state-of-the-art vaping hardware, in the final stages of FDA authorization, sold through Master Distributors and to adult consumers.
- Nicopure Premium Nicotine Products Premium nicotine product brand operated from an FDA registered facility (FEI# 3011318489), specializing in tobacco and menthol E-liquids for adult consumers seeking tobacco harm reduction alternatives.
- HempPure CBD Products Premium CBD product brand and white label solutions provider, Registered Hemp Food Manufacturer (Permit#: 328533), producing top-quality CBD products derived from US-grown, third-party tested hemp.
- SPIRO Broad Spectrum CBD Products Award-winning broad spectrum CBD product line featuring tinctures, vape products, topicals, and gummies formulated from organically grown US hemp and USP-Grade ingredients, manufactured in an ISO 7 cleanroom.
- Contract Manufacturing and White Label Services Full-service contract manufacturing and white label solutions for external brand owners, offering product development, custom formulation, production, branding, and worldwide distribution capabilities with production runs from hundreds of thousands to millions of units.
- HempPure CBD Contract Manufacturing CBD-specific contract manufacturing and white label services featuring hand-selected ingredients, certified chemist-developed formulas, ISO 7 cleanroom production, and comprehensive compliance testing including third-party and batch-level testing, GC/MS analysis, and COA documentation.
- Nicopure Contract Manufacturing E-liquid contract manufacturing and white label services featuring flavor concentrate formulation, custom nicotine base, nicotine salts, FDA and TPD compliance support, and emissions testing, produced in an ISO 7 cleanroom using USP-grade ingredients.
Companies that use Pure Labs
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Pure Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Labs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Syndicate Global DistributioncoreMaster Distributor for Halo e-liquid and vaping products. Approved by U.S. Postal Service to ship ENDS (Electronic Nicotine Delivery Systems) products nationally as a business and regulatory exception to the PACT Act.
- Halo Wholesale DirectcoreMaster Distributor for Halo products. Enables compliant businesses to receive Halo products through the brand's distribution network with USPS shipping approval.
- Akerman LLPminorLaw firm that represented Pure Labs against The Blinc Group in trademark infringement case, negotiating substantial settlement payment and cessation of infringing branding.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pure Labs competitors and assessment
Company assessmentBroad incumbents
- NJOY: Public vaping company and one of the few ENDS brands with substantial FDA marketing authorization. A broader incumbent that competes in the regulated nicotine vapor space and sets the bar on FDA-authorized product economics that Pure Labs is building toward.
- Altria: US tobacco giant with interests in regulated nicotine products including through NJOY. Operates broadly in the same nicotine and smoke-free categories that define Pure Labs' core market.
- Turning Point Brands: Public company operating across smokeless tobacco, smoking alternatives, and vaping distribution. Broad incumbent overlapping Pure Labs' nicotine distribution and contract-manufacturing category, with stronger distribution leverage.
- Curaleaf Holdings: Large multi-state cannabis operator with branded product lines and in-house manufacturing. Operates broader in cannabis than HempPure's hemp-derived CBD but is comparable as a regulated botanical CDMO and brand owner.
- JUUL Labs: One of the largest US vapor brands and a downstream counterpart to Pure Labs' Halo products. Indirect competitor for shelf and regulatory attention in the ENDS category, with materially larger distribution scale.
Emerging players
- cbdMD: Public CBD brand operator with contract manufacturing relationships covering tinctures, topicals, and gummies. Overlaps with Pure Labs' HempPure / SPIRO product formats, though more consumer-brand-led than CDMO-led.
Direct peers
- Extract Labs: US-based CBD and hemp extract manufacturer offering white label and contract manufacturing plus its own consumer product line. Directly comparable to HempPure in white-label CBD services, broad-spectrum formulations, and finished-product manufacturing.
- Beard Vape Co (operated by Innovative Labs): One of the largest US e-liquid contract manufacturers and brand owners. Operating a large automated e-liquid production facility, they compete directly with Pure Labs in CDMO and white-label e-liquid services and mirror the multi-channel brand-plus-CDMO model.
- Lazarus Naturals: Vertically integrated US CBD product manufacturer and brand owner with in-house extraction, formulation, and packaging. Highly comparable to HempPure's CDMO-plus-own-brand model with overlapping capabilities in tinctures, topicals, and broad-spectrum formulations.
- Black Note: Premium natural tobacco-flavored e-liquid manufacturer with a strong brand and direct-to-consumer positioning. Operates in the same nicotine e-liquid production space with comparable contract-manufacturing capabilities for other brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pure Labs social profiles
Digital presencePure Labs compliance and trust
Trust signalCompliance4 records
Pure Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Labs leadership team
Management profileNumber of profiles
Profiles2 records
Pure Labs subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pure Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Labs
What does Pure Labs do?
Pure Labs is a US-based contract manufacturer that produces premium nicotine E-liquid and CBD products at scale from its 110,000 sq. ft. ISO 7 cleanroom facility in Gainesville, Florida. The company manufactures its own award-winning brands (Halo, Nicopure, HempPure, SPIRO) and provides turnkey white label and contract manufacturing services to brand owners, including custom formulation, regulatory compliance support, and worldwide distribution.
Is Pure Labs a public or private company?
Pure Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Labs founded?
Pure Labs was founded in 2009. It employs 1 to 10 people.
Where is Pure Labs based?
Pure Labs is headquartered in Madison, United States, in the North America region.
How does Pure Labs make money?
Four revenue lines are on record. Contract Manufacturing Services are the primary driver. The others are white Label Manufacturing, own Brand Product Sales and formula Development Services.
Who are Pure Labs's main competitors?
Broad incumbents on record are NJOY, Altria, Turning Point Brands, Curaleaf Holdings and JUUL Labs. cbdMD is listed as an emerging player. Direct peers are Extract Labs, Beard Vape Co (operated by Innovative Labs), Lazarus Naturals and Black Note.
Does Pure Labs have an API?
No public API is recorded for Pure Labs.
What industry is Pure Labs in?
Pure Labs's product category is Contract Manufacturing (Nicotine E-liquid and CBD Products). Its primary akta.pro industry code is CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands, with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 312230 and its SIC code is 2100.