TYRI
TYRI is a Swedish-headquartered manufacturer of LED, HID, and halogen work and driving lights for off-road and heavy-duty vehicles, supplying OEMs such as Toyota Material Handling, John Deere, Komatsu, Epiroc, and Massey Ferguson across construction, agriculture, mining, forestry, and material handling sectors globally.
- Company typePrivate
- Founded2002
- HeadquartersStevens Point, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TYRI does
TYRI is a Swedish-headquartered electrical and electronics manufacturer specializing in LED, HID, and halogen lighting solutions for off-road and heavy-duty vehicles. Founded in 2002 with headquarters in Gothenburg and a CEO/founder in Martin Karlberg, the company designs, manufactures, and tests a portfolio of work lights, driving lights, warning lights, and diffused work lights across its core 1010, VL4/VL6, and D8 product families. Its flagship INTELLilight platform is a patented wireless mesh smart-lighting system that enables grouped, app-controlled adjustment of color temperature and intensity without additional cabling, complemented by domain-specific innovations such as BlueBeam (for agricultural sprayers), ECO PWR (energy-efficient LEDs for electric and hybrid machinery), and Bi-LED/Tri-LED driving-light architectures. Production spans Sweden, the USA, and the UK, with the 2024 opening of an in-house circuit board factory in Kungsbacka adding 3 million units of annual PCB capacity on top of roughly 2 million lamps already produced per year, and in-house EMC and Light Lab test facilities supporting compliance with industrial, ECE, and military EMC standards.
The business model is B2B OEM-embedded hardware sales combined with custom design-partner engagements. TYRI works directly with heavy-machinery manufacturers — Toyota Material Handling, John Deere, Massey Ferguson, Komatsu, Epiroc, Hyster-Yale, Valtra, Terberg, MATISA, Achleitner, and Jakob Mining among them — as a design partner embedded in the product development cycle, complemented by a standardized product range distributed through wholly-owned regional sales offices in Sweden, the UK, the USA (Stevens Point, WI), Brazil, Italy, and Japan, plus a distribution partner in Norway. Pricing is quote-based and not publicly disclosed. Long-tenured OEM relationships (Toyota 10+ years, John Deere 6 consecutive years of excellence recognition) and awards including the 2023 PhotonicSweden Best Optics & Photonics Company of the Year, EcoVadis Silver Medal, German Design Award, Red Dot Award, and Toyota Best Quality Award underscore a positioning built on quality, specialization, and design-partner trust within the global off-highway equipment supply chain.
TYRI firmographics
Firmographics- Name
- TYRI
- Legal name
- TYRI
- Website
- https://tyrilights.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TYRI is a Swedish-headquartered manufacturer of LED, HID, and halogen work and driving lights for off-road and heavy-duty vehicles, supplying OEMs such as Toyota Material Handling, John Deere, Komatsu, Epiroc, and Massey Ferguson across construction, agriculture, mining, forestry, and material handling sectors globally.
- Ownership category
- akta.pro rank
TYRI industry classification
Industry- Product category
- Industrial LED Work Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Industrial Signaling & Stack Lights (Tower/andon lights, beacons, strobes, signal columns) (IMAGAIAE)
Keywords
Where TYRI is headquartered
LocationHeadquarters
- HQ city
- Stevens Point
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
TYRI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Work Lights and Driving Lights: TYRI generates revenue primarily through the sale of standardized LED work lights, driving lights, warning lights, and diffused work lights for off-road and heavy-duty vehicles. Products are sold as hardware with various lumen outputs, voltage options, and mounting configurations.
- Custom Design Partnership: Revenue generated through design partner collaborations with OEMs, creating custom lighting solutions that enhance brand identity through lighting. Includes both product development fees and ongoing supply of custom-designed products.
- Standardized Product Range: Standardized product portfolio sold globally through multiple sales offices, offering consistent product families across different machine applications and sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standardized product range with various configurations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
TYRI product offering
Product offeringCore offering
TYRI designs and manufactures LED work lights, driving lights, warning lights, and diffused work lights for off-road and heavy-duty vehicles. The company sells both a standardized product portfolio and custom OEM design-partner lighting solutions, anchored by its patented INTELLilight smart lighting platform with wireless mesh connectivity.
Product overview
TYRI is an industry leader in off-road work lighting, offering a comprehensive portfolio of high-quality, intelligent LED lighting solutions for heavy-duty vehicles and machinery. The product lineup includes core work lights (1010 family with Curve, Flush, Hi-CRI variants), warning lights (VL4 and D8 series with RedPoint/BluePoint/RedLine/BlueLine options), light bars (VL4, VL6, V-series), and driving lights. The flagship INTELLilight smart lighting platform provides wireless mesh-connected adaptive illumination with mobile app and remote control capabilities. Products serve sectors including Construction, Agriculture, Forestry, Mining, Material Handling, and Off-Road vehicles, with manufacturing in Sweden, USA, and UK.
Differentiator
Problem solved
Functional benefit
Brands
- INTELLilight: Smart LED lighting system with wireless mesh technology, adjustable color temperature, and mobile app control for heavy-duty vehicles and machinery.
- GREEN by TYRI
- TYRI Light Academy
- TYRI Off-Road
- ECO PWR
Products and services
- INTELLilight Smart Lighting System
Quantifiable outcome
- 100% increase in INTELLilight forecast for 2023, requiring production in all factories
- +3 more outcomes
Companies that use TYRI
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
TYRI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
TYRI partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and regional.
- ValtracoreValtra now offers INTELLilight as part of their Unlimited range. Valtra S-Series tractors equipped with TYRI Special designed LED drive lights and work lights, operating in rural farmland landscapes.
- AchleitnerminorTYRI provides lighting solutions for Achleitner's military vehicles (HMV Survivor I) achieving the highest EMC rating for military use.
- John DeerecoreTYRI inducted into John Deere Hall of Sufficiency for 6 years of achieving John Deere Excellence. All John Deere fleet of harvesters and forwarders equipped with TYRI work lights including 1010 Curve models producing 2800 lumens.
- MATISAcoreTYRI provides high-quality professional illumination for MATISA's Ballast Regulator R21 track maintenance machine. TYRI generated light simulations demonstrating even illumination of track, embankment and conveyor belt without glare.
- Massey FergusoncoreSuccessful design collaboration with Massey Ferguson spanning over 160 years of history. TYRI provides customized lighting solutions for agricultural machinery, enhancing brand identity through lighting design.
- Hyster-Yale GroupcoreTYRI received triple recognition from Hyster-Yale Group for supplier performance, demonstrating excellence as a work light manufacturer for material handling equipment.
- Toyota Material Handling EuropecoreTYRI has been providing lighting solutions to Toyota Material Handling Europe for over 10 years, delivering consistently to all three European production facilities (Ancenis France, Bologna Italy, Mjölby Sweden). TYRI was awarded 'Best Quality' recognition ranking highest among all Toyota suppliers in Europe and designated as Certified Supplier in France (highest tier). Custom lighting design for Toyota warehouse truck won Red Dot Award.
- KomatsucoreTYRI LED lights installed on Komatsu electric vehicles, showcasing advanced efficient lighting solutions for heavy-duty battery-powered construction and mining machinery.
- EpiroccoreEpiroc drilling rigs equipped with TYRI 1313, 1323 and 1010 Curve lights for underground mining operations, demonstrating TYRI's presence in the mining sector.
- Egil Verne ASregionalEgil Verne AS represents TYRI Norway as distribution partner, handling sales and customer engagement in the Norwegian market.
- Karimoku FurnitureminorCollaboration on Ki Cart project with Toyota Industries Corporation for Milan Design Week 2026, showcasing design heritage and innovations in logistics.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
TYRI competitors and assessment
Company assessmentDirect peers
- Nordic Lights: Finnish manufacturer of heavy-duty LED work lights for mining, construction, agriculture, forestry, and material handling. Closely comparable to TYRI in product portfolio (LED work and driving lights for off-road machinery), target OEM customers, and product categories such as warning lights and smart lighting.
- Vision X Lighting: Manufacturer of professional LED lighting for off-road, heavy-duty, mining, and industrial applications. Directly comparable in product mix (LED light bars, work lights, driving lights for heavy machinery) and target end markets including mining, construction, and agriculture.
- JW Speaker Corporation: US-based LED lighting manufacturer specializing in heavy-duty vehicle, off-road, agriculture, and industrial applications. Comparable in OEM design-partner model, LED work/driving light portfolio, and focus on ruggedized industrial environments.
- ECCO Safety Group: Manufacturer of safety lighting, warning lights, beacons, and work lights for commercial vehicles, construction, mining, and material handling. Directly comparable to TYRI's VL4 RedLine/BlueLine and warning-light portfolio targeting the same OEM and aftermarket channels.
- Optronics International: Manufacturer of LED lighting for commercial vehicles, trailers, heavy equipment, and industrial applications. Comparable in product categories (work lights, warning lights, driving lights) and customer overlap with commercial vehicle and material handling OEMs.
Broad incumbents
- Hella (Forvia): Global automotive lighting and electronics Tier-1 supplier with a broad industrial and off-road lighting portfolio. Comparable because it sells work and driving lights into many of the same OEM customers as TYRI (e.g., construction and material handling OEMs), but at much larger scale and with broader system-level offerings.
- Grote Industries: North American leader in vehicle lighting and safety systems for commercial trucks, trailers, and heavy-duty fleets. Comparable through its work-light and warning-light product lines serving material handling, commercial vehicles, and construction — markets TYRI also addresses.
- Truck-Lite: Major supplier of LED lighting for commercial trucks, trailers, and heavy-duty vehicles. Comparable through its work-light, driving-light, and signaling products targeting commercial vehicle and material handling OEMs that overlap with TYRI's served base.
- Magneti Marelli (Marelli): Global Tier-1 automotive lighting and electronics supplier with exposure to off-road and commercial vehicle lighting. Comparable at the level of OEM design-partner relationships with heavy-machinery manufacturers, though lighting is one segment within a much broader portfolio.
Emerging players
- Larson Electronics: US-based industrial LED lighting specialist serving construction, mining, military, and heavy-machinery markets with portable and fixed work lights. Comparable in industrial/ruggedized LED work-light offerings, though more focused on direct sales than OEM design-partner integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TYRI social profiles
Digital presenceTYRI compliance and trust
Trust signalCompliance12 records
TYRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TYRI leadership team
Management profileNumber of profiles
Profiles14 records
TYRI subsidiaries and ownership
Company hierarchySubsidiaries6 records
TYRI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TYRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TYRI
What does TYRI do?
TYRI designs and manufactures LED work lights, driving lights, warning lights, and diffused work lights for off-road and heavy-duty vehicles. The company sells both a standardized product portfolio and custom OEM design-partner lighting solutions, anchored by its patented INTELLilight smart lighting platform with wireless mesh connectivity.
Is TYRI a public or private company?
TYRI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TYRI founded?
TYRI was founded in 2002. It employs 11 to 50 people.
Where is TYRI based?
TYRI is headquartered in Stevens Point, United States, in the North America region.
How does TYRI make money?
Three revenue lines are on record. LED Work Lights and Driving Lights are the primary driver. The others are custom Design Partnership and standardized Product Range.
Who are TYRI's main competitors?
Direct peers on record are Nordic Lights, Vision X Lighting, JW Speaker Corporation, ECCO Safety Group and Optronics International. Broad incumbents are Hella (Forvia), Grote Industries, Truck-Lite and Magneti Marelli (Marelli). Larson Electronics is listed as an emerging player.
Does TYRI have an API?
No public API is recorded for TYRI.
What industry is TYRI in?
TYRI's product category is Industrial LED Work Lighting. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335132 and its SIC code is 3640.