What Lazarus Naturals does

Lazarus Naturals is a vertically integrated CBD wellness company founded in 2014 and headquartered in Portland, Oregon, operating under parent holding entity Etz Hayim Holdings, SPC. The company operates a farm-to-front-door model in which it cultivates USDA Organic hemp along the 45th parallel in Central Oregon, performs cryogenic ethanol extraction and in-house formulation at cGMP-compliant manufacturing facilities, runs multi-round third-party batch testing against American Herbal Pharmacopoeia monograph standards, and fulfills orders directly to consumers. Its product portfolio spans full-spectrum and isolate tinctures (CBD, CBG, CBN, and Delta-9 THC combinations), gummies targeting use cases such as calm, sleep, inflammation, and cognition (including a functional mushroom variant), capsules and softgels at 50mg–200mg strengths, topicals (balms, muscle gels, creams), a pet line (tinctures and dog chews), concentrates (RSO, isolates), and themed value bundles.

The company earns revenue through three primary channels: direct-to-consumer e-commerce via its Shopify storefront with Autoship subscription; a Wholesale Partner Program with a $250 minimum order serving retailers in all 50 U.S. states via 2–5 business day UPS fulfillment; and a 60%-discount Assistance Program for veterans, individuals on long-term disability, and low-income households. Pricing spans roughly $12 for entry-level gummies and topicals to $60–$110 for high-potency capsules and $200 for premium bundles, with a buy-more-save-more mechanic (3rd item 50% off) layered on top. Distribution is exclusively U.S.-domestic.

Customer segments are intentionally broad and horizontally segmented — health-conscious general consumers, veterans, disabled individuals, low-income households, pet owners, and athletes — with no enterprise anchor customers. The company is B Corp certified alongside USDA Organic and Leaping Bunny credentials, holds memberships in US Hemp Roundtable, AHPA, and the Association of Western Hemp Professionals (signaling regulatory advocacy), and is committed to carbon neutrality by 2030 and zero waste by 2040. The organization is founder-led (Sequoia Price-Lazarus as CEO & Founder, with co-founders leading farm operations, government affairs, and crystallization), employs 51–100 people, has accumulated 8,610+ 5-star customer reviews, and operates without disclosed external institutional funding.

Name

Lazarus Naturals

Legal name

Etz Hayim Holdings, SPC

Website

https://lazarusnaturals.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Lazarus Naturals is a vertically integrated, farm-to-front-door CBD wellness company founded in 2014 in Portland, Oregon, selling USDA Organic full-spectrum and multi-cannabinoid tinctures, gummies, capsules, topicals, and pet products directly to U.S. consumers and through a 50-state wholesale program.

Ownership category

akta.pro rank

Product category

Hemp-derived CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Pet Products Retail (CRANAHAF), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Cbd wellness products
• Hemp extract tinctures
• Cbd gummies capsules
• Cbd topical balms
• Pet cbd products

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): Primary revenue stream from direct-to-consumer sales of CBD products including tinctures, gummies, capsules, topicals, pet products, and concentrates through their e-commerce website with standard pricing.
2. Wholesale/B2B Product Sales: Wholesale partner program selling to retailers and businesses across all 50 U.S. states with $250 minimum order, 2-5 business day fulfillment via UPS.
3. Assistance Program Subscriptions: Up to 60% discount program for veterans, individuals on long-term disability, and low-income households, enabling accessible pricing for qualifying customers.
4. Subscription Autoship: Subscribe With Autoship program for recurring product purchases, providing convenience and presumably loyalty benefits for regular customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lazarus Naturals produces and sells hemp-derived CBD wellness products including tinctures, gummies, softgels/capsules, topicals, pet products, concentrates, and functional mushroom products. The company operates a farm-to-front-door model, cultivating organic hemp in Central Oregon and manufacturing in cGMP-compliant facilities, then selling directly to consumers through an e-commerce storefront and to retailers through a wholesale program. A signature component is the Assistance Program offering up to 60% discounts to veterans, individuals on long-term disability, and low-income households.

Product overview

Lazarus Naturals is a CBD wellness company founded in 2014 that operates a farm-to-front-door model, cultivating organic hemp in Central Oregon and manufacturing a comprehensive portfolio of cannabinoid products. The company offers a multi-category product suite centered on full spectrum hemp extracts, including tinctures (CBD, CBG, CBN-based and isolate options), edibles and gummies (various formulations including Calm, Sleep, Unwind, Turmeric, and functional mushroom varieties), capsules and softgels (50mg-200mg strengths), topical preparations (muscle gels, balms, creams), pet products (tinctures and dog chews), concentrates (RSO, CBD and CBG isolates), and CBD-infused coconut oil. The portfolio also includes bundled value sets targeting specific use cases (sports recovery, stress relief, pet wellness) and merchandise. A key differentiator is the Assistance Program offering up to 60% discounts to veterans, individuals on long-term disability, and low-income households, reflecting the company's mission to make CBD accessible regardless of circumstance.

Differentiator

Problem solved

Functional benefit

Brands

• Lazarus Naturals Farm: The company's own farm operation in Central Oregon that grows organic hemp for their CBD products.

Products and services

• Full Spectrum CBD Tincture USDA Organic full spectrum CBD oil tincture (50mg CBD per 1ml) for relaxation and well-being, available for adult consumers seeking natural wellness support.
• High Potency CBD Isolate Tincture CBD isolate-based tincture at 300mg/ml concentration for THC-free high-potency users.
• CBD + CBG Tincture Full spectrum tincture combining 25mg CBD and 25mg CBG per ml for enhanced therapeutic effects.
• Sleep Tincture (CBD + CBN) Full spectrum tincture formulated with CBD and CBN to support sleep and relaxation.
• High Potency CBG Tincture CBG isolate-based tincture at 300mg/ml concentration for focused cannabinoid support.
• Calm Gummies (CBD) Full spectrum CBD gummies formulated for stress relief and anxiety reduction; 73% of users reported improved mood in customer surveys.
• Unwind Gummies (CBD + THC) Full spectrum gummies combining CBD and THC in passion fruit flavor for relaxation and unwinding.
• Sleep Gummies (CBD + CBN) Gummies combining CBD and CBN to support healthy sleep patterns.
• Inflammation Gummies (Turmeric + CBD) Full spectrum gummies with turmeric and curcumin for anti-inflammatory support.
• CBD + CBG Gummies Gummies combining CBD and CBG for enhanced focus and cognitive support.
• Clarity Gummies (Organic Mushroom) Functional mushroom gummies with Lion's Mane, Panax Ginseng, and Alpha GPC for cognitive support and focus.
• CBD Softgels (50mg, 100mg, 200mg) Full spectrum CBD softgels with added terpenes, available in 50mg, 100mg, and 200mg strengths.
• Sleep Capsules (CBD + CBN) Capsules combining 50mg CBD with CBN for sleep support.
• Calm Capsules Full spectrum capsules with 25mg CBD for stress relief and calm.
• Muscle Gel (Relief + Recovery) Fast-acting topical gel with CBD, capsaicin, menthol, and white camphor oil for muscle pain relief.
• Relief + Recovery Balm Full spectrum CBD balm stick for targeted pain relief application.
• Skin Repair Cream Topical CBD cream formulated for skin repair and recovery, with a Bruise & Injury Cream variant also offered.
• Massage Oil (USDA Organic Full Spectrum) USDA Organic full spectrum CBD body and massage oil for topical application.
• Calming Pet Tincture (USDA Organic) USDA Organic full spectrum CBD pet tincture with 20mg CBD per ml, up to 2,400mg per bottle, for calming support.
• Joint Support Pet Tincture Full spectrum CBD pet tincture at 20mg/ml for joint health support in pets.
• CBD Dog Chews (Calming, Joint, Digestive) CBD dog chews in three formulations: Calming (peanut butter), Joint Support (salmon), and Digestive Health (pumpkin).
• Organic CBD RSO (Rick Simpson Oil) Full spectrum CBD oil in RSO format at 400mg/ml concentration.
• CBD Isolate Powder Pure CBD isolate powder for users who prefer THC-free products or want to create custom formulations.
• CBG Isolate Powder Pure CBG isolate powder for focused cannabinoid supplementation.
• Coconut Oil (Full Spectrum CBD) USDA Organic full spectrum CBD coconut oil for cooking, topical use, or direct consumption.
• Unwind Mints Strawberry lemonade flavored mints with CBD for on-the-go relaxation.
• Sports & Pain Management Bundle Value bundle combining pain relief products for athletes and active individuals.
• Stress Relief Bundle Bundle featuring CBD Tincture, Gummies, and Capsules for calm and relaxation.
• Highest Potency Bundle Bundle of highest concentration CBD products for users requiring maximum potency.
• Dog Wellness Bundle Pet wellness bundle combining CBD pet products for complete animal health support.
• Assistance Program (60% Discount) Discount program offering up to 60% off all products for veterans, individuals on long-term disability, and low-income households, making CBD accessible regardless of financial circumstances.
• Subscribe With Autoship Recurring subscription program for repeated product purchases with convenience and loyalty pricing for direct-to-consumer customers.
• Wholesale Partner Program B2B wholesale program selling Lazarus Naturals products to retailers and resellers across all 50 U.S. states with a $250 minimum order and UPS 2-5 business day fulfillment.

Quantifiable outcome

• 73% of Calm Gummies users reported improved mood or anxiety symptoms in recent customer survey
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Oregon Farm BureauminorStrategic or Co-development PartnerAgricultural organization partnership supporting Oregon hemp farmers and advocating for sustainable farming practices in the region.
• American Herbal Products Association (AHPA)coreStrategic or Co-development PartnerTrade association membership for the herbal products industry, providing standards, advocacy, and industry representation for botanical product companies.
• Association of Western Hemp ProfessionalscoreStrategic or Co-development PartnerProfessional organization for hemp industry participants in the Western United States, focused on standards, education, and regulatory advocacy.
• US Hemp RoundtablecoreStrategic or Co-development PartnerCoalition of leading hemp companies advocating for favorable legislation and regulatory framework for hemp-derived products at the federal level.
• Oregon Cannabis AssociationminorStrategic or Co-development PartnerState-level trade association for cannabis and hemp businesses in Oregon, providing advocacy and industry networking.
• Certified B CorporationcoreStrategic or Co-development PartnerB Corp certification indicating meeting high standards of social and environmental performance, accountability, and transparency.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medterra: CBD wellness brand offering isolates, tinctures, topicals, capsules, and pet products with a strong DTC presence. Comparable product mix and focus on quality/tested formulations.
• Elixinol Wellness: Globally distributed hemp-derived CBD brand offering tinctures, capsules, topicals, and functional wellness products. Comparable product categories with overlap in sleep, stress, and recovery positioning.
• PlusCBD (CV Sciences): Public CBD brand selling hemp-derived CBD products including gummies, capsules, topicals, and pet products through DTC and natural product retail. Comparable product range and vertically integrated supply chain.
• Bluebird Botanicals: Long-running CBD brand offering tinctures, capsules, isolates, and topicals through DTC e-commerce with focus on third-party testing and accessibility pricing. Strong overlap with Lazarus's core positioning.
• Green Roads: Pharmacist-formulated CBD brand selling tinctures, gummies, capsules, and topicals through DTC and major retail channels. Comparable emphasis on third-party testing and pharmacist-led product credibility.
• Joy Organics: USDA Organic-certified CBD brand with broad-spectrum tinctures, gummies, softgels, topicals, and pet products sold via DTC. Comparable certification stack and premium organic positioning.
• Charlotte's Web Holdings: Largest U.S. vertically-integrated CBD wellness brand offering tinctures, gummies, capsules, and topicals through DTC and wholesale channels. Directly comparable product portfolio, similar farm-to-product model, and overlapping consumer base focused on health-and-wellness use cases.
• Cornbread Hemp: USDA Organic CBD brand selling full-spectrum tinctures, gummies, topicals, and pet products through DTC with strong emphasis on Kentucky-grown organic hemp. Comparable quality-and-certification positioning.
• cbdMD: Public CBD wellness brand with broad SKU portfolio including tinctures, gummies, topicals, and pet products sold via DTC e-commerce. Comparable product breadth and price-point positioning to Lazarus Naturals.

Emerging players

• HempFusion: CBD wellness brand selling tinctures, topicals, and capsules through DTC and mass retail. Broader product portfolio and broader retail footprint, but with overlapping use cases in stress, sleep, and immune support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lazarusnaturals
• Facebookfacebook.com/lazarusnaturals
• LinkedInlinkedin.com/company/lazarusnaturals

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazarus Naturals