What Synergos does

Synergos AMC is an Indianapolis-based association management company (AMC) founded in 1996 that delivers outsourced management services to non-profit trade associations, professional associations, and charitable foundations. The firm serves more than 30 client associations across verticals including therapy, law enforcement, education, hospitality, and fraternal organizations, operating from two physical offices (Indianapolis, IN and Saint Paul, MN) with a team of approximately 20 full-time staff supplemented by consultants and remote employees.

Its core offering is a "staff team model" in which each client receives a dedicated team of fractional professionals executing functions including clerical work, bookkeeping, payroll, public relations, strategic planning, event management, CEU tracking, and membership services. The technology backbone is entirely composed of off-the-shelf SaaS — Microsoft SharePoint for document management, QuickBooks Enterprise for financial management, Asana for project and time tracking, Zoom for virtual meetings, and Accredible for digital credentialing — wrapped in an Entrepreneurial Operating System (EOS) process framework and AMC Institute Accreditation (ANSI-recognized, since 2019) as operational governance.

Synergos monetizes primarily through a subscription-based pricing model: clients pay a flat annual fee divided into monthly installments, sized by the estimated full-time-equivalent (FTE) staff allocated to the engagement and the relative weight of those FTEs across activities. The fixed fee covers overhead, equipment, general software licenses, and in-scope salaries, while variable costs (e.g., copies, association-specific CRM licenses, out-of-scope work) are billed separately. A complementary consulting and a la carte revenue stream provides flexibility for short-term engagements. The company is 100% minority-owned, led by two CAE-credentialed partners (Lane Velayo, ownership since 2017; Robert Riggs, joined 2024), and pursues client acquisition through relationship-driven outreach, RFPs, and active participation in ASAE, AMC Institute, and regional association executive communities.

Name

Synergos

Legal name

Synergos Association Management Company

Website

https://synergosamc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Synergos AMC is an Indianapolis-headquartered association management company founded in 1996 that provides outsourced management, financial, event, and strategic services to 30+ non-profit trade, professional, and charitable associations across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Association Management Services: Flat annual fee divided into equal monthly payments, based on estimated full-time equivalent staff (FTEs) and the weight of those FTEs to certain activities. Covers all fixed overhead such as office, equipment, general software licenses and salaries within scope. Does not cover variable costs like copies, licenses owned or specific to the association (like the CRM), or work that is out of scope.
2. Consulting and A La Carte Services: Short-term consulting and a la carte services offered alongside full-service management, providing flexibility for associations with varying needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Synergos is an association management company that provides part-time and full-time management services to non-profit associations, including clerical work, bookkeeping, payroll, public relations, strategic planning, and video production. Clients receive a dedicated staff team with association-related titles who work fractionally on the client's behalf, supported by shared services, area specialists, and senior leadership. The company serves 30+ state, national, and international associations across therapy, law enforcement, education, hospitality, and related fields.

Product overview

Synergos AMC operates as an association management company offering a comprehensive suite of services organized around three pillars: Strategic Management, Financial Stability, and Operational Excellence. The core offering is Association Management Services, which provides non-profit clients with dedicated staff teams (the Staff Team Model), replacing the need for individual executives to juggle multiple functions. Supporting modules include Association Transition Services for smooth onboarding, Growth Strategy Services for revenue development, CEU Tracking and Accreditation management, Conference and Event Management, Strategic Management consulting, Financial Management via QuickBooks Enterprise, and CRM/Tech Optimization leveraging Microsoft SharePoint and Asana. The company serves 30+ associations across therapy, law enforcement, education, and other sectors, offering both part-time and full-time service models.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management Services
• Association Transition Services A structured onboarding service that guides associations transitioning from a previous management arrangement, covering Discovery & Testing, Preparation, and Making the Move phases with documentation, training, and liaison support to current contractors and the board.
• Conference and Event Management End-to-end management of in-person and virtual conferences and events for client associations, including planning, execution, and post-event reporting. The offering helped 100% of clients meet financial goals through the 2020 pandemic pivot to virtual events.
• Growth Strategy Services Revenue diversification and growth services for associations, including foundation launches, state-based license plate programs, sponsorship and exhibitor portal development, merchandise programs, and reverse tradeshow programs that have produced measurable client outcomes.
• CEU Tracking and Accreditation Continuing education unit (CEU) tracking and accreditation program management using the Accredible platform, storing digital certificates and delivering them in mobile and print-ready formats to attendees, with collaborative accreditation program development.
• Consulting and A La Carte Services Flexible, short-term consulting and individual a la carte services for associations that need targeted help rather than full-service management, billed separately from full management contracts.

Quantifiable outcome

• New revenue of $100,000+ since 2016 from state-based license plate program, generating $30,000-$50,000 annually
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Wilson DesignminorStrategic or Co-development PartnerGraphic design work is outsourced to Wilson Design based in Indianapolis. Wilson Design provides creative design services supporting association communications and marketing materials.
• CPA FirmsminorImplementation/ SI/ Consulting PartnerTax work is competitively bid to several CPA firms, or Synergos can partner with a CPA firm the client has an existing relationship with. CPA partnerships help with financial cleanup and audit processes during transitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virtual, Inc. Virtual, Inc. is an AMC that manages technology-standards and trade associations, providing full-service management including operations, events, and strategic support. Directly comparable to Synergos as an AMC serving trade and professional associations.
• Association Headquarters, Inc. (AHI): AHI is a mid-sized AMC headquartered in Mt. Laurel, NJ, providing full-service association management to professional and trade associations. Directly comparable to Synergos in business model, target customer (associations), and service scope.
• Association Management Center (AMC): AMC Institute's member directory shows multiple accredited AMCs, with Association Management Center being an Indianapolis-based AMC offering full-service and part-time association management. Directly comparable to Synergos in services, geography, and accreditation status.
• Management Solutions Plus, Inc. Management Solutions Plus is an AMC providing full-service association management, meetings, and consulting to professional associations. Closely comparable to Synergos in services, customer segment (professional associations), and delivery model.

Broad incumbents

• Kellen Company: Kellen is a global association management company with multiple U.S. and international offices serving consumer products, food/beverage, and other industries. A broad incumbent peer to Synergos with overlapping AMC service offerings at larger scale.
• SmithBucklin: SmithBucklin is the largest Association Management Company in the U.S., serving 300+ associations across virtually every vertical. It is a broad incumbent peer to Synergos in the AMC market, offering the same outsourced management model at much greater scale.

Others

• Impexium: Impexium is an AMS platform serving associations and AMCs with membership, events, and engagement tools. Adjacent technology vendor in the AMC ecosystem, comparable to Synergos only as an enabling software partner.
• MemberClicks: MemberClicks is an association management software (AMS) platform serving small-staff associations and AMCs. Notably, Synergos's website is built on MemberClicks, indicating a technology-provider relationship rather than direct competition.
• Community Brands: Community Brands offers association management software (YourMembership, MemberNova, etc.) and event technology to associations and AMCs. Adjacent technology provider rather than direct AMC competitor to Synergos.
• Association Forum: Association Forum is a membership community serving association professionals in the Chicago area, including AMCs. It is not a direct competitor to Synergos but a peer in the broader association management ecosystem that Synergos engages with for referrals and professional development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SynergosAMC
• Facebookfacebook.com/SynergosAMC
• LinkedInlinkedin.com/company/synergos-amc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergos