United Farm Workers Foundation

What United Farm Workers Foundation does

United Farm Workers Foundation (legal name: United Farm Workers of America) is the nation's first enduring and largest farm workers' union, founded in 1962 by Cesar Chavez and Dolores Huerta as the National Farm Workers Association. Headquartered in Keene, California, the organization operates as a private, non-profit labor union representing approximately 10,000 farmworkers across California, Washington, Oregon, and New York, with affiliated presence in Arizona, Texas, and Colorado. Core operations consist of grassroots field organizing, collective bargaining with agricultural employers, contract administration, and member benefits delivery through the Robert F. Kennedy Medical Plan and Juan de la Cruz Pension Plan.

The organization's revenue model rests on three streams: recurring union dues paid by contracted farmworkers (negotiated through collective bargaining agreements), donations through an SEIU-hosted Donor Center and monthly giving program, and merchandise sales via ufwstore.com. Distribution is built on a regional office network spanning nine locations, with field organizers conducting direct outreach at farms, house meetings, and worker committee formation. The organization does not develop proprietary technology and does not offer a mobile app; its digital presence is standard content marketing, social media, and petition infrastructure hosted largely through act.seiu.org.

UFW runs a portfolio of active campaigns including Immigration Reform, National Heat Regulations, New York Organizing, and a Windmill (Ostrom) Mushroom boycott. It co-founded the Equitable Food Initiative certification body and maintains alliances with SEIU, CHIRLA, Farmworker Justice, PCUN, the Dolores Huerta Foundation, and other allied organizations. In 2018 Teresa Romero became the first Latina and first immigrant woman to lead a U.S. national union; under her leadership UFW organized the 335-mile Delano-to-Sacramento march in 2022. Most recently, in March 2026 UFW launched the 'Healing La Causa' restorative justice process in response to historical sexual abuse allegations against Cesar Chavez.

Name

United Farm Workers Foundation

Legal name

United Farm Workers of America

Website

https://ufw.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

United Farm Workers Foundation is the nation's first enduring farm workers' labor union, founded in 1962 and headquartered in Keene, California, representing roughly 10,000 farmworkers across California, Washington, Oregon, and New York through collective bargaining, member benefits (RFK Medical Plan, Juan de la Cruz Pension), and legislative advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Union Dues: UFW generates revenue through membership dues from farmworkers under union contract. Workers receive benefits including wages, medical insurance, pension plans, paid holidays, and vacation pay in exchange for dues payments.
2. Donations: The organization accepts donations through its Donor Center and monthly giving programs to support farmworker advocacy and organizing efforts.
3. Merchandise Sales: UFW operates an online store (ufwstore.com) selling merchandise to supporters and the public.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

United Farm Workers is a non-profit labor union that represents approximately 10,000 farmworkers through collective bargaining agreements with agricultural employers, delivering union contracts with higher wages, health insurance, pension benefits, paid holidays, and workplace protections. The union also operates the UFW Labels certification program for union-produced agricultural products, the RFK Medical Plan and Juan de la Cruz Pension Plan member benefits, worker education resources through its Know Your Rights program, and large-scale advocacy campaigns on immigration reform, overtime pay, and heat safety standards.

Product overview

United Farm Workers (UFW) is a labor union representing farm workers, not a technology company. Its core offerings consist of union organizing services, collective bargaining representation, worker advocacy campaigns, and member benefits programs. The UFW Labels program certifies products made under union contracts. The Know Your Rights initiative provides worker education resources on immigration, heat safety, and labor rights. Member benefits include the RFK Medical Plan and Juan de la Cruz Pension Plan. The organization runs various advocacy campaigns on immigration reform, heat regulations, pesticide safety, and workplace conditions. The Worker Voices platform showcases member testimonials. Recent initiatives include the Healing La Causa restorative process in response to historical abuse allegations.

Differentiator

Problem solved

Functional benefit

Brands

• Si Se Puede: The union's registered trademark slogan and spirit representing confidence, courage, and the belief that impossible goals can be achieved.

Products and services

• UFW Labels Certification Program A union-label certification and licensing program that identifies agricultural products produced under UFW collective bargaining agreements, enabling consumers and retailers to identify and support farmworker-produced goods through a registered union label.
• UFW Member Benefits (RFK Medical Plan and Juan de la Cruz Pension Plan) Member benefit programs administered by UFW for dues-paying farmworker members, including the Robert F. Kennedy Medical Plan (health insurance) and the Juan de la Cruz Pension Plan (retirement benefits). Members receive medical, dental, and vision coverage, paid holidays, paid vacation, seniority-based job security, and pension contributions under negotiated contracts.
• UFW Union Membership and Collective Bargaining Representation Core union offering in which individual farmworkers become dues-paying members and gain collective bargaining representation, contract negotiation and administration, grievance and arbitration procedures, and protection against employer retaliation. Members receive access to negotiated wages, benefits, and workplace protections in sectors including mushrooms, berries, wine, vegetables, dairy, orchards, and tomatoes.
• UFW Branded Merchandise An e-commerce merchandise store (ufwstore.com) selling UFW-branded apparel and accessories to supporters, members, and the general public as a fundraising and awareness channel for the union.

Quantifiable outcome

• More than 75% of California's fresh mushroom industry is under union contract
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Equitable Food Initiative (EFI)coreStrategic or Co-development PartnerUFW co-founded the Equitable Food Initiative, a certification and workforce development organization that brings together growers, farmworkers, and retailers to improve working conditions and food safety.
• Cesar E. Chavez FoundationcoreStrategic or Co-development PartnerThe foundation preserves Cesar Chavez's legacy and supports farmworker communities through education, health programs, and community development.
• UFW FoundationcoreStrategic or Co-development PartnerSeparate organization providing support services to farmworker communities, distinct from the union but aligned in mission.
• La Union del Pueblo Entero (LUPE)coreStrategic or Co-development PartnerCommunity organizing and advocacy organization serving farmworkers in the Rio Grande Valley, founded by Cesar Chavez.
• La Campesina Radio NetworkcoreChannel Partner/ Reseller/ DistributorFarmworker radio network broadcasting in agricultural communities, providing Spanish-language programming and farmworker advocacy content.
• National Farm Worker MinistryminorStrategic or Co-development PartnerFaith-based organization supporting farmworker rights and the UFW movement.
• Dolores Huerta FoundationcoreStrategic or Co-development PartnerCommunity organizing foundation founded by Dolores Huerta, co-founder of UFW, focusing on economic justice, immigration reform, and civic engagement.
• National Chavez Center at Nuestra Señora Reina de la PazminorStrategic or Co-development PartnerPreserves the La Paz compound in Keene, CA where Cesar Chavez lived and led the union.
• Cesar Chavez Education InstituteminorStrategic or Co-development PartnerEducational organization providing services in Bakersfield, CA.
• PCUN - Northwest Tree Planters and Campesinos UnitedcoreStrategic or Co-development PartnerOregon farmworker union and ally in the Pacific Northwest farm labor movement.
• Farmworker JusticecoreStrategic or Co-development PartnerNational advocacy organization working to improve farmworkers' lives through litigation, legislation, and advocacy.
• SEIUcoreStrategic or Co-development PartnerService Employees International Union, a major labor federation that has provided support and partnership to UFW in organizing campaigns and political advocacy.
• Laborers International UnionminorStrategic or Co-development PartnerLIUNA, a major construction and general labor union, has partnered with UFW on various labor campaigns.
• CHIRLAcoreStrategic or Co-development PartnerCoalition for Humane Immigrant Rights of Los Angeles, a leading immigrant rights organization partnering on immigration reform advocacy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teamsters: Large U.S. labor union that has historically organized agricultural workers (including past UFW rivalry). Broad incumbent with overlapping interest in agricultural and food-chain labor representation.
• AFL-CIO: U.S. labor federation coordinating affiliated unions. Comparable in advocacy and political organizing function; provides federation-level context for UFW's positioning within the broader labor movement.
• SEIU (Service Employees International Union): Major U.S. labor union that hosts UFW's online action pages and partners on campaigns. Comparable in operating model (dues-funded union, organizing, political endorsements) but at much larger scale across non-agricultural sectors.

Emerging players

• Equitable Food Initiative (EFI): Worker-driven certification organization co-founded by UFW that brings together growers, farmworkers, and retailers. Adjacent/emerging peer operating at the intersection of farm labor standards and supply-chain certification.

Others

• CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles): Immigrant rights advocacy organization that is an identified UFW partner. Thematically adjacent peer for immigration-related organizing and policy work affecting the same farmworker constituency.
• UFW Foundation: Identified affiliate of UFW providing community support services to farmworker families; shares brand and leadership but is a distinct 501(c)(3) entity. Useful as an internal comparable for UFW ecosystem structure.

Direct peers

• Farmworker Justice: National advocacy organization focused on farmworker legal protections, immigration, and policy reform — identified UFW partner. Peer in advocacy, litigation, and legislative strategy for farmworker rights.
• Farm Labor Organizing Committee (FLOC): AFL-CIO affiliated farmworker union representing migrant agricultural workers in the Midwest and North Carolina. Closest direct comparable to UFW as a U.S. farmworker labor union engaging in collective bargaining.
• PCUN — Pineros y Campesinos Unidos del Noroeste: Oregon-based farmworker union and identified UFW partner; represents tree planters and farmworkers in the Pacific Northwest. Direct peer in mission, geographic adjacency, and collective bargaining activity.
• Coalition of Immokalee Workers (CIW): Florida-based farmworker organization that uses consumer campaigns, boycotts, and Fair Food Program agreements with retailers to improve wages and conditions — directly comparable to UFW in mission, tactics (boycotts, supply-chain pressure), and farmworker constituency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/UFWupdates
• YouTubeyoutube.com/profile?user=UFW
• Facebookfacebook.com/unitedfarmworkers
• Instagraminstagram.com/ufwupdates
• TikToktiktok.com/@unitedfarmworkers

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Farm Workers Foundation