Sea & Sun Travel Agency

What Sea & Sun Travel Agency does

Sea & Sun Travel Agency is a privately held, advisor-led travel agency that designs and manages personalized travel experiences for individual consumers across cruising, all-inclusive resorts, destination weddings, honeymoons, family travel, golf vacations, women-only journeys, and hosted group trips. The firm operates an entirely direct, service-based distribution model with no self-service e-commerce — every booking begins with a 15–30 minute Discovery Call and is subsequently designed, coordinated, and supported by a human advisor before, during, and after travel.

The firm earns revenue through two streams: upfront, non-refundable planning fees ranging from $99 (resorts and ocean cruises) to $499 (fully customized itineraries), plus supplier commissions received after clients travel on bookings with cruise lines, resorts, tour operators, airlines, and car rentals. Preferred-partner status with Virgin Voyages, AmaWaterways, and Sandals waives the planning fee for those suppliers and shifts revenue entirely to commissions, with change and cancellation fees applying to all other bookings. The client base spans retail B2C consumers with primary segments being honeymooners, families, and groups/celebrations, supplemented by cruise, golf, and women-only travelers.

Headquartered in Lake Wylie, South Carolina, the firm operates with a team of 1–10 and runs on third-party SaaS — TravelJoy for booking and itinerary management, Calendly for scheduling, Flodesk for newsletters, and RoamRight / Travel Insured for insurance referrals. AI usage is restricted to GPT-3-assisted drafting of marketing and communications content under human review. The firm operates Robbe Luxury Travel as a separate elevated division, is an independent affiliate of A.S.A.P. Cruises, Incorporated, and has facilitated 300+ vacations across 1,000+ travel partners; it has not raised external capital.

Name

Sea & Sun Travel Agency

Legal name

Sea & Sun Travel Agency, LLC

Website

https://seaandsuntravelagency.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea & Sun Travel Agency is a privately held, advisor-led travel agency that designs and manages personalized trips — cruises, all-inclusive resorts, destination weddings, honeymoons, and hosted group journeys — for individual US consumers via direct advisory distribution.

Ownership category

akta.pro rank

Product category

Travel Advisory Services

NAICS

Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Travel advisory
• Destination weddings
• Cruise planning
• Honeymoon packages
• Luxury travel

Headquarters

HQ city

Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Planning / Service Fees: Sea & Sun Travel Agency charges planning fees for designing and managing travel experiences. Fees vary by complexity: Resorts & Ocean Cruises from $99; Semi-Custom Itineraries from $249; Fully Customized Travel from $499; Destination Weddings & Groups from $249-$499. Short-notice travel (within 60 days) incurs additional rush fees. Planning fees are non-refundable and cover the design and management of the trip. Select partners (Virgin Voyages, AmaWaterways, Sandals & Beaches Resorts) do not charge a planning fee.
2. Supplier Commissions: As an independent travel agency contracting with third-party suppliers (cruise lines, resorts, tour operators, airlines, car rentals), Sea & Sun Travel Agency earns commissions from these suppliers on bookings made on behalf of clients. The agency operates as a booking agent. The Terms & Conditions state that commissions are received after clients travel. Cancellation fees ($100 for resorts/hotels/cruises; $250 for other travel) are charged to offset administrative work when clients cancel bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sea & Sun Travel Agency is a full-service travel advisory that designs and manages personalized travel experiences for individual travelers, couples, families, and groups. Services begin with a complimentary Discovery Call, after which advisors design and book flights, hotels, cruises, resorts, transfers, destination weddings, honeymoons, golf vacations, hosted group journeys, and exotic itineraries, with full coordination before, during, and after travel.

Product overview

Sea & Sun Travel Agency is a full-service travel advisory that operates as a unified travel planning and management service rather than a modular software platform. The core offering is professional travel design and coordination, supplemented by hosted group journeys (Southern Caribbean Escape on Virgin Voyages, Hidden Danube Journey on AmaWaterways), a quarterly Beyond the Destination Magazine, and the Sea & Sun Club newsletter membership. Service verticals span ocean and river cruises, all-inclusive resorts, destination weddings, honeymoons, family travel, women-only travel, golf vacations, exotic/adventure travel, and Hawaii specialist planning. Travel insurance quoting is available through RoamRight and Travel Insured partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Robbe Luxury Travel: An elevated travel division focused on highly customized itineraries, private charters, and immersive global experiences.

Products and services

• Travel Planning & Advisory Services End-to-end travel design and management for individual travelers, couples, families, and groups. Begins with a complimentary 15–30 minute Discovery Call and covers research, itinerary design, booking of flights, hotels, transfers, cruises, and resorts, plus ongoing support before, during, and after travel.
• Ocean Cruise Planning Ocean cruise booking and itinerary planning across major cruise lines, including hosted group sailings. For Virgin Voyages bookings, no planning fee is charged.
• River Cruise Planning River cruise planning including hosted journeys on rivers such as the Danube, with partnership access to AmaWaterways. No planning fee is charged for AmaWaterways bookings.
• All-Inclusive Resort Bookings Booking and itinerary design for all-inclusive resorts including Sandals, Beaches, and luxury adults-only properties in Caribbean and Mexico destinations, with a planning fee starting from $99.
• Destination Wedding Planning Full-service destination wedding planning including venue selection, guest logistics, payment coordination, and on-site coordination, with planning fees from $249–$499 depending on scope.
• Honeymoon Planning Personalized honeymoon experiences tailored to travel style and sense of adventure, including honeymoons in St. Lucia and other romantic destinations, backed by DWHSA certification.
• Family Travel Planning Multi-generational family vacation planning balancing relaxation, activities, child-friendly logistics, and resort or cruise selection for families.
• Women-Only Hosted Group Travel

Quantifiable outcome

• 300+ dream vacations created
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• A.S.A.P. Cruises, IncorporatedcoreChannel Partner/ Reseller/ DistributorSea & Sun Travel Agency, LLC is an independent affiliate of A.S.A.P. Cruises, Incorporated. This affiliation provides the agency with consortium benefits, preferred supplier relationships, and industry credentials (IATAN, CLIA) that enable commissionable bookings and access to travel products.
• AmaWaterwayscoreChannel Partner/ Reseller/ DistributorAmaWaterways is a premier river cruise line and a key preferred partner. Sea & Sun Travel Agency hosts group journeys aboard AmaWaterways ships (e.g., AmaVerde Danube cruise, AmaMagna golf cruises). No planning fee is charged for AmaWaterways bookings. The agency participates in AmaWaterways' agent program and offers exclusive hosted experiences.
• Virgin VoyagescoreChannel Partner/ Reseller/ DistributorVirgin Voyages is a preferred partner and adults-only cruise line. Sea & Sun Travel Agency hosts group travel on Virgin Voyages' Scarlet Lady (e.g., Southern Caribbean Escape). No planning fee is charged for Virgin Voyages bookings. The agency operates a Virgin Voyages Insiders Facebook Group.
• Sandals Resorts InternationalcoreChannel Partner/ Reseller/ DistributorSandals Resorts (and Beaches Resorts) are preferred partners. Sea & Sun Travel Agency specializes in Sandals bookings including golf packages. No planning fee is charged. The agency offers complimentary golf rounds at Sandals properties and group booking deals (7th room free with 6 rooms booked).
• Atlas Ocean VoyagesminorChannel Partner/ Reseller/ DistributorLuxury expedition cruise line featured among the agency's trusted travel partners logo display.
• Avalon WaterwaysminorChannel Partner/ Reseller/ DistributorRiver cruise line featured among the agency's trusted travel partners logo display.
• AzamaraminorChannel Partner/ Reseller/ DistributorUpscale cruise line featured among the agency's trusted travel partners logo display.
• Oceania CruisesminorChannel Partner/ Reseller/ DistributorPremium cruise line featured among the agency's trusted travel partners logo display.
• Regent Seven Seas CruisesminorChannel Partner/ Reseller/ DistributorUltra-luxury cruise line featured among the agency's trusted travel partners logo display.
• VikingminorChannel Partner/ Reseller/ DistributorRiver and ocean cruise line featured among the agency's trusted travel partners logo display.
• Explora JourneysminorChannel Partner/ Reseller/ DistributorLuxury cruise brand featured among the agency's trusted travel partners logo display.
• Celebrity CruisesminorChannel Partner/ Reseller/ DistributorModern cruise line featured among the agency's trusted travel partners logo display.
• UniworldminorChannel Partner/ Reseller/ DistributorLuxury river cruise line featured among the agency's trusted travel partners logo display.
• Riviera River CruisesminorChannel Partner/ Reseller/ DistributorRiver cruise line featured among the agency's trusted travel partners logo display.
• La Coleccion ResortsminorChannel Partner/ Reseller/ DistributorResort collection featured among the agency's trusted travel partners logo display.
• Robbe Luxury Travel, LLCminorStrategic or Co-development PartnerSea & Sun Travel Agency has a related elevated travel division called Robbe Luxury Travel, LLC, focused on highly customized itineraries, private charters, and immersive global experiences. Referrals between the two brands are made based on client travel goals.
• TravelJoycoreTechnology or IntegrationTravelJoy is the booking and client management platform used by Sea & Sun Travel Agency for hosting group journeys, managing bookings, and processing reservations. The agency uses TravelJoy for itinerary pages and booking links (e.g., hidden Danube journey, Southern Caribbean Escape).
• RoamRight / Travel InsuredminorChannel Partner/ Reseller/ DistributorThe agency provides links to RoamRight and Travel Insured for travel insurance quotes. The agency discloses it may receive commissions from insurance purchases through these links at no additional cost to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kensington Tours: Kensington Tours is a luxury tour operator creating private, customized international trips with a network of destination experts - same end-to-end custom trip design and high-touch service as Sea & Sun's Fully Customized Travel and Robbe Luxury Travel offering. Overlap is strongest on high-end and experiential itineraries.
• Black Tomato: Black Tomato is a boutique luxury travel agency known for bespoke, experience-led trips and hosted group departures. Closely aligned with Sea & Sun's premium/hosted-group positioning and emphasis on curated, narrative-style itineraries.
• Fora Travel: Fora is a host-agency and advisor platform that supplies independent travel advisors with training, supplier relationships, booking tools, and community - competing for the same hosted-advisor talent pool and serving similarly advisor-led customers. Comparable on hosted-journey/community-driven bookings.
• Red Savannah: Red Savannah is a specialist travel company focused on luxury and experiential trips built around local expertise and personally designed itineraries. Same niche-travel-agency business model as Sea & Sun, competing for the same high-end bespoke traveler segment.
• Audley Travel: Audley Travel is a bespoke, country-specialist travel company that designs and books fully customized itineraries through regional expert advisors - directly comparable to Sea & Sun's advisory-led, fee-bearing bespoke model. Both firms center personalized advisor relationships and long planning cycles.

Broad incumbents

• Virtuoso: Virtuoso is the leading luxury travel network of agencies and advisors with preferred supplier agreements across cruises, hotels, and tour operators. Sea & Sun effectively competes as a small non-member agency in the same luxury and cruise-advisor space; Virtuoso represents the consortium they are not part of.
• AAA Travel: AAA Travel is the travel-agency arm of the AAA club network, offering cruise, tour, and resort bookings via in-person and online advisors. Larger, older, and broader than Sea & Sun but serves overlapping US customer segments for cruises, all-inclusive resorts, and destination weddings.
• Travel Leaders Network: Travel Leaders is one of the largest US travel agency networks, aggregating hundreds of agency locations and independent advisors. Overlaps with Sea & Sun as a competing channel for hosted advisors and cruise/leisure clients, but operates at vastly broader scale and with self-serve web booking.

Emerging players

• Dream Vacations / CruiseOne: Dream Vacations and CruiseOne are host-agency franchises focused heavily on cruise and resort bookings for home-based advisors. Most comparable to Sea & Sun's cruise-and-resort advisory vertical, including hosted groups and preferred-supplier perks.
• Outside Go: Outside Go is a newer, advisor-led travel platform from Outside Magazine connecting customers with hand-picked adventure and experiential trips, closely comparable to Sea & Sun's exotic/adventure and women-only hosted journeys.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/seasuntravelvacationlounge
• Xx.com/SeaSunTravel19
• LinkedInlinkedin.com/company/sea-sun-travel-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea & Sun Travel Agency