The Milk & Honey distillery
M&H Distillery is Israel's first and largest whisky distillery, founded in 2013 in Tel Aviv, producing a multi-series single malt whisky and gin portfolio across five Israeli maturation regions, plus sherry wines, RTD highballs, private casks, and on-site distillery experiences for premium spirits enthusiasts and tourists.
- Company typePrivate
- Founded2013
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Milk & Honey distillery does
The Milk & Honey (M&H) Distillery, founded in 2013 in Tel Aviv, is Israel's first and largest whisky distillery and a producer of single malt whisky and gin. Production is anchored in traditional copper pot still distillation combined with maturation in five distinct Israeli geographic regions (Dead Sea, Jerusalem Mountains, Negev Desert, Sea of Galilee, plus additional zones), exploiting Israel's climate — approximately 300 days of annual sunshine and a roughly 12% annual angels' share — to accelerate and differentiate aging versus Scottish-style norms. The product portfolio spans the M&H Classic core expression, the Elements entry-level cask-finished series, the experimental Art&Craft series, the Apex premium series with multiple cask finishes (Cognac, Rum, Fino Sherry, Peated Bourbon, Marc de Galilee, Pineau des Charentes, Ex-Rye, Mezcal, STR), the terroir-driven Apex Terroir series, and a Gin series with Middle Eastern botanicals. All products are kosher under Tel Aviv Rabbinate supervision, and the company operates what it describes as the only kosher sherry production in the world (Montilla, Spain) for both in-house cask supply and now standalone sherry wine sales.
The commercial model is a hybrid direct-to-consumer and experiential business. Revenue streams include bottle sales through mh-distillery.com (Israel D2C), us.mh-distillery.com (US D2C), the Tel Aviv visitor center (retail plus tours priced ILS 120–250 per person and private experiences from ILS 850 per group), private cask ownership, international distributor sales, merchandise, and recurring revenue from the M&H Club loyalty newsletter. Primary customer segments are premium whisky enthusiasts, gin consumers, corporate and private event bookers, and tourists visiting the Tel Aviv facility. Brand position was materially elevated in March 2023 when the Elements Sherry Cask won World's Best Single Malt Whisky at the World Whiskies Awards, an asset now central to all marketing.
The company is privately held (Milk & Honey Distillery Ltd., Israel), with no disclosed external funding, no parent company, and a small employee base of 11–50. It is led by co-founders Gal Kalkshtein (founder and CEO), Amit Dror, and Roee Licht. Recent strategic activity is dominated by product line extensions (Apex Mezcal May 2024, Lightly Peated Highball RTD November 2024, Apex Terroir Series May 2025, Oloroso and PX kosher Sherry Wines November 2025), cross-distillery collaboration editions (Cotswolds Jim Swan, Basque Moonshiners), and the formalization of US D2C export infrastructure.
The Milk & Honey distillery firmographics
Firmographics- Name
- The Milk & Honey distillery
- Legal name
- Milk & Honey Distillery Ltd.
- Website
- https://mh-distillery.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M&H Distillery is Israel's first and largest whisky distillery, founded in 2013 in Tel Aviv, producing a multi-series single malt whisky and gin portfolio across five Israeli maturation regions, plus sherry wines, RTD highballs, private casks, and on-site distillery experiences for premium spirits enthusiasts and tourists.
- Ownership category
- akta.pro rank
The Milk & Honey distillery industry classification
Industry- Product category
- Premium Single Malt Whisky & Craft Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where The Milk & Honey distillery is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
The Milk & Honey distillery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Spirits Sales: Direct sales of single malt whiskies and gins through their e-commerce platform and at the visitor center. Products sold include the Elements series, Apex series, Classic range, and Gin series at various price points.
- Visitor Center Experiences: Revenue from guided tours, workshops (blending, cocktail making), tasting experiences, and private events. Experiences range from basic tours to premium experiences like the Sherry Bomb Experience and Terroir Experience.
- Private Cask Program: Customers can purchase their own private cask from the distillery, offering personalized whisky aging and exclusive ownership.
- Merchandise: Sale of branded merchandise including Glencairn glasses, flasks, socks, tote bags, and T-shirts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elements Series - Entry/Signature Level |
| Unit Pricing | Pay-as-you-go | Apex Series - Premium Level |
| Unit Pricing | Pay-as-you-go | Apex Terroir Series - Regional Expression |
| Unit Pricing | Pay-as-you-go | M&H Classic - Core Range |
| Unit Pricing | Pay-as-you-go | Gin Series |
| Unit Pricing | Pay-as-you-go | Visitor Center Tours & Experiences |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Gift Sets & Bundles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Milk & Honey distillery product offering
Product offeringCore offering
The Milk & Honey (M&H) Distillery produces and sells Israeli single malt whisky and gin, distilled and matured on-site in Tel Aviv. The portfolio spans the M&H Classic, Elements, Art&Craft, and Apex series of single malt whiskies, plus a gin lineup, kosher sherry wines, ready-to-drink highballs, branded merchandise, and distillery experiences (tours, workshops, tastings, private/corporate events) at its Tel Aviv visitor center.
Product overview
The Milk & Honey (M&H) Distillery is Israel's first whisky distillery, producing a portfolio of single malt whiskies and gin products. The product lineup consists of four core whisky series: M&H Classic (flagship core expression), Elements Series (entry-level cask-finished expressions including Sherry Cask, Lightly Peated, Red Wine Cask, and Pomegranate Wine Cask), Art&Craft Series (experimental limited editions like Madeira Casks), and Apex Series (premium expressions featuring various cask finishes including Cognac, Rum, Pomegranate, Fino Sherry, Peated Bourbon, Marc de Galilee, Pineau des Charentes, Ex-Rye, and Mezcal). The Apex Terroir sub-series captures Israeli regional terroir through maturation in Dead Sea, Jerusalem Mountains, Negev Desert, and Sea of Galilee regions. The gin portfolio includes Jaffa Orange Gin, Levantine Gin, Tel Aviv Dry Gin, and Navy Strength Levantine Gin. Additional offerings include sherry wines (Oloroso and PX) produced in Spain, ready-to-drink highball products, private cask aging programs, visitor center experiences (blending workshops, sherry tastings, cocktail workshops, barrel room tours, and food pairings), and branded merchandise. The distillery won the World's Best Single Malt Whisky award in 2023 for Elements Sherry Cask at the World Whiskies Awards.
Differentiator
Problem solved
Functional benefit
Brands
- M&H Classic: Core range single malt whisky.
- Elements Series
- Art&Craft Series
- APEX Series
- GIN Series
- Apex Terroir
Products and services
- Elements Sherry Cask Single Malt Whisky Single malt whisky finished in ex-sherry casks imported directly from Spain. Won World's Best Single Malt Whisky at World Whiskies Awards 2023.
- Elements Lightly Peated Single Malt Whisky Single malt whisky with light peat smoke character, part of the Elements entry-level series.
- Elements Red Wine Cask Single Malt Whisky Single malt whisky finished in red wine casks, offering fruit and wine-influenced flavors.
- Elements Pomegranate Wine Cask Single Malt Whisky Single malt whisky finished in pomegranate wine casks, reflecting Israeli terroir with local fruit influence.
- Apex Cognac Cask Single Malt Whisky Premium single malt whisky finished in cognac casks, part of the Apex elevated series.
- Apex Rum Cask Single Malt Whisky Premium single malt whisky finished in rum casks, offering tropical and sweet influences.
- Apex Fino Sherry Single Malt Whisky Premium single malt whisky finished in fino sherry casks, dry and nutty in character.
- Apex Peated Bourbon Single Malt Whisky Premium single malt whisky with peat smoke influence, initially aged in bourbon barrels.
- Apex Marc de Galilee Single Malt Whisky Premium single malt whisky finished in Marc de Galilee spirit casks, reflecting regional grape spirit influence.
- Apex Single Cask Pineau Des Charentes Single Malt Whisky Single cask selection finished in Pineau des Charentes casks, a French fortified wine.
- Apex Ex-Rye Cask Single Malt Whisky Premium single malt whisky finished in ex-rye casks, offering spicy grain influences.
- APEX Mezcal Single Malt Whisky Premium single malt whisky finished in mezcal barrels, featuring smoky agave influences.
- Apex Terroir Dead Sea Single Malt Whisky
Quantifiable outcome
- Won World's Best Single Malt Whisky at World Whiskies Awards 2023
Companies that use The Milk & Honey distillery
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
The Milk & Honey distillery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
The Milk & Honey distillery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Castel WineryminorOccasional joint tasting events at M&H Distillery featuring Castel Winery products. Example: Israeli Friday event with Castel Winery offering combined whisky and wine tasting experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Milk & Honey distillery competitors and assessment
Company assessmentDirect peers
- Cotswolds Distillery: English single malt craft distillery that has collaborated with M&H on a co-branded release; comparable in scale, product range, visitor center model, and cask-finish experimentation.
- Sullivan's Cove Distillery: Australian (Tasmanian) award-winning single malt distillery with multiple World's Best accolades, comparable to M&H as a southern-hemisphere new-world craft producer with limited annual release volumes.
- Waterford Distillery: Irish single malt producer that has built a strong terroir-led narrative with single-farm origins; highly comparable to M&H's Apex Terroir series in its emphasis on regional maturation.
- Penderyn Distillery: Welsh single malt distillery and pioneer of Welsh whisky, with a strong visitor center and DTC strategy — closely comparable to M&H as a first-mover craft distillery in a new origin with experiential marketing.
- Mackmyra Swedish Whisky: Sweden's first and largest whisky distillery, founded 1999; comparable to M&H as a first-mover craft single malt in a non-traditional origin, with strong DTC and visitor experience focus.
- Westland Distillery: American single malt craft producer based in Seattle, focused on terroir-driven whiskies and cask experimentation — directly comparable to M&H's terroir and cask-finish portfolio approach.
- Kavalan Distillery: Taiwanese single malt whisky producer known for accelerated tropical maturation, multiple World Whiskies Awards wins, and pioneering new-world whisky status — closely comparable to M&H as a non-traditional-origin, climate-driven, award-winning craft producer.
- Amrut Distilleries: Indian single malt whisky maker that, like M&H, leverages a hot climate to accelerate maturation and has earned global recognition in international awards — directly comparable as a new-world, climate-driven single malt producer.
Emerging players
- Chichibu Distillery: Small Japanese craft distillery producing highly allocated, award-winning single malts; comparable to M&H as a limited-volume, internationally awarded craft producer with strong collectible demand.
- Bruichladdich Distillery: Islay-based craft distillery (now part of Rémy Cointreau) with a strong terroir-is-the-driver narrative and progressive cask experimentation; comparable in ethos if not in independence or scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Milk & Honey distillery social profiles
Digital presenceThe Milk & Honey distillery compliance and trust
Trust signalCompliance1 record
The Milk & Honey distillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Milk & Honey distillery leadership team
Management profileNumber of profiles
Profiles3 records
The Milk & Honey distillery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Milk & Honey distillery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Milk & Honey distillery
What does The Milk & Honey distillery do?
The Milk & Honey (M&H) Distillery produces and sells Israeli single malt whisky and gin, distilled and matured on-site in Tel Aviv. The portfolio spans the M&H Classic, Elements, Art&Craft, and Apex series of single malt whiskies, plus a gin lineup, kosher sherry wines, ready-to-drink highballs, branded merchandise, and distillery experiences (tours, workshops, tastings, private/corporate events) at its Tel Aviv visitor center.
Is The Milk & Honey distillery a public or private company?
The Milk & Honey distillery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Milk & Honey distillery founded?
The Milk & Honey distillery was founded in 2013. It employs 11 to 50 people.
Where is The Milk & Honey distillery based?
The Milk & Honey distillery is headquartered in Tel Aviv, Israel, in the Middle East region.
How does The Milk & Honey distillery make money?
Four revenue lines are on record. Spirits Sales are the primary driver. The others are visitor Center Experiences, private Cask Program and merchandise.
Who are The Milk & Honey distillery's main competitors?
Direct peers on record are Cotswolds Distillery, Sullivan's Cove Distillery, Waterford Distillery, Penderyn Distillery, Mackmyra Swedish Whisky, Westland Distillery, Kavalan Distillery and Amrut Distilleries. Emerging players are Chichibu Distillery and Bruichladdich Distillery.
Does The Milk & Honey distillery have an API?
No public API is recorded for The Milk & Honey distillery.
What industry is The Milk & Honey distillery in?
The Milk & Honey distillery's product category is Premium Single Malt Whisky & Craft Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.