The Phoenix Company

What The Phoenix Company does

The Phoenix Company is a privately held independent insurance agency headquartered at 1396 Westgate Center Drive in Winston-Salem, North Carolina, founded in 1932 and operating as a member agency of Correll Insurance Group, a privately held holding company with 45+ offices across the Carolinas and Tennessee. The agency serves individuals and businesses in the Piedmont Triad area (Winston-Salem, Greensboro, and High Point), distributing personal and commercial insurance products across more than 200 insurance carriers on a Trusted Choice® independent agency basis.

The company's product portfolio spans personal lines (homeowners, auto, renters, flood, motorcycle, watercraft, personal liability, personal umbrella) and commercial lines (commercial property, commercial general liability, commercial auto, workers' compensation, contractor insurance, manufacturer insurance, habitational, commercial umbrella, surety bonds, and employee/volunteer coverage). Technology is limited to standard agency tools: a website with quote-request and claims-filing CTAs, an epaypolicy bill-pay portal, and traditional agent-led service channels (phone and in-person). No proprietary platform, AI/ML systems, or public API is referenced.

Revenue is generated exclusively through insurance carrier commissions on policies placed and renewed, a recurring subscription-style revenue stream tied to the in-force book of business. The go-to-market is sales-led and agent-based, leveraging local agent relationships in the Piedmont Triad, the corporate marketing and carrier relationships of Correll Insurance Group, and the Trusted Choice® brand affiliation. The customer base spans individual consumers, small-to-mid business owners, and select high-net-worth households, with no single customer concentration disclosed.

Name

The Phoenix Company

Legal name

The Phoenix Company

Website

https://thephoenixcompany.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

The Phoenix Company is a Winston-Salem, North Carolina-based independent insurance agency founded in 1932 and operating as a member of Correll Insurance Group, serving individuals and businesses in the Piedmont Triad with personal and commercial insurance products placed across 200+ carriers.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance coverage
• Multi-carrier insurance agent
• Business insurance solutions

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, The Phoenix Company generates revenue through commissions paid by insurance carriers for policies placed. They represent over 200 insurance companies and earn commissions on each policy sold or renewed. This is a standard insurance agency commission model where the agency acts as an intermediary between insurance consumers and insurance carriers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Phoenix Company is an independent insurance agency that sells personal and commercial insurance policies on behalf of over 200 insurance carriers to individuals and businesses in North Carolina's Piedmont Triad region. Products include homeowners, auto, renters, flood, watercraft, motorcycle, personal liability and umbrella policies for individuals, and commercial property, general liability, commercial auto, workers' compensation, contractor, manufacturer, habitational, business umbrella, surety bonds and employee/volunteer coverage for businesses. Agents act as intermediaries, comparing rates and coverage options across multiple carriers and earning commissions on policies placed.

Product overview

The Phoenix Company offers a comprehensive portfolio of personal and commercial insurance products through an independent agency model representing over 200 insurance carriers. For individuals, the company provides personal insurance products including Homeowners Insurance, Car/Auto Insurance, Renters Insurance, Flood Insurance, Personal Liability Insurance, Motorcycle Insurance, Watercraft Insurance, and Personal Umbrella Policies. For businesses, the company offers Commercial Property Insurance, Commercial General Liability Insurance, Commercial Auto Insurance, Workers' Compensation Insurance, Insurance for Contractors, Insurance for Manufacturers, Habitational Insurance, Business Umbrella Liability, Surety Bonds, and Employee/Volunteer Insurance. The company serves as a Trusted Choice independent insurance agency, combining local personalized service with access to national insurance carrier resources through its parent organization, Correll Insurance Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance
• Auto Insurance
• Renters Insurance
• Flood Insurance
• Personal Liability Insurance
• Motorcycle Insurance
• Watercraft Insurance
• Personal Umbrella Insurance
• Commercial Property Insurance
• Commercial General Liability Insurance
• Commercial Auto Insurance
• Workers' Compensation Insurance
• Insurance for Contractors
• Insurance for Manufacturers
• Habitational Insurance
• Business Umbrella Liability
• Surety Bonds
• Employee and Volunteer Insurance
• High Net Worth Insurance
• Life Insurance

Quantifiable outcome

• Testimonial reports increased coverage with lower premiums for commercial insurance customer

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Correll Insurance GroupcoreStrategic or Co-development PartnerThe Phoenix Company is a member of Correll Insurance Group, which is described as 'one of the Southeast's leading insurance agencies' with more than 45 offices across the Carolinas and Tennessee. This parent company relationship provides The Phoenix Company with national-level carrier relationships, corporate resources, marketing support, and the scale benefits of a large independent insurance agency network. The Phoenix Company brings local Piedmont Triad market expertise to the Correll network.
• Trusted Choice®minorGTM or Marketing PartnerThe Phoenix Company is a Trusted Choice® independent insurance agency, an industry brand affiliation that differentiates them from 'branded' insurance offices that offer only one company's products. The Trusted Choice® brand provides marketing credibility and signals the independent agency value proposition to consumers.
• Over 200 Insurance Carriers (Nation's Leading Carriers)coreChannel Partner/ Reseller/ DistributorAs an independent insurance agency, The Phoenix Company represents over 200 insurance companies (described as 'the nation's leading carriers'). These carrier partnerships enable the agency to offer competitive rates and broad coverage options by comparing products across multiple underwriters. Strong carrier relationships are a core competitive advantage of the Correll Insurance Group network.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Acrisure: Large, rapidly growing insurance brokerage and financial services platform. Directly comparable as a multi-line placement intermediary for personal and commercial clients, and competes in the agency-partnership/roll-up space where Correll Insurance Group operates.
• Hub International: Large North American insurance brokerage serving commercial and personal lines. Comparable in its independent-agency distribution model and Southeast regional presence, but operates at multi-billion-dollar scale versus Phoenix's local focus.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. Overlaps directly with Phoenix's commercial insurance placement capabilities across contractors, manufacturers, and habitational - but at enterprise scale with deep specialty resources.
• Brown & Brown, Inc. Large national insurance brokerage and risk management firm. Offers the same multi-line personal and commercial insurance placement services Phoenix does, but at far greater scale, geographic reach, and with proprietary technology and specialty practices.

Direct peers

• Foundation Risk Partners: Fast-growing independent insurance agency roll-up focused on commercial and personal lines across the Eastern U.S. Comparable in being an independent, multi-line agency with agent-driven acquisition and carrier diversification strategy; overlapping Southeast presence.
• Hilb Group: Mid-sized, growth-oriented independent insurance brokerage operating across personal and commercial lines for SMB and individual clients. Closely comparable size and independent-agency model to The Phoenix Company, especially through partnership-driven expansion across the Southeast and Mid-Atlantic.
• Highstreet Insurance Partners: Independent insurance agency platform built via partnership with regional agencies. Directly comparable to Phoenix as a high-touch personal and commercial insurance agency, with similar multi-carrier, agent-led GTM and overlapping Southeast/Mid-Atlantic footprint.

Emerging players

• Lemonade: Insurtech offering direct-to-consumer homeowners, renters, and auto coverage via mobile app. Adjacent but disruptive competitor targeting the same personal-lines customers Phoenix serves - illustrates the structural threat to traditional independent agencies.

Regional players

• Keystone Insurers Group: Trusted Choice-affiliated alliance of independent insurance agencies across multiple states. Directly comparable to Phoenix's Trusted Choice affiliation and independent-agency model, serving SMB and individual clients through shared carrier access.
• Worldwide Insurance Network: Network of independent insurance agencies primarily across the Carolinas and Southeast. Closely comparable regional model to Phoenix's Piedmont Triad focus and Correll Insurance Group's Carolinas/Tennessee footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.thephoenixcompany.com%2F

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Phoenix Company