Drivably
Drivably provides a white-label Trade-in Tool that automotive dealerships embed into their websites to deliver real-time, market-backed consumer trade-in valuations in under 60 seconds. The company operates as a B2B SaaS subsidiary within the ACV Auctions ecosystem.
- Company typePrivate
- Founded2021
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Drivably does
Drivably is a B2B SaaS provider of a Trade-in Tool designed for automotive dealerships to source consumer vehicle inventory. Founded in Phoenix, the company offers a single product: a customizable, white-label widget that dealerships embed directly into their websites, enabling consumers to receive real-time, market-backed trade-in valuations in 60 seconds or less. The underlying technology is a pricing engine that processes vehicle condition inputs gathered through a structured questionnaire and returns condition-adjusted values. The company operates an enterprise sales motion with a "Get demo" call-to-action, suggesting quote-based pricing for dealer customers. No public pricing, ARR, or customer list is disclosed.
The company is a single-product, single-vertical operation with 11-50 employees. Strategic ownership is closely linked to ACV Auctions: Drivably's Privacy Policy and Do Not Sell My Personal Information links are hosted on acvauctions.com domains, indicating it functions as a subsidiary or brand within ACV's portfolio rather than as a fully independent entity. The company's revenue model is B2B SaaS subscription-based, with the Trade-in Tool deployed via OEM/white-label embedding into dealer websites. The only disclosed capital event is an unpriced 2020 round with Porsche Ventures and Streamlined (Streamlined as lead), and there are no subsequent funding events, partnerships, or product launches documented.
Drivably addresses a specific operational pain point for car dealers: sourcing consumer trade-in inventory through their own digital channels. The product's value proposition is speed (60-second valuations), customizability (brand-aligned UI), and integration simplicity (drop-in website widget). The company does not disclose customers, revenue, or scale metrics, and there is no evidence of geographic expansion beyond the United States. The combination of a narrow product surface, a single vertical, and parent-affiliation status positions Drivably more as a feature product within a larger platform strategy than as a standalone growth-stage company.
Drivably firmographics
Firmographics- Name
- Drivably
- Legal name
- Drivably
- Website
- https://drivably.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Drivably provides a white-label Trade-in Tool that automotive dealerships embed into their websites to deliver real-time, market-backed consumer trade-in valuations in under 60 seconds. The company operates as a B2B SaaS subsidiary within the ACV Auctions ecosystem.
- Ownership category
- akta.pro rank
Drivably industry classification
Industry- Product category
- Automotive Dealership Trade-in Software
- NAICS
- Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Drivably is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Drivably business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Trade-in Tool Platform: B2B SaaS platform providing automotive dealerships with a white-label trade-in valuation tool that can be embedded directly into dealer websites. Revenue likely derives from platform licensing or transaction-based fees tied to trade-in evaluations processed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Drivably product offering
Product offeringCore offering
Drivably's Trade-in Tool connects automotive dealerships to consumers by providing real-time, market-backed trade-in prices in 60 seconds or less. Consumers complete a concise but comprehensive vehicle condition questionnaire on the dealer's branded website, and the platform's pricing engine returns accurate, condition-adjusted valuations that dealers can act on to purchase more consumer vehicles.
Product overview
Drivably operates as a single-product company offering the Trade-in Tool—a customizable trade-in valuation solution designed for automotive dealers. The tool integrates directly into dealer websites and provides consumers with instant, market-backed vehicle valuations based on real-time condition assessments.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade-in Tool The Trade-in Tool is a customizable, white-label SaaS widget that automotive dealers embed on their own websites. It guides consumers through a concise vehicle condition questionnaire and uses Drivably's real-time, market-backed pricing engine to return an accurate, condition-adjusted trade-in valuation in 60 seconds or less, enabling dealers to capture more consumer trade-in leads and purchase more consumer vehicles.
Companies that use Drivably
Customer profileSegments1 record
Ideal customer profiles1 record
Drivably technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Drivably partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Drivably competitors and assessment
Company assessmentEmerging players
- DealerCenter: DealerCenter is a dealer SaaS platform offering DMS, CRM, desking, and digital retailing features to independent dealers. It competes with Drivably indirectly as an emerging bundled platform that could add or already offers trade-in valuation capabilities within a broader dealer suite.
- Edmunds: Edmunds offers vehicle pricing data, appraisals, and a digital dealership platform that includes trade-in and appraisal workflows for dealers. It is comparable to Drivably on consumer-facing trade-in valuations, with a longer-running data franchise but less dealer-side SaaS focus.
- CarGurus: CarGurus operates a leading automotive marketplace and has expanded into dealer digital retailing and instant offer/lead tools. It competes with Drivably for dealer attention and consumer trade-in capture, but its primary identity remains a marketplace rather than a standalone trade-in widget.
- CarOffer: CarOffer (now part of Carvana) provides dealers with instant, real-time vehicle offers for consumer trade-ins through its platform. It overlaps directly with Drivably's value proposition of fast, market-backed trade-in prices, though distribution and data scale favor CarOffer's parent.
Others
- ACV Auctions: ACV Auctions operates a wholesale vehicle auction platform and is the parent company of Drivably. It is relevant both as Drivably's owner/distribution channel and as an adjacent player in dealer vehicle acquisition, with Drivably's consumer trade-in tool feeding ACV's broader inventory ecosystem.
Broad incumbents
- DealerSocket (Reynolds and Reynolds): DealerSocket, now part of Reynolds and Reynolds, provides a full dealer management system that includes CRM, desking, and digital retailing tools with valuation features. It represents the bundled-incumbent threat: large platforms that could subsume trade-in functionality into existing dealer contracts.
- vAuto: vAuto, owned by Cox Automotive, provides dealers with inventory management and pricing/valuation tools for both new and used vehicles. It overlaps with Drivably on the vehicle valuation and pricing intelligence layer, but as part of a broader dealer SaaS suite rather than a standalone trade-in widget.
- Cox Automotive: Cox Automotive is the parent of vAuto, Kelley Blue Book, Manheim, Autotrader, and Dealertrack, forming the dominant dealer SaaS and marketplace stack. Its portfolio competes with Drivabley across valuations, inventory, and digital retailing from a far broader platform position.
- Kelley Blue Book (Instant Cash Offer): Kelley Blue Book's Instant Cash Offer program lets dealers issue real-time, condition-adjusted valuations to consumers wanting to sell or trade in their vehicle. It competes with Drivably on the same core capability (instant market-backed trade-in pricing) but with significantly larger data and brand reach.
Direct peers
- TradePending: TradePending provides automotive dealers with digital retailing tools, including trade-in valuation widgets and appraisal software embedded on dealer websites. It is the closest direct competitor to Drivably's Trade-in Tool, serving the same dealer customers with a similar white-label, condition-driven valuation flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Drivably social profiles
Digital presenceDrivably financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drivably leadership team
Management profileNumber of profiles
Profiles1 record
Drivably funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drivably M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drivably
What does Drivably do?
Drivably's Trade-in Tool connects automotive dealerships to consumers by providing real-time, market-backed trade-in prices in 60 seconds or less. Consumers complete a concise but comprehensive vehicle condition questionnaire on the dealer's branded website, and the platform's pricing engine returns accurate, condition-adjusted valuations that dealers can act on to purchase more consumer vehicles.
Is Drivably a public or private company?
Drivably is a private company. It is classified as corporate owned and is currently operating.
When was Drivably founded?
Drivably was founded in 2021. It employs 11 to 50 people.
Where is Drivably based?
Drivably is headquartered in Phoenix, United States, in the North America region.
How does Drivably make money?
One revenue line is on record: trade-in Tool Platform.
Who are Drivably's main competitors?
Emerging players on record are DealerCenter, Edmunds, CarGurus and CarOffer. ACV Auctions is listed as an others. Broad incumbents are DealerSocket (Reynolds and Reynolds), vAuto, Cox Automotive and Kelley Blue Book (Instant Cash Offer). TradePending is listed as a direct peer.
Does Drivably have an API?
No public API is recorded for Drivably.
What industry is Drivably in?
Drivably's product category is Automotive Dealership Trade-in Software. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 441 and its SIC code is 5500.